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8:00am – 9:00am
Breakfast
9:00am – 9:05am
Opening Remarks
9:05am – 9:35am
John L. Jacobs
Executive Vice President Worldwide Marketing & Financial Products
NASDAQ OMX Group
Interviewed by:
Kevin Gentzel
President and Group Publisher
Forbes Media
9:40am – 10:20am
Panel Discussion Presented by Covario
“Creating a Digital Search Center of Excellence:
Your Answer to Driving Global Online Brand Awareness"
Session Description:
In order to drive best practices for online brand advertising, control costs, and provide visibility into performance, large advertisers are developing centralized Digital Centers of Excellence, the goals of which are to select digital agencies, digital technologies, control performance metrics, and promote use of digital in brand development. This session will explore how major advertisers are building digital centers of excellence, and the benefits they are getting out of these structures. Attendees will come away with an understanding of the most efficient and effective ways to build a highly scalable digital branding strategy from industry experts.
Moderator:
Craig Macdonald
Vice President of Marketing & Product Management
Covario
Panelists:
Amy Auerbach
Senior Vice President, Director, Digital
Initiative
Gary Milner
Global Marketing Director, Interactive and Teleweb Marketing
Lenovo Group Limited
Sher Taton
Senior Search Marketing Manager, Global Interactive Marketing
IBM
10:25am – 10:55am
David Wigfield
Managing Director, United States and Canada
Kodak’s Graphic Communications Group
10:55am – 11:25am
Coffee Break
11:25am – 12:05pm
Panel Discussion Presented by Microsoft
“How to Enable Marketing Throughout Your Organization, Build Your Brand and Drive Sales: Using Innovative Technology to Derive New Value”
Session Description:
Create an army of marketers and spokespeople across functions in your organization by capturing and leveraging client data at each interaction. Technologies, such as Customer Relationship Management (CRM) and automation solutions, can enable a broader set of employees to optimize marketing efforts to achieve corporate goals – making your role even more valuable at your firm. Hear how organizations like GS1 and Jones Lang LaSalle are enabling marketers by using innovative technologies.
Moderator:
John Burchett
Senior Product Manager, Dynamics
Microsoft
Panelists:
Bryan Nielson
Director, Worldwide Product Marketing
Microsoft
Sabina Saksena
CMO
GS1 US
Riaan van der Merwe
Global Architecture & Development Manager
Jones Lang LaSalle
12:10pm – 12:40pm
Gary Armstrong
Chief Marketing Officer
Wenner Media
Interviewed by:
Nat Ives
Media Reporter
Advertising Age
12:45pm – 1:00pm
Live Poll Presented by OnRequest Images
Genevieve Harley
Regional Director of Business Development
OnRequest Images
1:00pm – 2:00pm
Lunch
2:00pm – 2:30pm
Tom O’Toole
Chief Marketing Officer
Global Hyatt Corporation
Session Description:
Web 2.0 applications...ecommerce...customer data analytics...are these developments the purview of marketing or information technology? Both. Marketing is largely and increasingly enabled by IT systems. When the CMO and the CIO align around functional initiatives and business aims, each function (and the enterprise as a whole) stands to benefit. Global Hyatt Corporation has taken that partnership to the extreme, placing both functions under one executive: Tom O'Toole, chief marketing officer (and chief information officer) for Hyatt worldwide. O'Toole will offer practical guidance to fellow CMOs on managing the relationship with IT to maximize marketing effectiveness.
Session discovery topics:
• The growing overlap between marketing and IT
• Marketing initiatives based on IT systems: Organizing roles
• The role of agencies
• The shared credibility-building interests between the CMO and CIO
2:30pm – 3:10pm
Executive Roundtable
"New Strategies for Engaging Customers"
Moderator:
David Wilkins
Senior Director, Product Strategy
Mzinga
Panelists:
Christina Glorioso
VP, Marketing Partnerships
MTV Networks
Eden Goldberg
VP, Marketing & Business Development
InMotion Entertainment
Jean Marie Hitchen
Head of Marketing Communications
BT
3:15pm – 3:45pm
Bev Thorne
Chief Marketing Officer
Century 21 Real Estate, LLC
3:45pm – 3:50pm
Closing Remarks
3:50pm – 4:50pm
Closing Reception
*Please note agenda is subject to change
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