Why You Should Attend!



Argyle Executive Forum is bringing together leading retail and consumer goods executives to discuss the biggest trends impacting and disrupting the marketplace. Our multitrack agenda, in which you can select your own breakout sessions of choice, will provide you with an opportunity to create a personalized schedule that maps to the most pressing issues that you and your organization are facing.

With a program geared specifically towards digital, brand, analytics and marketing executives in the retail and consumer goods industry, key topics our speaking faculty will explore include:

  • Understanding how digital is transforming the shopping experience
  • How the role of technology, analytics and content are evolving within the retail space
  • Driving innovation through use of new and emerging tech, such as artificial intelligence, virtual reality, connected apps, and more
  • Data and targeting tactics to connect with consumers on a more personal level
  • Leveraging partnerships with brands, agencies and platforms to reach always-on consumers
  • Best practices in driving seamless and dynamic cross-channel experiences

 

Our keynote presentations, fireside chats, panel sessions, and interactive group discussion sessions will give you the perspective and actionable takeaways that only a room of Fortune 500 retail and consumer goods executives can provide. We look forward to hosting you!

Register to Attend

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Hayley Adelson at hadelson@argyleforum.com.

Speaker
Ken Bausch Vice President, Global Digital Marketing
World Kitchen
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Speaker
Dorothy Carlow Chief Merchandising & Marketing Officer
Fairway Market
View Bio »
Speaker
Kristin Fassler Vice President, Director of Marketing
Random House
View Bio »
Speaker
Stephanie Garbarini VP Brand Marketing
Dress Barn
View Bio »
Speaker
Ken Godfrey Head of Digital
Philips North America
View Bio »
Speaker
Patrick Keane President
Sharethrough
View Bio »
Speaker
Zisha Schnitzler Chief Marketing Officer, Digital
B&H Photo Video
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Speaker
Angela Tribelli Chief Marketing Officer
HarperCollins Publishers
View Bio »
Speaker
Douglas Zarkin Vice President, Chief Marketing Officer
Pearle Vision
View Bio »
Speaker
Jenny Zirinsky Vice President, Global Media - Consumer Beauty
Coty
View Bio »
  • 8:00am – 9:00am Breakfast
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    Kick off the day with a healthy breakfast and networking. Connect with your Retail/CPG peers from a variety of industries before the morning’s content begins. 

  • 9:00am – 10:30am "How Digital Transforms the Retail Shopping Experience"
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    • Best practices for traditional brick & mortar shops going digital
    • Keeping up with the always-on consumer
    • Overview of the technologies that help shape the digital experience

  • 10:30am – 11:00am Networking Break
  • 11:00am – 1:00pm "Harnessing the Power of Tech to Drive Innovation"
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    • The rise of artificial intelligence – how AI can be used to connect with consumers
    • Virtual reality for more immersive experiences
    • Optimizing the “app experience,” and how simply having a mobile app just isn’t enough
    • Should tech shape the customer experience as a whole, or just enhance it?

  • 1:00pm – 2:00pm Lunch
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    Take a midday break to grab lunch, network with your peers, and discuss the morning presentations.

  • 2:00pm – 3:00pm "Keeping it Personal: How Smart Use of Data Tailors the User Experience"
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    • How to better understand your customers in real-time
    • Tried & true tactics for consumer targeting and segmentation
    • Find out what doesn’t work – and why

  • 3:00pm – 3:30pm Networking Break
  • 3:30pm – 4:30pm "Partnerships That Make Sense"
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    • Examples of how brand marketers leverage partnerships with other brands, agencies and platforms to engage their customer base
    • Why some partnerships work better than others
    • How collaboration between organizations can benefit both sides

  • 4:30pm – 5:30pm Closing Reception
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    Wrap up the day with a cocktails and hors d'Oeuvres. Head home with new connections and a notebook full of key takeaways to implement back at the office.

What will be discussed? Explore hot topics and challenges facing retail and consumer goods executives such as:

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you! request a pass.

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2017 Retail & Consumer Goods Forum: Marketing to the Modern Consumer in New York" is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

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Traveling for the event? Stay at one of our recommended hotels nearby:

Please note the below are the preferred hotels of Argyle Executive Forum. Please specify that you are part of the Argyle group when booking sleeping rooms in order to receive a discounted rate of $311 per night at the Grand Central Hotel location and $343 per night at the Manhattan Hotel location, taxes not included. 

Venue

The Fitzpatrick Grand Central


141 E. 44th Street
New York, NY 10017
Telephone: (800) 367-7701
Website

Venue

The Fitzpatrick Manhattan


687 Lexington Avenue
Between 56th & 57th Street
New York, NY 10022
Telephone: (212) 355-0100
Website