2013 Chief Marketing Officer Leadership Forum: Spring Event
2013 Chief Marketing Officer Leadership Forum: Spring Event
June 4, 2013 - San Francisco, CA
JOIN LIKE-MINDED PROFESSIONALS IN YOUR FIELD FOR A FULL DAY OF LEARNING. EXPLORE CUTTING EDGE CONTENT AND EXPAND YOUR NETWORK WITH THE BEST AND BRIGHTEST EXECUTIVES IN THE REGION!
Why You Should Attend!#ArgyleCMOSF
The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and their hyper-connectivity with each other and the media has given them room to be more critical. Consequently, today’s CMOs face much more pressure to demonstrate value to consumers in a much more competitive market. While there is an intensified need to maintain the essential components of an exceptional brand, CMOs must constantly re-tailor their brand to the changing wants and needs of the modern consumer. Additionally, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of integrating multiple new digital technologies into their marketing strategies.
Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2013 CMO Leadership Forum taking place in San Francisco. The forum will focus on several areas including (but not limited to): renewing and strengthening the focus on the consumer, the key elements of an exceptional brand, understanding and utilizing social media in a meaningful manner, the changing role of the CMO, understanding the impact of digital marketing on the modern consumer, and how to take advantage of these changes.
This event will feature insights from top executives, including:
If you'd like to recommend a speaker, please email Lauren Meyer at email@example.com.
University of California, Berkeley View Bio »
David Aaker, the Vice-Chairman of Prophet Brand Strategy and Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business, is the winner of four career awards for contributions to the practice and science of marketing. He has published over 100 articles and 15 books that have sold well over one million copies and include Strategic Market Management, Building Strong Brands, Brand Leadership (co-authored with Erich Joachimsthaler) Brand Portfolio Strategy, From Fargo to the World of Brands, Spanning Silos, and his latest book, Brand Relevance: Making Competitors Irrelevant which was named to three best book lists for 2011. Named as one of the top five most important marketing/business gurus in 2007, Professor Aaker has won awards for the best article in the California Management Review and (twice) in the Journal of Marketing. A recognized authority on brand strategy, he has been an active consultant and speaker throughout the. A columnist for AMA’s Marketing News, he regularly blogs at davidaaker.com and HBR.org.
Activision Blizzard View Bio »
Speaker bio coming soon...
SAS View Bio »
Lori Bieda is a marketing and analytics executive with 19 years of experience devoted to driving profitable business growth through the strategic use of customer intelligence. Having worked across North and South America, she’s helped Fortune 500 organizations in the financial services, insurance, telecommunications, technology, publishing, retail and manufacturing sectors evolve their marketing and analytics expertise.
She started her career in the marketing service provider sector at top tier direct agencies like Ogilvy1, Rapp Collins and KnowledgeBase Marketing, where she developed and executed marketing and analytics initiatives for business-to-consumer and business-to-business markets, for clients such as IBM, Dell, Bell and Nesbitt Burns.
Following that, she spent over a decade in the Canadian financial services sector working for top banks like Canadian Imperial Bank of Commerce and Bank of Montreal where she held increasingly senior positions overseeing functions related to: credit card marketing, acquisition, retention, up/cross-sell, price optimization, revenue/risk/price trade-off management, customer segmentation, and alliance partnerships. Most recently, she was Vice President of Client Insights and Database Marketing at CIBC where she was responsible for management of all direct marketing, enterprise analytics, measurement, and market research across the bank. In that capacity, she also helped develop the retail bank strategy, leveraging the vast array of customer and market insights to isolate business trends and opportunities.
A frequent industry speaker, writer, contributor and thought leader, Lori is currently SAS’ Executive Lead for Customer Intelligence where she consults with companies across Canada, the U.S. and Latin America on the strategic use of customer intelligence, and integrated approaches to marketing management.
Level 3 View Bio »
As Head of Marketing for the North America region at Level 3 Communications, Maggie and her team are responsible for defining the regional market segment strategy, creating customer-focused marketing campaigns, and driving return on marketing investments to deliver financial results. Level 3, a Tier 1 Internet Provide in the world, provides local, national and global communications services to enterprise, government and carrier customers.
Before joining Level 3, Maggie spent over 7 years at Microsoft Corporation. Most recently, she was the Director of U.S. Cloud Services and Office 365. Her team led the launch and growth of the Office 365 business, one of the fastest growing products in Microsoft’s history, in the United States. Maggie was also a frequent speaker on Microsoft’s commercial cloud services strategy at third-party events. Prior to that role, Maggie held several leadership and marketing positions in product marketing, product management, and channel strategy and development at Microsoft, Sun Microsystems and ADIC.
Originally from Hong Kong, Maggie received her Undergraduate degree in Business Management from Binghamton University and also holds an executive master of business administration (MBA) degree from Cornell University, where she is featured on the Cornell Johnson Graduate School of Management website. Maggie, her husband, and their dog live in Colorado. Outside of work, she enjoys playing competitive tennis, wakeboarding, and beta testing her husband’s latest home automation projects.
Disney Interactive View Bio »
Ted Chi is the Vice President of Global Marketing for Disney’s Interactive Gaming division. He currently leads a team responsible for strategic and product marketing across online, console and licensed games. Ted is also deeply involved in partnering with production and technology teams to deliver high quality, consumer-centric products to market. As one of the leaders in the industry, Mr. Chi has more than a decade of experience with major game and film makers including Activision, Fox and The Walt Disney Company. He has established and grown some of the most popular interactive brands in the world including Tony Hawk, Spiderman and Epic Mickey.
A graduate of the University of California, San Diego, Mr. Chi holds an MBA degree from the Kellogg Graduate School of Management. Outside of work, Ted enjoys yoga, travel, guitar and most importantly, spending time with his wife and two little boys.
Namco Bandai Games America Inc. View Bio »
Speaker bio coming soon...
Wildfire, a division of Google View Bio »
Monisha Deshpande is the Head of the Value Solutions team, which oversees strategic support for the global enterprise division for Wildfire, a division of Google. She has extensive expertise in sales and product marketing to both consumers and enterprise clients, as well as business and market development. She is passionate about teaching organizations how to grow social revenue with value-based solutions. Prior to joining Wildfire, Monisha excelled in strategic business development and strategy at SAP, American Express and WebEx.
HGST, a Western Digital Company View Bio »
As vice president for Americas Sales & Channel Marketing, Annie Flaig drives revenue and market share growth through direct, distributor and retail sales of HGST hard disk drive and solid state drive products in the key Americas region. In this front-line role, she promotes customer and partner satisfaction among datacenter, mobile and consumer customers, and she ensures quality performance in every step of the sales cycle.
Before joining HGST in 2012, Annie spent nearly 20 years with Advanced Micro Devices (AMD). Most recently she had advanced from AMD vice president of sales for the Americas region to corporate vice president of worldwide commercial sales. Her various successes opened sales channels in Latin America, established major accounts, engaged key distributors, VARs and resellers, and drove sales for enterprise, cloud, HPC and SMB channel and end-user customers. In prior roles with AMD, she was vice president, director or manager of major accounts that included Sun Microsystems, the Hewlett Packard Company, HP/Compaq and IBM.
In 2010, 2011 and 2012 Channel Reseller News numbered Annie among the Most Powerful Women of the Channel. She holds a B.S. degree in Marketing from the University of Santa Clara (California).
Bizo View Bio »
Russell Glass is the CEO of Bizo, an online B2B marketing platform. Based in San Francisco, he founded Bizo in 2008 and and has led the company's growth to over $30 million in annual revenue run rate in four years. Mr. Glass is a serial technology entrepreneur, having founded or held senior positions at four venture-backed technology companies. Prior to Bizo, Mr. Glass led the marketing and product management teams as a senior vice president and general manager at ZoomInfo, a business information search engine, where he honed his B2B marketing skill-set and developed his love for data. In 1999, he founded and led AGEA Corp., an interactive notification software company, until selling it to Avalon Digital Marketing in 2003, where he served as Vice President of Enterprise Solutions. Mr. Glass is a graduate of Duke University.
Monetate View Bio »
John leads the ongoing sales, marketing, and delivery operations at Monetate, with particular emphasis on the company's revenue growth plan. Prior to joining Monetate, he was the Group CEO of GSI Marketing Services, an eBay Company. During his tenure there he focused on providing strategic marketing services and comprehensive product solutions to help global enterprise marketers acquire new customers, convert more visitors to buyers, and build brand loyalty.
His career includes roles at several ecommerce and technology organizations, including serving as senior vice president at DoubleClick, now a subsidiary of Google, where he led the company's global technology sales initiatives across different vertical markets. John started his career in business development working for fast moving consumer packaged goods companies Pepsi and Johnson & Johnson.
SunPower Corporation View Bio »
David Henry serves as SunPower's chief marketing officer (CMO) and is responsible for driving the company's overall global brand and marketing strategies as well as product management. He joins SunPower with more than 25 years of marketing experience, general management and product line leadership in the consumer electronics and B2B markets. Previously, Henry held the position of CMO and SVP customer experience for Logitech, where he drove global advertising, brand, relationship marketing, quality, and customer care. While at Logitech, he established a new global marketing organization, revitalized the Logitech brand and leveraged Net Promoter Score (NPS) best practices to transform Logitech into a more customer centric business. Prior to that, Henry led a $1.2B business unit developing and introducing more than 40 new products per year for Logitech. He also has previous executive experience with Iomega, Lithonia Lighting and General Electric Company. Henry holds a bachelor's of science in mechanical engineering from Union College.
Lithium View Bio »
Katy Keim serves as Lithium's Chief Marketing Officer, leading all strategic marketing activities for the company including branding, positioning, communications, go-to-market strategy, and customer acquisition programs.
Prior to joining Lithium, Katy was the Executive Vice President of Marketing at ServiceSource (NASDAQ: SREV), a global leader in service revenue solutions for the high-tech and healthcare industries. During her tenure, Katy was integral to the company's success in growing from $7M to $100M+ in revenues and extending its global footprint to over five service centers and 700 employees. Katy's previous experience includes Vice President of Ecommerce at Intraware, where she participated in growing the company from an early stage concept to $100M+ in revenue and ultimately, an IPO. Her team was responsible for equipping a 100+-person sales team with lead generation programs, product marketing, and training for over 50 partners, including Sun, Oracle, and IBM. Katy began her career at Bank of America, in the Technology Finance Group focused on funding emerging companies.
Katy holds an MBA from the Kellogg Graduate School of Management, where she was an Austin Scholar. She also holds an undergraduate degree in history from the University of Virginia, where she was a Millfield Fellow.
ABM Industries Inc. View Bio »
Brett Knox is the Sr. Vice President of Marketing and Corporate Communications for ABM Industries, a global leader in integrated facility solutions. Knox is currently leading the rebranding initiative for ABM, quite an endeavor for a 103 year old company with 100,000 employees in over 30 countries. Most recently, he served as President of GreenHomes America, a national home performance contractor and division of ABM.
Over the last 25 years, Knox held several executive positions in marketing, sales and market development, including VP, Product Marketing at Sage Software and VP, Marketing at FieldCentrix.
Knox is a board member of CBPCA and Efficiency First. He is the co-author of two patents in wireless, Internet software solutions. He holds a B.A. in MIS from the University of Northern Colorado and an MBA Marketing candidate at the University of Colorado.
Charles Schwab View Bio »
As Vice President of Content & Digital Marketing, Ms. Loh oversees Schwab’s brand publishing organization, focusing on creating useful content to influence the digitally and socially empowered investor. Ms. Loh is also responsible for Schwab’s owned-media channels reaching millions of consumers each month, including Schwab.com, mobile content properties, branded publications, client reviews and Facebook. Ms. Loh has 20 years of marketing experience with Fortune 500 brands and Silicon Valley startups, from consumer brand management to B2B software. Ms. Loh earned a bachelor’s degree and a MBA degree from Stanford University.
Sony View Bio »
Guy Longworth is Senior Vice President of PlayStation Brand Marketing at Sony Computer Entertainment America (SCEA), responsible for all aspects of PlayStation marketing, including product marketing, brand development, PR and promotions. Longworth joined SCEA in October 2011 and reports directly to President and CEO Jack Tretton.
Guy Longworth has more than 20 years of consumer marketing experience at companies such as Procter & Gamble, Kraft Foods and Kellogg’s. Prior to joining SCEA, Longworth founded Annapurna One where he was responsible for partnering with CEOs to develop new business strategies that maximized value and growth. Previously at Jemella Ltd, Guy developed a new vision and marketing program that returned the company to profitable growth within 12 months. Longworth held CMO positions at both Marlow Foods and Kellogg’s where he engineered programs that led to double-digit sales growth and increased profitability.
Longworth received a bachelor’s of science degree in Management Sciences from the University of Manchester.
VMware View Bio »
Robin Matlock is a seasoned marketing executive with over 20 years of experience in the enterprise software and services market. Ms. Matlock is currently Vice President, Corporate Marketing for VMware, the industry leader in virtualization and cloud infrastructure solutions. At VMware, Ms. Matlock leads several teams responsible for branding, advertising, web, social media, marketing communications, corporate events and localization. She has successfully led go-to-market teams for both large public and small, fast growing private companies including: McAfee, Symantec, Entercept and Imperva. Her previous roles include Senior Vice President, Global Field Marketing for McAfee, Executive Vice President and General Manager for Imperva, and Vice President, Product Management and Marketing for Symantec. Ms. Matlock has a B.A. in Economics and Music from Rice University. She lives with her husband and two sons in Los Gatos, California.
Life Technologies View Bio »
Richard Milne is the Global Director of Digital Marketing and eCommerce for Life Technologies where he oversees the company’s B2C eCommerce strategy, Offsite Search and Display, Social, Online Analytics and outbound Digital Marketing program strategy and execution. As the Digital Marketing Leader, he is responsible for the global digital marketing infrastructure, global co-ordination, best practice and execution. Central to Richards goals are creating a global network of Digital Marketing experts who can operate in a globalized environment whilst maintaining the local market relevance and speed to market which is essential to modern digital marketing. Richard also leads the team which drives web sales through the corporate lifetechnologies.com website, e-commerce programs drive annual online sales of more than $1 billion – with strong double digit channel growth for the last 7 years. With more than 20 years experience in the digital and direct marketing arena, he leads a direct team of 35 people, and an extended team reaching across all major markets and numbering a further 30.
Richard joined Life Technologies (formerly Invitrogen) in April 2005 as the European eBusiness Manager, based in the UK, where he grew the eBusiness footprint from 75M$ to over 300M$. During this time he won the EMEA marketing person of the year, and TFM marketing award for his execution of CRM programs to drive a pan-European customer database audience building strategy. The innovative strategies he implemented enabled the company to create strategic partnership with principal customers and established the B2B eProcurement capabilities for the region. In January 2011, Richard relocated with his family to the Corporate head office in California to take on a global role extending a broader view over much of the work and strategy he had been pursuing in EMEA.
Prior to joining Life Technologies, Richard worked as an eBusiness consultant to the Scottish Government where he was involved in delivering the ‘Broadband for Scotland’ program aimed at ensuring entrepreneurial businesses were able to take advantage of new digital opportunities. Before that he worked on the agency side, building and executing mixed channel campaigns within a Digital/Call Center environment for both B2B and B2C customers. Richard is an honors graduate from the University of Manchester in England.
Current Role in Numbers
- Revenue through the channel: >1$Bn
- Channel Complexity: B2C, B2B, eProcurement, Distributed Content and 3rd Party Marketplaces
- Onsite Reach: >2M visitors per month
- Offsite Reach: >100M impressions per month
- Audience (registered user base): >2M
- Social Followers: >200,000
- Mobile Apps and downloads: @15Apps, @ 500,000 downloads
- Growth: Consistent double digit growth in the channel for the last 7 years
- Awards: Best Website in Life Sciences, Best Use of Data, Recognized as the leading businesses in our use of social media, search and video in Life Sciences
- Staff: >30 direct
- Budget: > 5M$
Web Marketing, Digital Marketing, Search, Social Media, Demand Generation, Mobile Marketing, Content Marketing, eCommerce, Globalisation.
Demandbase View Bio »
Greg Ott is a P&L-driven company leader with a proven track record of profitably building businesses, leading organizations, launching products, and creating integrated sales and marketing initiatives. As CMO of Demandbase, Greg leads a revenue-focused organization that includes product management, demand generation, web marketing, product marketing, customer success, and consulting teams. Under his leadership, Demandbase is focused on evangelizing how account-based marketing drives to a successful B2B customer lifecycle, from awareness building advertising campaigns to retention and loyalty programs.
Prior to Demandbase, Greg has held marketing leadership roles at Classmates.com, Ask.com, and Proctor & Gamble. Greg has a unique blend of business and consumer marketing, with expertise in brand management, advertising development, consumer insights and marketing performance.
Plum Inc. View Bio »
Speaker bio coming soon...
Jive Software View Bio »
John brings more than 25 years of experience helping to guide some of the world’s most successful technology companies through start-up phases, major product launches, branding and marketing campaigns, rapid growth, acquisitions and IPOs. He has raised over $150M in private and public markets and was a key early-stage contributor to companies that are today delivering well over $100B in combined annual sales.
He began his career with Intel and then joined Apple (Macintosh Marketing). He ran marketing and sales for Weitek, the world’s first fabless chip company, which completed an IPO and pioneered 3D graphics for video gaming. John was Vice President of Global Market Planning and Programs at Oracle. and CEO of Cahoots/Informative (a social networking and customer intelligence SaaS company). Most recently, John was President and CEO of Zeebo, Inc., which launched a wireless interactive entertainment, internet, social networking and education platform for consumers in Brazil, Mexico, China, India and other emerging markets.
He holds a Bachelor of Science degree in electrical engineering from Stanford University.
Brightcove View Bio »
For over 20 years Steve Rotter has been helping organizations drive business innovation with technology. Currently, Steve is the Vice President of Digital Marketing Solutions at Brightcove, the leading online video platform for web marketers and media companies. Prior to joining Brightcove, Steve was the Director of Product Marketing at Adobe Systems where he drove the global launch of Adobe’s Rich Internet Application technologies including Flex 3, Flash Player 9 and Adobe AIR. Before joining Adobe, Steve was co-founder and VP of Marketing for venture backed startup Q-Link Technologies which was acquired by Adobe in 2004. Prior to founding Q-Link, Steve was co-founder and President of Paradigm Research, a marketing and business strategy consultancy focused on the Fortune 500. Steve received his MBA from Northwestern University’s Kellogg Graduate School of Management and has volunteered on advisory boards for several non-profit organizations including World Vision and A Childs Right.
KB Home View Bio »
Tom joined KB Home in 2011 as the SVP/Head of Marketing & Communications. In this position, Tom is responsible for KB Home’s marketing, advertising, communications and social media across the U.S. homebuilding operations. During his first year at KB Home, he has led a marketing “renaissance,” transforming the KB Home brand and customer.
Prior to taking this new role, Tom was most recently VP of Marketing, Hydration Brands, PepsiCo Beverages Americas (PAB), where he led brand strategy, innovation and execution for PAB’s hydration portfolio, including Aquafina, Propel, SoBe, and Tropicana & Oceanspray juice drink brands. While at PepsiCo, Tom led the turnaround of the SoBe franchise to be the fastest growing brand in PepsiCo in 2009 and 2010. In addition, he re-launched and restored the Propel brand to growth after years of decline.
Prior to joining PepsiCo in 2009, Tom held the role of Senior Marketing Director, Global Brand Management for the Guitar Hero franchise at Activision-Blizzard. In this role, he led the worldwide marketing efforts for Guitar Hero - the #1 video game franchise of 2008 - with annual sales in excess of $1.8 billion. Under his tenure, Guitar Hero’s television campaign was featured in Time magazine’s “Top Ten TV Ads of 2008.” At Activision-Blizzard, Tom also led global brand management for the Action Video Games group including the Call of Duty Franchise.
Tom’s diverse marketing background also includes senior roles at CIBA Vision, where he was responsible for worldwide strategy for the company’s FreshLook contact lens brand, and at The Clorox Company, where he worked on the Pine- Sol, GladWare and Home Care marketing teams. Tom also worked as consultant at Monitor Company, an international consulting firm, spending several years working abroad based out of Italy and the United Kingdom.
A veteran of the United States Navy, Tom served four years on as an engineering officer aboard USS Comte De Grasse (DD974) and saw active service during Operation Desert Storm in 1991. Tom served a total of 19 years in the Navy and Naval Reserve, ultimately attaining the rank of Commander. He was awarded two Navy and Marine Corps Commendation Medals as well as various campaign and service medals and ribbons.
Tom earned his B.A. degree in US History from the University of Pennsylvania graduating Summa Cum Laude and Phi Beta Kappa. He also holds an MBA in marketing from The Wharton School, at the University of Pennsylvania where he graduated with distinction and was designated a Palmer Scholar.
Tom currently lives in Agoura Hills, California with his wife and two sons.
Union Bank View Bio »
Arthur G. Smith was appointed Chief Marketing Officer in July 2009. Prior to joining Union Bank, Mr. Smith served as head of brand marketing at Wachovia, Chief Marketing Officer at McGladrey (a division of H&R Block) and head of global marketing & brand strategy at Duke Energy. He began his marketing career in 1985 with Xerox Corporation in Rochester, NY, where he rose to the head of global marketing across multiple business units during his 17 years with the firm.
Life Technologies View Bio »
Speaker bio coming soon...
LSI Corporation View Bio »
Gautam Srivastava is responsible for all aspects of LSI’s global corporate marketing organization, including brand management, corporate communications and events. He also oversees human resources, including compensation and benefits, talent management and employee relations; in addition, Srivastava manages the relationship and works with the Compensation Committee of the Board of Directors. Prior to joining LSI in 2009, he held a number of executive positions at Advanced Micro Devices, Inc. Most recently, he was vice president, sales and marketing and managing director, Middle East Africa and Pakistan; he lived in Dubai, UAE and led in-region sales, marketing and public affairs. Prior to this role, Srivastava was vice president, sales and marketing, and chief of staff to the chief sales and marketing officer. Before that he was vice president, compensation and benefits. Prior to AMD, Srivastava was a Principal at Mercer Consulting, where he consulted to a number of technology companies. He has also held finance and business development positions in several start-ups. Srivastava is a native of San Francisco and received a BA in business economics from the University of California, Los Angeles.
Oracle View Bio »
As Group Vice President, Product Management, Oracle Marketing Cloud, Paul is responsible for product strategy, roadmap and go-to-market planning for the Oracle Eloqua Marketing Cloud Service.
Previous to Oracle, Paul was at Eloqua for 13 years, most recently as SVP Product Management, and helped pioneer the space we know as marketing automation today.
Paul brings substantial customer, market and management experience to the Oracle team, and has used this experience to help drive product strategy with solutions like Codynamic lead scoring, lead nurturing , Revenue Performance Management (RPM), and most recently developing and articulating the transformative shift to Modern Marketing.
7:55am – 8:55am Breakfast
8:55am – 9:00am Argyle Executive Forum Opening Remarks
9:00am – 9:35am “Putting the Recession in the Rear-View Mirror: Rebuilding Your Brand with Modern Tools”
read more »
- Assessing the impact of short-term tactics needed during the recession
- Leading a renaissance of your core brand
- Engaging the latest tools in a holistic approach to brand & brand building Best practices in differentiating your brand and creating a unique image (especially digitally)
- Communicating a unified brand image across multiple channels – old and new
- Print, video, mobile, radio, social, etc.
- How to keep your brand relevant to your customers/consumers during their sales ‘lifetime’ Engaging senior management in the ‘renaissance’
- Measuring the value of your brand and your marketing efforts
- Demonstrating the tangible value of your brand to the executive team
9:40am – 10:00am Thought Leadership Spotlight Presented by Lithium
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“Get Serious About Social: Build a Blueprint for Change”Katy KeimChief Marketing OfficerLithium
10:00am – 10:25am Coffee Break
10:25am – 11:15am Panel Discussion
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“Evolving Role of Marketing & the CMO”Session topics include, but are not limited to:Marketing’s transformation into a data driven science
- Being the catalyst to help your marketing organization make this transition
- Utilizing new measurement tools and ROI to demonstrate the value of marketing within the organization
- Scrutinizing how investments into certain channels are driving results and using that knowledge to better target your spending Using data to better understand your customers and to deliver an exceptional customer experience across all consumer touch points
- Leveraging improved customer experience to build long lasting, intimate relationships that translate into brand loyalty Smoothly integrating the CMO into the C-Suite
- Leveraging relationships with fellow executives to better integrate marketing endeavors within overall corporate goals
- Working especially closely with CIO/CTOs in order to leverage the newest and most effective technologies into your marketing plans
11:20am – 11:40am Thought Leadership Spotlight Presented by Oracle
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"How Modern Marketing Works"Discover now modern marketing techniques move prospects along their buying journey to drive revenue. The role of marketing has significantly changed in the digital world. Buyers are self-educating online and making purchasing decisions well before ever speaking to sales. New marketing techniques such as social media and the use of compelling content have re-defined the modern marketer. Join this track to learn how companies are taking advantage of marketing automation and social media platforms to drive revenue.Paul TeshimaGroup Vice President, Product Management, Oracle Marketing CloudOracle*Please note, this session is off the record.
11:40am – 11:55am Coffee Break
11:55am – 12:45pm Panel Discussion
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“Brand Engagement in the Digital Era”
Session topics include, but are not limited to:
- Utilizing the available channels in today’s technologically advanced world to engage with customers through all available touch points How to keep your brand relevant to your customers/consumers
- Delivering the most tailored, personalized content at these touch points
- Earning your customers’ trust and inspiring brand ambassadors Understanding the multifaceted functionality of social media
- Getting past the basics—i.e. Facebook pages, “likes”—and learning the importance of engagement Using social media to tell a story and emotionally connect with customers
- Building brand loyalty through personal connections Fully integrating social media into a company’s marketing strategies
- Leveraging the business value of social engagement Developing a strategy for paid earned and owned media
- Leveraging video and rich media to drive brand engagement
12:50pm – 1:10pm Thought Leadership Spotlight Presented by Jive
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"Don't let the left brain win: the CMO's battle for balance"CMO's are drowning in data and analytical tools. While data-driven insights can help illustrate whether a campaign is working, focusing on these tactical elements is distracting CMOs from brand strategy and leading the company forward. In this session, John F. Rizzo, CMO of Jive Software, will discuss the need for CMOs to lead a transformation in marketing and across the organization to be strategically-focused and customer-centric. To illustrate this, he will present a customer journey outlining how the latest technology helped shape this revolution, driving real business value across the organization.John RizzoChief Marketing OfficerJive Software
1:10pm – 2:10pm Lunch
2:10pm – 3:00pm Panel Discussion
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“Translating Big Data into Actionable Insights”Session topics include, but are not limited to:Fully ushering your company’s marketing strategy into the digital age
- Exploring all appropriate channels for your business Using newer marketing technologies to better understand your customer and to tailor your marketing strategy accordingly
- How to approach the almost paralyzing explosion of data available today
- Discussing the difficulties faced in knowing where to start Using data to better understand your customers and to deliver an exceptional customer experience
- Leveraging improved customer experience to build long lasting, intimate relationships that translate into brand loyalty
3:00pm – 3:15pm Coffee Break
3:15pm – 3:50pm Fireside Chat
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Jonathan AnastasVice President Global Brand Marketing, Head of Digital and Social MediaActivision BlizzardInterviewed by:David AakerProfessor Emeritus of Marketing Strategy, Haas School of BusinessUniversity of California, Berkeley
3:55pm – 4:30pm "Merging the Marketing, IT and e-business functions into a New Entity”
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Richard MilneHead of Digital MarketingLife TechnologiesRyan SnyderHead of IT Operations, CIO of eBusinessLife Technologies
4:30pm – 4:35pm Argyle Executive Forum Closing Remarks
4:35pm – 5:35pm Closing Reception
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*Please note, agenda is subject to change
What will be discussed? Explore marketing hot topics and challenge areas such as:
Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:
- Methodologies for measuring ROI
- Targeting with customer data
- Managing cross functional collaboration
- Comparing single and multichannel interactions
Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:
- Optimizing content for mobile
- Managing the mobile channel as a marketer
- Building a unified view of users across channels
- Measuring the ROI of mobile
Buyer 2.0: the B2B customer
Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:
- Catering outreach to the customer
- Empowering your sales team
- Establishing brand credibility
- Becoming a thought leader
Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:
- Understanding audience fragmentation
- Connecting emotionally with customers
- Communicating across multiple touch points
- Integrating new media with traditional strategy
The digital CMO
The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:
- Being catalysts for change
- Adopting new measurement tools
- Defining new roles to add value
- Leading by example
Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:
- Driving engagement through personalization
- Measuring content efforts
- Exploring new communication channels
- Understanding customer preferences
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The "2013 Chief Marketing Officer Leadership Forum: Spring Event" in San Francisco is proudly sponsored by:
"Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."
The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.
"As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "
A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.
"Their forums bring together engaging speakers and fascinating content. "
The CMO of Constellation Brands on the Argyle CMO series.
Traveling for the event? Stay at one of our
The below hotel is recommended by Argyle Executive Forum. Please note that we do not have a corporate rate.
San Francisco Marriott Union Square
480 Sutter Street
San Francisco, CA 94108
Telephone: (866) 912-0973
Continuing Education Credits:
Please note that Continuing Education credits are not offered for this meeting.