Why You Should Attend!



Custom content is by far the most powerful tool at a marketer's disposal because it engages and delivers real value to a prospect before that prospect is engaged by a sales process. In a world of increased competition, companies are being challenged to separate themselves from competitors - and the value of custom content helps create that competitive separation. In addition, more and more companies are using highly targeted research to inform and generate meaningful custom content - i.e., the answers to core business questions of interest to potential customers.

In this webinar we examine:

  • Deciding if custom content is right for your marketing and sales-support efforts
  • Choosing a custom content provider
  • Employing best practices for creating custom content that builds your brand as it generates leads
  • Using research to create cutting-edge custom content that the competition can't match

This event will feature insights from top executives, including:

Speaker
Chris Schmidt Director of Research and Custom Content
CFO Publishing
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Speaker
Jay Williams Director of Sales, Strategy and Operations
Argyle Executive Forum
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  • 1:00pm - 1:05pm Argyle Executive Forum Opening Remarks
  • 1:05pm - 1:45pm Panel Discussion
  • 1:45pm - 2:00pm Audience Q&A
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