Argyle Executive Forum

Agenda:

7:30am - 8:30am

Breakfast

8:30am - 8:35am

Opening Remarks

8:35am - 9:05am

Teresa Kroll
Chief Entertainment Bear
Build-A-Bear Workshop

9:05am - 9:35am

Jay Kidd
Chief Marketing Officer
NetApp

9:40am - 10:20am

Panel Discussion

Presented by infoGROUP

“Leveraging Analytics to Drive Marketing Success”

Session Description:
In today’s economic environment, it is not just the bankers who are in trouble. Marketers are faced with tough decisions, too – many companies are cutting their marketing budgets, but they don’t want to give up marketing altogether. Unless they figure out a way to stop customer attrition, companies must continue to market. The question is: What should they give up?

In these difficult times, analytics may be the best budget investment. Analytics play a vital role in the decision-making process, helping marketers manage their channels and list sources using scientific measurements and carefully designed response analyses. Marketers should never make cost-cutting decisions without first reviewing performance indicators.

Moderator:
Slade Kobran
Senior Vice President & Director of Global Marketing

infoGROUP’s Opinion Research Corporation Division

Panelists:

Rick Abens

Director Advanced Analytics

ConAgra Foods

Tony Bombacino
Chief Marketing Officer
Restaurant.com

Lauren Kramer-Dover
Director of Marketing
PepsiCo

10:20am - 10:50am

Coffee Break

10:50am - 11:05am

Thought Leadership Spotlight

Presented by ExactTarget

"Email Plus: How Email Is Social & Social Needs Email"

Session Description:
To succeed in today’s hyper-social, subscriber-centric landscape, you must maximize the value of every touch point. In this session, we’ll explore how leading companies are leveraging the unique strengths of Email, SMS & Voice Marketing to develop, engage, and retain customers.

Jeff Rohrs
Vice President, Marketing
ExactTarget

11:10am - 11:40am

Harry Campbell
Former President, Consumer Markets
Embarq

11:45am - 12:25pm

Panel Discussion

Presented by Covario

"Building A Digital Center of Excellence – the Key to Driving Online Advertising ROI"

Session Description:

Managing advertising programs across many products, geographies and audiences is extremely difficult – especially when a weak economy puts your budgets at risk. Long considered a best practice for functions like procurement and IT, today’s economic environment is driving organizations to centralize advertising programs and build Digital Centers of Excellence (DCOE).

The benefits of a Digital Center of Excellence (DCOE) are vast and go far beyond cost savings. Attendees will learn how the DCOE concept provides a foundation for performance optimization, operational efficiency and program accountability across paid search advertising, natural search optimization and other digital advertising programs. This session will explore how these major advertisers are structuring their Digital Centers of Excellence, the benefits realized and the challenges overcome.

Moderator:
Craig Macdonald
Senior Vice President & Chief Marketing Officer
Covario

Panelists:
Dennis Haugan
Senior Director, Web Marketing
T-Mobile USA

Gary Milner
Global Interactive Marketing Director
Lenovo

Dan Quinn
Manager of Global Digital Media
Research in Motion

12:25pm - 1:25pm

Lunch

1:25pm - 2:05pm

Panel Discussion

Presented by BusinessWeek

"Brand Journalism: Creating and Navigating the Boundaries between Advertising and Content"

Session Description:

The internet, cable on- demand and social networking are presenting advertisers with a huge opportunity to create brand messages and content that can rival independent journalism for engagement and credibility. There are few rules or boundaries as in traditional media, but our panel can share valuable experience about what works and what doesn't.

Moderator:
David Kiley
Senior Correspondent
BusinessWeek

Panelists:

Ed Garsten

Manager, Electronic Communications

Chrysler LLC

Larry Light

President and CEO

Arcature

Roxanne Resch

Senior Director, Business Development

Imperial Sugar

2:10pm - 2:40pm

"Sharpening Focus to Improve Results"

Session Description:

Less is more. In depth knowledge of the most important customer segment yields organizational focus, relevant benefits and industry-leading results. Hear how a small box, speciality store uses segment focus to successfully compete with big box formats.

Carol Wentworth
Vice President, Marketing
True Value Company

Interviewed by:
Jean McLaren
President
MARC USA

2:40pm - 3:10pm

Coffee Break

3:10pm - 3:40pm

Tom O'Toole

Principal, O'Toole Associates
and
Adviser, Diamond Management and Technology Consultants, Inc.

3:40pm - 3:45pm

Introducing Harit Talwar:

Jason Wadler

Executive Vice President Strategy & Development

Leapfrog Online

3:45pm - 4:15pm

Harit Talwar
Executive Vice President, Card Programs & Chief Marketing Officer
Discover Financial Services