8:00am – 9:00am
Breakfast
9:00am – 9:05am
Argyle Executive Forum Opening Remarks
9:05am – 9:15am
USA TODAY Opening Remarks
Susan Lavington
Senior Vice President, Marketing
USA TODAY
9:15am – 10:00am
Executive Roundtable
Presented by USA TODAY
Moderator:
Jayne O’Donnell
Reporter
USA TODAY
Panelists:
Marshal Cohen
Chief Industry Analyst
The NPD Group
John Long
Partner, Kurt Salmon Associates Chair, Global Innovation Council
Kurt Salmon Associates
10:05am – 10:35am
“'Click me. Buy me. Use me.' Capture, engage and motivate your consumer."
Dave Hogberg
General Manager, Pet Products
Tyson Foods, Inc.
10:40am – 10:55am
Thought Leadership Spotlight
Presented by ExactTarget
Jeff Rohrs
Vice President, Marketing
ExactTarget
10:55am – 11:25am
Coffee Break
11:25am – 11:40am
Thought Leadership Spotlight
Presented by Oracle
"Cross Channel Customer and Brand Experience"
Session Description:
This session will provide a brief discussion of how brand owners need to engage and interact with customers across channels as part of total customer experience management. In the session you will see 1 – 2 example mobile applications that retailers and consumer goods companies can use to deliver a brand aligned customer experience across multiple channels.
Mike Dominy
Director, Retail Industry Strategy
Oracle
11:40am - 11:45am
Session Introduction
Presented by VyaTek Sports
Howard Lindsay
CEO & President
VyaTek Sports, Inc.
11:45am – 12:25pm
Panel Discussion
Presented by infoGROUP
"Maximizing Marketing Opportunities in a Cluttered Marketspace"
Moderator:
Gary Parisi
Senior Vice President, Business Development, infoUSA National Accounts Division
infoGROUP
Panelists:
Robert J. Gfeller, Jr.
Senior Vice President of Marketing & Advertising
Lowe's Companies Inc.
Ann Kennedy
Vice President Product Innovation
infoGROUP
Jacqueline D. Parkes
Chief Marketing Officer
Major League Baseball
12:25pm- 1:25pm
Lunch
1:25pm – 2:05pm
Executive Roundtable
"Best Practices in Targeted Marketing"
Moderator:
Abbey Klaassen
Digital Editor
Advertising Age
Panelists:
Christina Glorioso
Vice President, Sales & Marketing Partnerships
MTV Networks
Jennifer Sacco
Director of Brand Marketing
Nautica
2:10pm – 2:50pm
Executive Roundtable
"Social Media Outlook: The Business to Consumer Challenge"
Moderator:
Jennifer Rooney
Editor of CMO Strategy and Talentworks
Advertising Age
Panelists:
Virginia Graham
Executive Director of Global Skincare Marketing
Elizabeth Arden
Angie Vieira Barocas
Senior Vice President Marketing & Entertainment
Six Flags, Inc.
2:50pm – 3:10pm
Coffee Break
3:10pm – 3:40pm
Mike Indursky
Chief Marketing & Strategic Officer
Burt's Bees
3:45pm – 4:15pm
Jeri B. Finard
Senior Vice President & Global Brand President
Avon Products
Interviewed by:
John Osborn
President & Chief Executive Officer
BBDO New York
4:15pm – 4:20pm
Closing Remarks
4:20pm – 5:20pm
Closing Reception
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