Why You Should Attend!

The good news: the economy is slowly picking up speed and consumers are a lot more connected and educated. The bad news: consumers are still being very cautious with their dollars, and have access to more means of communication. What this means for today’s CMO is a lot more pressure to demonstrate value across multiple channels to consumers of your products in a more highly competitive market for fewer dollars.

Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a very discussion-based format at our 2012 CMO Leadership Forum taking place in Manhattan. The forum will focus on several areas including (but not limited to): utilizing social media to re-build brand communications, the changing role of the CMO, growth in the digital age, and marketing to today’s consumer.

This event will feature insights from top executives, including:

Christa Carone Chief Marketing Officer
Xerox Corporation
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Allison Cerra CMO, Americas
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Aaron Davis Chief Marketing Officer
Schneider Electric
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Miles Dennison SVP, Sales
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Peter DeNunzio President, Loyalty Business
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Joe Galvin CMO
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Sam Gomez VP of Digital Marketing, Legacy Recordings
Sony Music Entertainment
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Perry Hardt Vice President, North America Field Marketing
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Ashley Haynes-Gaspar Chief Marketing Officer
GE Measurement & Control
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Mark Hug Chief Marketing Officer for the Individual Life Insurance Business
Prudential Financial
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Jerry Inman Chief Marketing Officer
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Linda Leftrict CMO
Laureate Education Inc.
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Victoria Lozano Vice President of Marketing
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Matt Malden VP, Autonomy Promote
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Tim Moran Editor in Chief
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Dana Prestigiacomo SVP Marketing
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Paul Price CEO
Creative Realities (CRI)
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Spencer Reiss Contributing Editor
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David Ross SVP & Head of Global Banking & Markets Marketing, Americas
HSBC Securities
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Bob Scaglione Former CMO
Sharp Electronics Corporation
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Bev Thorne Chief Marketing Officer
CENTURY 21 Real Estate, LLC
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Wm. Ritchie Vener SVP & Chief Marketing Officer
York Risk Services Group
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Jason Wadler EVP, Strategy & Development
Leapfrog Online
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Patricia Walsh Senior Vice President, Communications and Marketing
McGraw Hill
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Jeff Westover VP of Marketing
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David Williams Chairman and Chief Executive Officer
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  • 7:30am - 8:10am Breakfast
  • 8:10am - 8:15am Opening Remarks
  • 8:15am - 8:45am Aaron Davis
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    Chief Marketing OfficerSchneider Electric

  • 8:50am - 9:10am Thought Leadership Spotlight Presented by Oracle
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    “A Case Study: How Marketing Accountability Can Lead to Boosting Revenue and Loyalty”Perry HardtVice President of Americas MarketingOracle

    Marketing executives face a rising demand to hold their marketing programs accountable while increasing revenue, driving customer loyalty and improving the quality of the sales pipeline. During this session, marketing executives will hear:

    • How marketing leaders in a challenging economy are able to capitalize on loyalty by understanding their customers and prospects and engaging them appropriately across channels
    • How to boost qualified sales opportunities aligning the sales and marketing efforts to deliver targeted, right-time marketing faster
    • How to increase marketing accountability by optimizing spend, ensuring marketing alignment across organizations, and improving marketing effectiveness and efficiency

  • 9:10am - 10:00am Panel Discussion
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    "Perspectives on Digital Marketing"Moderator:Tim MoranEditor in ChiefCMO.comPanelists:Mark HugChief Marketing Officer for the Individual Life Insurance BusinessPrudential FinancialLinda LeftrictCMOLaureate Education Inc.Bob ScaglioneCMOSharp Electronics CorporationJason WadlerEVP/Strategy & DevelopmentLeapfrog Online

  • 10:00am - 10:20am Thought Leadership Spotlight Presented by Autonomy
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    Matt MaldenVP, Autonomy PromoteAutonomyJeff WestoverVP of MarketingAutonomy

  • 10:20am - 10:45am Coffee Break
  • 10:45am - 11:05am Thought Leadership Spotlight Presented by Merkle
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    "Creating Sustainable Competitive Advantage Through Customer Strategy as a Business Strategy"David WilliamsChairman and Chief Executive OfficerMerkle

    David Williams, Chairman and CEO of Merkle, will discuss how competitive advantage can be gained and sustained by applying a customer-centric approach in developing a customer relationship marketing (CRM) strategy. The integration of online and offline customer information; an increase in the customization and personalization of communications; and the incremental measurement of paid, owned and earned media have enabled marketers to engage at a whole new level. To keep the customer at the forefront of strategy, marketers must leverage new marketing technologies and process improvements to maximize their return on marketing investment. Williams will address what marketers can do to gain a level of precision, agility and efficiency that delivers sustainable competitive advantage by:

    • Linking media mix effectiveness to the performance of the customer portfolio
    • Understanding that in a dialog-based world, customer engagement is as important as awareness and purchasing experience
    • Incorporating measurement and attribution to maximize media investment

  • 11:10am - 11:50am "Identity Shift: Where Identity Meets Technology in the Networked-Community Age"
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    Allison CerraVice President of Marketing, Communications & Public Affairs; CMO AmericasAlcatel-Lucent

    We live in an incredibly connected culture. Smartphones, personal computers, tablets, gaming consoles, even our televisions, all serve to connect us to the information we need, the content we desire and the people we interact with. Over time the footprints we leave behind form a description of our personalities that act as the lens through which friends, other connected consumers, and companies see us. The result is a shift in our behaviors, a shift in how we deal with one another, and a shift in the way we interact with the world.

    As a global leader in providing communication services and technologies - including fixed and wireless broadband infrastructure - to the service providers that deliver the communication services we utilize everyday, Alcatel-Lucent has a vested interest in understanding consumer behavior in today’s hyper-connected world.

    Based on a multidimensional primary research project commissioned by Alcatel-Lucent, and the topic of the recently published book Identity Shift: Where Identity Meets Technology in the Networked-Community Age, this session takes a deeper look into the personal, sociological and economic impact of our always-on culture.

  • 11:50am - 12:10pm Thought Leadership Spotlight Presented by Creative Realities (CRI)
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    Paul PriceCEOCreative Realities (CRI)

  • 12:10pm - 1:00pm Panel Discussion
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    "Leadership Speaks"

    Session topics include, but are not limited to:

    Brand Leadership & Loyalty:
    • Ideas and best practices, key learnings for brand revivals, refreshes, protection, and maintenance.
    • Considerations and strategies within the context of integrated marketing programs
    • Digital Strategies & Measuring Success:
    • Reviewing and assessing the broad array of digital channels to communicate effectively with your key stakeholders (customers, prospects, partners, etc.).
    • Measuring the customer experience through all touch points and interactions
    • Reviewing the entire Marketing Organization. The CMO’s role in:
    • Coordination with Key Officers (CEO, COO, CFO, General Managers, Board Room Discussions, etc.)
    • New business and product development
    • Brand portfolio management
    • Domestic vs. international Strategies
    • Design and set up of your marketing organization
    Moderator:Bob ScaglioneCMOSharp Electronics CorporationPanelists:Peter DeNunzioPresident, Loyalty BusinessAimiaJoe GalvinCMOClickFoxSam GomezVP of Digital Marketing, Legacy RecordingsSony Music EntertainmentVictoria LozanoVice President of MarketingCrayolaBev ThorneChief Marketing OfficerCENTURY 21 Real Estate, LLC*Please note this session is off the record

  • 1:00pm - 1:55pm Lunch
  • 1:55pm - 2:25pm Christa Carone
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    Chief Marketing OfficerXerox CorporationInterviewed by:Spencer ReissContributing EditorWIRED

  • 2:30pm - 2:50pm Thought Leadership Spotlight Presented by DoubleVerify
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    "Leveraging Verification to Drive Accountability, ROI and Brand Safety in Online Marketing"Miles DennisonSVP, SalesDoubleVerify

    In the current economic climate, global brand marketers are under ever-increasing pressure to prove the value of every media dollar spent and ensure brand protection. Making certain that media strategies are properly executed and wasteful spending on undesirable online impressions is avoided is critical and marketers are turning to verification solutions to help solve these key challenges. Join Miles Dennison, SVP of Sales at DoubleVerify, the industry leader in online media verification, to understand how media verification eliminates wasteful ad spending and safeguards brands to boost ROI and marketing success. In this session marketing executives will learn:

    • The issues marketers face within the digital media landscape
    • How verification solutions mitigates these issues
    • The key aspects to understanding verification solutions
    • How verification drives costs savings and maximizes advertising performance

  • 2:50pm - 3:20pm Coffee Break
  • 3:20pm - 3:50pm "Rebuilding an Underperforming Marketing Organization"
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    Wm. Ritchie VenerSVP & Chief Marketing OfficerYork Risk Services Group

    A challenge most CMOs will face at one point in their career is the opportunity of putting a new marketing organization in place or turning around an underperforming one. Ritchie will discuss processes and lessons learned in having led or participated in rebuilding seven marketing organizations, ranging from start-ups to Fortune 500 companies, over the course of the past 25 years.

  • 3:55pm - 4:55pm Panel Discussion
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    "B2B CMO Roundtable"Moderator:Jason RedlusManaging PartnerArgyle Executive ForumPanelists:Ashley Haynes-GasparChief Marketing OfficerGE Measurement & ControlJerry InmanChief Marketing Officer7thOnlineDana PrestigiacomoSVP MarketingIntraLinksDavid RossSVP & Head of Global Banking & Markets Marketing, AmericasHSBC SecuritiesPatricia WalshSenior Vice President, Communications and MarketingMcGraw Hill

  • 4:55pm - 5:00pm Closing Remarks
  • 5:00pm - 6:00pm Closing Reception

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2012 Chief Marketing Officer Leadership Forum" in New York
is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:


Jumeirah Essex House

160 Central Park South
New York, NY 10019
Telephone: (212) 247-0300


Regency Hotel

540 Park Avenue
New York, NY 10021
Telephone: (212) 759-4100


The Fitzpatrick Manhattan

687 Lexington Avenue
Between 56th & 57th Street
New York, NY 10022
Telephone: (212) 355-0100


The Ritz Carlton

50 Central Park South
New York, NY 10019
Telephone: (212) 308-9100


Warwick New York Hotel

65 West 54th Street
New York, NY 10019
Telephone: (212) 247-2700