Austin Bankhead
CMO Programs Director
Omniture
Austin Bankhead is the CMO Programs Director at Omniture. In this role, Austin leads development of programs, thought leadership, and products for CMOs and other senior marketing executives.
Austin’s experience includes leadership and advisory roles in marketing strategy, product development, communications, market research, CRM, and performance analytics. Before joining Omniture, Austin led marketing and product development at Zane Benefits and Extend Health, two early-stage companies in the defined-contribution health benefits space. Prior to these roles, he was Vice President, Marketing Strategy and Analysis, at La Quinta Corporation. Austin has worked as a consultant with McKinsey & Company and an auditor with Price Waterhouse. He received his MBA from the Chicago Booth School of Business and a Bachelors in Accounting from Brigham Young University.
Neil Blakesley
Vice President Strategy & Marketing
BT Americas
Neil Blakesley, who joined BT in 1999, was appointed to the position of Vice President of Strategy & Marketing for BT Americas in summer, 2008. He also currently serves on the leadership team of BT’s Global Services Strategy Marketing & Propositions Group.
Previously at BT, Neil was Vice President, Marketing for Global Services in the UK and Head of Strategy & Marketing for BT International.
Neil has been responsible for delivering a number of key programs for BT Global Services, including an Integrated Multi Channel Sales & Marketing Program that combined field, desk, web and partners and the first Global Services Global brand campaign -- The Digital Networked Economy.
Previously, Neil was a business director with SITEL, a global outsourcing business. In this sales and marketing management role, he was responsible for selling multi-lingual call centers as part of enterprise-wide eCRM solutions to global corporations.
As Head of Marketing for Lombard Tricity, a subsidiary of the Natwest Bank, Neil was responsible for the development, execution and deployment of the UK’s first multi-function store card. This was a complete marketing system with product and database design, supported by call center and web activity.
Neil is a lecturer for the Institute of Direct Marketing on business-to-business marketing as well as marketing within the financial services industry. He represented Great Britain at the 1992 Barcelona Paralympics as a guide runner for Blind Athletes.
Neil is married with two children.
Haresh Gangwani
VP, Product Marketing, Multichannel Campaign Management
Aprimo, Inc.
Haresh Gangwani is the Vice President of Product Marketing for Aprimo, Inc. In his current role he is responsible for working with R&D to finalize functional specs, product messaging, including positioning, features and benefits including unique selling proposition (USP) for multichannel campaign management solution. Haresh has been with Aprimo since 1999 and prior to his current role, Haresh was responsible for supporting sales and business development efforts for the Aprimo world wide sales organization. Before Aprimo, Haresh served in various business development and technical roles in the Business Partner Sales Organization of Tivoli systems, an IBM company. He holds a bachelors degree in Computer Information Systems and an MBA from the University of Indianapolis.
Dennis Haugan
Senior Director, Web Marketing
T-Mobile USA
Dennis Haugan is the Senior Director of Web Marketing at T-Mobile USA. Currently he is leading his fifth website redesign and tenth microsite design. Dennis has translated vision into multi-year web strategies for marketing, sales and care over the last ten years.
Efforts lead by Dennis moved T-Mobile USA from last place within the wireless industry to leadership positions in many key areas. In February 2007, Forrester Research ranked www.t-mobile.com second in best website score in their Best and Worse Cross Channel Design study.
Dennis and his team grew website traffic by 40% last year by integrating organic and paid search, online advertising, and social marketing programs. Dennis lead acquisition based online advertising and paid search for the last two years and is now focused on universal site design and experience, organic and onsite search optimization, and social marketing integration.
Engelina Jaspers
Vice President, Corporate Marketing, Americas Region
Hewlett-Packard
As vice president, corporate marketing, Engelina Jaspers is responsible for advancing HP's corporate brand and reputation with external stakeholders, as well as driving employee engagement, across the Americas region and in select emerging markets. Additionally, Jaspers leads HP’s marketing efforts reaching out to U.S. multicultural consumers. She was a driving member of a recent cross-company marketing job architecture overhaul, and defined a new set of 2.0 competencies for today’s marketers.
Her HP experience spans regional, global and corporate roles across marketing and marketing communications. Prior to joining HP in 1998, Jaspers built a successful career at Kodak, where she held progressively senior marketing and communications positions. Prior, she spent six years in the field as a sales representative for Kodak’s office imaging products.
Jaspers has a master’s of science degree in Public Relations from Boston University and an undergraduate business degree. She is a passionate advocate for targeted marketing and return on marketing investment, and a frequent presenter on multicultural marketing as a means to accelerate business growth and brand equity.
Grant Johnson
Vice President, Marketing
Guidance Software
As Vice President of Marketing, Johnson is responsible for Guidance Software’s worldwide marketing strategy and execution. He oversees corporate marketing, product management and marketing, demand generation and marketing programs, marketing communications, analyst and public relations, market research and online strategy.
Previously, Johnson was the Vice President of Marketing and served as an officer for FileNet Corp., a $400+ million enterprise software vendor acquired by IBM in 2006.
Prior to that, he was Vice President of Marketing for FrontBridge, an email management vendor acquired by Microsoft. Johnson led the company’s re-naming and re-launch, built the marketing team and delivered integrated marketing programs to support significant and sustained revenue growth. He has also served as Director of Marketing for Symantec, with worldwide responsibility for the Norton brand, and as Senior Vice President of Marketing at Ethentica, an enterprise security vendor.
Johnson received his bachelor of arts from the University of California, Santa Barbara and his master’s in business administration from Pepperdine University. He has also published several articles on best practices in high tech marketing and co-authored the book, PowerBranding™
David Kiley
Senior Correspondent
BusinessWeek
David Kiley is senior correspondent in BusinessWeek's Detroit bureau. Previously, he was marketing editor. Prior to this, he was Detroit bureau chief for USA Today. Kiley has held editor and reporter posts at Adweek, Brandweek, and CNN. He has also worked in the advertising industry. Kiley is the author of Getting The Bugs Out: The Rise, Fall and Comeback of Volkswagen in America, winner of the Ken Purdy Award for Excellence in Automotive Industry Journalism in 2001, and Driven: Inside BMW, The Most Admired Car Company in the World. He was the 2005-2006 president of the International Motor Press Assn.
Tim Kopp
Chief Marketing Officer
ExactTarget
Tim is responsible for all aspects of ExactTarget's marketing including strategy, corporate marketing, and product marketing. Tim was previously the Chief Marketing Officer for WebTrends where he led the process of reinventing the brand and moving from a one product company to full marketing platform. Before joining WebTrends, Tim was Vice-President of Worldwide Interactive Marketing for the Coca-Cola Company. Prior to this role, Tim was one of the founding members of Procter and Gamble's Interactive Marketing program. He led the entire Interactive Marketing Organization for the Beauty Care division, which achieved approximately $17 Billion in annual sales. Tim received his undergraduate degree in Finance and Accounting from the University of Cincinnati and an MBA with a concentration in Information Technology from the University of Dayton.
Ann Lewnes
Senior Vice President of Corporate Marketing
Adobe Systems Incorporated
As senior vice president of corporate marketing, Ann Lewnes is responsible for Adobe’s corporate brand and integrated marketing efforts worldwide. She drives the company’s corporate positioning, branding and identity, public relations, customer engagement marketing, and vertical marketing to ensure strong connections with customers and constituents. As champion of Adobe’s brand to employees and the community, she also oversees Adobe’s sales and internal communications, corporate affairs and community relations efforts.
Prior to joining Adobe in November 2006, Lewnes served as vice president of sales and marketing at Intel Corporation. With more than 20 years of technology experience, Lewnes built global demand for the Intel brand from consumers, business professionals, and key computer channels. She managed the highly successful “Intel Inside” program and oversaw several groundbreaking campaigns, including Intel’s 386 SX campaign (the first-ever microprocessor campaign targeting PC end-users) and the launches of the Pentium® and Centrino® processor brands.
In 1997, Lewnes was named one of the top 25 women to watch by Advertising Age. In 2000, she was elected to the American Advertising Federation's Hall of Achievement.
Lewnes holds a bachelor's degree in international relations and journalism from Lehigh University. She serves on the boards of the Association of National Advertisers and JumpStart, a nonprofit that provides support to families of autistic children.
Adobe revolutionizes how the world engages with ideas and information—anytime, anywhere and through any medium. For more information, visit www.adobe.com.
Umberto Luchini
Director, Tequila Unit and Marketing Services
SKYY Spirits
Umberto Luchini joined Skyy Spirits in 2006 as Marketing Director on the Campari brand the Group international portfolio. Prior to joining SKYY, Umberto served as International Brand Director in Milan (Italy) for Gruppo Campari, leading the expansion of the core Group Brands into European and Asian markets. In addition to his role at Gruppo Campari, Umberto has a wealth of experience managing two of the world’s most valued brands, Marlboro and Ferrari.
A native Italian, Umberto lived in more than 10 countries around the world and is an avid Triathlete.
Umberto holds a degree in Economics from University College London, UK.
Craig Macdonald
Senior Vice President & Chief Marketing Officer
Covario
Craig Macdonald, Senior Vice President and Chief Marketing Officer of Covario, is responsible for the strategic direction, development and marketing of the Covario™ portfolio of solutions. As SVP and CMO, Craig works closely with Covario’s Fortune 500® advertisers to create innovative, analytics-driven solutions and to build DCOE programs that drive top line revenue and bottom line efficiencies.
Prior to Covario, Craig was the director of product management for the service and management group within Hewlett Packard’s OpenView division where he oversaw service and asset management, configuration management, and discovery applications used by large enterprises worldwide. Previously, Craig held key positions at Peregrine Systems, Inc., Fair Isaac, HNC Software, World Research Advisory, META Group and Greenwich Associates.
Craig is a frequent speaker at industry conferences around the globe including Search Engine Strategies, ad:tech, OMMA and Search Insider Summit. He is also the author of several white papers and Covario's quarterly Global Search Spend Analysis.
Craig earned an MBA from New York University’s Stern School of Business, and a BS from the University of Pennsylvania. He also studied at the United States Military Academy at West Point.
Gary Milner
Global Interactive Marketing Director
Lenovo
Gary Milner originates from Newcastle, United Kingdom but now resides in Raleigh, North Carolina as Global Marketing Director for Interactive Marketing for Lenovo. His role encompasses all of the digital marketing, including search marketing now centralized with Covario. He has driven the centralization of global interactive media acquisition and trafficking for most of the markets in which Lenovo operates. He has direct responsibility for acquiring traffic for the North American teleweb business which has grown 600 percent in revenue in the past year. Acquisition programs that he operates include affiliate marketing, PC vertical marketing, Comparison Shopping Engines, test programs such as Google TV and display advertising. Gary has spearheaded the formation of the digital measurement dashboard for Lenovo. Gary was awarded the first inaugural award for TV marketing excellence from the Google Corporation in 2008 and in Q4 won the Summitt Award for bleeding edge digital media measurement. Prior to Lenovo, Gary held a variety of roles in the IBM Corporation spanning brand management for Thinkpad Notebooks, Direct marketing, Channel Management and Business Analytics. These roles spanned UK, Paris European HQ, and Raleigh, North Carolina. He has traveled and worked globally with both companies. Gary was awarded an MBA at Manchester Business School and loves to play soccer and golf.
Gary Parisi
Senior Vice President Business Development
infoUSA
Gary is currently SVP, Business Development for infoUSA where he manages their national accounts sales organization. He has been in the Direct Marketing industry for over 12 years, including stints with Acxiom Corporation as Business Development leader for the Financial Services Division,and with Experian as EVP, North America Strategic Account Group.
His main area of expertise is creating component-based database marketing solutions for both B to C and B to B marketers across several industry verticals. His recent areas of focus are channel optimization solutions for mail, email and mobile messaging marketing initiatives. He is a graduate of East Carolina University.
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