Best Practices for Lead Acquisition: Keeping Sales and Marketing Aligned in the Field
Webinar
Virtual Event
- Mar 16, 2017, 1:00 pm - 2:15 pm EST
The emergence of digital and our growing consumption of mobile have dramatically transformed how companies interact with their customers. As organizations grapple with these new dynamics, CMOs, more than ever, need to play a key role in leading organizations into the new customer-centric, digitally driven environment. Simultaneously, marketing executives also face pressure to enable and facilitate innovation both within the organization, as well as within their teams. So – how are marketers managing all of this? Specifically, how are leading executives keeping up with the relentless pace of technology, training their teams to manage these technological capabilities, and hiring the right skills? And how are CMOs fostering innovation within their teams?
Join Argyle Executive Forum, in partnership with Oracle, for our 2017 CMO Virtual Event: Driving Innovation in the Digital Era, to discuss these topics and more.
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If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com
This event will feature insights from top executives, including
Download AgendaWhen marketers challenge the status quo and create a culture of learning, they're hard to stop. In this session, Kathleen will share stories of brands that figured out how to get more juice from their squeeze, find money they'd been missing, answer million-dollar questions and enjoy a few fist pumps along the way.
Kathleen Rohrecker
Senior Director, North America Marketing
Oracle
Session topics include, but are not limited to:
Moderator:
Kathleen Rohrecker
Senior Director, North America Marketing
Oracle
Panelists:
Chris Barlow
Vice President, Mobile Banking
Webster Bank
Jerrid Hamann
Executive Director, Digital Customer Experience
XO Communications
Jodi Navta
Chief Marketing Officer
Coyote Logistics
Georgia Sapounas
Director, Digital
Canadian Olympic Committee
Speak to one of our dedicated sponsorship teams sponsorship@argyleforum.com
This event will feature insights from top executives, including
Event Partner
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Enterprise Ready. Consider the advantage of a single unified solution that marketers love and IT trusts. Connect all marketing technology on one platform. Unify your data and execute programs across all digital channels.
Visit oracle.com/marketingcloud.
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