Chief Marketing Officer

Virtual Event

2017 CMO Virtual Event: Driving Innovation in the Digital Era

- Mar 16, 2017, 1:00 pm - 2:15 pm

Overview

The emergence of digital and our growing consumption of mobile have dramatically transformed how companies interact with their customers. As organizations grapple with these new dynamics, CMOs, more than ever, need to play a key role in leading organizations into the new customer-centric, digitally driven environment. Simultaneously, marketing executives also face pressure to enable and facilitate innovation both within the organization, as well as within their teams. So – how are marketers managing all of this? Specifically, how are leading executives keeping up with the relentless pace of technology, training their teams to manage these technological capabilities, and hiring the right skills? And how are CMOs fostering innovation within their teams?

Join Argyle Executive Forum, in partnership with Oracle, for our 2017 CMO Virtual Event: Driving Innovation in the Digital Era, to discuss these topics and more.

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Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

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Chris Barlow

Vice President, Mobile Banking

Webster Bank

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Jerrid Hamann

Executive Director, Digital Customer Experience

XO Communications

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Jodi Navta

Chief Marketing Officer

Coyote Logistics

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Kathleen Rohrecker

Senior Director, North America Marketing

Oracle

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Georgia Sapounas

Director, Digital

Canadian Olympic Committee

Agenda

This event will feature insights from top executives, including

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1:00pm - 1:05pm
Argyle Executive Forum Opening Remarks
1:05pm - 1:25pm
Thought Leadership Spotlight featuring Oracle: "Million Dollar Questions, and Other Fun With Marketing"

When marketers challenge the status quo and create a culture of learning, they're hard to stop. In this session, Kathleen will share stories of brands that figured out how to get more juice from their squeeze, find money they'd been missing, answer million-dollar questions and enjoy a few fist pumps along the way.

Kathleen Rohrecker
Senior Director, North America Marketing 
Oracle

1:25pm - 2:00pm
Panel Discussion: "Driving Innovation in a Competitive Marketplace"

Session topics include, but are not limited to:

  • What major trends are marketing leaders watching most closely?
  • How are they building impactful customer relationships that can help organizations survive and prosper in a period of huge disruption?
  • What are the top challenges that the newly empowered customer has presented to you and your team?
  • What are some innovative tactics or approaches you’ve developed to deliver exceptional customer experiences?
  • How are marketing leaders leveraging new tools and technologies to better deliver a seamless customer experience across all channels?
  • How are you structuring your team differently, given the impacts of digital disruption? What new skills and capabilities are your hiring vs. training?
  • How will the role of the marketing leader continue to evolve in the future? 

 

Moderator: 
Kathleen Rohrecker
Senior Director, North America Marketing 
Oracle 

Panelists: 
Chris Barlow
Vice President, Mobile Banking 
Webster Bank

Jerrid Hamann
Executive Director, Digital Customer Experience
XO Communications

Jodi Navta
Chief Marketing Officer
Coyote Logistics

Georgia Sapounas
Director, Digital 
Canadian Olympic Committee

2:00pm - 2:10pm
Audience Q&A
2:10pm - 2:15pm
Argyle Executive Forum Closing Remarks

Sponsors

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Sponsorship Information

This event will feature insights from top executives, including

Event Partner

Modern Marketers choose Oracle Marketing Cloud to build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel, content, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use award-winning marketing technology and expertise to deliver personalized customer experiences.

Marketing Simplicity. Gain the most comprehensive view of customer data. Simplify marketing complexity with the most powerful cross-channel platform. Deliver personalized content at each step of the customer journey.

Customer Centricity. Capture data and use a single customer profile for every marketing process. Recognize every customer as an individual. Engage customers intelligently with content in context to deepen the relationship.

Enterprise Ready. Consider the advantage of a single unified solution that marketers love and IT trusts. Connect all marketing technology on one platform. Unify your data and execute programs across all digital channels.

Visit oracle.com/marketingcloud.

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