The phrase competition breeds innovation is perhaps most relevant to the Chief Marketing Officer. It is through the CMO office that a company transforms from a concept to a brand and it’s through the CMO that the transformation is determined.

Given the state of the current economy, some of the competition has disappeared, reorganized or scaled back spending. Innovative companies however, have seen the economy as an opportunity to increase brand awareness in a diminishing market place by showcasing a greater reliance on social media and web 2.0, focusing on targeted as well as multicultural marketing and an increased reliance upon search engine optimization. This is coupled with other challenges that CMOs face such as the costs and benefits of having brand prominence within the social lexicon, marketing through a crisis and fostering loyalty amongst consumers.

With this in mind, Argyle Executive Forum presents its 2010 CMO Leadership Forum, taking place in San Francisco. The event will bring together the marketing leadership from approximately 100-115 public and private, large and mid cap corporations, complementary areas of executive leadership (CEOs, CFOs & COOs), and select advisors.

Please note seating for investment managers is limited to those supporting the event as Partners. This event is by invitation only, and an invitation code is required. If you did not receive an invitation but would like to inquire about attendance, please click here.

*The press policy for this event has not yet been finalized. Please note the press policy is set at the individual session level. Some sessions may be on the record, while others are off the record. Please consult the event’s agenda, which will indicate which sessions are off the record. To inquire about media presence, please click here.

Perspectives By:

Andy Burtis
Vice President, Corporate Marketing
McKesson Corporation

Harry Campbell

Owner

Outlook Partners

Allison Cerra
Chief Marketing Officer - Americas Region
Alcatel-Lucent

Chris Di Cesare
Chief Marketing Officer
YouTube

Peter Dille

Senior Vice President Marketing

Sony Computer Entertainment America

Kevin Feldman
US iShares Marketing & Managing Director
BlackRock

Frederick Felman

Chief Marketing Officer

MarkMonitor

Lauren Flaherty

Executive Vice President and Chief Marketing Officer

Juniper Networks

Porter Gale
Vice President, Marketing
Virgin America

Michael Perman

Senior Director, Marketplace Insights

Levi Strauss & Co.

Gary Sova
Executive Vice President, Marketing & Sales
Republic Services, Inc.

Dan Spirek

Chief Strategy and Marketing Officer

The TriZetto Group

Todd Townsend
Vice President, Consumer Marketing
Qwest Communications

Tony Wells
Chief Marketing Officer
24 Hour Fitness

*Argyle Executive Forum's receptions are by invitation only. Argyle Executive Forum reserves the right to review and approve all attendees.