Chief Marketing Officer

1 Day Meeting

2016 Leadership in E-Commerce Forum:

Los Angeles, CA - Sep 08, 2016

Overview

Argyle Forum is bringing together leading e-commerce, marketing and IT executives to explore the most pressing challenges and opportunities that have emerged within the rapidly growing e-commerce space. By the end of 2017, e-commerce sales are expected to surpass $400 billion, with mobile commerce driving more than 50% of this revenue – placing an increasing amount of pressure is upon CMOs, CTOs, CIOs, e-commerce and marketing leaders to collaborate and deliver seamless, universal experiences to consumers.

If you are looking to learn about industry best practices and trends in the booming e-commerce landscape, this forum is for you! The agenda is built to feature various forms of cutting edge content, interspersed with networking breaks. Expand your network and connect with peers from across a diverse range of companies in the Southern California region and beyond.

Through keynote sessions, fireside chats and panel sessions, our diverse speaking faculty will address several areas, including:

  • Delivering personalized, cross-channel customer experiences
  • Optimizing engagement through predictive analytics
  • Adapting a modern, interactive approach to content marketing
  • Structuring organizations and their processes to support a progressive e-commerce strategy

 

We look forward to seeing you there!

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Who Should Attend

Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

Kevin Phelan

Kevin Phelan

President, Agôn Partners; Former CMO, BP North America

BP

Christopher Allen

Christopher Allen

Senior Vice President, Digital Commerce

Cineplex Entertainment

Elie Auvray

Elie Auvray

CEO & Co-Founder

Jahia

Ujjwal Dhoot

Ujjwal Dhoot

Vice President, Marketing

Charming Charlie

Julie Frahm

Julie Frahm

Director of Digital Marketing

Sharp HealthCare

Chet Gandhi

Chet Gandhi

CIO and Head of Global Technology

Magento

David Gibbons

David Gibbons

VP, Product Marketing

Domo

David Goodrich

David Goodrich

Vice President, Digital Strategy and E-commerce

20th Century Fox

Alan Ho

Alan Ho

Vice President, Developer Marketing

Apigee

Traci Inglis

Traci Inglis

Chief Marketing Officer

TechStyle Fashion Group

Katie Kirkpatrick

Katie Kirkpatrick

Vice President, ECommerce

Charming Charlie

Elizabeth Krause

Elizabeth Krause

Vice President, Global eBusiness

Volcom Inc

Eugene Lai

Eugene Lai

Director of Digital Marketing

PacSun

Ryan Leahy

Ryan Leahy

Chief Executive Officer

SnapSuits

Jonathan Lowe

Jonathan Lowe

Senior Vice President, Marketing

AEG Sports

Jay Tucker

Jay Tucker

Chief Marketing Officer & Head of Programs, Institute for Communication Technology Management

University of Southern California

Agenda

This event will feature insights from top executives, including

Download Agenda
8:00am - 9:00am
Breakfast
9:00am - 9:05am
Argyle Executive Forum Opening Remarks
9:05am - 9:10am
Session Introduction

Chet Gandhi
CIO and Head of Global Technology
Magento

9:10am - 9:50am
Keynote Presentation: "Entertainment E-Commerce Approach 2017"

Every industry is going through their own “corrective economy” changes, for the Taxi and Limo business, it is UBER and LYFT.  Entertainment licensing is just getting to the forefront, and is now realizing it starts and ends with ecommerce and data. Over the past few years, David has witnessed what fragmentation and the convergence of digital to a traditional business can do to an organization – and it has been his job to pull it all back together.

Today, we have new pillars of ecommerce classification, process, technology and studio executives solving and capitalizing on the Entertainment industries corrections.

Join David as he shares Fox’s progress and learning for you to build off and customize what could work for you.

David Goodrich
Vice President, Digital Strategy and E-Commerce
20th Century Fox

9:55am - 10:15am
Thought Leadership Spotlight: "Hidden Power of Commerce APIs"

When faced with competitors like Amazon, creating and sustaining a competitive advantage in eCommerce is life and death proposition. Over the years, companies like Walgreens and Burberry have created APIs to power digital experiences that helps them compete and thrive in today's digital economy. Alan will show you exactly how these APIs are built, and the business results of successful API programs. Finally, Alan will provide several follow-up assets and guides so that you can also create your own API advantage.

Alan Ho
Vice President, Developer Marketing
Apigee

10:15am - 10:40am
Coffee Break
10:40am - 11:30am
Panel Discussion: "Personalization: The Key to Customer Engagement"

Session topics include, but are not limited to:

  • Personalizing the customer journey from discovery to purchase and beyond
  • Understanding consumer behavior and buying patterns through real time analytics
  • Integrating CRM, marketing and IT systems to consume data at all touchpoints
  • Engaging customers through interactive, personalized content across various channels
  • Designing interactive and user-friendly web and mobile interfaces

Moderator
Jay Tucker
Chief Marketing Officer & Head of Programs, Institute for Communication Technology Management
University of Southern California, Marshall School of Business

Panelists
Elie Auvray
CEO & Co-Founder 
Jahia

Ujjwal Dhoot
Vice President, Marketing
Charming Charlie

Elizabeth Krause
Vice President, Global eBusiness
Volcom

 

11:30am - 11:55am
Coffee Break
11:55am - 12:15pm
Thought Leadership Spotlight: "Agility at Scale: Data-Driven E-commerce Growth"

No area of retail has access to the volume, variety, and velocity of data that modern e-commerce teams contend with. Increased personalization and better ROI on customer acquisition campaigns are just two aspects of the fight to stay ahead of the optimization curve. And all of this has to be accomplished while balancing the demands placed on their IT organizations. Learn how to create an agile, yet data-driven culture of collaboration that can propel your organization ahead of the pack.

David Gibbons
Vice President, Product Marketing
Domo

12:20pm - 1:00pm
Keynote Presentation: "Reimagining the Fashion Business through Technology & Data"

Techstyle Fashion Group has been described as “Silicon Valley Meets Fashion Avenue” – because they are using technology to enhance the customer experience and grow lifetime value in their fashion brands.  Join Traci Inglis, Chief Marketing Officer, to learn how this technology company is disrupting the fashion industry using data and personalization.

Traci Inglis
Chief Marketing Officer
TechStyle Fashion Group

1:00pm - 2:00pm
Lunch
2:00pm - 2:50pm
Panel Discussion: "Transforming the E-Commerce Experience"

Session topics include, but are not limited to:

  • Defining accountability for e-commerce in your organizational structure to ensure cross-functional collaboration in delivering a seamless experience across all channels
  • Expanding mobile capabilities to convert traffic into revenueo Optimizing mobile browsing, customer support and checkout to provide easier shopping experiences
  • Measuring profitability, ROI, and customer satisfaction to determine success
  • Differentiating your brand from competitors and existing e-commerce platforms

Moderator
Eugene Lai
Director of Digital Marketing
PacSun 

Panelists
Christopher Allen
Senior Vice President, Global Digital Commerce
Cineplex Entertainment

Julie Frahm
Director of Digital Marketing
Sharp HealthCare

Katie Kirkpatrick
Vice President, E-Commerce
Charming Charlie

Ryan Leahy
Chief Executive Officer
SnapSuits

2:50pm - 3:05pm
Coffee Break
3:05pm - 3:45pm
Keynote Presentation: "The LA Kings - Content Is the New Language of Marketing in Sports"

Join Jonathan Lowe, SVP of Business Development and Brand Strategy for the LA Kings/AEG Sports as he discusses building fan avidity, engagement and growth through content-centric marketing.  In an advertising-saturated digital environment, learn how the LA Kings made their fans the focus of their advertising and digital strategies and the compelling results that came. In addition, learn how a hockey team developed a distinct social “personality” and how that changed the landscape of sports.

Jonathan Lowe
Senior Vice President, Marketing
AEG Sports

3:45pm - 3:50pm
Argyle Closing Remarks
3:50pm - 4:50pm
Closing Reception

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@argyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

  • Thought Leadership Spotlight Partner

  • Thought Leadership Spotlight Partner

  • Panel Partner

  • Session Introduction Partner

  • Breakout Session Partner

  • Breakout Session Partner

  • Senior Supporter Partner

  • Senior Supporter Partner

  • Senior Supporter Partner

  • Senior Supporter Partner

  • Supporter Partner

  • Supporter Partner

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.