Why You Should Attend!



The Art and Science of Customer Engagement

The proliferation of mobile devices and applications has given consumers more choices and flexibility in researching and purchasing products or services; this in turn has made them more discerning and demanding, and less tolerant of inadequacies in the experience they have with your business. 

Offering outstanding customer experiences doesn’t have to be a challenge. But it is both an art and a science, and requires a thoughtful and elegant approach. 

Argyle Executive Forum, in partnership with LogMeIn, will bring together leading customer experience executives to discuss the trends impacting CX strategies and best practices in a discussion based format at our 2017 Virtual Event: The Art and Science of Customer Engagement

Discussion topics will include, but are not limited to:

·        How Millennials are influencing contact center technology purchasing decisions 

·        Why the smart agent of the future is not solely based on artificial intelligence 

·        How an omni-channel strategy empowers your agents to better engage and solve problems in real time

The Art and Science of Customer Engagement
is proudly sponsored by:

This event will feature insights from top executives, including:

Speaker
Travis Cozzie Senior Strategist
MRM//McCann
View Bio »
Speaker
Kelly Hendricks Area Vice President, Global Client Services
Verizon
View Bio »
Speaker
Trista Miller Head of Customer Relations
Frontier Airlines
View Bio »
Speaker
Marie Ruzzo Director of Marketing
LogMeIn
View Bio »
  • 1:00pm-1:05pm Argyle Executive Forum Opening Remarks
  • 1:05pm-1:20pm Thought Leadership Spotlight
    read more »

    Marie Ruzzo

    Director of Marketing

    LogMeIn

  • 1:20pm-2:00pm Panel Discussion: “The Art and Science of Customer Engagement”
    read more »

    Session Topics Include but are not limited to:

    • In what ways are you adjusting agent training to adapt to ever changing customer needs?
      • How is the influx of millennial customers impacting what you look for in an agent?
      • What lessons have you learned working with this younger demographic (e.g. culture, work-life balance, technology)?
    • How are you attacking the desire customers have for a hybrid experience that includes efficient technology in a way that does not compromise the human element?
      • In what way do you see artificial intelligence supporting customers and agents in your organization?
    • How has your role transformed over the past few years given the emergence and growth of omni-channel customer engagement?
      • What are the top challenges that omni-channel has presented to you and your team?
      • What are some innovative tactics or approaches you’ve developed to address these challenges?
      • How are you empowering your agents to be equally aware across all channels and do you find this ownership empowers them?

    Moderator:
    Marie Ruzzo
    Director of Marketing
    LogMeIn

    Panelists:

    Travis Cozzie,
    Senior Strategist
    MRM//McCann

    Kelly Hendricks
    Area Vice President
    Global Client Services
    Verizon

    Trista Miller
    Head of Customer Relations
    Frontier Airlines

  • 2:00pm-2:10pm Audience Q&A
  • 2:10-2:15pm Argyle Executive Forum Closing Remarks

Participation Requirements
 

This meeting convenes Customer Experience Executives, as well as senior executives from select partnering organizations.  Participation is reserved for Members of Argyle Executive Forum that meet the following criteria:

  • Manager-level or higher CX executives from companies with revenue of $100 million or higher
  • Organizations that serve as vendors to this membership are not eligible to attend, but can contact Argyle for information about sponsoring a similar event.

If you do not meet these requirements, and would like to discuss participation in this meeting, please contact: Patti Bowling, pbowling@argyleforum.com, (646) 839-0109 x121

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