Chief Marketing Officer

1 Day Meeting

2016 CMO Spotlight on Retail and Consumer Goods & Services Forum

Chicago, IL - Jun 21, 2016

Overview

Argyle Executive Forum is bringing together leading marketing executives from the retail, consumer goods and consumer services industries to discuss the most pressing challenges and opportunities facing brands today. Throughout keynote sessions, fireside chats and panel sessions, the forum will focus on several areas, including:

  • The modern shopper experience
  • Leveraging data to understand the consumer
  • Delivering personalized cross-channel experiences
  • Staying relevant in an overcrowded marketplace

This event presents an opportunity to hear cutting edge content that is directly relevant for retail and consumer goods marketers. Plus, you can expand your network by meeting your true peers.

As today’s empowered consumers and their shifting preferences continue to dictate the pace of change in the marketplace, organizations within the retail and consumer goods and services industries are facing two options: keep up and deliver a delightful, personalized experience, or a disruptor will beat you to it.

Executive teams are looking to their marketing leaders to help them understand how consumer preferences are impacting their industry, how to adapt, and how to engage with these consumers in a meaningful, lasting manner that beats out their competitors.

The need to stay on top of evolving preferences is ruthless, unpredictable, and exhausting – but best in class marketers are succeeding, and marketing has gained an increasingly important seat at the executive table as a result.

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Who Should Attend

Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

Tim Bay

Tim Bay

Vice President Digital Marketing

Wilton Brands

Tiffani Bova

Tiffani Bova

Global, Customer Growth, and Innovation Evangelist

Salesforce Marketing Cloud

Tim Brooke

Tim Brooke

Director of Business Development

Conversant

Will Brunt

Will Brunt

Senior Vice President of Marketing and Chief Innovation Officer

Smithfield Foods

Nick Carcone

Nick Carcone

Sales Maven

TrackMaven

Lalit Chopra

Lalit Chopra

Director of Strategic Partnerships

Movable Ink

Rich Clayton

Rich Clayton

Vice President of Business Analytics & Big Data Product Group

Oracle

Kevin Cohn

Kevin Cohn

SVP Operations

Smartling

Rob Cook

Rob Cook

Vice President, Retail Marketing

BMO Harris Bank

Brian Deagan

Brian Deagan

Head of Data Management

IgnitionOne

Marcus Fischer

Marcus Fischer

President & Chief Strategy Officer

Carmichael Lynch

Nancy Fricke

Nancy Fricke

Vice President of Client Leadership

HelloWorld

David Gal

David Gal

Professor of Marketing

University of Illinois at Chicago

Patti Girardi

Patti Girardi

Former Vice President, Marketing & Creative Services

Compass Group

Sandy Howe

Sandy Howe

Senior Vice President & General Manager, Consumer Products

Arris

Jonathan Leake

Jonathan Leake

Head of Digital Marketing

DirectBuy

Grant Leech

Grant Leech

Vice President, Brand Marketing

United States Cellular Corporation

Jeff Lichtman

Jeff Lichtman

Chief Marketing Officer

Career Education Corp.

Ray Owens

Ray Owens

President

DX Marketing

Dave Panek

Dave Panek

Vice President, Marketing

Teradata

George Parr

George Parr

SVP & Chief Marketing Officer

SIRVA

Jerry Pasierb

Jerry Pasierb

Vice President,Customer Experience Process Improvement

PNC Bank

Alicianne Rand

Alicianne Rand

Vice President, Marketing

NewsCred

Mitchell Reichgut

Mitchell Reichgut

CEO

Jun Group

Mark Rose

Mark Rose

Head of National Retail

Groupon

Timothy Weaver

Timothy Weaver

Founder and CEO

InPlan Media Group

Liz Wilson

Liz Wilson

Head of Digital Media & Advertising

Under Armour

Frank Wong

Frank Wong

Head of Digital Media

Hyatt Hotels Corporation

Agenda

Download Agenda
7:30am - 8:30am
Breakfast
8:30am - 8:35am
Argyle Executive Forum Opening Remarks
8:35am - 8:40am
Session Introduction

Nick Carcone
Sales Maven
TrackMaven 

8:40am - 9:15am
Fireside Chat: "Creating Value Through Innovation"

Join a morning Fireside Chat with Will Brunt, Senior Vice President of Marketing and Chief Innovation Officer at Smithfield Foods discussing Smithfield's Innovation Center and his teams approach to drive exceptional customer experiences at one of the largest CPG brands in America. 

Will Brunt
Senior Vice President of Marketing and Chief Innovation Officer
Smithfield Foods    

Interviewed by:
David Gal
Professor of Marketing
University of Illinois at Chicago

9:15am - 9:35am
Thought Leadership Fireside Chat

Rich Clayton
Vice President of Business Analytics & Big Data Product Group
Oracle

and

Ray Owens
President
DX Marketing

9:35am - 10:00am
Coffee Break
10:00am - 10:50am
Panel Discussion: "Delivering Personalized Journeys"

Session topics include, but are not limited to:

  • Best practices for understanding customer attitudes, behaviors and processes
  • Best practices for delivering content via numerous channels simultaneously
    • How to avoid a fragmented experience
  • Bridging the gap between online and offline customer interactions, to develop a content delivery strategy that works across multiple channels
  • Rethinking the concept of "identity" to help improve interactions with customers
  • Examples of ways to map complex systems to a customer journey
  • Models for tracking and managing an end-to-end conversation
  • Insights on approaching complex journeys within an existing technology ecosystem

Moderator:
Jeff Lichtman
Chief Marketing Officer
Career Education Corp.

Panelists:  
Tim Bay
Vice President Digital Marketing
Wilton Brands

Tim Brooke
Director of Business Development
Conversant  

Kevin Cohn
SVP Operations
Smartling 

Jonathan Leake
Head of Digital Marketing
DirectBuy

10:50am - 11:10am
Thought Leadership Spotlight

A positive customer experience is critical to a company’s brand and, ultimately, its bottom line. With the proliferation of technology and devices, the customer has become smarter and more powerful. Customers now decide when and how they want to interact with brands, which has had a direct impact on the way companies sell to their customers. While macro trends such as social, mobile, cloud, big data and IoT are forging a new era of engagement; customers are ultimately becoming far more disruptive than the technology itself.

Salesforce’s Global, Customer Growth and Innovation Evangelist, Tiffani Bova, will address how companies of all sizes can create new business practices that leverage technology to strengthen customer relationships and accelerate sales and growth. Attendees will hear actionable takeaways on how to create a customer-centric business and long-lasting brand loyalty. 

Tiffani Bova
Global, Customer Growth, and Innovation Evangelist
Salesforce Marketing Cloud

11:10am - 11:30am
Coffee Break
11:30am - 11:50am
Thought Leadership Spotlight: "Marketing Agility for the Modern Marketer"

Today’s consumers move at the speed of their digital devices, and organizations must adapt to this new reality. To execute relevant and successful marketing programs in this overcrowded marketplace, marketers must transform their organizations to deliver marketing agility. Becoming truly agile requires providing visibility and transparency to enable teams to streamline collaboration and efficiency, as well as fine-tuning performance and effectiveness through Marketing Resource Management.

Join David Panek, VP of Global Marketing at Teradata Marketing Applications to learn more about how leveraging agile marketing can help you and your organization become more agile to deliver personalized, cross-channel experiences to your customers.

Learn more about:

  • How to evaluate where your organization stands in terms of modern marketing
  • How organizations are becoming more agile through the use of technology
  • The results a national retailer experienced when implementing a Marketing Resource Management solution

Dave Panek
Vice President, Marketing
Teradata Marketing Applications

11:55am - 12:45pm
Panel Discussion: "The Data-to-Decision Smackdown"

Session topics include, but are not limited to:

  • What are the key differences between a brand-initiated & a customer-driven marketing approach?
    • What are some powerful examples of customer-driven campaigns?
  • Partnering with IT to rethink the data-to-decision paradigm in order to truly achieve business objectives
    • Connecting the dots to better understand the “big picture”
  • Utilizing data for customer targeting, proving campaign effectiveness, and contextual information to guide every decision 
  • Managing omni-channel campaigns and leverage data to create dynamic, personalized, and predictive content

Moderator:
Patti Girardi
Former Vice President, Marketing & Creative Services
Compass Group          

Panelists:
Lalit Chopra
Director of Strategic Partnerships
Movable Ink

Rob Cook        
Vice President, Retail Marketing
BMO Harris Bank

Sandy Howe
Senior Vice President & General Manager, Consumer Products
Arris    

George Parr
SVP & Chief Marketing Officer
SIRVA  

Timothy Weaver
Founder and CEO
InPlan Media Group

12:50pm - 1:10pm
Thought Leadership Spotlight: "The New Customer Journey: Why Content Defines How Consumers Meet, Engage and Return to Your Brand"

85% of consumers regularly seek out content from trusted experts when considering a purchase. Today’s marketer needs to understand how to reach their intended audience with impact. Connect with consumers at a deeper level by sharing content that matters most. Recognize where and when to engage customers along your brand journey and prove ROI. 

Alicianne Rand
Vice President, Marketing
NewsCred

1:10pm - 2:10pm
Lunch
2:10pm - 2:30pm
Thought Leadership Spotlight: "The Science and the Secret Behind Real-Time Relevant Marketing"

Brian Deagan, head of data management at IgnitionOne, will discuss the practical applications of scoring to drive relevant consumer communications with the power to improve results and increase conversions. 

Brian Deagan
Head of Data Management
IgnitionOne

2:35pm - 2:40pm
Session Introduction

Nancy Fricke
Vice President of Client Leadership
HelloWorld

2:40pm - 3:25pm
Panel Discussion: "Brand Experience in the Digital Era"

Session topics include, but are not limited to:

  • Future of digitally engaged brand –what are you doing to differentiate?
  • Always on and the new social contract engaging with consumers on their terms
  • Facilitating the 2-way dialogue
  • Bringing out the brand experience on digital vs traditional channels/marketing
  • Customer journeys mobile vs web
  • Accelerating the path to purchase via mobile
  • Measuring success in social and digital
  • Keeping your brand connected with consumers across all channels
    • Analyzing these interactions to create a consistent, exceptional brand experience in each channel

Moderator:
Grant Leech
Vice President, Brand Marketing
United States Cellular Corporation

Panelists:
Marcus Fischer
President & Chief Strategy Officer
Carmichael Lynch

Mitchell Reichgut 
CEO
Jun Group

Mark Rose
Head of National Retail
Groupon

Liz Wilson
Head of Digital Media & Advertising
Under Armour    

3:25pm - 3:40pm
Coffee Break
3:40pm - 4:15pm
Keynote Presentation: "Tweaking the Purchase Funnel and Some of Our Campaign Objectives"
  • Does “awareness” exist only at the top of the purchase funnel?
  • Is Awareness and Direct Response the only way to categorize our campaigns?
  • How should we factor in the element of “time” when measuring success?
  • Where does social play as part of the purchase funnel?  

 

Frank Wong
Head of Digital Media
Hyatt Hotels Corporation

4:15pm - 4:20pm
Argyle Executive Forum Closing Remarks
4:20pm - 5:20pm
Closing Reception

Sponsors

This event will feature insights from top executives, including

  • Thought Leadership Spotlight Partner

  • Thought Leadership Spotlight Partner

  • Thought Leadership Spotlight Partner

  • Thought Leadership Spotlight Partner

  • Thought Leadership Spotlight Partner

  • Panel Partner

  • Panel Partner

  • Panel Partner

  • Panel Partner

  • Panel Partner

  • Panel Partner

  • Session Introduction Partner

  • Session Introduction Partner

  • Breakout Session Partner

  • Senior Supporter Partner

  • Senior Supporter Partner

  • Senior Supporter Partner

  • Supporter Partner

  • Supporter Partner

  • Supporter Partner

Interested in sponsoring an event?

Speak to one of our dedicated sponsorship teams sponsorship@argyleforum.com

Sponsorship Information

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.