information technology

1 Day Meeting

2014 Leadership in E-Commerce

Dallas, TX - May 22, 2014


The online retail marketplace is on pace to grow by 13% in 2013, and is expected to increase at a compounded annual rate of 10% over the next four years. With $370 billion at stake by 2017, it is vital to tap into the evolving technologies transforming the retail landscape taking E-Commerce off the web and onto smartphones and tablets. This shift towards “mcommerce” means customers can engage with their favorite brands anywhere, anytime,  E-Commerce leaders are facing more pressure than ever to utilize big data and digital analytics to better understand the omni-channel consumer.

Join us at the Argyle Executive Forum 2014 E-Commerce Leadership Forum in Dallas and meet other E-Commerce leaders to discuss best-practices and innovative marketing strategies that can help you respond to the changing marketplace.

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Jason Allen

Vice President, Multi-Channel

GameStop Corp.

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Christina Augustine

Head of Mobile & Head of Search, Navigation & Personalization


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Brett Bair

Senior Director, Client Advocacy


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Chris Brogan

SVP, Strategy & Analysis

Hyatt Hotels Corporation

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Brad Buhl

Chief Operating Officer

Broadleaf Commerce

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Chip Burgard

Senior Vice President, Marketing


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Trae Clevenger

SVP, Consulting Practice


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Phillip Easter

Head of Mobile Applications

American Airlines

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Maris Emanuel

Director, Media Sales


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Mike Feltz

Regional Vice President, Midwest


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Jakki Geiger

Senior Director, MDM Solutions Marketing


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Kirk Heinlein

Head, Marketing Communications, Global Markets Advertising


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Brian Hood

Vice President, Customer Experience and Digital Products

ADT Security Services

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Brian Johnson

Chief Digital Officer

Galderma Laboratories

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Tom Lombardo

COO, Digital and Mobility


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Howard Purcell

Senior Vice President of Customer Development

Essilor of America

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Ted Schweitzer

Senior Vice President, Marketing & eCommerce

La Quinta

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Ajit Sivadasan

Global Vice President & GM, eCommerce, Web, Sales & Marketing


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Tim Spencer

Vice President, Agency Sales


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David Stover

Global Solution Management Lead for Mobile & Store

hybris, an SAP Company

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David Young

VP Strategy & Operations



This event will feature insights from top executives, including

Download Agenda
8:00am - 9:00am
9:00am - 9:05am
Argyle Executive Forum Opening Remarks
9:05am - 9:10am
Introducing Jason Allen:
Brad BuhlVP, Marketing & PartnersBroadleaf Commerce
9:10am - 9:45am
"Multi-Channel: From Concept to Reality"

Drive a Multi-Channel vision by understanding your customers, gaining organizational alignment, and ultimately delivering meaningful growth and value.   Create a consumer-centric strategy that maximizes engagement, revenue, and loyalty by offering customers choice and convenience.

  • Utilizing customer data to take the ‘guesswork’ out of strategies……customers are telling us what they want, we just have to listen.
  • Unifying an organization (at all levels) on a Multi-Channel vision (easier said than done).
  • Delivering real growth and value from the strategy.  Proof is in the results, but you have to be willing to measure them.
Jason AllenVice President, Multi-ChannelGameStop Corp.
9:50am - 10:10am
Thought Leadership Spotlight presented by NewsCred

Great marketing is great storytelling. It requires hyper-relevance, 24/7, so that you can reach and engage audiences wherever they are. While creating the occasional blog post is easy, there is a relentless need for quality content. This is why there are 5 crucial components to content marketing, at scale. It requires an effective workflow, quality content, engaging digital experiences, viral distribution and powerful analytics. With this presentation, Tim Spencer,  Head, Agency Sales from NewsCred, will present a deep dive of the trends and case studies behind these five components. He will share how brands have mastered scalable and sustainable content marketing strategies and provide actionable insights against each layer of successful content marketing.

Tim SpencerHead of Agency SalesNewsCred
10:10am - 10:30am
Coffee Break
Introducing "The Emergence of Omni-channel Retail" Panel Discussion:
Mike FeltzRegional Vice President, MidwestGumGum
10:35am - 11:25am
Panel Discussion
"The Emergence of Omni-channel Retail"

Session topics include, but are not limited to:

  • Utilizing new tools and technologies to better serve the modern consumer
  • Integrating marketing messaging and strategies throughout all channels used to interact with target consumers to create a unified experience
  • New and emerging channels that present the greatest opportunity or challenge
  • Catering to newly empowered consumers and their endless options on how and when to purchase
  • Tapping into all of the channels that consumers utilize throughout the decision process
  • Communicating your brand in a way that compels them to purchase your products/services
  • Evaluating the types of interactions and content your customers prefer
  • Segmenting your customer base, understanding their preferences, and mapping marketing efforts accordingly
Moderator:Ajit SivadasanGlobal Vice President and GM, eCommerce, Web, Sales and MarketingLenovoPanelists:Chip BurgardSenior Vice President, MarketingCitiMortgageJakki GeigerSenior Director, MDM Solutions MarketingInformaticaBrian JohnsonChief Digital OfficerGalderma Laboratories Ted SchweitzerSenior Vice President, Marketing & eCommerceLa Quinta
11:30am - 11:50am
Thought Leadership Spotlight presented by hybris, an SAP Company
"What Happens After What Happens Next: OmniCommerce in Action”

The 'Legacy of Channels' continues to frustrate customers.  ‘Content-Driven Commerce…anywhere, anytime, any device' continues to frustrate the companies trying to serve them.  Delivering on your promise for a seamless customer journey is more than just having a contextual marketing plan, digital dna in your online business unit, and social analytics.  How can we expect to provide a seamless experience to our customers when we’re not seamless ourselves?   People, processes, and strategy need to come together like never before, enabled by technology, to deliver end-to-end on this promise… and our own inherited organizational silos need to remain in the prior century where they belong. This topic explores the obstacles and enablers to profitably serving OmniCommerce customers… on their terms.

David StoverGlobal Solution Management Lead for Mobile & Storehybris, an SAP Company

Coffee Break

12:10pm - 1:00pm
Panel Discussion
"Leadership Speaks: The “Portable” Customer"

Session topics include, but are not limited to:

  • Delivering the most tailored, personalized content at all touch points to drive customer engagement
  • Smartphone / tablet application strategies moving toward “mcommerce”
  • E-Commerce moving off the web onto the smartphones / tablets
  • Integrating mobile platform’s into overall business and marketing strategies
  • Online Customer Safety and Engagement
  • Preventing online theft
  • E-commerce Executive / CISO interaction   
  • Tactics for reducing website abandonment
  • Validating your websites safety for customer trust
Moderator:Tom LombardoCOO, Digital and MobilityJones Lang LaSallePanelists:Christina AugustineHead of Mobile & Head of Search, Navigation & PersonalizationBloomreachKirk HeinleinHead, Marketing Communications, Global Markets AdvertisingAT&TBrian HoodVice President, Customer Experience and Digital ProductsADT Security ServicesDavid YoungVP Strategy & OperationsTravelocity
1:00pm - 2:00pm
2:00pm - 2:05pm
Introducing Ajit Sivadasan:
Brett BairSenior Director, Client AdvocacyMonetate
2:05pm - 2:40pm
"Will Data Save Marketing?"

In a world that is increasing digital, shelf lives of CMOs will be tied to their ability to constantly experiment and measure effectiveness. The advances in technology (Big Data, Mobile, DMPs etc.) coupled with the digital footprint left by customers will provide a basis to facilitate this. This discussion will focus on such aspects of Marketing.

Ajit SivadasanGlobal Vice President and GM, eCommerce, Web, Sales and MarketingLenovo
2:45pm - 3:35pm
Panel Discussion
"Bridging the Gap: The Complete Customer Experience"

Session topics include, but are not limited to:

  • Keeping customers engaged through digital channels while integrating the in-store experience
  • Tracking consumer behavior and expectations
  • Supply-chain organization
  • Managing multiple parties such as warehousing and logistics
  • How to utilize cross channel marketing to customize your messaging and fully engage consumers
  • Creating an effective social media strategy
  • Mobile marketing strategies and deployment – best practices
Moderator:Jason AllenVice President, Multi-ChannelGameStop Corp.Panelists:Chris BroganSVP, Strategy & AnalysisHyatt Hotels CorporationTrae ClevengerSVP, Consulting PracticeTargetbasePhillip EasterHead of Mobile ApplicationsAmerican AirlinesHoward PurcellSenior Vice President of Customer DevelopmentEssilor of America
3:35pm - 3:50pm
Coffee Break
3:50pm - 3:55pm
Introducing Tom Lombardo:
Maris EmanuelDirector, Media SalesHookLogic
pm - 4:30pm
"B2B E-commerce: Technology and Trends in the Commercial Real Estate Industry"The explosion of e-commerce, emerging technologies and mobility in the consumer space is driving big change in the B2B world.  These changes are greatly influencing the global commercial real estate industry, which is poised to break $625 billion in investment volumes this year.  Real estate companies are rapidly adopting B2C best practices to market properties more effectively and help streamline complex real estate transactions.   Where will it lead?Session topics will include:             
  • The challenge of B2B and selling large commercial property assets
  • Creating online marketplaces modeled after consumer best practices
  • War room technology and the transaction “assist”
  • Pushing the envelope on mapping; the world, our cities, and spaces where we work
  • All we need is data: how B2B and B2C are poised to intersect in a big way
Tom LombardoCOO, Digital and MobilityJones Lang LaSalle
4:30pm - 4:35pm
Argyle Executive Forum Closing Remarks
4:35pm - 5:35pm
Closing Reception


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