Why You Should Attend!

Technology’s influence on our consumer preferences is disrupting the retail and consumer goods landscape in profound ways, necessitating immediate transformation from brands and the leaders that steer them. Marketing, technology and retail executives in particular face increasingly daunting challenges in maintaining meaningful, personalized relationships with their customers. To discuss these topics and more, Argyle Executive Forum is bringing together leading digital, analytics, brand and marketing executives for our annual Retail and Consumer Goods event

Our best-in-class program is geared specifically towards retail and consumer goods executives including Chief Marketing Officers, Chief Digital Officers, Chief Innovation Officers, as well as Marketing, Brand Strategy, Digital, Media, and Analytics VPs and Directors in a leadership role. Topics covered by our speaking faculty will include:

  • How the next wave of digital transformation will continue to transform the critical role of marketing within the retail and consumer goods industry
  • Deciphering a ballooning amount of data to better understand the consumer in real time
  • How the world’s most innovative brands are delivering personalized, meaningful brand experiences
  • Exploring emerging technologies and trends that are reshaping the modern shopper experience
  • Best practices with regards to driving seamless, dynamic cross-channel experiences
  • Maintaining relevancy and uniqueness in a competitive, consumer-centric marketplace

Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. Speakers at our 2016 Forums included: Sherrill Kaplan, VP Digital Marketing & Innovation at Dunkin' Brands; Greg Chambers, Group Director - Digital Innovation at The Coca-Cola Company; Phil Duncan, Global Design Officer at Procter & Gamble; Liz Wilson, Head of Digital Media & Advertising at Under Armour; Joe Hartsig, Group VP, Marketing and Digital Commerce at Walgreens; Will Brunt, SVP Marketing & Chief Innovation Officer at Smithfield Foods; Frank Wong, Head of Digital Media at Hyatt Hotels Corporation; Frank Hamlin, CMO, GameStop Corp.; and more. 

We look forward to bringing together another fantastic faculty in 2017, and to hosting you alongside our Retail and CPG community of Fortune 500 Marketing hailing from the heart of the Midwest and beyond.

Register to Attend

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Tyler Lettich at tlettich@argyleforum.com.

Argyle Host Julian Aldridge Former Vice President, Brand Evangelism and Activation
Charles Schwab
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Peter Boutros CMO and Head of International - Kenmore/Craftsman/DieHard
Sears Holdings
View Bio »
Catherine Fox Head of Marketing, Retail Butter and Spreads
Land O' Lakes
View Bio »
Sanjiv Gajiwala Vice President, Marketing
Mike's Hard Lemonade
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Michael Goldwater Head of Business Management & Analytics, Online Mobile
Sears Holdings
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Greg Palese Vice President, Marketing
Klein Tools
View Bio »
MQ Qureshi Former Director of Global Digital Experience, McDonald's Corporation / Founding Partner
McDonald's Corporation
View Bio »
  • 8:00am – 9:00am BREAKFAST
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    Kick off the day with a healthy breakfast and networking. Connect with your Retail/CPG peers before the morning’s content begins. 

  • 9:00am – 10:30am “Delivering Personalized Shopper Journeys”
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    • Understanding your customers’ attitudes, behaviors and engagement preferences
      • Rethinking the concept of "identity" to help improve interactions with customers
    • Best practices for delivering content seamlessly across channels
      • Biggest challenges encountered
      • How to avoid a fragmented experience
    • Bridging the gap between online and offline customer interactions
      • Leveraging customer data from across channels to influence every point of contact
      • Best practices with regards to creating a delightful in-store experience
    • Discussing the challenges of mapping complex systems to the customer journey
    • Best practices with regards to building long term engagement and brand affinity 

  • 10:30am – 11:00am NETWORKING BREAK
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    Take a break to make new connections and discuss the morning presentations over coffee and snacks. 

  • 11:00am – 1:00pm "Leadership Speaks: Using Analytics to Enhance the Consumer Experience"
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    • Do marketers have enough visibility into the total consumer experience?
    • How can analytics be used to improve the lifecycle of consumer experience in a way that helps win and enrich consumer relationships?
    • What does it take for marketing to translate consumer experience data into actionable insights and better decision making?
    • What can marketers do to drive more buy-in and consumption of the insights they generate?

  • 1:00pm – 2:00pm LUNCH
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    Take a midday break to grab lunch, network with your peers, and discuss the morning presentations.

  • 2:00pm – 3:00pm “Marketing's Role as a Brand Evangelist & Protector”
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    • Transforming product/service affinity into brand engagement
    • Developing a proactive brand strategy in a world in which reputation can be impacted by a mouse click
    • Communicating the core principals of your brand both internally and externally in the modern digital age
    • Leveraging the power of employees as brand evangelists
    • Balancing the demand for personalized experiences while also respecting the modern customer’s privacy

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    Take a break to make new connections and discuss the afternoon presentations over coffee and snacks. 

  • 3:30pm – 4:00pm “The Data-to-Decision Smackdown”
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    • Partnering with IT to rethink the data-to-decision paradigm in order to truly achieve business objectives
      • Connecting the dots to better understand the “big picture”.
    • Utilizing data for customer targeting, proving campaign effectiveness, and contextual information that guides every decision they make
    • Managing omni-channel campaigns and leverage data to create dynamic, personalized, and predictive content

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    Wrap up the day with a cocktail (or a few!) and hors d'Oeuvres. Head home with new connections and a notebook full of key takeaways to implement back at the office.

What will be discussed? Explore hot topics and challenge areas such as:

Building Customer Loyalty by Delighting the Customer

    • Navigating the staggering amount of data available in today’s retail digital world 
    • Leveraging insights to predict the customer’s wants and needs in-store and online
    • The value of localized marketing:  Connecting to consumers and building loyalty through a more tailored approach
    • Balancing the demand for personalized experiences while also respecting the modern customer’s privacy





The Rise of Customer-Driven Marketing

    • Planning strategically for the new age of B2C marketing automation
    • Key differences between a brand-initiated & customer-driven marketing approach
    • Examples of customer-driven campaigns
    • Managing the complexity of data, interactions, context, and behavior to create personalized communications

Leveraging Social Media to Drive Results

    • Understanding the multifaceted functionality of social media
    • Using social media to tell a story and emotionally connect with customers
    • Building brand loyalty through personal connections
    • Unique offers, tailored customer experiences, social experiences
    • Fully integrating social media into a company’s marketing strategies

How the CIO/CMO Can Soar Together

    • Bridging the gap between the IT and marketing departments
    • Establishing a common language to improve collaboration
    • Aligning objectives and working towards common business goals
    • Integrating marketing and IT systems to leverage big data
    • Utilizing more of the data that is available across the enterprise to drive results and growth
    • The challenges and opportunities that both CIOs and CMOs are facing on the path towards establishing a more customer-centric organization

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you! request a pass.

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2017 Retail & Consumer Goods Forum: Marketing to the Modern Consumer in Chicago" is proudly sponsored by:

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  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

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Traveling for the event? Stay at one of our recommended hotels nearby:

Please note the below is the preferred hotel of Argyle Executive Forum. Please specify that you are part of the Argyle group when booking sleeping rooms in order to receive a discounted rate of $189.00 per night, taxes not included. 


Hotel Blake Chicago

500 South Dearborn
Chicago, IL 60605
Telephone: (312) 986-1234