CX WEBINAR: Boosting your CX with Personalization
1 Day Meeting
Atlanta, GA - May 22, 2014
The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and they are now hyper-connected with each other and the media, granting them unlimited information and opportunity to scrutinize. Consequently, today’s CMO faces a lot more pressure to demonstrate value to consumers in a much more competitive market. There is an intensified need to maintain the exceptional components of a strong brand identity while also constantly re-tailoring the brand to the changing wants and needs of the modern consumer. Similarly, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of taking advantage of the multitude of opportunities within digital marketing and smoothly integrating these into their overall marketing strategy.
Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2014 CMO Leadership Forum taking place in Atlanta.
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Discover how Modern Marketing moves prospects along their buying journey to become customers and advocates. The function of marketing has significantly changed in the digital age. Buyers are now self-educating online and making purchase decisions well before ever speaking to sales. New marketing techniques incorporating Digital Body Language, social media, and compelling content have re-defined the role of the Modern Marketer. Join this track to learn how leading companies are taking advantage of marketing automation and social media platforms to drive revenue.John SteticVice President, Product Management, Eloqua Oracle*Please note this session is off the record
Session topics include, but are not limited to:Understanding the evolution of the consumer and the new brand dialogue in todayâ€™s hyper-connected world
Todayâ€™s ever-changing landscape means one sure thing for modern marketers: disruption. Technological change is inevitable, and the rate of change will never be slower than it is today. The most proactive organizations choose to transform themselves before their competitors and customers force change upon them. The challenges are vast, but so are the opportunities.
Using customer data insights from both online and offline channels , marketers can provide the kind of customer experience that feels like engineered serendipity, while simultaneously increasing customer satisfaction and loyalty. When the elements of an effective data-driven marketing strategy are aligned, marketers can leverage these insights to become a true data-driven business â€“ one that effectively and efficiently uses data from all available sources to create relevant, meaningful, real-time customer interactions.Lisa ArthurChief Marketing Officer, Teradata Applications Teradata
Session topics include, but are not limited to:Best practices in differentiating your brand and creating a unique image
Marketing today is more complicated than ever. Senior marketing leaders are continually challenged to create value in more channels than ever before with flat or shrinking budgets. Join James Carlson, from Marketing Supply Chain firm NVISION, as he spotlights key challenges faced by todayâ€™s marketing leaders and a new approach that enables those leaders to focus on just the things that deliver value for their customers and consumers.James CarlsonDirector, Business DevelopmentNVISION
Session topics include, but are not limited to:The transformation of marketing from an art to both art and data driven science
This event will feature insights from top executives, including