Chief Marketing Officer

2015 Leadership in Digital Marketing Lunch:
Turning Big Data into Value

Oct 06, 2015

Overview

The emergence of digital has dramatically transformed how companies make decisions in the modern marketplace, as well as the pace at which they do so. More than ever before, CMOs are rising in importance, as executive teams increasingly turn to marketers to help lead the organization into the data-driven landscape. While many organizations have realized the critical importance of centralized information, reflected by skyrocketing spending on marketing data technology to enable data-driven decision making, CMOs are left with the momentous task of connecting the dots internally and making this data actionable. How can marketing executives navigate the plethora of available data, translate the relevant data into actionable insights, and drive profitable marketing decisions? And above all else, how can they demonstrate the results of these efforts to the C-Suite?

Argyle Executive Forum, in partnership with Datorama, is bringing together leading marketing executives from a variety of industry verticals to discuss these topics and more at our 2015 Leadership in Digital Marketing Lunch: Turning Big Data into Value.

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Who Should Attend

Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

Stephen Haffer

Stephen Haffer

Chief Information Officer/ EVP of Omni-Channel Customer Engagement

American Signature

Scott McAllister

Scott McAllister

Senior Vice President, Digital Marketing & Revenue

Time Inc.

Katrin Ribant

Katrin Ribant

Chief Solutions Officer, Co-Founder

Datorama

Emma Williamson

Emma Williamson

Head of Consumer Affairs & Social Media

L’Oréal Australia and New Zealand

Agenda

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11:55am - 12:10pm
Arrival and Lunch
12:10pm - 12:15pm
Argyle Executive Forum Opening Remarks
12:15pm - 12:20pm
Datorama Remarks

Katrin Ribant
Chief Solutions Officer, Co-Founder
Datorama 

12:20pm - 12:50pm
Panel Discussion

"Leadership Speaks: Turning Big Data into Value"

  • Understanding marketing’s transformation into a data driven science
    • Being the catalyst to help your marketing organization make this transition
  • Scrutinizing how investments into certain channels are driving results and using that knowledge to better target your spending
  • Utilizing new measurement tools to demonstrate the value of marketing within the organization
  • How can marketing executives navigate the plethora of available data, translate the relevant data into action
    • Can you share some of your early failures?  What did you try that just didn’t work, and what did you learn from that?
    • Where/how have you experienced the greatest level of success with your digital marketing efforts?
  • Have any of you made any strides in how you measure and report ROI?

Moderator:
Katrin Ribant
Chief Solutions Officer, Co-Founder
Datorama 

Panelists:
Stephen Haffer
Chief Information Officer/ EVP of Omni-Channel Customer Engagement
American Signature

Scott McAllister
Senior Vice President, Digital Marketing & Revenue
Time Inc.

Emma Williamson
Head of Consumer Affairs & Social Media
L’Oréal Australia and New Zealand

12:50pm - 12:55pm
Closing Remarks

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