Why You Should Attend!

The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and their hyper-connectivity with each other and the media has given them room to be more critical. Consequently, today’s CMOs face much more pressure to demonstrate value to consumers in a much more competitive market. While there is an intensified need to maintain the essential components of an exceptional brand, CMOs must constantly re-tailor their brand to the changing wants and needs of the modern consumer. Additionally, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of integrating multiple new digital technologies into their marketing strategies.

Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2013 CMO Leadership Forum taking place in San Francisco. The forum will focus on several areas including (but not limited to): renewing and strengthening the focus on the consumer, the key elements of an exceptional brand, understanding and utilizing social media in a meaningful manner, the changing role of the CMO, understanding the impact of digital marketing on the modern consumer, and how to take advantage of these changes.

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Lauren Meyer at lmeyer@argyleforum.com.

David Aaker Professor Emeritus of Marketing Strategy, Haas School of Business
University of California, Berkeley
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Jonathan Anastas Vice President Global Brand Marketing, Head of Digital and Social Media
Activision Blizzard
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Lori Bieda Executive Lead, Customer Intelligence, Americas
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Maggie Chan Jones Senior Vice President, North America Marketing
Level 3
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Ted Chi Vice President, Global Marketing
Disney Interactive
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Carlson Choi Head of Marketing, Vice President
Namco Bandai Games America Inc.
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Monisha Deshpande Head of Value Solutions
Wildfire, a division of Google
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Annie Flaig Vice President, Americas Marketing & Sales
HGST, a Western Digital Company
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Russ Glass CEO & Co-Founder
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John Healy Chief Operating Officer
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David Henry Chief Marketing Officer
SunPower Corporation
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Katy Keim Chief Marketing Officer
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Brett Knox Senior Vice President, Marketing
ABM Industries Inc.
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Helen Loh Vice President, Content & Digital Marketing
Charles Schwab
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Guy Longworth Senior Vice President, PlayStation Brand Marketing
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Robin Matlock Vice President, Corporate Marketing
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Richard Milne Head of Digital Marketing
Life Technologies
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Greg Ott Chief Marketing Officer
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Tyler Ricks CMO and Head of Sales
Plum Inc.
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John Rizzo Chief Marketing Officer
Jive Software
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Steve Rotter Vice President, Digital Marketing Solutions
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Tom Silk Senior Vice President, Marketing and Communications
KB Home
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Arthur Smith EVP, Chief Marketing Officer
Union Bank
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Ryan Snyder Head of IT Operations, CIO of eBusiness
Life Technologies
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Gautam Srivastava SVP, Human Resources & Corporate Marketing
LSI Corporation
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Paul Teshima Group Vice President, Product Management, Oracle Marketing Cloud
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  • 7:55am – 8:55am Breakfast
  • 8:55am – 9:00am Argyle Executive Forum Opening Remarks
  • 9:00am – 9:35am “Putting the Recession in the Rear-View Mirror: Rebuilding Your Brand with Modern Tools”
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    • Assessing the impact of short-term tactics needed during the recession
    • Leading a renaissance of your core brand
    • Engaging the latest tools in a holistic approach to brand & brand building
    • Best practices in differentiating your brand and creating a unique image (especially digitally)
    • Communicating a unified brand image across multiple channels – old and new
    • Print, video, mobile, radio, social, etc.
    • How to keep your brand relevant to your customers/consumers during their sales ‘lifetime’
    • Engaging senior management in the ‘renaissance’
    • Measuring the value of your brand and your marketing efforts
    • Demonstrating the tangible value of your brand to the executive team
    Tom SilkSenior Vice President, Marketing and CommunicationsKB Home

  • 9:40am – 10:00am Thought Leadership Spotlight Presented by Lithium
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    “Get Serious About Social: Build a Blueprint for Change”Katy KeimChief Marketing OfficerLithium

  • 10:00am – 10:25am Coffee Break
  • 10:25am – 11:15am Panel Discussion
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    “Evolving Role of Marketing & the CMO”Session topics include, but are not limited to:Marketing’s transformation into a data driven science

    • Being the catalyst to help your marketing organization make this transition
    • Utilizing new measurement tools and ROI to demonstrate the value of marketing within the organization
    • Scrutinizing how investments into certain channels are driving results and using that knowledge to better target your spending
    • Using data to better understand your customers and to deliver an exceptional customer experience across all consumer touch points
    • Leveraging improved customer experience to build long lasting, intimate relationships that translate into brand loyalty
    • Smoothly integrating the CMO into the C-Suite
    • Leveraging relationships with fellow executives to better integrate marketing endeavors within overall corporate goals
    • Working especially closely with CIO/CTOs in order to leverage the newest and most effective technologies into your marketing plans
    Moderator:Annie FlaigVice President, Americas Marketing & SalesHGST, a Western Digital CompanyPanelists:Lori BiedaExecutive Lead, Customer Intelligence, AmericasSASRuss GlassCEO & Co-FounderBizoDavid HenryChief Marketing OfficerSunPower CorporationBrett KnoxSenior Vice President, MarketingABM Industries Inc.Gautam SrivastavaSVP, Human Resources & Corporate MarketingLSI Corporation

  • 11:20am – 11:40am Thought Leadership Spotlight Presented by Oracle
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    "How Modern Marketing Works"Discover now modern marketing techniques move prospects along their buying journey to drive revenue. The role of marketing has significantly changed in the digital world. Buyers are self-educating online and making purchasing decisions well before ever speaking to sales. New marketing techniques such as social media and the use of compelling content have re-defined the modern marketer. Join this track to learn how companies are taking advantage of marketing automation and social media platforms to drive revenue.Paul TeshimaGroup Vice President, Product Management, Oracle Marketing CloudOracle*Please note, this session is off the record.

  • 11:40am – 11:55am Coffee Break
  • 11:55am – 12:45pm Panel Discussion
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    “Brand Engagement in the Digital Era”

    Session topics include, but are not limited to:

    • Utilizing the available channels in today’s technologically advanced world to engage with customers through all available touch points
    • How to keep your brand relevant to your customers/consumers
    • Delivering the most tailored, personalized content at these touch points
    • Earning your customers’ trust and inspiring brand ambassadors
    • Understanding the multifaceted functionality of social media
    • Getting past the basics—i.e. Facebook pages, “likes”—and learning the importance of engagement
    • Using social media to tell a story and emotionally connect with customers
    • Building brand loyalty through personal connections
    • Fully integrating social media into a company’s marketing strategies
    • Leveraging the business value of social engagement
    • Developing a strategy for paid earned and owned media
    • Leveraging video and rich media to drive brand engagement
    Moderator:Tyler RicksCMO and Head of SalesPlum Inc.Panelists:Monisha DeshpandeHead of Value SolutionsWildfire, a Division of Google Helen LohVice President, Content & Digital MarketingCharles SchwabGuy LongworthSenior Vice President, PlayStation Brand MarketingSonySteve RotterVice President, Digital Marketing SolutionsBrightcoveArthur SmithEVP, Chief Marketing OfficerUnion Bank

  • 12:50pm – 1:10pm Thought Leadership Spotlight Presented by Jive
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    "Don't let the left brain win: the CMO's battle for balance"CMO's are drowning in data and analytical tools. While data-driven insights can help illustrate whether a campaign is working, focusing on these tactical elements is distracting CMOs from brand strategy and leading the company forward. In this session, John F. Rizzo, CMO of Jive Software, will discuss the need for CMOs to lead a transformation in marketing and across the organization to be strategically-focused and customer-centric. To illustrate this, he will present a customer journey outlining how the latest technology helped shape this revolution, driving real business value across the organization.John RizzoChief Marketing OfficerJive Software

  • 1:10pm – 2:10pm Lunch
  • 2:10pm – 3:00pm Panel Discussion
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    “Translating Big Data into Actionable Insights”Session topics include, but are not limited to:Fully ushering your company’s marketing strategy into the digital age

    • Exploring all appropriate channels for your business
    • Using newer marketing technologies to better understand your customer and to tailor your marketing strategy accordingly
    • How to approach the almost paralyzing explosion of data available today
    • Discussing the difficulties faced in knowing where to start
    • Using data to better understand your customers and to deliver an exceptional customer experience
    • Leveraging improved customer experience to build long lasting, intimate relationships that translate into brand loyalty
    Moderator:Robin MatlockVice President, Corporate MarketingVMwarePanelists:Maggie Chan JonesSenior Vice President, North America MarketingLevel 3Ted ChiVice President, Global MarketingDisney InteractiveCarlson ChoiHead of Marketing, Vice PresidentNamco Bandai Games America Inc.John HealyChief Operating OfficerMonetateGreg OttChief Marketing OfficerDemandbase

  • 3:00pm – 3:15pm Coffee Break
  • 3:15pm – 3:50pm Fireside Chat
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    Jonathan AnastasVice President Global Brand Marketing, Head of Digital and Social MediaActivision BlizzardInterviewed by:David AakerProfessor Emeritus of Marketing Strategy, Haas School of BusinessUniversity of California, Berkeley

  • 3:55pm – 4:30pm "Merging the Marketing, IT and e-business functions into a New Entity”
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    Richard MilneHead of Digital MarketingLife TechnologiesRyan SnyderHead of IT Operations, CIO of eBusinessLife Technologies

  • 4:30pm – 4:35pm Argyle Executive Forum Closing Remarks
  • 4:35pm – 5:35pm Closing Reception
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    *Please note, agenda is subject to change

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2013 Chief Marketing Officer Leadership Forum: Spring Event" in San Francisco is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:

The below hotel is recommended by Argyle Executive Forum. Please note that we do not have a corporate rate.


San Francisco Marriott Union Square

480 Sutter Street
San Francisco, CA 94108
Telephone: (866) 912-0973

Continuing Education Credits: 

Please note that Continuing Education credits are not offered for this meeting.