2012 Chief Marketing Officer Leadership Forum
2012 Chief Marketing Officer Leadership Forum
June 7, 2012 - San Francisco, CA
JOIN LIKE-MINDED PROFESSIONALS IN YOUR FIELD FOR A FULL DAY OF LEARNING. EXPLORE CUTTING EDGE CONTENT AND EXPAND YOUR NETWORK WITH THE BEST AND BRIGHTEST EXECUTIVES IN THE REGION!
Why You Should Attend!
The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and they are now hyper-connected with each other and the media, granting them unlimited information and opportunity to scrutinize. Consequently, today’s CMO faces a lot more pressure to demonstrate value to consumers in a much more competitive market. There is an intensified need to maintain the exceptional components of a strong brand identity while also constantly re-tailoring the brand to the changing wants and needs of the modern consumer. Similarly, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of taking advantage of the multitude of opportunities within digital marketing and smoothly integrating these into their overall marketing strategy.
Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2012 CMO Leadership Forum taking place in San Francisco.
This event will feature insights from top executives, including:
Transamerica Corporation View Bio »
Michael M. Babikian is executive vice president and chief marketing officer of Transamerica Brokerage Group, a marketing unit for Transamerica Life Insurance Company and its affiliates. He is responsible for all marketing functions for Transamerica Brokerage Group. He is also the chief product officer and oversees all life insurance product design, development and management for the Transamerica Life & Protection division.
Babikian joined Transamerica in 2003 as an advanced marketing consultant. In this role, he developed customized solutions for a variety of insurance and investment needs. He was later named vice president of strategic marketing services, a group that included advanced marketing, premium financing and field education. Babikian served as senior vice president of marketing before being promoted to chief marketing officer.
Prior to joining Transamerica, Babikian was general counsel to Infinite Source Technologies, Inc., where he advised on all legal and tax matters. Previously, as an attorney for the tax law firm of Baker, Olson,LeCroy & Danielian, he advised clients on tax and business matters, including entity creation, mergers and acquisitions and exit strategies. He also worked as a tax specialist in KPMG’s Multi-Family Office—where he consulted with ultra-high-net-worth clients and their tax and legal counsels on complex financial, tax and estate planning issues— and in the legal department of the California Franchise Tax Board and the Internal Revenue Service.
Babikian is chairman of the board of directors and a professor at Glendale University College of Law. He has served as a member of the board of trustees for the Glendale Bar Association and as the chairman of the board of directors for the Glendale Bar Association Lawyer Referral Service. He was the committee chair for the Continuing Legal Education Committee of the Armenian Bar Association and was a member of the American Bar Association’s Tax Committee for Exempt Organizations. Babikian is also chairman of the board of directors of the Children’s Music Fund, a non-profit organization whose mission is to provide musical instruments and music therapy to children, adolescents and young adults with chronic and lifealtering illnesses. Babikian is a board member of the Chief Marketing Officer Council.
After completing his undergraduate studies at the University of California at Irvine, Babikian went on to receive a law degree from the University of the Pacific, McGeorge School of Law. He subsequently earned a master of laws in taxation at the University of San Diego and a master of business administration from the University of Southern California. Babikian also completed executive education at Harvard Business School.
Michael M. Babikian, JD, LLM, MBA
Executive Vice President and Chief Marketing Officer
DataXu View Bio »
Mike Baker is a digital media visionary and a serial entrepreneur. He is the CEO, President, Co-Founder, and member of the Board of Directors of DataXu. DataXu’s enterprise digital marketing management platform harnesses data on consumer behavior across devices and channels, and transforms insights from this data into real-time, automated decisions that drive profit for brands.
Mike has long been dedicated to helping global brands transition to and thrive in a pervasively digital world. With a recent European acquisition, DataXu now has the largest footprint of any digital marketing management company, providing domain expertise and local service for customers across 60 countries. DataXu is dedicated to rapidly growing the digital marketing industry and making it beneficial for all players in the ecosystem.
Prior to DataXu, Mike was the founder and CEO of pioneering mobile media company Enpocket, which was acquired by Nokia in 2007. As a Vice President at Nokia, he created and ran Nokia Interactive – the first interactive media business unit at the then-largest global consumer electronics company.
Mike is also an active investor in over 20 digital start-ups around the world, including Nexage, where he is Chairman of the Board. He is an investment advisor to RIM’s Blackberry Partners Fund and to micro-VC NextView Ventures, as well as a retired General Partner at GrandBanks Capital. Before joining GrandBanks, Mike was Executive Vice President at CMGI and helped lead the IPO of Engage Technologies.
Mike received his J.D. from USC in 1992, an M.A. from the Annenberg School at USC, and a B.A., with honors, from Brown in 1987.
SEBA View Bio »
As a co-founder and Managing Partner at SEBA International, Kate leads SEBA’s Go To Market Practice which specializes in Marketing, Sales and Strategy executive placement. Kate has spent almost two decades serving Fortune 500 technology, financial services and start-up clients in this capacity, with particular emphasis on digital, SaaS, storage and communications clients.
Beginning her career focused on human resources search work, Kate later moved to the recruitment of market research, quantitative analysis, and brand management executives. Before founding SEBA, Kate was Vice President in the Strategy and Finance Practice at A-L Associates. There, she focused on strategy, corporate development, and joint venture search work for Technology, Financial Services and Manufacturing clients. She received her BA cum laude from Dickinson College in Carlisle, Pennsylvania.
Kate is a Board Member of the Americas Council for the Association of Executive Search Consultants (AESC) and chairs the Association’s Specialty Firm Committee as well. She is a member of Watermark, The National Association of Women Business Owners (NAWBO), the Churchill Club and Women in Technology International (WITI). Kate is the founder and host of The Silicon Valley CMO Supper Club with active members from companies such as Google, Cisco, Salesforce, Facebook and LinkedIn. Kate is also a founder of The PART, a not-for-profit alumni organization that grants college scholarships to students who plan to pursue the arts and theater.
A strong advocate for executive diversity in the technology industry, Kate often speaks on how corporations can acquire and retain diverse teams and champions the importance of personal branding for career development.
GfK Custom Research View Bio »
James is a 18 year veteran of the research industry. He recently joined GfK after spending most of his career with Millward Brown in various roles including serving as President of MB Canada and overseeing Latin America as regional manager. James has overseen many multinational studies over the years including overseeing the global account for Coca-Cola overseeing work in 37 countries around the globe.
James has been very active in the MR industry across the Americas. He was recently Chairman of the ARF in Canada, Chairman of the Research Agency Council and sits on the Advisory Board of the top MR College program in Canada. He has been a judge for the Effies and Latam Effectiveness Awards.
James will bring his experience managing large scale brand equity tracking studies to the team. Having overseen many global programs over the years, he will ensure the team is resourced properly to ensure Disney’s expectations for the program are exceeded
Advanced Micro Devices Inc. View Bio »
Nigel Dessau is the principle consultant at Ad Claro Consulting based in Austin, Texas. This new marketing consultancy specializes in helping companies form or update their marketing organizations. Focused on the importance of Value Propositions to the success of marketing, Ad Claro Consulting helps businesses find the “bull’s-eye” and make their organizations and communications clearer and simpler.
Dessau is also the driving force behind the website ‘The 3 Minute Mentor’ which provides simple, easy to follow career guidance in easy to follow three minute videos. The website is followed by thousands of subscribers from all over the world and is currently being turned into a book.
Previously, as Senior Vice President and Chief Marketing Officer of AMD, he was responsible for the company’s global marketing, image and campaign strategies. At Sun Microsystems, Dessau was Senior Vice President of Storage Marketing and Senior Vice President of Alliances and Licensing. Prior to that, he was Chief Marketing Officer of StorageTek and spent 19 years at IBM. While at IBM, Dessau managed the worldwide launch of IBM eServer zSeries and headed up marketing programs for the S/390 brand. As part of the Corporate Marketing Team, he led the marketing strategy behind e-business and the transition to On Demand Business.
Nigel was born and educated in Nottingham, England and lives with his wife in Austin.
Standard Insurance Company View Bio »
Katherine Durham is the Vice President of Marketing and Communications for Standard Insurance Company. Durham is responsible for corporate-wide marketing strategy, marketing communications and programs, product marketing and interactive marketing, as well as internal corporate communications. She joined The Standard in 2010.
Durham’s experience includes 20 years as a senior marketing leader in a variety of positions both start-up and Fortune 500 companies. Before joining The Standard, she was Vice President of Marketing for HP’s Imaging and Printing Group, Americas, a $12B division. During nearly a decade at HP, she moved into roles of increasing responsibility in a number of functions including Business Planning, Market Insight and Communications.
Prior to joining HP, Durham was the General Manager of an interactive unit of Mattel Inc. as well as the VP of Marketing for two technology start-ups: PrintPaks, a multi-media software company and Kibu, an internet start-up targeting teen girls. She also served as a volunteer in the Peace Corps in Thailand.
Durham earned a bachelor’s degree in communications studies from the University of Portland and studied abroad in Austria. She serves on the board of directors for the Children’s Cancer Association. She lives in Portland, Oregon with her husband and they have two sons in college. During her free time she enjoys travel, cooking and spending time with family and friends.
Riverbed Technology View Bio »
Speaker bio coming soon...
NetApp View Bio »
Tracy is the vice president of Marketing at NetApp, where she oversees integrated marketing, interactive marketing and marketing operations ensuring global alignment for business success. Tracy started at NetApp as a customer service rep in 1996, believing that NetApp was a visionary company that understood the future history of IT. With a focus on building a model company, top leadership team and customer success, she progressed through the roles of support, HR, IT and Marketing to her current position, where she leads NetApp’s global interactive program with the philosophy that "for every digital interaction NetApp will create an amazing experience."
Tracy has been a key contributor within the company since its early days and has continually focused her efforts on initiatives that contribute to customers’ success and the company's growth.
Prior to joining NetApp, Tracy held various digital and writing positions at Dynamic Graphics and The Monitor Company. She holds a bachelor degree in Communications from Mills College and a master degree in Writing from Northeastern University.
NetApp View Bio »
Christine Heckart is the chief marketing officer (CMO) at NetApp. She is responsible for all aspects of NetApp’s global corporate marketing organization.
Throughout her career of over 20 years, Christine has played an integral role in the marketing and growth strategies of successful technology companies. Before joining NetApp, she was general manager of marketing for the TV, Video, and Music Business at Microsoft Corporation. Previously, she was vice president and CMO of Worldwide Marketing for Juniper Networks, responsible for all aspects of worldwide marketing.
Christine is the author of The Guide to Frame Relay Networking and co-author of ATM for Dummies. An acknowledged industry thought leader, she was named one of Network World’s Top 10 Power Thinkers and 50 Most Powerful People in the Industry. She has an economics degree from the University of Colorado at Boulder.
Flextronics International Ltd. View Bio »
Catherine Hernandez-Blades is the chief marketing officer at Flextronics (NASDAQ: Flextronics). Flextronics is a $30B industry-leading, Fortune Global 500 electronics manufacturing services provider with more than 200,000 employees and operations in 30 countries. In her role, she leads multi-disciplinary teams in Asia, Europe and the Americas that are charged with the Company’s brand and reputation management activities. Her responsibilities include the strategic and tactical management of the corporate communications and marketing functions.
Prior to joining Flextronics, she spent almost 10 years in the aerospace and defense sector, first at Lockheed Martin, then at Raytheon. At Lockheed Martin, she was director of marketing communications, before being promoted to director of marketing and international communications, where she oversaw integrated communications activities in 40 countries for the Aeronautics business. From there, she went to Raytheon as vice president of communications and public affairs for the Company’s Space and Airborne Systems business. At Raytheon, she managed a staff of 125 professional communicators, proposal writers, and creative staff, and was charged with building the Company brand in the U.S. domestic and international markets, and gaining new contract awards by leading the proposal process for her line of business.
Before entering the aerospace and defense sector, Ms. Hernandez-Blades was the marketing director for the world’s largest distributor of Aveda Products, a division of Esteé Lauder; and served by Gubernatorial Appointment as the executive director of the Louisiana Seafood Promotion and Marketing Board. Early in her career, she was the manager of community and media relations for Stewart Enterprises, Inc., and spent several years as a television news producer, reporter and anchor.
Ms. Hernandez-Blades is a graduate of the University of Southwestern Louisiana with a bachelor’s degree in Mass Communications and a Loyola University Environmental Communications Fellow. She is also an Accredited Business Communicator. She is a member of the National Board of Directors of Operation Homefront and the International Circle of the World Affairs Council.
Lithium View Bio »
Katy Keim serves as Lithium's Chief Marketing Officer, leading all strategic marketing activities for the company including branding, positioning, communications, go-to-market strategy, and customer acquisition programs.
Prior to joining Lithium, Katy was the Executive Vice President of Marketing at ServiceSource (NASDAQ: SREV), a global leader in service revenue solutions for the high-tech and healthcare industries. During her tenure, Katy was integral to the company's success in growing from $7M to $100M+ in revenues and extending its global footprint to over five service centers and 700 employees. Katy's previous experience includes Vice President of Ecommerce at Intraware, where she participated in growing the company from an early stage concept to $100M+ in revenue and ultimately, an IPO. Her team was responsible for equipping a 100+-person sales team with lead generation programs, product marketing, and training for over 50 partners, including Sun, Oracle, and IBM. Katy began her career at Bank of America, in the Technology Finance Group focused on funding emerging companies.
Katy holds an MBA from the Kellogg Graduate School of Management, where she was an Austin Scholar. She also holds an undergraduate degree in history from the University of Virginia, where she was a Millfield Fellow.
Charles Schwab View Bio »
As Vice President of Content & Digital Marketing, Ms. Loh oversees Schwab’s brand publishing organization, focusing on creating useful content to influence the digitally and socially empowered investor. Ms. Loh is also responsible for Schwab’s owned-media channels reaching millions of consumers each month, including Schwab.com, mobile content properties, branded publications, client reviews and Facebook. Ms. Loh has 20 years of marketing experience with Fortune 500 brands and Silicon Valley startups, from consumer brand management to B2B software. Ms. Loh earned a bachelor’s degree and a MBA degree from Stanford University.
McAfee View Bio »
Lisa Matherly is the VP of WW Marketing Operations and Partner Marketing at McAfee where she oversees marketing planning and budget management, reporting and analytics, marketing automation strategy and systems management, web marketing, M&A integration, market research and intelligence and global channel, alliances and embedded partner marketing. With Lisa’s leadership her team has transformed the marketing planning process to align to McAfee’s strategic imperatives, business unit and regional sales goals bringing together cross-functional expertise with business intelligence, best practices for GTM readiness plans, campaign interlock, budget management and a measurement framework. The process has resulted in a balance of flexibility and control for the matrix organization model, visibility to market opportunity and performance intelligence for planning and optimization.
Before joining the corporate marketing team, Lisa worked in the field leading North America Channel Marketing to drive integrated marketing and sales strategies with McAfee channel partners in North America. Lisa enhanced the MDF program with demand generation and sales productivity programs, rebates and deal registration aligned with other McAfee SecurityAlliance program offerings to optimize partner profitability. Also under Lisa’s direction, McAfee launched new program offerings including McAfee Rewards, a partner incentive and loyalty program, and McAfee SMARTmarketing, a comprehensive marketing services tool for partners.
Lisa has extensive background in demand generation programs across all market segments, as well as establishing the first vertical marketing focus at McAfee. Prior to McAfee, Lisa held various leadership roles in campaign management, product marketing and OEM partner marketing at 3Com Corporation, worked in document management at Behring Diagnostics, Inc., and in sales at Nelson Industries/Cal-Kart.
Lisa earned her Bachelor’s degree in Business Administration with a concentration in Marketing from San Jose State University.
Cadence Design Systems View Bio »
Pankaj Mayor serves as head of marketing, reporting to the CEO. As the marketing leader, he has responsibility for Corporate Marketing, Regional Marketing, Strategic Business Alliances, Solutions Marketing, and Strategic Planning.
Previously at Cadence, Mayor was chief of staff to the CEO. Before assuming the role of chief of staff, he held various management positions in sales and marketing, including responsibility for global alliances with companies throughout the electronics ecosystem including foundries, IP and ASIC suppliers, as well as other EDA companies, industry associations and standards bodies. Mayor led the creation and deployment of key industry initiatives such as the OpenAccess Coalition and the Power Forward Initiative – driving broad participation and growth of these innovative programs.
Prior to joining Cadence in 2002, Mayor worked in marketing and engineering management roles at Simplex Solutions Inc. and at Synopsys, Inc. He earned a master's degree in computer engineering from Syracuse University and a bachelor's degree in electrical engineering from Birla Institute of Technology and Science, India. He serves on the board of the Silicon Integration Initiative (Si2).
Adobe View Bio »
As vice president of strategy and business development for the Digital Marketing Business at Adobe Systems, John Mellor works closely with strategic partners to extend the value and reach of Adobe’s Digital Marketing Suite – the world’s leading digital business optimization platform. Mellor’s responsibilities include driving the Adobe Genesis partner program to integrate the solutions of more than 200 independent software vendors with Adobe’s Digital Marketing Suite. He also builds strategic relationships with Adobe’s partners, which represent the world’s leaders in digital marketing, advertising and publishing, as well as social media, competitive intelligence and customer relationship management systems.
Mellor joined Omniture in 2003, prior to the company’s acquisition by Adobe in 2009. Previously, he served as senior leadership positions for Frontline Educational Products, a leading direct marketing company in the consumer education market, and for RichFX, an online merchandising company for high-end retailers. Mellor also co-founded and led strategy and business development for Viewpoint, a provider of interactive media technology and services for websites and enterprise applications, which was acquired in 1998 by Computer Associates.
An experienced public speaker, Mellor presents at numerous conferences and trade shows on topics such as digital marketing, advertising, media and business optimization.
Mellor holds both a Bachelor’s degree in mechanical engineering and an MBA from Brigham Young University.
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.
Aprimo View Bio »
Paige O’Neill is vice president of marketing at Aprimo. In this role, she is responsible for marketing strategy, messaging, branding, demand generation, collateral development, customer marketing, communications, social media, and Aprimo.com.
An eighteen-year marketing veteran, Paige’s diverse experience crosses marketing software, enterprise software, wireless technology, Software As A Service/Cloud computing, green technology, social media, supply chain software and marketing software.
Prior to Aprimo, Paige served as the CMO for two early-stage startups. As the chief marketer at both Aravo Solutions and GreenRoad Technologies, her branding efforts around green technology helped both companies build early leadership in emerging markets and secure their Series C funding from high profile investors such as Cisco and Virgin Green Fund.
As CMO at PHH Arval (NYSE: PHH), she revitalized the brand in a commoditized marketplace by introducing new revenue-generating technology products and a metrics-based marketing approach that differentiated the company from its competitors. Her efforts contributed to an acquisition attempt by GE.
Prior to PHH, Paige spent a decade at Oracle Corporation leading a variety of marketing initiatives: Software as a Service (SaaS), which she helped build into Oracle’s fastest growing business; the “Wireless ASP” market category, which she helped create for Oracle’s first wireless products; Global PR for Oracle Database and Server products, and the launch of industry’s first Internet database, Oracle 8i, which garnered several marketing awards.
Paige started her business career in PR, helping to launch IBM’s Internet Division, and its first electronic commerce and Internet payment products in the mid-nineties. She played an active role in educating the media on how the Internet would change the way companies, customers, and suppliers do business.
She holds Master of Arts (ABD) and Bachelor of Arts degrees in political science from the University of Kentucky, and spent a year in New York University’s Media Ecology Ph.D. program studying how technology impacts culture.
SALT Branding View Bio »
Paul has demonstrated a knack for creating effective branding across a wide range of clients and business sectors, building brands for global organizations like Avery, British Airways, BBC, Coca-Cola, Disney, HP, Microsoft, Sempra Energy, Sprint and Virgin.
Prior to founding SALT Branding, Paul was Creative and Managing Director of Interbrand’s San Francisco office. His experience also includes being a founding member of MightyWords, a director at Rodney Fitch, and experience with leading brand consultants Landor and Wolff Olins.
A designer by training, Paul graduated with honors from St. Martin's School of Art in London, received his Master's Degree at The Royal College of Art, and lectured in China after being awarded the Royal Society of Art’s Design Award. With former addresses that include London, Barcelona and Paris, Paul brings a broad international understanding to his creative solutions.
Oracle View Bio »
Sundeep Parsa has 15+ years experience in designing and implementing innovative software products in the CRM space. At Oracle, Sundeep is responsible for product strategy, go-to-market and field enablement activities for Oracle’s cloud marketing products. Prior to working for Oracle, Sundeep Parsa co-founded Market2Lead, a pioneer in the cloud marketing automation space that was acquired by Oracle in 2010. At Market2Lead, Sundeep Parsa was responsible for product strategy and client services. Sundeep worked closely with marketing executives at top notch companies like Cisco, Redhat, Netgear, Citrix systems and helped them execute on their demand generation strategies.
Avery Dennison Corporation View Bio »
Jeffrey is a global corporate and marketing communications leader with extensive experience leading large; highly matrixed and integrated communications teams for Fortune 500 companies. Over his 25+ year career, Jeffrey has performed a variety of executive leadership roles, emphasizing demand creation, marketing communications management, brand strategy, advertising, brand identity, reputation management, public relations, and global creative services.
In his current role, he is Vice President of Global Integrated Marketing Communications for Avery Dennison, a $6.8 billion global corporation. Jeffrey joined Avery Dennison in 2007 and is credited with leading an enterprise-wide repositioning of Avery Dennison and its global business units. This effort revolutionized the direction of the company from a nostalgic industrial materials supplier to a contemporary global leader in materials science and technology. Over the course of Jeffrey’s tenure, Avery Dennison had enjoyed a +12 point increase in brand awareness and positive brand impact. Another recent accomplishment was leading the global web redesign, harnessing the “One Avery” global positioning--a major undertaking involving the upgrade and integration of 80 disparate websites into one common platform serving all stakeholder segments.
Prior to joining Avery Dennison, Jeffrey led Corporate and Marketing Communication functions in industries as diverse as financial services, healthcare, industrial goods, and public utilities. He graduated from Boston University with honors and attended Executive MBA extension programs at Harvard University and Carnegie Mellon.
SAS View Bio »
Wilson Raj is the Global Director of Customer Intelligence at SAS. His responsibilities include collaborating with industry leaders, customers, alliances, sales, marketing and product teams to establish, evolve and evangelize SAS’s growth strategy for analytics-driven marketing capabilities.
With twenty years of experience in multiple industries, Raj has built data-driven brand value, engagement, and loyalty through expertise in integrating advertising, digital marketing, social media, multi-channel relationship marketing and public relations. He has held global leadership positions in marketing at Fortune Global 500® companies such as Microsoft, Novell. Medtronic, Philips, Ameritech (now AT&T Midwest). He also served in digital strategy roles at Publicis and also at VML and Wunderman—as part of Young & Rubicam Group at WPP.
Raj holds a B.A. in English and an M.B.A. from Brigham Young University, and a Certificate-in-Education from the Institute of Education in Singapore.
BP View Bio »
Donna is the VP of Marketing for BP’s West Coast retail business. The ARCO and ampm brands have been fueling cars and providing convenience to customers for over 30 years. More than 1,300 ARCO branded sites currently operate in California, Nevada, Arizona, Washington and Oregon. There are over 950 ampm locations covering the same five western states as part of select ARCO fueling stations. ampm was ranked No. 16 in Entrepreneur Magazine's Top 500 franchises list in 2012. Parent company BP operates in over 80 countries, has more than 85,000 employees, and markets to consumers through over 20,000 retail outlets.
Donna joined BP in 1996 and has held various marketing and operations positions during her career. In her current role, she oversees all advertising, marketing, branding, category management, merchandising, supply chain, and public relations for the ampm brand across the West Coast and for the ARCO brand in Northern California and the Pacific Northwest.
Donna earned her bachelor’s degree from University of Pennsylvania and her master’s degree from University of Southern California.
IBM View Bio »
Kathleen has spent the majority her career managing and marketing high tech, consumer electronics, and business-to-business product and services businesses.
She currently is the Vice President of Software Marketing which includes a portfolio of nine brands within the IBM Middleware and Software Solutions divisions. In this role, she is responsible for the full go- to-market execution and multi-billion dollar revenue attainment across all seller routes in 13 regional territories in the US and Canada.
Her scope of leadership spans strategy and market intelligence, market management, demand generation, pipeline execution, and channel development. Kathleen and her team have been instrumental in the development of IBM’s Marketing transformation strategy and for the deployment of it’s Marketing Automation Platform. In addition to her marketing responsibilities, she acts as COO running the business management system for the Senior VP of SW Sales, North America.
Prior to this role in North America, Kathleen held several Worldwide executive roles
including Worldwide Director of Tivoli Product and Category Marketing, and Director Worldwide Marketing Strategy & Program Management for IBM Software Group, where she was responsible for marketing strategy, management of marketing programs and demand generation.
Previous positions in IBM include Strategic Planning and the launch of direct sales business for the former Personal Computing Division, and she joined IBM Corporate Marketing in 1997 as Manager, WW Integrated Marketing Communications Programs to launch it’s e-business strategy and marketing programs in over 35 counties.
Prior to joining IBM, she was a Vice President at Ammirati & Puris Inc. on the Compaq Computer account and worked at other agencies with clients Hitachi, Syncsort, and
Applied Business Technology.
Kathleen started her career as an Art Director at Gannett Co. Inc., and ran her own
Corporate Identity and Design firm before moving into the technology sector. She holds a B.F.A. in Advertising and a minor in Psychology from Syracuse University.
She resides in Ridgewood, New Jersey with her family and is an active member of her church and community.
Avnet Inc. View Bio »
Promoted to president of Avnet Electronics Marketing Americas in February 2009, 20- year-plus electronics industry veteran Ed Smith had, for the five years prior, led the Electronics Marketing Americas sales team as its senior vice president. As president, he reports to Harley Feldberg, global president of Avnet Electronics Marketing. He was elected a corporate officer in November 2010.
Mr. Smith began his career at industrial distribution company W.W. Grainger. He spent eight years at Avnet, where he held various sales and operational positions, including district manager in Los Angeles and Phoenix, and director of sales for Avnet's Industrial Marketing Group. He left Avnet for the opportunity to serve as president and chief executive officer of SMTEK International, an electronics manufacturing services (EMS) provider, and served on its board of directors. Mr. Smith subsequently returned to Avnet in 2004 to accept the post of senior vice president of sales for Avnet Electronics Marketing Americas.
He was a recipient of the Avnet Chairman's Award in 2007, which recognizes outstanding achievement. In 2008, he was honored by the National Electronic Distributors Association (NEDA) with its Distinguished Service Award. In 2009 the NEDA Education Foundation elected Mr. Smith as president.
During his tenure in California, he served as a board member of the American Red Cross of Ventura County. Mr. Smith currently runs the We Will Never Forget Foundation.
Union Bank View Bio »
Arthur G. Smith was appointed Chief Marketing Officer in July 2009. Prior to joining Union Bank, Mr. Smith served as head of brand marketing at Wachovia, Chief Marketing Officer at McGladrey (a division of H&R Block) and head of global marketing & brand strategy at Duke Energy. He began his marketing career in 1985 with Xerox Corporation in Rochester, NY, where he rose to the head of global marketing across multiple business units during his 17 years with the firm.
8:00am – 8:55am Breakfast
8:55am – 9:00am Argyle Executive Forum Opening Remarks
9:00am – 9:40am “The Value of a Strong Brand in Dollars and Sense”
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Catherine Hernandez-BladesChief Marketing OfficerFlextronics International, Inc.
9:45am – 10:05am Thought Leadership Spotlight Presented by Adobe
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"Throwing Planes Off Cliffs: How CMOs need to adapt their approach to marketing"John MellorVice President of Strategy & Business DevelopmentAdobe
10:10am – 11:00am Panel Discussion
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“The Changing Role of the CMO”Understanding how the CMO’s skills sets are changing and expanding
- The CMO’s rising importance as a leader within the executive team
- How to leverage relationships with fellow executives to better integrate marketing endeavors within overall corporate goals Functioning as a “Change Agent” for the company and embracing the rapidly advancing digital world
- Utilizing the best technological advances available to drive results
- Realizing the importance of data within the marketing world and developing an analytical framework to best approach it
- Reshaping & restructuring marketing teams to be more result-driven Doing more with less in the current economy
- Identifying fundamental marketing efforts that are most important and will drive the best results
11:00am – 11:25am Coffee Break
11:25am – 11:45am Thought Leadership Spotlight Presented by IBM
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Kathleen Shouldis Vice President, MarketingIBM
11:50am – 12:35pm Panel Discussion
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"Renewing & Strengthening the Focus on the Consumer"Understanding how the past decade of digital advancements has fundamentally transformed consumer behavior
- Evaluating whether your marketing strategies have adapted properly
- Never letting the company’s focus on a successful strategy or star product overwhelm its awareness of the constantly evolving wants and needs of the customer Using the newest technologies and output of consumer data to gain a deeper understanding of your target consumers
- Utilizing this data to cater to their wants and needs, thereby delivering an exceptional customer experience
- Fully integrating new technologies and digital channels into your marketing strategy
12:40pm – 1:00pm *Please note this session is off the record
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Thought Leadership Spotlight Presented by Lithium"Build Your Brand Nation"Katy KeimChief Marketing OfficerLithium
1:00pm – 2:00pm Lunch
2:00pm – 2:20pm Thought Leadership Spotlight Presented by GfK
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"The Relationship Economy: Brand Management in 2012 and Beyond"James ConradManaging Director, GfK Brand & CommunicationsGfK Custom Research
2:25pm – 3:15pm Panel Discussion
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"Leadership Speaks: Branding, Digital, & Data"The increasing demand for exceptional branding in today’s competitive economy
- Using an exceptional brand identity to build customer loyalty, thereby strengthening your leadership within your market
- How to facilitate the intersection of traditional marketing and newer digital techniques How the role of marketing within the corporate world has changed over time
- Marketing’s growing importance within corporate strategy today and the executive team’s reliance on the CMO Developing new ways to harness, understand and utilize the massive amounts of consumer data constantly emerging from multiple channels
- Using this data to better understand your customer and to better their experience Building an internal culture to support an exceptional, lasting brand
- Communicating corporate and brand objectives clearly to employees thereby fostering a culture that understands and supports the brand
3:20pm – 3:40pm Thought
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Leadership Spotlight Presented by DataXu“Marketing in the Age of the Digital Consumer”
While the transition to a pervasively-digital world is disruptive and confusing at times, one thing is clear: data is the new coin of the realm. Companies that can collect it and act on it in real time will win in the digital era. What separates these winners from the losers? The right platform, the right people, and the right partners. To thrive in the data-driven future of advertising, marketers need a new layer of service dedicated to data and analytics to glean insights from the torrent of data on consumer behavior. They need an integrated technology platform that can translate these insights into real-time action. And they need the support of partners dedicated to making the digital marketing ecosystem organized, mutually beneficial, and navigable for all who wish to participate. Join Mike Baker, CEO of DataXu and learn how your brand can successfully compete in the digital age by leveraging your available data.Mike BakerPresident & CEODataxu
3:40pm – 3:55pm Coffee Break
3:55pm – 4:30pm “The Journey to Integrated Marketing: Scenic Outlooks and Dark Ravines”
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Tracy HansenVice President, MarketingNetAppChristine HeckartFormer Chief Marketing OfficerNetApp
4:35pm – 5:10pm “How to Be a 21
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st Century Executive”Nigel DessauFormer SVP & Chief Marketing OfficerAdvanced Micro Devices, Inc.
5:10pm – 5:15pm Argyle Executive Forum Closing Remarks
5:15pm – 6:15pm Cocktail Reception
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*Please note the agenda is subject to change
What will be discussed? Explore marketing hot topics and challenge areas such as:
Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:
- Methodologies for measuring ROI
- Targeting with customer data
- Managing cross functional collaboration
- Comparing single and multichannel interactions
Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:
- Optimizing content for mobile
- Managing the mobile channel as a marketer
- Building a unified view of users across channels
- Measuring the ROI of mobile
Buyer 2.0: the B2B customer
Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:
- Catering outreach to the customer
- Empowering your sales team
- Establishing brand credibility
- Becoming a thought leader
Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:
- Understanding audience fragmentation
- Connecting emotionally with customers
- Communicating across multiple touch points
- Integrating new media with traditional strategy
The digital CMO
The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:
- Being catalysts for change
- Adopting new measurement tools
- Defining new roles to add value
- Leading by example
Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:
- Driving engagement through personalization
- Measuring content efforts
- Exploring new communication channels
- Understanding customer preferences
Still have questions? We have answers.
I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?
Just let us know. We understand that schedules
we always have a waiting list for this event,
and if you don't
cancel, we will assume you are still attending
and your spot will
go unused. If you must, cancel at least 48 hours
prior to the
event to make room for others!
What if I can't be OOO for a whole day, or need
to come late?
We have wifi and private rooms available for
attendees to take
calls and spend some quiet time on emails, as
well as access to
printing. Have a morning meeting you can't miss?
No problem. This
event was designed for busy executives - we get
I'd like to bring some colleagues. Do I need to
Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!
I don't see the event venue listed. Where will
the meeting be
To maintain exclusivity, we don't release the
venue address until
the registration process has been completed. All
details will be shared once you have requested a
pass and been
The "2012 Chief Marketing Officer Leadership Forum" in San Francisco
is proudly sponsored by:
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Traveling for the event? Stay at one of our
The below hotel is recommended by Argyle Executive Forum. Please note that we do not have a corporate rate.
San Francisco Marriott Union Square
480 Sutter Street
San Francisco, CA 94108
Telephone: (866) 912-0973
Continuing Education Credits:
Please note that Continuing Education credits are not offered for this meeting.