market segmentation / integration

1 Day Meeting

2014 Chief Marketing Officer Leadership Forum

Atlanta, GA - May 22, 2014

Overview

The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and they are now hyper-connected with each other and the media, granting them unlimited information and opportunity to scrutinize. Consequently, today’s CMO faces a lot more pressure to demonstrate value to consumers in a much more competitive market. There is an intensified need to maintain the exceptional components of a strong brand identity while also constantly re-tailoring the brand to the changing wants and needs of the modern consumer. Similarly, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of taking advantage of the multitude of opportunities within digital marketing and smoothly integrating these into their overall marketing strategy.

Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2014 CMO Leadership Forum taking place in Atlanta.  

Request Invite to this Event

We will get back to you shortly

Event RSVP





-

Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

Franz Aman

Franz Aman

Senior Vice President, Brand & Demand

Informatica

Lisa Arthur

Lisa Arthur

Chief Marketing Officer, Teradata Applications

Teradata

James Carlson

James Carlson

Director, Business Development

NVISION

David Christopher

David Christopher

Chief Marketing Officer

AT&T Mobility

Rob Crews

Rob Crews

Former Chief Marketing Officer & EVP

Church's Chicken

Cheryl Donahue

Cheryl Donahue

Regional Vice President, Enterprise Sales

Bazaarvoice

Justin Evans

Justin Evans

Chief Strategy Officer

Collective

Jennifer Garrett

Jennifer Garrett

Senior Vice President

COX Communications

Jeff Gregor

Jeff Gregor

EVP, Chief Marketing Officer, TNT/TBS

Turner Broadcasting System

Jo Ann Herold

Jo Ann Herold

Chief Marketing Officer

Interface, Inc.

Sandy Jap

Sandy Jap

Professor of Marketing

Goizueta Business School Emory University

Kristin Kelley

Kristin Kelley

Chief Marketing Officer

Randstad

Geoff Linton

Geoff Linton

President

Inbox Marketer

Rob Lynch

Rob Lynch

Brand President & Chief Marketing Officer

Arby's Restaurant Group

Holly Maddox

Holly Maddox

Vice President, Global Corporate Marketing

Elavon

Rick Medeiros

Rick Medeiros

Executive Director, Global eCommerce, Digital & Social

Lenovo

Courtney Pierce

Courtney Pierce

Sr. Marketing Director

Brightcove

Rob Renshaw

Rob Renshaw

RVP, Enterprise Sales (Southeast)

Yext

Scot Safon

Scot Safon

Chief Marketing Officer

The Weather Channel

Steve Seger

Steve Seger

National Sales Director

SAS

Reshma Shah

Reshma Shah

Assistant Professor in the Practice of Marketing

Goizueta Business School Emory University

John Stetic

John Stetic

Group Vice President, Products - Oracle Marketing Cloud

Oracle

Bill Stratton

Bill Stratton

Vice President, Data Strategy & Analytics

Turner Broadcasting System

Philipp von Holtzendorff-Fehling

Philipp von Holtzendorff-Fehling

Chief Marketing Officer, American Home Shield

Servicemaster Co.

Geoff Wilson

Geoff Wilson

Founder and President

352 Media Group

Rolf Wulfsburg, Ph.D

Rolf Wulfsburg, Ph.D

Global Director, Quantitative Insights

Siegel+Gale

Agenda

This event will feature insights from top executives, including

Download Agenda
7:45am - 8:45am
Breakfast
8:45am - 8:50am
Argyle Executive Forum Opening Remarks
8:50am - 8:55am
Introducing Jeff Gregor:
Rob RenshawRVP, Enterprise Sales (Southeast)Yext
8:55am - 9:30am
Jeff Gregor
EVP & Chief Marketing Officer - TNT & TBS, and General Manager, TCM Turner Broadcasting System
9:35am - 9:55am
Thought Leadership Spotlight Presented by Oracle
“How Modern Marketing Works”

Discover how Modern Marketing moves prospects along their buying journey to become customers and advocates. The function of marketing has significantly changed in the digital age. Buyers are now self-educating online and making purchase decisions well before ever speaking to sales. New marketing techniques incorporating Digital Body Language, social media, and compelling content have re-defined the role of the Modern Marketer. Join this track to learn how leading companies are taking advantage of marketing automation and social media platforms to drive revenue.

John SteticVice President, Product Management, Eloqua Oracle*Please note this session is off the record
9:55am - 10:20am
Coffee Break
10:20am - 11:10am
Panel Discussion
“Customer Engagement in a Hyper-Connected World”

Session topics include, but are not limited to:

Understanding the evolution of the consumer and the new brand dialogue in today’s hyper-connected world
  • Understanding audience fragmentation and the multitude of channels being utilized by customers throughout their decision process
  • How are brands adjusting to this new dynamic customer-centric dynamic? How are marketers aligning and integrating their efforts across multiple channels to drive engagement?
  • Consumer expectations driving innovative marketing
  • Continually striving for innovation to distinguish your brand from the competition
  • What creative innovations are driving results? What brands are leading the charge?
  • How to facilitate the intersection of traditional marketing and newer digital techniques Best practices in aligning new marketing strategies with tried and true techniques for the greatest possible impact
Moderator:Scot SafonExecutive Vice President and Chief Marketing OfficerThe Weather Channel Panelists:Geoff LintonPresidentInbox Marketer Rob LynchBrand President & Chief Marketing OfficerArby's Restaurant GroupRick MedeirosExecutive Director, Global eCommerce, Digital & SocialLenovo Rolf Wulfsburg, Ph.DGlobal Director, Quantitative InsightsSiegel+Gale
11:15am - 11:35am
Thought Leadership Spotlight Presented by Teradata
“Using Data to Deliver Marketing Relevancy and Optimizing Customer Experience"

Today’s ever-changing landscape means one sure thing for modern marketers: disruption. Technological change is inevitable, and the rate of change will never be slower than it is today. The most proactive organizations choose to transform themselves before their competitors and customers force change upon them. The challenges are vast, but so are the opportunities.

Using customer data insights from both online and offline channels , marketers can provide the kind of customer experience that feels like engineered serendipity, while simultaneously increasing customer satisfaction and loyalty. When the elements of an effective data-driven marketing strategy are aligned, marketers can leverage these insights to become a true data-driven business – one that effectively and efficiently uses data from all available sources to create relevant, meaningful, real-time customer interactions.

Lisa ArthurChief Marketing Officer, Teradata Applications Teradata
11:35am - 11:55am
Coffee Break
11:55am - 12:45pm
Panel Discussion
“Building & Maintaining an Exceptional Brand in the Digital Age”

Session topics include, but are not limited to:

Best practices in differentiating your brand and creating a unique image
  • Using segmentation/targeting in order to deliver the most tailored customer experience
  • Building an internal culture that passionately communicates your brand throughout every touch point of the consumer decision journey
  • Utilizing the available channels in today’s technologically advanced world to deliver the most tailored, personalized content Video, mobile, social, etc.
  • Leveraging social content to drive authentic, intimate connections with customers
  • How to keep your brand relevant to your customers/consumer
  • Ensuring that your customers’ experience reflects the values of the brand
  • Earning your customers’ trust and inspiring brand ambassadors
  • Understanding the growing importance of content marketing in today’s customer-centric world
  • Addressing customers’ heightened expectations for tailored, relevant, valuable content
Moderator:Jo Ann HeroldChief Marketing OfficerInterface, Inc. Panelists:Cheryl DonahueRegional Vice President, Enterprise SalesBazaarvoiceKristin KelleyChief Marketing OfficerRandstadHolly MaddoxVice President, Corporate CommunicationsElavonCourtney PierceSenior Director, MarketingBrightcove
12:50pm - 1:10pm
Thought Leadership Spotlight Presented by NVISION
“The New Marketing Supply Chain – A Fresh Approach”

Marketing today is more complicated than ever.  Senior marketing leaders are continually challenged to create value in more channels than ever before with flat or shrinking budgets.  Join James Carlson, from Marketing Supply Chain firm NVISION, as he spotlights key challenges faced by today’s marketing leaders and a new approach that enables those leaders to focus on just the things that deliver value for their customers and consumers. 

James CarlsonDirector, Business DevelopmentNVISION
1:10pm - 2:10pm
Lunch
2:10pm - 3:00pm
Panel Discussion
“Boost ROI and Brand Equity with Actionable Data”

Session topics include, but are not limited to:

The transformation of marketing from an art to both art and data driven science
  • Constantly innovating and pursuing new ways to track and measure initiatives
  • Putting tools in place to have a more analytical approach in how you go to market
  • Extracting value from data to make informed business decisions and optimize revenue growth
  • Using analytics to identify high performance segments and driving profits in those areas
  • Use of real-time data to improve overall marketing techniques
  • Leveraging big data to better understand the customer and improve the overall brand experience
  • How to measure success and understand consumer expectations of social and digital channels
Moderator:Jennifer GarrettSenior Vice PresidentCOX Communications Panelists:Franz AmanSenior Vice President, Marketing Strategy & OperationsInformaticaRob CrewsFormer Chief Marketing Officer & EVPChurch's ChickenJustin EvansChief Strategy OfficerCollectiveBill StrattonVice President, Data Strategy & AnalyticsTurner Broadcasting SystemPhilipp von Holtzendorff-FehlingChief Marketing Officer, American Home ShieldServicemaster Co.
3:05pm - 3:10pm
Introducing the Fireside Chat:
Geoff WilsonFounder and President352 Media Group
3:10pm - 3:40pm
Fireside Chat
Scot SafonExecutive Vice President and Chief Marketing OfficerThe Weather ChannelInterviewed by:Reshma ShahAssistant Professor in the Practice of MarketingGoizueta Business School Emory University
3:40pm - 3:55pm
Coffee Break
3:55pm 
-
 4:00pmIntroducing the Fireside Chat:Steve SegerNational Sales DirectorSAS
4:00pm - 4:35pm
Fireside Chat 
David ChristopherChief Marketing Officer AT&T MobilityInterviewed by:Sandy JapProfessor of MarketingGoizueta Business School Emory University
4:35pm - 4:40pm
Argyle Executive Forum Closing Remarks
4:40pm - 5:40pm
Closing Reception

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@argyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

  • Breakout Breakfast & Senior Supporter Partner

  • Thought Leadership Spotlight Partner

  • Thought Leadership Spotlight Partner

  • Thought Leadership Spotlight Partner

  • Panel Partner

  • Panel Partner

  • Panel Partner

  • Panel Partner

  • Panel Partner

  • Panel Partner

  • Session Introduction Partner

  • Session Introduction Partner

  • Session Introduction Partner

  • Supporter Partner