2017 Leadership in E-Commerce
Why You Should Attend!#ArgyleEComm
Argyle Forum is bringing together leading e-commerce, marketing and IT executives for our annual E-Commerce Forum in Dallas, TX. Throughout a full day of content and networking, we will focus on the most pressing issues that e-commerce professionals are facing moving into 2017, with an agenda geared specifically towards upon Chief Marketing Officers, Chief Technology Officers, Chief Information Officers, as well as VPs and Directors of e-commerce, digital, marketing, online merchandising, and technology in a leadership role. Key topics we’ll explore include:
- Delivering personalized, cross-channel customer experiences
- Optimizing engagement through predictive analytics
- Adapting a modern, interactive approach to content marketing
- Structuring organizations and their processes to support a progressive e-commerce strategy
Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. Speakers at our 2016 Dallas Forum included David Herpers, Senior Vice President, Omnichanel Sales and Engagement at US Bank at U.S. Bank; Alison Gladwin, Head of Digital at Yum! Brands; Jay Kreusch, Head of Digital Technology Enablement at Mary Kay; Anthony Hogan, Head of E-Commerce & Global Services of Perrigo Company; Brian Jensen, Head of Digital Strategy – Americas at Cushman & Wakefield; and more.
We look forward to bringing together another fantastic faculty in 2017, and to hosting you alongside our community of Fortune 500 e-commerce and marketing leaders hailing from the heart of Texas and beyond!
This event will feature insights from top
BCD Travel View Bio »
Will Pinnell currently serves as the Vice President, Digital & Product Strategy at BCD Travel, one of the world’s largest corporate travel agencies. In this role, he is responsible for the global strategy and development of BCD’s traveler-facing products and services including profiles, online booking tools, messaging, disruption services and mobile applications.
Previously, Mr. Pinnell served as the Director of Mobile Strategy & Traveler Solutions for Sabre Holdings, the world’s leading provider of technology solutions for the travel industry. At Sabre, he oversaw mobile development, marketing strategies, m-commerce, global messaging and wireless pricing models for Sabre’s four business units including Sabre Travel Network, Sabre Airline Solutions, Sabre Hospitality Solutions, and Travelocity. With a global portfolio of over a dozen mobile applications, his products reached 75 million travelers per year in over 200 countries around the world and in 17 languages.
Prior to Sabre, Mr. Pinnell was an early founder of Handango, the world’s leading independent publisher of smartphone applications. He spent 10 years driving its business development, ecommerce and product development efforts.
As an industry-recognized content expert, Mr. Pinnell has produced over $100M in smartphone application sales and nearly half a billion mobile downloads. In 2010, he was the keynote speaker at Internet Retailer’s first-ever m-Commerce Forum and speaks regularly on how mobility is rapidly transforming business, travel and consumer products.
Mr. Pinnell presently serves on the digital advisory board of Innovation Enterprise and the Ladders leadership committee of the Global Business Travel Association. He has served as the Education Chairman of the Association of Corporate Travel Executives and has contributed regularly as a writer to Enterpreneur.com. In addition, he holds double Bachelor of Science degrees in marketing and management from TCU and graduated cum laude from Columbia University’s Biosphere2 Ecological Studies Program in NY and Arizona.
8:00am - 9:00am Networking breakfast and registration
Take the time to get to know the fellow attendees, speakers and sponsors that you will be sharing the day with. Continental breakfast with coffee, tea and juices will be served.
9:00am - 1:00pm Morning sessionsOur speakers share their expertise on hot topics and challenge areas through various presentation styles. Keynotes, panels and fireside chats will be broken up by networking breaks.
1:00pm - 2:00pm Lunch
Enjoy a healthy buffet lunch and networking time.
2:00pm - 4:30pm Afternoon sessions
Our speakers will share their expertise on hot topics and challenge areas through various presentation styles. Sessions will be broken up by one afternoon coffee and snack break.
4:30pm - 6:00pm Cocktail reception
Wrap up the day with a cocktail (or a few!) and hors d'Oeuvres. Head home with new connections and a notebook full of key takeaways to implement back at the office.
What will be discussed? Explore marketing hot topics and challenge areas such as:
Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:
- Methodologies for measuring ROI
- Targeting with customer data
- Managing cross functional collaboration
- Comparing single and multichannel interactions
Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:
- Optimizing content for mobile
- Managing the mobile channel as a marketer
- Building a unified view of users across channels
- Measuring the ROI of mobile
Buyer 2.0: the B2B customer
Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:
- Catering outreach to the customer
- Empowering your sales team
- Establishing brand credibility
- Becoming a thought leader
Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:
- Understanding audience fragmentation
- Connecting emotionally with customers
- Communicating across multiple touch points
- Integrating new media with traditional strategy
The digital CMO
The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:
- Being catalysts for change
- Adopting new measurement tools
- Defining new roles to add value
- Leading by example
Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:
- Driving engagement through personalization
- Measuring content efforts
- Exploring new communication channels
- Understanding customer preferences
Still have questions? We have answers.
I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?
Just let us know. We understand that schedules
we always have a waiting list for this event,
and if you don't
cancel, we will assume you are still attending
and your spot will
go unused. If you must, cancel at least 48 hours
prior to the
event to make room for others!
What if I can't be OOO for a whole day, or need
to come late?
We have wifi and private rooms available for
attendees to take
calls and spend some quiet time on emails, as
well as access to
printing. Have a morning meeting you can't miss?
No problem. This
event was designed for busy executives - we get
I'd like to bring some colleagues. Do I need to
Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you! request a pass.
I don't see the event venue listed. Where will
the meeting be
To maintain exclusivity, we don't release the
venue address until
the registration process has been completed. All
details will be shared once you have requested a
pass and been
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*EXECUTIVES AT THE DIRECTOR-LEVEL AND ABOVE FROM ORGANIZATIONS WITH OVER 100MM IN REVENUES ONLY
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