Why You Should Attend!



Argyle Forum is bringing together leading e-commerce, marketing and IT executives for our annual E-Commerce Forum in Dallas, TX. Throughout a full day of content and networking, we will focus on the most pressing issues that e-commerce professionals are facing moving into 2017, with an agenda geared specifically towards upon Chief Marketing Officers, Chief Technology Officers, Chief Information Officers, as well as VPs and Directors of e-commerce, digital, marketing, online merchandising, and technology in a leadership role. Key topics we’ll explore include:

  • Delivering personalized, cross-channel customer experiences
  • Optimizing engagement through predictive analytics
  • Adapting a modern, interactive approach to content marketing
  • Structuring organizations and their processes to support a progressive e-commerce strategy


Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. Speakers at our 2016 Dallas Forum included David Herpers, Senior Vice President, Omnichanel Sales and Engagement at US Bank at U.S. Bank; Alison Gladwin, Head of Digital at Yum! Brands; Jay Kreusch, Head of Digital Technology Enablement at Mary Kay; Anthony Hogan, Head of E-Commerce & Global Services of Perrigo Company; Brian Jensen, Head of Digital Strategy – Americas at Cushman & Wakefield; and more.

We look forward to bringing together another fantastic faculty in 2017, and to hosting you alongside our community of Fortune 500 e-commerce and marketing leaders hailing from the heart of Texas and beyond!

Register to Attend

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Hayley Adelson at hadelson@argyleforum.com.

Speaker
Julie Cary Chief Marketing Officer
La Quinta
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Speaker
Julie Filion Vice President, E-Commerce & Digital Marketing
MoneyGram
View Bio »
Speaker
Gabe Mattingly Head of Ecommerce
Kimberly-Clark
View Bio »
Speaker
Lety Nettles Vice President, Digital Innovation
Rent-A-Center
View Bio »
Speaker
Will Pinnell Vice President, Digital and Product Strategy
BCD Travel
View Bio »
Speaker
Ajit Sivadasan Global Vice President & GM, eCommerce, Web, Sales & Marketing
Lenovo
View Bio »
Speaker
Angela Yochem Senior Vice President & Chief Information Officer
Rent-A-Center
View Bio »
  • 8:00am – 9:00am BREAKFAST
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    Kick off the day with a healthy breakfast and networking. Connect with your peers in the ecommerce community from a variety of industries before the morning’s content begins. 

  • 9:00am – 10:30am “The Foundations for a Modern E-Commerce Company”
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    • How to structure your organization for e-commerce – building the right team, and having the right internal organization
    • What processes need to be in place to support ecommerce capabilities?
    • How to provide a seamless and dynamic experience that sets your brand apart from the competition

  • 10:30am – 11:00am MORNING NETWORKING BREAK
  • 11:00am – 1:00pm “Creating Mobile-First Experiences that Drive Engagement”
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    • With the explosion of e-commerce companies in the digital age, what role does mobile play?
    • The rise of mobile-first, and why online retailers are jumping on board
    • Optimizing for mobile, for more seamlessly integrated cross-channel experiences
    • Loyalty and payment apps that enhance the customer journey 

  • 1:00pm – 2:00pm LUNCH
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    Take a midday break to grab lunch, network with your peers, and discuss the morning presentations.

  • 2:00pm – 3:00pm “The Case for Context and Personalization”
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    • Creating more interactive forms of content to drive engagement across channels
    • Investing in real-time analytics to better predict consumer intents
    • How can you ensure targeting the right consumer at the right time, in the right way?
    • Measuring success in your content marketing efforts

  • 3:00pm – 3:30pm AFTERNOON NETWORKING BREAK
  • 3:30pm – 4:30pm “What’s Next in E-Commerce?”
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    • New innovations in technology affecting the user experience
    • Where AI fits in to the buyer journey
    • How will e-commerce companies adapt and move forward?

  • 4:30pm – 5:30pm CLOSING RECEPTION
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    Wrap up the day with a cocktails and hors d'Oeuvres. Head home with new connections and a notebook full of key takeaways to implement back at the office.

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you! request a pass.

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2017 Leadership in E-Commerce Forum in Dallas"
is proudly sponsored by:

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  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

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Traveling for the event? Stay at one of our recommended hotels nearby:

Please note the below is the preferred hotel of Argyle Executive Forum. Please specify that you are part of the Argyle group when booking sleeping rooms in order to receive a discounted rate of $185 per night, taxes not included. 

Venue

The Fairmont Dallas


1717 N Akard St.
Dallas, TX 75201
Telephone: (800) 441-1414
Website