Tentative themes of the conference include but are not limited to:

• Marketing and brand exposure during a crisis
• Maximizing marketing opportunities in a cluttered market space
  
• Multicultural and targeted marketing
  
• The convergence of marketing and technology
  
• Marketing accountability
  
• The changing role of the CMO
  
• Making relationships count- brand effectiveness & loyalty
  
• Connecting the brand with the customer experience
  
• Risk versus reward in innovative marketing campaigns
  
• Measuring value in social media