2017 Retail & Consumer Goods Forum: Marketing to the Modern Consumer
Why You Should Attend!#ArgyleCMO
Our reliance upon digital and our resulting consumer preferences are disrupting the retail and consumer goods landscape in profound ways, necessitating immediate transformation from brands and the executives that lead them. As organizations transition to the consumer-centric landscape, marketing and retail executive face more and more daunting challenges in maintaining meaningful, personalized relationships with their customers. To discuss these topics and more, Argyle Executive Forum is bringing together leading digital, analytics, brand and marketing executives for our annual Retail and Consumer Goods event. Our best-in-class program is geared specifically towards retail and consumer goods executives including Chief Marketing Officers, Chief Digital Officers, Chief Innovation Officers, as well as Marketing, Brand Strategy, Digital, Media, and Analytics VPs and Directors in a leadership role. Topics covered by our speaking faculty will include:
- How the next wave of digital transformation will continue to transform the critical role of marketing within the retail and consumer goods industry
- Deciphering a ballooning amount of data to better understand the consumer in real time
- How the world’s most innovative brands are delivering personalized, meaningful brand experiences
- Exploring emerging technologies and trends that are reshaping the modern shopper experience
- Best practices with regards to driving seamless, dynamic cross-channel experiences
- Maintaining relevancy and uniqueness in a competitive, consumer-centric marketplace
Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. Speakers at our 2016 Forums included: Sherrill Kaplan, VP Digital Marketing & Innovation at Dunkin' Brands; Greg Chambers, Group Director - Digital Innovation at The Coca-Cola Company; Phil Duncan, Global Design Officer at Procter & Gamble; Liz Wilson, Head of Digital Media & Advertising at Under Armour; Joe Hartsig, Group VP, Marketing and Digital Commerce at Walgreens; Will Brunt, SVP Marketing & Chief Innovation Officer at Smithfield Foods; Frank Wong, Head of Digital Media at Hyatt Hotels Corporation; Frank Hamlin, CMO, GameStop Corp.; and more.
We look forward to bringing together another fantastic faculty in 2017, and to hosting you alongside our Retail and CPG community of Fortune 500 Marketing leaders hailing from the heart of New York City and beyond!
This event will feature insights from top
World Kitchen View Bio »
Ken and his team focus on driving digital engagement, digital sales and integrated marketing for all World Kitchen Brands including CorningWare®, Pyrex®, Chicago Cutlery®, Baker's Secret®, OLFA®, Corelle® and Snapware®. World Kitchen utilizes a broad range of interactive marketing techniques, from custom content creation to responsive web site development, delivering demonstrable growth in market share and consumer awareness across their Brand portfolio.
Over the past 15 years he has utilized interactive and traditional marketing methods to launch, grow and transform multiple consumer Brands. He launched or re-launched a dozen branded B2C and B2B e-commerce sites in North America and Europe, on a variety of platforms ranging from in-house custom development to commercial open source.
Ken has extensive experience developing and executing corporate digital strategies, growing multiple businesses from start up to eight-digit sales revenues while maximizing brand equity and customer satisfaction. He currently serves as advisor to a privately held WMS/OMS software company.
He majored in Economics at Dartmouth College, and completed the Darden Partnership executive education program at the University of Virginia’s Darden School of Business.
Random House View Bio »
Kristin Fassler is Vice President, Director of Marketing at the Ballantine Bantam Dell division of Penguin Random House. She oversees the creation and implementation of the consumer marketing, branding, and social strategies for over 150 fiction and nonfiction titles annually, including campaigns for bestselling authors such as Diana Gabaldon, Debbie Macomber, George R.R. Martin, Lee Child, and Janet Evanovich. Her current projects include using data and analytics to craft detailed profiles of the readership of BBD authors in order to activate their core audiences and find opportunities to grow their reach.
Philips North America View Bio »
Ken Godfrey has been an innovator in the digital marketing space for 20 years, in the advertising industry at the advent of the Web itself, then for 13 years at IBM. He’s joined Philips this year to lead Digital Integration across the North American market, as Philips embarks on an ambitious digital transformation.
His 13 years at IBM started as the company’s first content strategist on the corporate User Experience Team. He managed IBM’s most high-value digital properties throughout his career there, including the IBM Home Page, Linux, Tivoli and Software Group. He and his teams were able to increase traffic and engagement significantly for each of these by following his robust, user-centered content and syndication strategy as well as many other innovations.
A writer by trade, he worked at a dozen NY Advertising Agencies, including Bozell, Poppe Tyson, Grey, Wonderman, K&B and Ayer as a copywriter, copy chief and creative director for 10 years before his time at IBM. For Ken, the user experience is as important to the success of content as it is to Web or application design or anything else. Content has to deliver on the customers' expectations and focus on their needs.
Ken’s digital strategy is focused on ‘outside-in marketing’, using search keyword insight and social listening to identify what topics a site needs to be talking about, what content needs to be created, and the best words to use to attract searchers and deliver the content they need and expect.
Ken grew up in Flushing, NY graduated from Manhattan College and now lives in Westchester with his wife and 2 children.
Sharethrough View Bio »
Patrick Keane is the president of Sharethrough and an investor, advisor and executive with nearly 20 years of experience in digital media, marketing, and technology. Patrick most recently was on the board of Bleacher Report (sold to Turner Broadcasting in 2012). Previously, Patrick was Chief Executive Officer of Associated Content, Inc. The the company was sold to Yahoo! in June 2010 for a reported $100 million. Prior to Associated Content, Patrick was EVP and Chief Marketing Officer at CBS Interactive. Patrick spent more than four years at Google, Inc. where he served as Director of Advertising sales strategy. He was the founder and programmer of Zeitgeist, Google's annual thought leadership forum. Patrick was Vice President and Senior Analyst at Jupiter Research. He was featured in Ad Age's "40 Under 40" section in 2007. In 2009 & 2010 he was selected to Business Insider's Silicon Alley 100. Patrick graduated from Trinity College in Hartford, Conn.
8:00am - 9:00am Networking breakfast and registration
Take the time to get to know the fellow attendees, speakers and sponsors that you will be sharing the day with. Continental breakfast with coffee, tea and juices will be served.
9:00am - 1:00pm Morning sessionsOur speakers share their expertise on hot topics and challenge areas through various presentation styles. Keynotes, panels and fireside chats will be broken up by networking breaks.
1:00pm - 2:00pm Lunch
Enjoy a healthy buffet lunch and networking time.
2:00pm - 4:30pm Afternoon sessions
Our speakers will share their expertise on hot topics and challenge areas through various presentation styles. Sessions will be broken up by one afternoon coffee and snack break.
4:30pm - 6:00pm Cocktail reception
Wrap up the day with a cocktail (or a few!) and hors d'Oeuvres. Head home with new connections and a notebook full of key takeaways to implement back at the office.
What will be discussed? Explore marketing hot topics and challenge areas such as:
Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:
- Methodologies for measuring ROI
- Targeting with customer data
- Managing cross functional collaboration
- Comparing single and multichannel interactions
Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:
- Optimizing content for mobile
- Managing the mobile channel as a marketer
- Building a unified view of users across channels
- Measuring the ROI of mobile
Buyer 2.0: the B2B customer
Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:
- Catering outreach to the customer
- Empowering your sales team
- Establishing brand credibility
- Becoming a thought leader
Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:
- Understanding audience fragmentation
- Connecting emotionally with customers
- Communicating across multiple touch points
- Integrating new media with traditional strategy
The digital CMO
The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:
- Being catalysts for change
- Adopting new measurement tools
- Defining new roles to add value
- Leading by example
Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:
- Driving engagement through personalization
- Measuring content efforts
- Exploring new communication channels
- Understanding customer preferences
Still have questions? We have answers.
I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?
Just let us know. We understand that schedules
we always have a waiting list for this event,
and if you don't
cancel, we will assume you are still attending
and your spot will
go unused. If you must, cancel at least 48 hours
prior to the
event to make room for others!
What if I can't be OOO for a whole day, or need
to come late?
We have wifi and private rooms available for
attendees to take
calls and spend some quiet time on emails, as
well as access to
printing. Have a morning meeting you can't miss?
No problem. This
event was designed for busy executives - we get
I'd like to bring some colleagues. Do I need to
Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you! request a pass.
I don't see the event venue listed. Where will
the meeting be
To maintain exclusivity, we don't release the
venue address until
the registration process has been completed. All
details will be shared once you have requested a
pass and been
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*EXECUTIVES AT THE DIRECTOR-LEVEL AND ABOVE FROM ORGANIZATIONS WITH OVER 100MM IN REVENUES ONLY
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Please note the below are the preferred hotels of Argyle Executive Forum. Please specify that you are part of the Argyle group when booking sleeping rooms in order to receive a discounted rate of $311 per night at the Grand Central Hotel location and $343 per night at the Manhattan Hotel location, taxes not included.