7:30am – 8:15am

Breakfast

8:15am – 8:20am

Opening Remarks

8:20am – 8:50am

Rick Burton
Chief Marketing Officer
United States Olympic Committee

Interviewed by:
Jeremy Mullman
Reporter
Advertising Age

8:55am – 9:25am

“Delivering on Promises: Making Relationships Count”

Doyle Williams
Executive Vice President & Chief Marketing Officer
COUNTRY Financial

Interviewed by:
Jay Verner
Communications Specialist
COUNTRY Financial

9:30am – 10:10am

Panel Discussion Presented by Prophet

Moderator:
Andrew Pierce
Senior Partner
Prophet

Panelists:

Paul Ballew

Senior Vice President, Consumer Insights and Marketing Research

Nationwide

Donna Heckler
Brand Strategy Lead
Monsanto

Tom O’Toole
Chief Marketing Officer
Global Hyatt Corporation

Michael Petromilli
Partner
Prophet

10:15am – 10:30am

Thought Leadership Spotlight Presented by Weber Shandwick

Cathy Calhoun
President, Chicago
Weber Shandwick

10:30am – 11:00am

Coffee Break

11:00am – 11:40am

Panel Discussion Presented by infoUSA

Moderator:

Stephen Yu

Vice President, Database Strategies

infoUSA National Accounts Division

Panelists:

Dirk Herrmann

President & CEO

Murray Media

Jeffrey T. Resnick

President, Opinion Research Corporation US

Opinion Research Corporation

Frank Smith

Senior Vice President

Affinion Group

11:45am – 12:00pm

Thought Leadership Spotlight Presented by BusinessWeek

Chris Rogers
Director of Research Services
BusinessWeek

12:05pm – 12:35pm

Bev Thorne
Chief Marketing Officer
Century 21 Real Estate, LLC

12:35pm – 1:35pm

Lunch

1:35pm – 2:15pm

Panel Discussion Presented by Microsoft

“Driving Profitable Business Growth”

Moderator:

Gayle Troberman

General Manager

Microsoft

Panelists:

Phillip Haase

CRM Technology Evangelist

Microsoft

Andrew Wilkinson

HP ProCurve Global CRM Manager

Hewlett Packard

2:20pm – 2:50pm

Steve Moya
Sr. Vice President & Chief Marketing Officer
Humana Inc.

2:55pm – 3:35pm

Panel Discussion

“Marketing Function Transformation by Leveraging Global Capabilities”

Moderator:

Sanjeev Arora

President & CEO

Pipal Research

Panelists:

Michael Emerson

Chief Marketing Officer

Aprimo

Katrina Mcghee

Vice President Marketing

Susan G. Komen for the Cure

Paul Verdu

Vice President - Marketing

Crown Imports

Julie Woods-Moss

President Strategy, Marketing and Propositions

BT Global Services

3:40pm – 3:55pm

Thought Leadership Spotlight Presented by Entremedia

"World’s Most Powerful Medium Made Better, Faster, Cheaper"

Rodger Cosgrove

President

Entremedia

Session Description:

See how easily the relevance, speed and economy of the latest development in the most traditional medium – real mail -- doubles response and generates entirely new opportunities.  The evolution from conventional printing (3% growth) to digital printing (25% growth) to variable digital “mass customization” (90% growth) now enables a newly patented process and promises a supply chain revolution: “micro-fulfillment on-demand,” the most powerful one-to-one marketing channel yet.  

3:55pm – 4:25pm

Coffee Break

4:25pm – 4:55pm

"The Challenges of Bringing Strategic Marketing to an Operationally Focused Company"

Thomas Nightingale
Vice President of Communications and Chief Marketing Officer
Con-way Inc.

Interviewed by:
Bradford McLane
Co-Leader – Marketing Officers Practice
Russell Reynolds Associates

5:00pm – 5:30pm

Jeffrey Hayzlett
Chief Business Development Officer and Vice President
Eastman Kodak Company

5:30pm – 5:35pm

Closing Remarks

5:35pm - 6:35pm

Closing Reception

*Please note agenda is subject to change