2012 Chief Marketing Officer Leadership Forum
2012 Chief Marketing Officer Leadership Forum
January 19, 2012 - New York, NY
JOIN LIKE-MINDED PROFESSIONALS IN YOUR FIELD FOR A FULL DAY OF LEARNING. EXPLORE CUTTING EDGE CONTENT AND EXPAND YOUR NETWORK WITH THE BEST AND BRIGHTEST EXECUTIVES IN THE REGION!
Why You Should Attend!
The good news: the economy is slowly picking up speed and consumers are a lot more connected and educated. The bad news: consumers are still being very cautious with their dollars, and have access to more means of communication. What this means for today’s CMO is a lot more pressure to demonstrate value across multiple channels to consumers of your products in a more highly competitive market for fewer dollars.
Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a very discussion-based format at our 2012 CMO Leadership Forum taking place in Manhattan. The forum will focus on several areas including (but not limited to): utilizing social media to re-build brand communications, the changing role of the CMO, growth in the digital age, and marketing to today’s consumer.
This event will feature insights from top executives, including:
Xerox Corporation View Bio »
Christa Carone is the chief marketing officer of Xerox Corporation. She was named to this position in September 2008, and was appointed a vice president of the corporation in May 2010.
Carone is responsible for global marketing strategy and initiatives that include advertising, experiential marketing, public relations, internal communications, integrated campaigns, interactive and social marketing, and the Xerox Foundation. She is also the steward of the company's brand, leading global activities that serve to protect the value of the Xerox name and multi-billion dollar brand.
In September 2009, Carone led the multi-stakeholder communication strategy for Xerox’s $6 billion acquisition of Affiliated Computer Services, the largest acquisition in Xerox’s history. One year later, the company launched its most significant marketing campaign in decades to shift legacy perceptions of the brand now that Xerox is the world’s leading enterprise for business process and document management.
Prior to the CMO role, Carone was vice president of global communications, leading Xerox's public relations, internal and corporate communications, and community relations initiatives. She was the company’s chief PR strategist and spokesperson during Xerox’s turnaround period in the early 2000s. During that time, Carone led the public relations efforts for all corporate matters including leadership changes, divestitures, financing transactions, governance, and other highly visible corporate affairs.
Carone joined Xerox in 1996 as communications manager for the company's manufacturing and supply chain division. She was named corporate media relations manager in 1998 and head of corporate public relations in 2001. In July 2007, she broadened her role to include all worldwide public relations activities and was named to head up Xerox's newly created Global Communications organization.
Prior to joining Xerox, Carone managed communications and public affairs for health care companies in Rochester, N.Y., and Baltimore. She received a bachelor's degree in communications from the State University of New York, College at Geneseo. She is an alumni advisor for SUNY Geneseo, a member of the Arthur Page Society, and an advisory board member for the Center for Reputation Management at Drexel University.
Carone is a board director of the Ad Council and the event management software company, etouches. In 2010, she was named one of the best marketers of the year by BtoB Magazine. In 2011, she received a SABRE award for individual achievement in public relations and was honored by the Advertising Women of New York for innovative brand marketing.
Alcatel-Lucent View Bio »
Allison Cerra is Vice President of Marketing, Communications and Public Affairs for Alcatel-Lucent in the Americas Region. In this capacity, Allison oversees marketing strategy and communications and engages with North and South American service providers on go-to-market strategies for new product launches, including video, broadband and mobile services. Prior to her position at Alcatel-Lucent, Allison served in a variety of product management, marketing, sales and operations positions for various service providers, including GTE, Verizon and Frontier.
She recently co-authored Identity Shift: Where Identity Meets Technology in the Networked-Community Age, based on extensive primary research involving more than 5,000 US consumers to address how communications technologies influence personal identity and the implications to service providers and marketers vying for trust as the new intangible currency. She also co-authored The Shift: The Evolving Market, Players and Business Models in a 2.0 World, also derived from primary research, that estimates a $100 billion market opportunity when networks are leveraged as development platforms. In addition to both books, Allison has published multiple whitepapers and articles about emerging user broadband trends and market potential for next-generation services.
Allison holds Bachelors Degrees in Marketing and Management from the University of South Florida. She also holds Masters Degrees in Business Administration and Telecommunications from Southern Methodist University. She serves on the boards of the World Affairs Council of Dallas/Fort Worth and the Telecommunications Industry Association.
Schneider Electric View Bio »
Aaron Davis took up the position of Chief Marketing Officer at Schneider Electric in November 2008, with the objective of driving Schneider Electric’s position as the Global Specialist in Energy Management. His responsibilities include global marketing process development and the execution of marketing communications efforts, including branding, advertising, media relations, events, direct marketing, web, social media and more.
In 2010, the team launched the first Schneider Electric integrated and global campaign bringing together the broad scope of solutions and services in a single value proposition: You Deserve an Efficient Enterprise! The campaign results have been transformational in accelerating Schneider Electric's positioning, with double and triple digit results in web impact, revenue opportunities, and new customer acquisition.
Before leading the corporate marketing function at Schneider Electric, Aaron Davis most recently served as Global Chief Marketing/Sales Officer for APC, the world's leading provider of critical power and cooling services for networks and datacenters. In 2007, Schneider Electric acquired APC and formed the IT Business Unit, which includes the APC and MGE UPS Systems brands. In this role, Aaron was responsible for global marketing and sales functions and processes for the organization as well as operational execution across all channels and entities in North America in role of President, North America.
Previously at APC, he had been the EVP of the Small Systems Group for six years, an integrated global organization representing 90% of the entities revenues. In this role, Aaron had responsibility for global distribution, channel management, call centers and customer care.
Over the years, Aaron’s marketing teams have been instrumental in developing APC as a premiere brand in the IT market, supported by award-winning advertising programs that for two decades have been recognized for excellence and ROI orientation. In a short time, initial results for Schneider Electric have been equally promising, with strong performance on all brand and market based metrics.
He is a frequent and acclaimed speaker at marketing and thought leadership events, challenging peers with both creativity and a focus on results.
Aaron joined APC in 1989 as Director of Marketing and Corporate Communications after receiving his Masters from Columbia University Graduate School of Journalism, and his undergraduate degree from the Johns Hopkins University. Outside of work he is an avid cyclist and sailor.
DoubleVerify View Bio »
Miles Dennison is a veteran sales executive with 15 years of experience driving breakthrough sales for best-of-breed digital media companies. As Senior Vice President of Sales, Miles spearheads the company’s sales efforts to Fortune 500 advertisers and agencies, as well as publishers and ad network partners.
Prior to DoubleVerify, Miles was Vice President of Advertising at Tremor Media, where he implemented a fully integrated sales strategy helping Fortune 100 advertisers transition from broadcast television to online video advertising. Miles managed a 23-person sales team focused on capturing broadband video and emerging media advertising revenue. Under Miles’ direction, Tremor forged partnerships with several top advertising companies, including MRC and Meredith Corp. During his tenor, the Tremor Media Sales team doubled sales in 2008 and increased sales by 60% for the first two quarters of 2009.
Before his role at Tremor, Miles acted as the director of sales at CNET Networks, where he realigned sales efforts around ZDNET, BNET, and TechRepublic. There, Miles implemented short term revenue goals and action plans that increased revenue by 50%. Miles also lead sales teams at IDG’s InfoWorld Media Group and Telemedia Communications.
Miles holds a BS in Communications from Southern Vermont College.
Aimia View Bio »
Peter DeNunzio is a recognized leader in the marketing world.
Throughout his career he’s worked at the center of a number of marketing revolutions.
Starting with the globalization of brand stewardship.
And the persuasive power of data to inform marketing decisions.
The rise of digital communications and new channels.
And most recently the emergence of loyalty marketing and brand advocacy.
Highlights of his career include:
- President, Carlson Marketing U. S. Loyalty – appointed following Groupe Aeroplan’s 2010 acquisition of Carlson Marketing Worldwide
- President of Interpublic’s Draftfcb – and the opportunity to lead a merging company with a bold vision - to create the first truly multi-disciplinary communications agency that brings creativity and accountability to client business challenges
- General Manager of the digital and direct marketing arm of the Ogilvy Group at a time of explosive growth and expansion
- Managing Director, Ogilvy/ IBM EMEA - Leading a group of 150+ professionals in Europe dedicated to expanding IBM’s marketing presence across Europe, Middle East, Africa
- Global brand stewardship for IBM through revived marketing initiatives in 20+ countries. Associated with award-winning eBusiness campaign. Won Euro Effie in 2000.
Along the way Peter has developed a reputation as an excellent judge and mentor of professional talent. He is particularly proud of his role in building a multi-national team to serve IBM in Europe and in forging a cohesive management team in the early days of Draftfcb.
ClickFox View Bio »
Mr. Galvin has been a leader in managing customer interactions for over 20 years and was responsible for large organizations handling billions of customer interactions during his career. Prior to joining ClickFox, he was President of J Galvin and Associates, a consulting firm focused on delivering customer service strategies and technology to improve the customer service experience, including customer segmentation, call resolution tactics, retention strategies, care desktop assessments, call automation and workforce efficiency. He was Senior Vice President of Customer Care for Dish Network, where his strategic insight improved the efficiency and effectiveness of the organization, resulting in operational and customer experience improvements. Mr. Galvin has led diverse, large scale operations to deliver sales, service and technical solutions to customers in organizations such as MCI Telecommunications. Additionally, Joe has been a key player in start-ups and industry leading Customer Care Outsourcing providers.
Sony Music Entertainment View Bio »
Sam Gomez is the VP of Digital Marketing for Sony Music Entertainment’s catalog division, Legacy Recordings, where he oversees all Internet-related marketing activities. Primarily focusing on direct to consumer (D2C) commerce and social media strategy, he has served as the internal voice of change for 7 years. In an industry known for technology disruption, Sony Music’s digital revenues now exceed revenues from traditional physical goods.
During his tenure at Sony Music, Sam’s efforts have increased digital availability of Sony Music catalog; built trusted and profitable relationships with retail and marketing partners; and established Sony Music’s direct to consumer sales strategy. Most recently Sam and his team built a new daily deal site for music called POPMARKET.com. In less than a year, the site has become the most successful worldwide D2C commerce initiative within the music industry.
Previously, Sam held a similar role at Warner Music Group.
Sam holds a Bachelor of Music from the Steinhardt School of Education at New York University, where he was a member of the Dr. Martin Luther King Jr. Scholars Program. Additionally, he holds a MBA from the Leonard N. Stern School of Business at New York University, where he double majored in Marketing and Information Systems. He also received a double specialization in Digital Economies and Entertainment, Media and Technology.
Oracle View Bio »
Perry Hardt is Vice President of North America Marketing at Oracle Corporation. Mr. Hardt joined Oracle in 2000 and has held various digital and field marketing positions during his tenure. Today, he leads a team of 100 Marketing staffers driving over 4000 activities annually in North America showcasing Oracle’s dedication to unleashing innovation by simplifying IT. Mr. Hardt generates customer demand and industry buzz for Oracle hardware and software that is engineered to work together in the cloud and in customer’s data center–from servers and storage, to database and middleware, through business applications.
Utilizing Modern Marketing strategies, Mr. Hardt focuses on ‘making memories’ throughout customer experiences. To power revenue performance, Mr. Hardt relies on marketing automation expertise and technology to reveal the Digital Body Language of prospects and customers across online, social media, and in-person engagements.
Mr. Hardt holds a BA from the University of Pennsylvania and an MBA from University of Maryland. Perry is originally from Israel and currently resides in the Washington DC area his wife and 2 young sons.
GE Measurement & Control View Bio »
Ashley is a 1999 graduate of the University of Florida with a Bachelor of Science in Marketing and Statistics. Post-graduation, she joined GE Capital on a Commercial Leadership Development Program, where she worked in new product introduction & product management.
She was a member of the Corporate Audit staff, holding positions across GE’s business units around the world. She assumed the position of Executive Audit Manager in 2006 and subsequently joined GE Optimization & Control in 2007, as the Chief Marketing Officer.
Ashley is now the Chief Marketing Officer for GE Measurement & Control, a $4B enterprise, serving "business to business" customers in energy, aerospace, industrial, and healthcare.
A native of West Palm Beach, FL she currently lives in Carlisle, MA with her husband Krisztian and daughters, Sydney and Reese.
Prudential Financial View Bio »
Mark A. Hug is the Chief Marketing Officer for the Individual Life Insurance business at Prudential. In this capacity, he has sales and marketing responsibility for all domestic individual life insurance sales through the company’s career agency sales force and third party distribution channels. Mark is a member of Prudential's Marketing Council and serves as executive sponsor of the Multicultural Committee.
Prior to joining Prudential in 2004, Hug was the President of Allmerica Financial Services. His primary responsibilities included all aspects of marketing, product management and distribution of all life and annuity products. Previous positions include Senior Vice President of Life and Annuity Products for The Equitable Life Assurance Society, where he was responsible for the design and management of Equitable’s insurance products and Head of Sales at The Aetna, where he was responsible for all distribution systems (brokerage, career agents, broker/dealers, banks and direct sales) for life, annuity and pension products. Over the course of five years at The Aetna, he held a variety of positions involving life insurance products, marketing and sales.
Hug also previously served as Chief Marketing Officer for Connecticut Mutual’s Corporate Owned Life Insurance product line, and prior to that, he spent 11 years in the actuarial field at Transamerica Life Companies in Los Angeles.
Hug earned a B.A. degree in mathematics from the University of Notre Dame in 1979. He is a Fellow of the Society of Actuaries, a member of the American Academy of Actuaries and registered principal of FINRA. Hug is also an active participant in industry events, including the American College, AALU, LIMRA and the ACLI.
7thOnline View Bio »
Mr. Inman brings over 20 years experience in marketing communications, integrated media, branding, advertising, customer retention and growth programs. Prior to joining 7thonline, he served as the Global Vice President of Marketing for iMANY, the leader in contract performance, where he was responsible for rebranding the company, increasing market share and raising the company's awareness in new markets. Prior to that, Mr. Inman served as the Vice President of Marketing for Lectra, the global leader in fashion technology solutions, where he was responsible for significant revenue growth through the development and deployment of integrated marketing strategies, lead generation, and marketing communications programs. He has also held senior marketing positions at leading enterprise software organizations including Information Builders and CA Technologies. Mr. Inman received a BA in Business Administration from Rider University in Lawrenceville, N.J.
Laureate Education Inc. View Bio »
Linda Leftrict is Chief Marketing Officer of Laureate Education’s Global Products and Services Group. Laureate Education is a leading international network of quality, innovative institutions of higher education. The network has more than 55 accredited colleges and universities around the world. Ms. Leftrict is responsible for marketing the schools within Laureate Education that are global in reach. She joined the Online Division in 2004 as Vice President, Teacher Education Product Management, where she was responsible for all online masters and doctoral programs for teachers, educators and administrators. In 2005 she was promoted to the position of Senior Vice President of Marketing for Walden University. In 2008 she was promoted to the position of Chief Marketing Officer, with responsibility for all aspects of marketing for all the schools within her division. Since 2008, her responsibility has grown to include new US schools that joined the Laureate network and now includes international institutions in hospitality, culinary, art, architecture and design around the world. Her division now includes 12 higher education institutions.
In addition to Laureate Education, Ms. Leftrict has more than 15 years of global brand and product management experience with Johnson and Johnson, Nestle S.A. and The Pepsi-Cola Company.
She earned her Masters Degree from Northwestern University’s, Kellogg Graduate School of Management, and her Bachelor of Arts in Communication Studies from The University of Virginia.
Despite the little creativity in this official bio, she loves to write. She is married to Fred and together they love to watch Mad Men, The Office, Law & Order and The Closer reruns on their HD-DVR with a full bodied Napa Chardonnay and mobiles handy for quick social check-ins with their 20+ nieces and nephews.
Crayola View Bio »
Victoria Lozano is currently Vice President of Marketing at Crayola LLC. In her role, she is responsible for the leadership of all marketing efforts for Crayola, including management of the existing business, new product development, consumer advertising and promotions, education marketing, market research and brand licensing. Victoria leads a diverse team of 42 business professionals located at the company's headquarters in Easton, PA and across the country.
Prior to her position at Crayola, Victoria was Vice President of Marketing at Cadbury North America. She was responsible for the leadership of the $1.2B Gum and Mints Portfolio across the United States and Canada. Victoria led the overall marketing of brands such as Trident, Dentyne, Stride, Bubblicious and Certs to name a few. In this role, she led a team of 22 marketing professionals based at the company's headquarters in Parsippany, NJ as well as in Toronto, Canada.
Prior to Cadbury, Victoria held various marketing positions with increasing degrees of responsibility with Fortune 500 companies such as the Miller Brewing Company, Warner-Lambert Company and Pfizer, Inc.
Victoria's academic background includes a Masters of Business Administration degree from New York University with a specialization in Marketing and Finance, and a Bachelor of Science degree from New York University with focus in Marketing and Classical Studies (summa cum laude).
Currently, she serves on the Board of Directors for the American Red Cross of the Greater Lehigh Valley.
Autonomy View Bio »
Matt Malden is the Vice President of the Autonomy Promote division of Autonomy, an HP company. He is responsible for the product direction, strategy, positioning, sales and marketing for Autonomy Optimost, an end-to-end suite of online marketing products. These products automate pay-per-click bid management, search engine optimization, conversion optimization, as well as web analytics and reporting.
Previously, Matt was the founder and CEO of Yield Software, a successful venture-backed, cloud-based online advertising software company. He designed and launched a suite of products to automate, simplify and optimize marketing on the internet. After five years in existence, the company was successfully acquired.
Matt spent nine years at Siebel Systems as Vice President and General Manager, Products. He was responsible for all call center and customer service products delivering over $500 million in annual license revenue. Next, he co-managed a 300-person joint development effort with Microsoft and IBM in building a next-generation, service-oriented software platform. In addition, he led Siebel’s division focused on products for the public sector.
Matt began his career in software development at Oracle Corporation and in financial and strategic planning at Pacific Telesis Group.
He holds numerous patents in the areas of user interface design, computer telephony integration, call scripting, and advanced queuing and routing algorithms.
Matt earned his MBA from The Wharton School at the University of Pennsylvania where he was recognized as a Palmer Scholar. He received his bachelor’s degree in Computer Science and Economics from The University of Michigan.
CMO.com View Bio »
Tim Moran has been a journalist and editor for more than 25 years. Starting at Hearst Business Publishing in the 1980s, through CMP—now UBM—in the ‘90s and early 2000s, he was held a variety of senior editorial management positions. Today he runs all day-to-day operations for Adobe’s CMO.com.
IntraLinks View Bio »
Dana has lead worldwide marketing and communications functions for many large companies including IBM, Thomson Reuters, CA, Acronis and most currently Intralinks. This includes corporate communications, field and channel marketing, online marketing and web, partner programs, global b-b demand generation and marketing operations. She has lead teams in developing leading edge marketing automation capabilities, metrics, website re-architecture and complete company re-branding.
Creative Realities (CRI) View Bio »
Paul is CEO of Creative Realities. Leading its innovative combination of experience planning, design, deployment and support services, he has rapidly evolved Creative Realities from a digital signage company to an integrated creative technology firm, focused on bridging the virtual and physical worlds.
Under his leadership, the firm has fostered an impressive roster of clients — including Macy’s Inc., Michaels, GameStop, Wells Fargo, Coca-Cola, L’Oréal and Hyatt, among many others — and wide recognition as an industry leader growing at above-industry rates. To date, Creative Realities has completed more than 20,000 installations in over 3,000 locations.
Paul’s marketing career spans 25 years, consulting to leading marketers such as ExxonMobil, Coca-Cola, HP and Pfizer. He has led multiple marketing services companies across direct marketing, digital, brand identity and advertising disciplines, as well as cross-functional combinations for large global clients at Omnicom.
Paul’s success is marked by a collaborative management style that encourages innovative, consumer-centric approaches to the marketing challenge of the 21st century, particularly the impact of new marketing technology. His extensive career as a marketing and brand advisor spans almost every category, from retail to packaged goods, technology to services and healthcare.
Paul has garnered numerous industry honors and awards — most recently, he was chosen as a 2011 Global Innovator by The Internationalist and named in the 2009 Advertising Age A-List. His thought leadership in marketing technology has led to a number of speaking engagements in the US and worldwide.
Born in Sydney, Australia, Paul now lives in New York City with his wife and son. He enjoys cinema, art, golf and finding the spiciest curries in town.
WIRED View Bio »
Contributing Editor Spencer Reiss joined Wired as a senior editor in San Francisco in 1996. A former a Newsweek correspondent in Asia, Africa, the Mid East and Latin America, he focuses on the global impact of innovation, ranging from telecommunications and new media to energy and the environment. His numerous Wired bylines include cover stories on Rupert Murdoch and Richard Branson, along with “Why $5 Gas is Good for America.”
In his spare time Spencer directs the program for the Monaco Media Forum, an annual gathering of online, print and broadcast leaders in Monte Carlo. He also reviews books about technology and business for The Wall Street Journal. A graduate of Dartmouth College and Columbia University, he lives in Lakeville, Connecticut.
HSBC Securities View Bio »
During his 22 years in marketing and communications, David has held roles in the U.S and in Europe. Today, he is a Senior Vice President with HSBC and is Head of Global Banking and Markets Marketing, Americas. Prior to returning to investment banking from asset management, David was charged with raising the marketing content and RFPs to an institutional level at T. Rowe Price. He has also served as a Director overseeing institutional Global Fixed Income, FX and Emerging Markets Equity Research Marketing at Merrill Lynch. Previous responsibilities in institutional marketing for ADR research at Salomon Smith Barney and investment banking at Goldman Sachs comprise the short list of companies in a career on both the buy- and sell-side. At Reebok in the early 1990's, as a Master Trainer, he built the Fitness marketing structure for the company in Austria, Hungary and the Czech Republic. He was formerly a member of the executive committee for the Professional Association for Investment Communication Resources, the asset management industry’s professional marketing group which addresses the long-term marketing priorities and measures for asset managers. He holds an M.B.A from The Carey Business School at Johns Hopkins University, a B.B.A in Banking and Finance from Hofstra University and is a CFA Level II candidate.
Sharp Electronics Corporation View Bio »
Bob Scaglione served as the CMO at Sharp Electronics Marketing Company of America. He was responsible for the management and communications of the Sharp brand across all of its consumer and business-to-business product lines. Prior to that he served as Sr. Vice President of Marketing for Sharp’s lineup of consumer display, audio, video and appliance products.
Scaglione joined Sharp in 1989 as Sales Manager for audio/video products and also served as Marketing Manager for televisions, national sales and merchandising manager for camcorders. He also helped launch Sharp’s LCD and HDTV products while serving as the Associate VP of Sales and Marketing for the Digital Products Group.
Scaglione earned Advertising Age’s Top 50 Marketers award in 2004 based on his work on the AQUOS brand of LCD TV’s. Since 2008 he has been the Vice Chairman of the Board for the Association of Home Appliance Manufacturers. He also serves on the board for the non-profit Clean the World foundation. Additionally, he was a member of the Academy of Digital Television Pioneers and was on the Board of Industry Leaders for the Consumer Electronics Association.
Prior to joining Sharp, he was a Buyer for Abraham & Straus in Brooklyn, NY. Scaglione holds a B.S. in Marketing from the University of Scranton.
CENTURY 21 Real Estate, LLC View Bio »
In her role as Chief Marketing Officer for Century 21 Real Estate LLC, Bev Thorne leads the planning and execution of the global marketing strategies for the largest real estate franchise organization in the world. She leads the strategy development and program execution of all consumer, broker and agent marketing programs. These efforts include: brand strategy and execution, direct marketing, national advertising, interactive marketing and technology, agent and broker marketing, targeted market promotions, public relations, media relations, and all internal communications. She directs the investment of the National Advertising Fund in order to increase preference for the brand in the market, to generate qualified customer leads, and to grow market share.
Thorne earned her MBA from the Wharton School at the University of Pennsylvania and has worked extensively in the areas of B2B and B2C marketing, sales, strategic branding and event management over her twenty-plus year career. She has a wealth of experience working with organizations modeled like the CENTURY 21 System. As a senior vice president, she led the marketing efforts at the Home Finance unit of JPMorgan Chase. Prior to that, Thorne worked at AT&T for nearly two decades in a series of increasingly senior roles in both sales and marketing. She was a recognized sales leader, and was also instrumental in key telecommunications initiatives that spanned from the launch of cellular service to AT&T's return to the local service market. She and her husband have three children, and reside on a tree farm in Central New Jersey.
York Risk Services Group View Bio »
Mr. Vener is Senior Vice President and Chief Marketing Officer for York Risk Services Group, a specialized provider of claims handling and risk services for insurance carriers and self-insured clients. York is a rapidly growing, privately held firm, having doubled in size over the past four years. In this capacity he is responsible for branding, market research and strategy, new product introduction, communications, direct marketing and corporate culture.
Prior to joining York in 2007, he was with GE Capital for 16 years as CMO of a number of divisions and SVP of Strategic Marketing for GE Commercial Finance. He earned both a BSBA in Finance, summa cum laude, and an MBA with high honors from Boston University.
Leapfrog Online View Bio »
Jason Wadler is Executive Vice President of Leapfrog Online, having joined the company in 2000. Jason delivers leadership, strategy and innovative ideas to the organization, leading the company's marketing and business development efforts. Prior to his current responsibilities, Jason created and led Leapfrog Online's Media/Distribution, Research & Analytics and Project Management teams.
Jason has over 20 years of integrated marketing and media experience with leading consumer and business-to-business brands. Prior to Leapfrog Online, he held senior-level positions at Townsend Agency, MediaOne, Ameritech and Discover Financial Services. Jason is active in industry organizations including the IAB, the DMA, the AMA and the CMO Council. He has been a guest lecturer at Northwestern University’s IMC Graduate Program and spoken at numerous industry events including the Financial Services Marketing Forum, IAB conferences, DMA conferences and ETail.
In addition to his work with Leapfrog Online, Jason sits on the Vasculitis Foundation board and is active advising Chicago-based companies who are building companies to “make a difference”, including MightyNest, CellarAngels and Tempesta Media.
McGraw Hill View Bio »
Patricia Walsh is the Senior Vice President of Communications and Marketing for S&P Capital IQ and S&P Indices, units of The McGraw-Hill Companies. S&P Capital IQ comprises offerings in integrated desktop solutions, enterprise solutions, and research and analytics, while S&P Indices maintains a wide variety of investable and benchmark indices.
In this role, which Patti assumed in January 2011, she is responsible for developing and delivering strategic internal and external communications plans, including branding initiatives and public relations efforts, to support the business objectives of the two brands. She is also charged with managing the brand launch for the S&P Capital IQ business through employee communications, public relations and marketing efforts, as well as developing the brand architecture to support the business.
Prior to joining these businesses, Patti was Vice President of Communications and Marketing for the Information & Media segment at McGraw-Hill, which comprised BusinessWeek, J.D. Power & Associates, four ABC-affiliate television stations, and three business information services (Platts, Aviation Week, and McGraw-Hill Construction). In that role, Patti worked with segment and business unit teams to raise awareness of the segment’s properties and expertise beyond individual industries to a broader audience, through media relations and other public relations tactics. She was also responsible for issues management, as well as for executive and employee communications, for the segment.
Prior to joining The McGraw-Hill Companies, Patti was a senior vice president in the Corporate Branding group at public relations agency Ruder Finn Inc. Before that, she spent 17 years in management and editorial positions at Dow Jones & Co., including director of internal communications and knowledge management; director of international development; editor of The Asian Wall Street Journal Weekly; and assistant managing editor of The Wall Street Journal Europe in Brussels.
Patti holds a BA in communications from Marist College.
Autonomy View Bio »
Jeff Westover is VP Marketing, Promote of Autonomy, an HP Company. In his role, Mr. Westover leads marketing strategy for Autonomy's Marketing Optimization, Customer Experience Management and Business Discovery solutions including market research, messaging, positioning, lead generation and customer engagement. He is a thought leader on customer connectedness and multichannel strategies. An advocate for building brand through social media, Jeff spends much of his time championing the discipline of combining direct and indirect customer interaction analytics to form a complete customer understanding and drive intelligent action. Prior to Autonomy, Jeff was a marketing leader at industry pioneers Siebel Systems, Microsoft and Interwoven.
Merkle View Bio »
David Williams is Chairman and Chief Executive Officer of Merkle Inc. He acquired Merkle in 1988 and became its 24th employee. Today, Merkle has more than 2,000 employees in locations in the United States, China and United Kingdom, and is the nation’s largest and fastest-growing independent Customer Relationship Marketing (CRM) agency.
David is the author of the book, Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy, which was published in 2014 by Wiley Publishing. In the book, he shares his knowledge and experience, with the intent of helping world-class brands build stronger, more profitable relationships with their customers.
David served for 6 years (2006-2011) on the Board of Directors of the Direct Marketing Association where he also served on its Executive Committee. He also served for 3 years (2010-2013) as a member of the Board of Trustees at the Howard County General Hospital: A Member of John Hopkins Medicine. David is a frequent speaker at industry events and has written numerous articles and white papers about topics such as Customer Relationship Marketing, Database Marketing and Analytics, Digital Media and Marketing Technology.
He began his career at Butcher & Singer, a Philadelphia-based investment bank, and holds a Bachelor of Science in business administration from Shippensburg University in Pennsylvania.
7:30am - 8:10am Breakfast
8:10am - 8:15am Opening Remarks
8:15am - 8:45am Aaron Davis
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Chief Marketing OfficerSchneider Electric
8:50am - 9:10am Thought Leadership Spotlight Presented by Oracle
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“A Case Study: How Marketing Accountability Can Lead to Boosting Revenue and Loyalty”Perry HardtVice President of Americas MarketingOracle
Marketing executives face a rising demand to hold their marketing programs accountable while increasing revenue, driving customer loyalty and improving the quality of the sales pipeline. During this session, marketing executives will hear:
- How marketing leaders in a challenging economy are able to capitalize on loyalty by understanding their customers and prospects and engaging them appropriately across channels
- How to boost qualified sales opportunities aligning the sales and marketing efforts to deliver targeted, right-time marketing faster
- How to increase marketing accountability by optimizing spend, ensuring marketing alignment across organizations, and improving marketing effectiveness and efficiency
9:10am - 10:00am Panel Discussion
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"Perspectives on Digital Marketing"Moderator:Tim MoranEditor in ChiefCMO.comPanelists:Mark HugChief Marketing Officer for the Individual Life Insurance BusinessPrudential FinancialLinda LeftrictCMOLaureate Education Inc.Bob ScaglioneCMOSharp Electronics CorporationJason WadlerEVP/Strategy & DevelopmentLeapfrog Online
10:00am - 10:20am Thought Leadership Spotlight Presented by Autonomy
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Matt MaldenVP, Autonomy PromoteAutonomyJeff WestoverVP of MarketingAutonomy
10:20am - 10:45am Coffee Break
10:45am - 11:05am Thought Leadership Spotlight Presented by Merkle
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"Creating Sustainable Competitive Advantage Through Customer Strategy as a Business Strategy"David WilliamsChairman and Chief Executive OfficerMerkle
David Williams, Chairman and CEO of Merkle, will discuss how competitive advantage can be gained and sustained by applying a customer-centric approach in developing a customer relationship marketing (CRM) strategy. The integration of online and offline customer information; an increase in the customization and personalization of communications; and the incremental measurement of paid, owned and earned media have enabled marketers to engage at a whole new level. To keep the customer at the forefront of strategy, marketers must leverage new marketing technologies and process improvements to maximize their return on marketing investment. Williams will address what marketers can do to gain a level of precision, agility and efficiency that delivers sustainable competitive advantage by:
- Linking media mix effectiveness to the performance of the customer portfolio
- Understanding that in a dialog-based world, customer engagement is as important as awareness and purchasing experience
- Incorporating measurement and attribution to maximize media investment
11:10am - 11:50am "Identity Shift: Where Identity Meets Technology in the Networked-Community Age"
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Allison CerraVice President of Marketing, Communications & Public Affairs; CMO AmericasAlcatel-Lucent
We live in an incredibly connected culture. Smartphones, personal computers, tablets, gaming consoles, even our televisions, all serve to connect us to the information we need, the content we desire and the people we interact with. Over time the footprints we leave behind form a description of our personalities that act as the lens through which friends, other connected consumers, and companies see us. The result is a shift in our behaviors, a shift in how we deal with one another, and a shift in the way we interact with the world.
As a global leader in providing communication services and technologies - including fixed and wireless broadband infrastructure - to the service providers that deliver the communication services we utilize everyday, Alcatel-Lucent has a vested interest in understanding consumer behavior in today’s hyper-connected world.
Based on a multidimensional primary research project commissioned by Alcatel-Lucent, and the topic of the recently published book Identity Shift: Where Identity Meets Technology in the Networked-Community Age, this session takes a deeper look into the personal, sociological and economic impact of our always-on culture.
11:50am - 12:10pm Thought Leadership Spotlight Presented by Creative Realities (CRI)
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Paul PriceCEOCreative Realities (CRI)
12:10pm - 1:00pm Panel Discussion
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Session topics include, but are not limited to:Brand Leadership & Loyalty:
- Ideas and best practices, key learnings for brand revivals, refreshes, protection, and maintenance.
- Considerations and strategies within the context of integrated marketing programs Digital Strategies & Measuring Success:
- Reviewing and assessing the broad array of digital channels to communicate effectively with your key stakeholders (customers, prospects, partners, etc.).
- Measuring the customer experience through all touch points and interactions Reviewing the entire Marketing Organization. The CMO’s role in:
- Coordination with Key Officers (CEO, COO, CFO, General Managers, Board Room Discussions, etc.)
- New business and product development
- Brand portfolio management
- Domestic vs. international Strategies
- Design and set up of your marketing organization
1:00pm - 1:55pm Lunch
1:55pm - 2:25pm Christa Carone
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Chief Marketing OfficerXerox CorporationInterviewed by:Spencer ReissContributing EditorWIRED
2:30pm - 2:50pm Thought Leadership Spotlight Presented by DoubleVerify
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"Leveraging Verification to Drive Accountability, ROI and Brand Safety in Online Marketing"Miles DennisonSVP, SalesDoubleVerify
In the current economic climate, global brand marketers are under ever-increasing pressure to prove the value of every media dollar spent and ensure brand protection. Making certain that media strategies are properly executed and wasteful spending on undesirable online impressions is avoided is critical and marketers are turning to verification solutions to help solve these key challenges. Join Miles Dennison, SVP of Sales at DoubleVerify, the industry leader in online media verification, to understand how media verification eliminates wasteful ad spending and safeguards brands to boost ROI and marketing success. In this session marketing executives will learn:
- The issues marketers face within the digital media landscape
- How verification solutions mitigates these issues
- The key aspects to understanding verification solutions
- How verification drives costs savings and maximizes advertising performance
2:50pm - 3:20pm Coffee Break
3:20pm - 3:50pm "Rebuilding an Underperforming Marketing Organization"
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Wm. Ritchie VenerSVP & Chief Marketing OfficerYork Risk Services Group
A challenge most CMOs will face at one point in their career is the opportunity of putting a new marketing organization in place or turning around an underperforming one. Ritchie will discuss processes and lessons learned in having led or participated in rebuilding seven marketing organizations, ranging from start-ups to Fortune 500 companies, over the course of the past 25 years.
3:55pm - 4:55pm Panel Discussion
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"B2B CMO Roundtable"Moderator:Jason RedlusManaging PartnerArgyle Executive ForumPanelists:Ashley Haynes-GasparChief Marketing OfficerGE Measurement & ControlJerry InmanChief Marketing Officer7thOnlineDana PrestigiacomoSVP MarketingIntraLinksDavid RossSVP & Head of Global Banking & Markets Marketing, AmericasHSBC SecuritiesPatricia WalshSenior Vice President, Communications and MarketingMcGraw Hill
4:55pm - 5:00pm Closing Remarks
5:00pm - 6:00pm Closing Reception
What will be discussed? Explore marketing hot topics and challenge areas such as:
Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:
- Methodologies for measuring ROI
- Targeting with customer data
- Managing cross functional collaboration
- Comparing single and multichannel interactions
Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:
- Optimizing content for mobile
- Managing the mobile channel as a marketer
- Building a unified view of users across channels
- Measuring the ROI of mobile
Buyer 2.0: the B2B customer
Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:
- Catering outreach to the customer
- Empowering your sales team
- Establishing brand credibility
- Becoming a thought leader
Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:
- Understanding audience fragmentation
- Connecting emotionally with customers
- Communicating across multiple touch points
- Integrating new media with traditional strategy
The digital CMO
The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:
- Being catalysts for change
- Adopting new measurement tools
- Defining new roles to add value
- Leading by example
Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:
- Driving engagement through personalization
- Measuring content efforts
- Exploring new communication channels
- Understanding customer preferences
Still have questions? We have answers.
I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?
Just let us know. We understand that schedules
we always have a waiting list for this event,
and if you don't
cancel, we will assume you are still attending
and your spot will
go unused. If you must, cancel at least 48 hours
prior to the
event to make room for others!
What if I can't be OOO for a whole day, or need
to come late?
We have wifi and private rooms available for
attendees to take
calls and spend some quiet time on emails, as
well as access to
printing. Have a morning meeting you can't miss?
No problem. This
event was designed for busy executives - we get
I'd like to bring some colleagues. Do I need to
Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!
I don't see the event venue listed. Where will
the meeting be
To maintain exclusivity, we don't release the
venue address until
the registration process has been completed. All
details will be shared once you have requested a
pass and been
The "2012 Chief Marketing Officer Leadership Forum" in New York
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The CMO of Constellation Brands on the Argyle CMO series.
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