Tentative themes of the conference include but are not limited to:

• Marketing through a recession
  
• Marketing in a cluttered marketspace
  
• The changing role of the CMO
  
• Connecting the brand with the customer experience
  
• The increasing reliance on social media and Web 3.0
  
• The convergence of marketing and technology
  
• Brand exposure in a crisis
  
• Potential risk vs. potential reward in innovative marketing campaigns
  
• Making relationships count
  
• Marketing transformation via leveraging global capabilities
  
• Shifting from a regional marketing plan to a global plan