Why You Should Attend!



Technology’s influence on our consumer preferences is disrupting the retail and consumer goods landscape in profound ways, necessitating immediate transformation from brands and the leaders that steer them. Marketing, technology and retail executives in particular face increasingly daunting challenges in maintaining meaningful, personalized relationships with their customers. To discuss these topics and more, Argyle Executive Forum is bringing together leading digital, analytics, brand and marketing executives for our annual Retail and Consumer Goods event

Our best-in-class program is geared specifically towards retail and consumer goods executives including Chief Marketing Officers, Chief Digital Officers, Chief Innovation Officers, as well as Marketing, Brand Strategy, Digital, Media, and Analytics VPs and Directors in a leadership role. Topics covered by our speaking faculty will include:

  • How the next wave of digital transformation will continue to transform the critical role of marketing within the retail and consumer goods industry
  • Deciphering a ballooning amount of data to better understand the consumer in real time
  • How the world’s most innovative brands are delivering personalized, meaningful brand experiences
  • Exploring emerging technologies and trends that are reshaping the modern shopper experience
  • Best practices with regards to driving seamless, dynamic cross-channel experiences
  • Maintaining relevancy and uniqueness in a competitive, consumer-centric marketplace

Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. Speakers at our 2016 Forums included: Sherrill Kaplan, VP Digital Marketing & Innovation at Dunkin' Brands; Greg Chambers, Group Director - Digital Innovation at The Coca-Cola Company; Phil Duncan, Global Design Officer at Procter & Gamble; Liz Wilson, Head of Digital Media & Advertising at Under Armour; Joe Hartsig, Group VP, Marketing and Digital Commerce at Walgreens; Will Brunt, SVP Marketing & Chief Innovation Officer at Smithfield Foods; Frank Wong, Head of Digital Media at Hyatt Hotels Corporation; Frank Hamlin, CMO, GameStop Corp.; and more. 

We look forward to bringing together another fantastic faculty in 2017, and to hosting you alongside our Retail and CPG community of Fortune 500 Marketing hailing from the heart of the Midwest and beyond.

Register to Attend

This event will feature insights from top executives, including:

Speaker
Argyle Host Julian Aldridge Former Vice President, Brand Evangelism and Activation
Charles Schwab
View Bio »
Speaker
Catherine Fox Head of Marketing, Retail Butter and Spreads
Land O' Lakes
View Bio »
  • 8:00am - 9:00am Networking breakfast and registration

    Take the time to get to know the fellow attendees, speakers and sponsors that you will be sharing the day with. Continental breakfast with coffee, tea and juices will be served.

  • 9:00am - 1:00pm Morning sessions
    Our speakers share their expertise on hot topics and challenge areas through various presentation styles. Keynotes, panels and fireside chats will be broken up by networking breaks.
  • 1:00pm - 2:00pm Lunch

    Enjoy a healthy buffet lunch and networking time.

  • 2:00pm - 4:30pm Afternoon sessions

    Our speakers will share their expertise on hot topics and challenge areas through various presentation styles. Sessions will be broken up by one afternoon coffee and snack break.

  • 4:30pm - 6:00pm Cocktail reception 

    Wrap up the day with a cocktail (or a few!) and hors d'Oeuvres. Head home with new connections and a notebook full of key takeaways to implement back at the office. 

What will be discussed? Explore marketing hot topics and challenge areas such as:
 

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you! request a pass.

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2017 Retail & Consumer Goods Forum: Marketing to the Modern Consumer in Chicago" is proudly sponsored by:

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  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

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Traveling for the event? Stay at one of our recommended hotels nearby:

Please note the below is the preferred hotel of Argyle Executive Forum. Please specify that you are part of the Argyle group when booking sleeping rooms in order to receive a discounted rate of $189.00 per night, taxes not included. 

Venue

Hotel Blake Chicago


500 South Dearborn
Chicago, IL 60605
Telephone: (312) 986-1234
Website