Tentative themes of the conference include but are not limited to:

• Recessionary marketing: increase presence or scale back?
  
• Multicultural & targeted marketing
  
• Brand exposure in a crisis
  
• Shifting from a regional to a global marketing plan
  
• The impact of an increased reliance on social media
  
• Maximizing marketing opportunities in a cluttered market space
  
• The convergence of marketing and technology
  
• Risk versus reward in innovative marketing campaigns
  
• Connecting the brand with the consumer experience
  
• Marketing accountability
  
• Cost/benefit of brand prominence in the social lexicon