8:00am – 8:55am

Breakfast


8:55am – 9:00am

Opening Remarks

9:00am – 9:05am

Introducing Bill Pearce:

Haresh Gangwani
VP, Product Marketing, Multichannel Campaign Management
Aprimo, Inc.

9:05am – 9:35am

Bill Pearce
Senior Vice President & Chief Marketing Officer
Del Monte Foods Company

9:40am – 10:20am

Panel Discussion Presented by infoUSA

“Leveraging Analytics to Drive Marketing Success”

Session Description:
In today’s economic environment, it is not just the bankers who are in trouble. Marketers are faced with tough decisions, too – many companies are cutting their marketing budgets, but they don’t want to give up marketing altogether. Unless they figure out a way to stop customer attrition, companies must continue to market. The question is: What should they give up?

In these difficult times, analytics may be the best budget investment. Analytics play a vital role in the decision-making process, helping marketers manage their channels and list sources using scientific measurements and carefully designed response analyses. Marketers should never make cost-cutting decisions without first reviewing performance indicators.

Moderator:
Gary Parisi
Senior Vice President Business Development
infoUSA

Panelists:

Engelina Jaspers
Vice President, Corporate Marketing, Americas Region

Hewlett-Packard

Umberto Luchini
Director, Tequila Unit and Marketing Services
SKYY Spirits

Stephen H. Yu
Vice President, Database Strategies
infoUSA


10:25am – 10:40am

Thought Leadership Spotlight presented by ExactTarget

“Email Plus: How Email Is Social & Social Needs Email”

Session Description:

To succeed in today’s hyper-social, subscriber-centric landscape, you must maximize the value of every touchpoint. In this session, we’ll explore how leading companies are leveraging the unique strengths of Email, SMS & Voice Marketing to develop, engage, and retain customers.

Tim Kopp
Chief Marketing Officer
ExactTarget

10:40am – 11:10am

Coffee Break


11:10am – 11:55am

Suzie Reider
Head of Advertising
YouTube

11:55am – 12:25pm

“Let’s get digital! Marketing for the 21st Century”

Session Description:

Ann Lewnes, SVP Corporate Marketing at Adobe Systems Inc, will share her thoughts and experiences on how, by using digital marketing as the foundation of your plans, you can transform all aspects of your business – from product development to product marketing to customer engagement and loyalty. All while delivering maximum ROI.

Ann Lewnes
Senior Vice President of Corporate Marketing
Adobe Systems Incorporated

12:30pm – 12:45pm

Thought Leadership Spotlight presented by BusinessWeek

“Brand Journalism”

Session Description:
Creating and navigating the boundaries between advertising and content, and defining “brand journalism” in a new era of marketing message strategy. Just what is brand journalism, and how do companies, not to mention consumers, know it when they see it? How do I keep from crossing boundaries that aren’t really set yet? And is this right for my brand?

David Kiley
Senior Correspondent
BusinessWeek

12:45pm – 1:45pm

Lunch

1:45pm – 2:25 pm

Panel Discussion presented by Covario

"Building A Digital Center of Excellence – the Key to Driving Online Advertising ROI"

Session Description:

Managing advertising programs across many products, geographies and audiences is extremely difficult – especially when a weak economy puts your budgets at risk. Long considered a best practice for functions like procurement and IT, today’s economic environment is driving organizations to centralize advertising programs and build Digital Centers of Excellence (DCOE).

The benefits of a Digital Center of Excellence (DCOE) are vast and go far beyond cost savings. Attendees will learn how the DCOE concept provides a foundation for performance optimization, operational efficiency and program accountability across paid search advertising, natural search optimization and other digital advertising programs. This session will explore how these major advertisers are structuring their Digital Centers of Excellence, the benefits realized and the challenges overcome.

Moderator:

Craig Macdonald
Senior Vice President & Chief Marketing Officer
Covario

Panelists:

Dennis Haugan
Senior Director, Web Marketing
T-Mobile USA

Gary Milner
Global Interactive Marketing Director
Lenovo

Dan Quinn
Manager of Global Digital Media
Research In Motion

*This session is off the record.

2:30pm – 3:10pm

“Marketing Through the Recession”

Moderator:

Austin Bankhead
CMO Programs Director
Omniture

Panelists:

Grant Johnson
Vice President, Marketing
Guidance Software

Bryan Srabian
Vice President of Marketing
Sacramento River Cats/Raley Field

Ellen Taverner
Chief Marketing Officer
Gibson, Dunn & Crutcher LLP

3:10pm – 3:55pm

Neil Blakesley
Vice President Strategy & Marketing
BT Americas

3:55pm – 4:00pm

Closing Remarks


4:00pm – 5:00pm

Closing Reception


*Please note agenda is subject to change