Tentative themes of the conference include but are not limited to:

• Challenges in marketing activations during an economic downturn
  
• Marketing and brand exposure during a crisis
  
• Maximizing marketing opportunities in a cluttered market space
  
• The convergence of marketing and technology
  
• Multicultural and targeted marketing
  
• Leveraging Loyal Customers- the power of referrals
  
• Measuring value in social media
  
• Marketing accountability & ROI
  
• Connecting the brand with the customer experience
  
• Making relationships count- brand effectiveness & loyalty
  
• Risk versus reward in innovative marketing campaigns
  
• Maintaining and expanding brand image
  
• Brand Protection in the age of social media