2014 Chief Marketing Officer Leadership Forum
2014 Chief Marketing Officer Leadership Forum
May 22, 2014 - Atlanta, GA
JOIN LIKE-MINDED PROFESSIONALS IN YOUR FIELD FOR A FULL DAY OF LEARNING. EXPLORE CUTTING EDGE CONTENT AND EXPAND YOUR NETWORK WITH THE BEST AND BRIGHTEST EXECUTIVES IN THE REGION!
Why You Should Attend!#ArgyleCMOATL
The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and they are now hyper-connected with each other and the media, granting them unlimited information and opportunity to scrutinize. Consequently, today’s CMO faces a lot more pressure to demonstrate value to consumers in a much more competitive market. There is an intensified need to maintain the exceptional components of a strong brand identity while also constantly re-tailoring the brand to the changing wants and needs of the modern consumer. Similarly, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of taking advantage of the multitude of opportunities within digital marketing and smoothly integrating these into their overall marketing strategy.
Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2014 CMO Leadership Forum taking place in Atlanta.
This event will feature insights from top executives, including:
If you'd like to recommend a speaker, please email Lauren Meyer at firstname.lastname@example.org.
Informatica View Bio »
Franz Aman is senior vice president of brand and demand at Informatica, where he is responsible for branding, global demand generation, marketing operations, content, and digital marketing. Previously, Franz held numerous executive positions within industry-leading technology companies, including SAP, BusinessObjects, BEA Systems, SGI, and Sun Microsystems. He has more than 20 years of experience in leadership and innovation across marketing, including global product marketing, product management, strategy, brand, and communications. Franz holds a degree in geophysics from Ludwig-Maximilians University, Munich, Germany.
Teradata View Bio »
A 25-year marketing veteran, Lisa is currently challenging the industry’s status quo as Chief Marketing Officer at Aprimo, one of the world’s leading providers of integrated marketing software and services. She is a central leader of the Marketing Revolution, driving brand, communications and demand generation strategies that disrupt the industry landscape.
Lisa has also served as CMO for Internet leader Akamai Technologies and B2B2C application provider Mindjet. She spent nearly seven years at Oracle, where as a Vice President of Marketing, she managed the market entry and growth for Oracle CRM and drove market and demand initiatives for all Oracle services, including its E-Business Suite On-Demand. In addition, Lisa is the founder of Cinterim, a firm providing strategic counsel for Silicon Valley start-ups and Fortune 50 technology companies.
Lisa combines energy and enthusiasm with this depth of experience when she speaks about a host of hot-button issues challenging the marketing industry today. She has contributed thought leadership speaking to Argyle and CMO Executive Summit (DMG), and she has keynoted numerous international events and associations, including the Web 2.0 Conference, Office 2.0 and the MIT Sloan CMO Summit.
Lisa draws on her conversations and experiences with other industry leaders such as former Kodak CMO Jeffrey Hayzlett and “America’s Greatest Marketer” Seth Godin in her weekly Forbes blog about the Marketing Revolution. In addition, Lisa has published papers with AMA, 1:1 Media magazine, Demand Gen Report and other leading trade journals, and she has appeared on Asia’s Wall Street Journal broadcast. Recognized as an industry thought-leader, SLMA named Lisa one of the “20 Women to Watch in Sales Lead Management” in 2011.
NVISION View Bio »
James Carlson is an accomplished sales & marketing executive with extensive experience in developing supply chain solutions for Fortune 500 companies. James has worked with clients in a variety of sectors including Retail, Manufacturing, Healthcare, E-Retail and B2B distribution.
Currently James leads business development efforts for NVISION, a pioneer in the Marketing Supply Chain space. NVISION’s custom solutions provide many of America’s premier brands consistent and effective delivery of their “tangible” brand message.
AT&T Mobility View Bio »
David Christopher, Chief Marketing Officer ― AT&T Mobility, leads all marketing, including product strategy, service & product management, pricing, advertising and go-to-market execution across AT&T’s extensive portfolio of branded wireless communications services and devices for its 110M + wireless customers.
His responsibilities include overall direction and planning for branded wireless services, including voice, data and cloud products, devices and accessories, and service and offer pricing as well as go-to-market execution for national and field marketing, including advertising, merchandizing for AT&T’s more than 2,000 company-owned retail stores, and strategic partnerships across all channels. His duties also include youth and diversity marketing, direct marketing, and marketing research, science and analytics, encompassing sales forecasting, churn analytics and big data for customer lifecycle management.
Christopher also oversees the award-winning AT&T Developer Program and its more than 43,000 members, leading the team that determines and delivers the APIs, tools and training developers need to build new and innovative applications.
Previously, Christopher served as chief marketing officer for AT&T’s Mobility and Consumer Markets, which included leading all marketing and product functions that drove the company’s three-screen strategy across wireless, TV and broadband products. He also served as vice president of product management for AT&T’s wireless unit, Cingular Wireless.
Before joining AT&T, Christopher worked at Palm, serving most recently as vice president – Product Marketing and Management with responsibility for the team that defined, developed and managed all Palm-branded product lines worldwide from concept through end of life.
Prior to Palm, Christopher worked for Apple Computer’s Claris division and began his career working for Sara Lee Corporation in Barcelona, Spain and Gent, Belgium. A native of Winston-Salem, NC, Christopher earned a bachelor’s degree from the University of Virginia and a Masters of Business Administration from the Kellogg School at Northwestern University.
Christopher serves as Vice Chairman of the board of the Ad Council (www.adcouncil.org) and is on the Facebook Client Council and a member of the Marketing 50.
Church's Chicken View Bio »
Rob Crews is a marketing, franchising, and multi-unit retail expert with deep experience in the restaurant industry. Rob most recently was Executive Vice President and Chief Marketing Officer of Church’s Chicken, overseeing all brand development efforts for more than 1,700 locations in 23 countries, with system sales approaching $1.2 billion. Rob joined Church’s from Wendy’s, where he was Vice President of Marketing-International, with brand responsibilities for all countries outside of the U.S. and Canada. Prior to Wendy’s, Rob ran a successful consulting practice and held marketing leadership roles at American Golf, Sonny’s Franchise Company, and RARE Hospitality.
Rob attended the Managing Brand Meaning Executive Education Program at the Harvard Business School and has served as a Guest Lecturer for the Cornell University School of Hospitality Management. Rob holds an honors degree in Economics and an MBA in Marketing from the University of Iowa. He and his wife Nancy live in Johns Creek, GA with son Brandon and daughter Maggie.
Bazaarvoice View Bio »
Cheryl Donahue joined Bazaarvoice in 2009 and is currently Vice President, Enterprise Sales. Cheryl has spent more than 16 years in strategic sales, account management, and leadership. Cheryl is passionate about being a valued strategic advisor to her clients and building high-performing teams that follow this philosophy. Cheryl has built effective word of mouth content programs with her clients which have resulted in double digit search growth and increases in online conversions. In her spare time Cheryl enjoys volunteering and is active in Austin’s cheer community.
Collective View Bio »
Justin oversees network relations and strategic partnerships with data, display and video partners.
Justin brings more than a decade of experience in audience data and analytics. At the Nielsen Company, he was responsible for spearheading the effort to enter the $1.1 billion online ad targeting market, expanding their client base from five to 20 in one year, including portals, TV Networks and top 50 ad networks. Previously, he served as vice president of market development at The Pluck Corporation, a venture capital-backed startup specializing in social networking software and services for newspaper and magazine publishers. Prior to that, Mr. Evans served as vice president of corporate development for The Nielsen Company where he was responsible for strategic programs, including new product launches, reorganizations and major cost-cutting initiatives.
Mr. Evans graduated Magna Cum Laude from Columbia University and received his Master’s in Business Administration from New York University.
COX Communications View Bio »
Jennifer Garrett is senior vice president of national sales for Cox Communications. Garrett is responsible for developing, implementing and leading national residential sales, customer retention and channel strategies. She oversees Cox’s largest residential sales channels including inbound call center sales, outbound telemarketing, in-house and contract sales teams, e-commerce, digital, retention as well as and Cox sales strategy teams. In addition, Garrett leads the sales operations function that provides tools, insights, and analytics to drive increased sales performance.
Garrett joined Cox as the Virginia senior sales leader in 2007 and has since relocated to Atlanta in her current capacity focused on aligning, diversifying and building the effectiveness of the company’s overall sales organization, encompassing multi-level sales and marketing functions. Her extensive sales experience includes a high-level of knowledge of cable television, telephony, data/IP and access products and services.
Before joining Cox, Garrett led Atlanta-based ISP, EarthLink’s sales and retention teams. Prior to EarthLink, she was the director of sales and business services for MindSpring.
Among her favorite charity organizations are the Hambridge Center for Arts and Sciences in Northeast Georgia, where she serves on the board of Trustees. Additionally, she previously served on the Board of Directors for the Boys and Girls Club of Southeast Virginia and continues to support the clubs. She is a member of WICT and is an active supporter of other women’s organizations. She is very passionate about leadership and the advancement of women and girls.
Garrett graduated Magna Cum Laude from Georgia Southern University where she earned a B.S. in Education, focused in history, political science and business.
She lives in the Virginia Highlands neighborhood of Atlanta with her husband Bowman and three children – Josiah (19), Coleman (6), and Asher (4). She enjoys family time at the lake, playing tennis and reading historical fiction.
Turner Broadcasting System View Bio »
Jeff Gregor serves as executive vice president and chief marketing officer of TNT, TBS and Turner Classic Movies (TCM), leading all entertainment marketing and on-air promotions for the networks, as well as their digital extensions, live branded events and revenue-generating initiatives. Gregor also serves as general manager of TCM, which is celebrating its 20th year as a leading authority in classic film.
Gregor and his marketing team have been lauded for their innovative and creative initiatives, such as the award-winning launch campaign and EmmyÒ-winning companion app for TBS's late-night series CONAN. Last year, the team broke new ground with the launch of live streaming apps and websites for TBS and TNT, making them the first 24-hour entertainment networks ever to offer digitally streamed simulcasts. Meanwhile, the TCM live-streaming app and website includes up to 300 films available on demand each month.
Gregor's team has delivered buzz-generating campaigns for all three networks' high-profile programming, including four of basic cable's Top 15 series of 2013: TNT's Rizzoli & Isles, Falling Skies, Major Crimes and Perception. For TBS, Gregor has overseen the marketing for hit shows like Cougar Town, Men at Work, Sullivan & Son, Ground Floor, King of the Nerds and Deal With It, as well as TBS's top-rated telecasts of The Big Bang Theory. And for TCM, Gregor and his team have developed memorable campaigns in support of the network's programming, including such annual events as 31 Days of Oscar® and Summer Under the Stars.
Gregor previously served as senior vice president of sports marketing and programming for TNT and TBS. He joined TNT and TBS in 2000 after serving as director of sports asset management for The Coca-Cola Co. A native of East Chicago, Ind., Gregor earned a bachelor's degree in economics from Albion College in Michigan.
Interface, Inc. View Bio »
As Chief Marketing Officer, Jo Ann is the company’s brand champion, charged with harmonizing the Interface brand around the world and across multiple platforms. Based in Atlanta, she oversees marketing and communications for the corporate brand, while also leading the senior marketing team, which is comprised of the company’s marketing and communications teams globally.
Jo Ann brings more than 25 years of marketing experience to the role, joining Interface in 2013. She has a long track record of delivering marketing programs that build sales and profitability for iconic brands in the retail and restaurant space. She was previously Vice President of Brand Communications and Public Relations at Arby’ Restaurant Group. Prior to Arby’s she spent 16 years at HoneyBaked Ham, where she served as Vice President of Marketing and then Chief Marketing Officer. She also has owned her own marketing firm where she worked with the Atlanta Convention and Visitors Bureau, Buckhead Branding, Intercontinental Hotels Group and The Borgata Casino and Spa, Boyd Gaming and others.
Jo Ann has an MBA in International Business from Mercer University in Atlanta, and an undergraduate degree in Communication from Mississippi State University. She is an Adjunct Professor at Georgia State University and Mercer University. She’s a passionate community volunteer and continues to serve as Vice Chair of the Arby’s Foundation, whose mission is to end childhood hunger. Her work has been lauded by industry and community groups including the prestigious Best Neighbor Award from the National Restaurant Association, two AMY Awards from the American Marketing Association, a Mercury Award for radio advertising, a Phoenix Award from Shirley Franklin for community volunteerism, and a Silver Effie for advertising effectiveness and was a finalist for the Catalog of the Year award by Catalog Age.
Jo Ann is the Immediate Past President of the 1,000-member AMA Atlanta chapter and has raised over $100,000 for student scholarships. She is currently the Chair of the Marketing Committee and is on the Executive Board of the Atlanta Convention and Visitor’s Bureau. She is a graduate of the 2012 Leadership Atlanta class and serves on the marketing board for Children’s Healthcare of Atlanta, Zoo Atlanta, Fernbank and Crime Stoppers.
Jo Ann and her husband Mark live in the Druid Hills neighborhood of Atlanta with their daughter, Lily.
Goizueta Business School Emory University View Bio »
Sandy Jap’s research focuses on the development and management of B2B routes to market, partnering and multichannel management, B2B auction design and strategy. She has developed mathematical models and decision support systems for multichannel and media optimization, auction bidding strategies and design, and relationship management. Her research efforts have been conducted in a number of industries, including the aerospace, automotive, chemical, petroleum, high-tech and consumer product industries. It has also received significant attention from the academic community and the marketplace, including the Wall Street Journal, CFO Magazine, Sloan Management Review, and Harvard Business Review. She is an editorial board member at leading marketing journals and her work appears in a variety of books and marketing, strategy, and information technology journals. She received her PhD from the University of Florida (Go Gators!) and has won numerous awards for her impact on the field since. She was on the faculty at the Sloan School of Management at the Massachusetts Institute of Technology from 1995-2001 prior to joining Goizueta and in 2009 was a visiting Associate Professor of Marketing at the Wharton School. In 2010 she co-founded and launched Emory’s Marketing Analytics Center and is currently the President-elect of the American Marketing Association’s Academic Council.
Randstad View Bio »
Kristin Kelley leads the strategic marketing and communications initiatives to shape Randstad’s brand in both the U.S. and Canada. Under her leadership, Randstad has launched innovative strategies to raise Randstad’s brand awareness, built integrated strategies to drive commercial value, as well as position the company as a thought leader in the industry. Kelley is a frequent speaker and panelist at industry events, often addressing topics like employer branding, women in business and the integration of marketing and information technology. She also has expertise in covering data driven solutions and the impact of digital transformation on business. Kelley directs the company’s corporate social responsibility programs and is a member of the Greater Boston Chamber of Commerce’s Workforce Development Committee and Women’s Chamber, as well as an advisor for the Hire Hope program, aimed at providing career-readiness training to underserved women in our community.
Inbox Marketer View Bio »
Geoff Linton is a co-founder of Inbox Marketer Inc. and a direct marketing expert with more than 20 years of applied experience in both client and agency roles. His experience spans many industrial sectors, including financial services, telecommunications, consumer packaged goods, technology, manufacturing and entrepreneurial businesses. Previously Geoff was Associate Director for the Air Miles program where he spearheaded major launches and was actively involved in targeted marketing initiatives and customer/campaign measurement. Geoff Linton holds both a P.Eng and MBA from Queens University in Canada.
Arby's Restaurant Group View Bio »
Rob Lynch serves as the Brand President and Chief Marketing Officer for Arby’s Restaurant Group, Inc. (ARG). Arby’s was the first nationally franchised, coast-to-coast sandwich chain and currently has more than 3,400 restaurants worldwide. Approximately, 1,000 of the restaurants are company-owned and operated. In 2011, the Arby’s brand was acquired by Roark Capital Group.
As Arby’s Brand President and CMO, Lynch leads all research and development, product innovation, brand marketing and positioning, advertising and media for the Arby’s brand. He also focuses on building collaborative relationships with franchisees, team members and other key stakeholders to continue the revitalization of Arby’s iconic brand and deliver top and bottom line growth.
Rob has a long history of building brands and delivering business results. Prior to joining Arby’s, Rob was at the forefront of some of the top marketed brands and companies in the country including Procter & Gamble, The HJ Heinz Company, and, most recently, Yum! Brands where he served as the Vice President of Brand Marketing at Taco Bell.
As Taco Bell’s Vice President of Brand Marketing, Rob led the development and delivery of Taco Bell’s annual Marketing Calendar and the discovery, design, validation and delivery of all innovation platforms. Rob was part of the Taco Bell Marketing Team that was recently recognized as “2013 Marketer of the Year” by Ad Age Magazine, a result of the launch of innovative products like Doritos Locos Tacos and Cantina Bell, creative and effective use of digital and social media, and the brand’s equity transformation from “Think Outside the Bun” to “Live Mas”. Rob was also instrumental in the development of Taco Bell’s new menu redesign and new breakfast platform, both slotted to launch in 2014.
Before Taco Bell, Rob spent his career building brands at HJ Heinz and Procter & Gamble. At Heinz, Rob had P&L responsibility and led marketing efforts for Heinz’s largest consumer brand, Ore-Ida. During his leadership on Ore-Ida the team received the “Chairman’s Innovation Award” for the launch of Sweet Potato Fries and for the development and launch of the “Justice for Potatoes League” ad campaign. He also established the multicultural marketing capability for the ketchup maker.
Prior to Heinz, Rob led the strategic development and commercialization of some of Procter & Gamble’s largest healthcare innovations, including products like Crest Pro Health Mouthwash, the first product innovation in the Crest Pro Health portfolio. He also spent two years in Bentonville, AR, leading Procter & Gamble's $3 Billion Personal Healthcare Products business at Walmart.
Elavon View Bio »
Holly Maddox is Vice President of Corporate Communications for Elavon’s Global Payment Systems organization. She is a highly experienced, payments-focused business marketing strategist with over 15 years of proven results in corporate communications, crisis communications, branding, marketing, advertising, public relations and trade show/event management.
At Elavon, Ms. Maddox is responsible for all corporate communication functions, including Public Relations, Executive Engagement, Internal Communications and Brand Identity. Ms. Maddox joined Elavon in 2008 as the Senior Director of Global Communications & Public Relations, responsible for positioning Elavon as a multi-national industry leader through strategic public relations and outreach. In addition, she expanded web presence from a single site to a global enterprise, managing over 40 micro sites to drive sales and create desired customer and partner behaviors. She also managed a cross-functional, diverse team of 40+ employees to deliver core values adoption for the company’s month-long 20th anniversary celebration, and launched the company’s first global Intranet.
Prior to joining Elavon, Ms. Maddox owned a marketing consulting company, Packaged PR, Inc., that managed marketing communications, advertising and public relations planning, strategy and tactical delivery for a variety of business clients. Formerly, she headed public relations and marketing for the Arthritis Foundation, Georgia Chapter, and led award-winning account teams in healthcare and healthcare IT at two leading Atlanta PR firms – Cohn & Wolfe and Manning, Selvage & Lee.
Ms. Maddox attended the University of Georgia and is active with United Way and Habitat for Humanity.
Lenovo View Bio »
Rick made a very difficult choice early in his career; continue building his career in brand marketing or make the move to eCommerce back in the late ‘90s? The decision was a tough one but proved to be a very successful change. Rick has been in the eCommerce and digital space for more than 18 years, having developed broad and deep expertise across User Experience, Visual Design, Digital Media, Search, Omni-channel, and Merchandising with P&L responsibility ranging from $30M to $10B in revenue for B2C and B2B web experiences.
It was at Dell where he discovered his passion for eCommerce, which has become his career focus ever since. After nearly six years at Dell, Rick wanted to broaden his experience beyond the PC industry and went to work for Getty Images, Intuit, and Seagate as VP and General Manager for the Web. Now at Lenovo, Rick is the single throat to choke on the customer experience for Lenovo.com. Rick manages a 75 person organization responsible for overall visual design, usability, development, IA, and project management. In addition, Rick owns the B2B portal and P&L for our enterprise customers, which is a multi-billion dollar business.
A few personal secrets about Rick; if he is not at home with his family you will find him at a gym, snowboarding, and/or will find any excuse to go to the beach whenever he can.
Brightcove View Bio »
Courtney Pierce has been helping B2B organizations increase brand awareness and drive demand for over 10 years. Currently, Courtney is the Sr. Director of Demand Generation at Brightcove, a global provider of products to publish and distribute the world's professional digital media. Her focus is helping to establish online video as a meaningful marketing and revenue-generation tool for online businesses. Prior to Brightcove, Courtney managed field marketing at FAST, a Microsoft Subsidiary. Courtney has a BA in Advertising from Xavier University and an MBA from Northeastern University.
Yext View Bio »
Rob Renshaw manages enterprise sales efforts for Yext, the leading local marketing technology provider for big businesses. In his role at Yext, Rob focuses on understanding the local marketing needs and goals of some of the country's most preeminent brands. A member of the IAB's Local Marketing Committee and an organizer of local marketing events throughout the Southeast, Rob has a fundamental knowledge of the tools enterprises can use to reach consumers at or near the point of purchase.
Rob is a graduate of UCLA and a proud Angeleno now living in New York.
The Weather Channel View Bio »
Speaker bio coming soon...
SAS View Bio »
As the National Sales Director, Steve leads teams responsible for advising SAS clients on how to best leverage, deploy and augment their SAS framework. Steve’s teams craft SAS Industry specific analytic solutions into current and prospective Communications, Cable, Entertainment and Media Clients.
With 20 years of experience in marketing and technology, Steve has developed, implemented, and managed complex analytical and technical solutions focused on marketing outcomes and content management requirements at several Fortune 100 clients. Steve’s foundational training in Lean Six Sigma has served him well in long engagements with Procter & Gamble, General Electric, Allstate, Sprint and USCC.
Prior to joining SAS, Steve started his career at Andersen Consulting, and has served in leadership roles at EMC, Oracle and Xerox. He holds a BA from St. Joseph’s University and an MBA with concentration in Quantitative Analysis from the University of Cincinnati and Ecole supérieure de Commerce de Toulouse.
Prior to his professional career, Steve taught English and Physical Education in Arequipa, Peru through the Jesuit Volunteer Corps. He co-founded and served as President of the Paul Lammermeir Foundation, an orphanage in Lima, Peru, and currently serves as a youth football coach and tutor for special education and autistic students. Steve, his wife, their four small children, dog, guinea pigs, fish and lizard live in North Bend, Ohio.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers improve performance and deliver value by making better decisions faster. SAS gives you THE POWER TO KNOW®.
Goizueta Business School Emory University View Bio »
Reshma Shah is currently a Partner at Inflexion Point Marketing Group, a strategic marketing consulting firm, focusing on marketing solutions for organizations poised for change. She is also a recent co-author on a book entitled, “How to Make Money with Social Media,” published by the FT press.
Reshma's consulting background and research interests include processes for implementing successful marketing alliances, customer and partner selection and retention strategies; relationship marketing; category management and marketplace learning. Her research has been published in the Strategic Management Journal, the Journal of Retailing, Industrial Marketing Management, the Journal of Public Management and Social Policy, the Proceedings of the American Marketing Association, the Proceedings of the Association for Consumer Research, the Proceedings of the Academy of Marketing Science and various other academic and applied conference publications.
Reshma is also an Assistant Professor in the area of Marketing at Emory University’s Goizueta Business School. At Emory, Shah teaches Marketing Strategy, Integrated Marketing Communications and Customer Behavior at both the undergraduate and MBA levels. In addition to her teaching and research, Reshma is the Faculty Advisor to the Goizueta Marketing and Strategy Consultancy. In this capacity she has assisted student teams in completing marketing consulting assignments for such companies as IBM, The Coca-Cola Company, HP, GE, Delta Air Lines, The Home Depot, Manheim, GP, Solvay, CibaVision, Kodak, UPS, Cox Communications, Earthlink, AT&T, Turner, Motorola, Saab, Glaxo-Smithkline, Acuity Brands, Chubb Insurance, and others. She is an active member of the American Marketing Association, the Association for Consumer Research, and the Academy of Marketing Sciences.
Her background includes work in Corporate Component Procurement for IBM Corporation; in Litigation Consulting for Price Waterhouse; in Strategic Brand Planning for Unilever, PLC; and in Account Management for Leo Burnett Advertising.
Shah completed her Ph.D. in Marketing from the Katz Graduate School of Business at the University of Pittsburgh. She has a B.S. in Business Administration from the University of Illinois (Urbana/Champaign) and an MBA from the University of Southern California. Currently, she lives in Atlanta with her husband, Hitesh Shah, and daughters, Maya and Anya.
Oracle View Bio »
John leads the product group for the Oracle Marketing Cloud. His role encompasses product strategy and development. John has held a number of senior product leadership roles across a wide range of high-tech organizations from large-scale multinational organizations to fast-growth start-ups. With John’s diverse experience across many industries comes a wealth of knowledge applying technology to solve business problems in a unique way that delights the user with every interaction. Each day, John drives the Oracle Marketing Cloud Product team forward to solve hard problems and transform the way marketers work. John holds an Engineering Degree from Queen’s University and executive business education from Harvard Business School.
Turner Broadcasting System View Bio »
Bill Stratton is Vice President of Data Strategy and Analytics at Turner Broadcasting. This is Bill's second stint at Turner, having left the company 5 years ago to join a data startup in the media industry. Prior to rejoining Turner, Bill started and ran the media practice at SAS Institute, a company that has been the leader in predictive analytics for the past 30 years. In his current role, Bill is responsible for creating and executing on a data strategy for the company and how to leverage analytics to drive revenue, marketing effectiveness and impact the wide array of brands that make up Turner Broadcasting.
Servicemaster Co. View Bio »
Philipp von Holtzendorff-Fehling has been the Chief Marketing Officer at American Home Shield since 2012. He joined American Home Shield from The Dallas Morning News Group, where he served as Chief Marketing Officer. Previously he held a senior executive role with PreClarity, an analytics and business intelligence company that helps customers leverage information to improve marketing and sales performance, increase loyalty and improve retention. Prior to that, he served as Vice President Marketing for T-Mobile USA, as well as VP International Sales, Marketing and CRM for T-Mobile International/Deutsche Telekom, leading efforts in 14 countries. He has also led marketing and customer relationship teams in the banking and tourism industries, for example at Avis. He is a well-known speaker at seminars and conferences regarding Marketing, CRM and Customer Management.
352 Media Group View Bio »
Geoff is Founder and President of 352 Inc., the Atlanta-based digital agency he started 15 years ago out of a dorm room. 352 is a 70-person digital agency that creates websites, software and marketing campaigns for clients ranging from startups and mid-size businesses to prominent brands like Microsoft and Wells Fargo. 352 recently moved into the Biltmore Building in Midtown and does design, development and marketing work for many Atlanta-area companies, including AutoTrader and CNN.
Geoff has also co-founded several startups. Most recently, he co-founded SocialNewsDesk, with his wife, Kim. SocialNewsDesk is a social media management platform for television newsrooms, which now used by more than 600 television stations in the United States to manage their Facebook and Twitter profiles.
Because of his success, Geoff was recognized as one of America’s Top 30 Young Entrepreneurs by INC Magazine in 2006.
Siegel+Gale View Bio »
Rolf Wulfsberg likes keeping it simple. As global director of quantitative research for Siegel+Gale, that means leading the charge in mining complex data for what’s insightful, powerful, and true. Whether constructing complex statistical models of how people make decisions or testing names, logos or brand strategies, Rolf takes pride in communicating methods and results in terms that non-statisticians can understand and appreciate.
With a career spanning more than 40 years, Rolf is a frequent speaker at professional conferences and has served as an expert witness before both the U.S. House of Representatives and the Pennsylvania Supreme Court. He brings tremendous depth of experience to bear on each new client project, and has led engagements for Bank of America, Enterprise Rent-A-Car, Florida State University, Halliburton, Smurfit Stone, LexisNexis, Eaton Corporation and many others. Rolf is also the author of Fact-Based Branding in the Real World: A Simple Survival Guide for CMOs and Brand Managers, which touts simplicity as the key to understanding and utilizing quantitative research.
Before joining Siegel+Gale, Rolf served as executive vice president and managing director of Enterprise IG (now The Brand Union). Earlier, he was president of the Customer Research Division of Research International, where he oversaw clients in North America, Europe and Asia. He served as vice president of research for Ziff-Davis Publishing Company, and prior to that spent six years with Massachusetts consulting firm Abt Associates, Inc.
Rolf started his career in the Federal Government, first as a military officer at U.S. Coast Guard Headquarters in Washington, D.C., and later as assistant administrator of research and analysis at the National Center for Education Statistics, where he was a charter member of the U.S. government’s senior executive service.
He holds a Ph.D. and an MA in statistics from American University in Washington, D.C. and a BA (summa cum laude) from Luther College in mathematics and economics. He is a former Rhodes candidate and Woodrow Wilson scholar.
7:45am – 8:45am Breakfast
8:45am – 8:50am Argyle Executive Forum Opening Remarks
8:50am – 8:55am Introducing Jeff Gregor:
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Rob RenshawRVP, Enterprise Sales (Southeast)Yext
8:55am – 9:30am Jeff Gregor
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EVP & Chief Marketing Officer - TNT & TBS, and General Manager, TCM Turner Broadcasting System
9:35am – 9:55am Thought Leadership Spotlight Presented by Oracle
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“How Modern Marketing Works”
Discover how Modern Marketing moves prospects along their buying journey to become customers and advocates. The function of marketing has significantly changed in the digital age. Buyers are now self-educating online and making purchase decisions well before ever speaking to sales. New marketing techniques incorporating Digital Body Language, social media, and compelling content have re-defined the role of the Modern Marketer. Join this track to learn how leading companies are taking advantage of marketing automation and social media platforms to drive revenue.John SteticVice President, Product Management, Eloqua Oracle*Please note this session is off the record
9:55am – 10:20am Coffee Break
10:20am – 11:10am Panel Discussion
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“Customer Engagement in a Hyper-Connected World”
Session topics include, but are not limited to:Understanding the evolution of the consumer and the new brand dialogue in today’s hyper-connected world
- Understanding audience fragmentation and the multitude of channels being utilized by customers throughout their decision process
- How are brands adjusting to this new dynamic customer-centric dynamic? How are marketers aligning and integrating their efforts across multiple channels to drive engagement? Consumer expectations driving innovative marketing
- Continually striving for innovation to distinguish your brand from the competition
- What creative innovations are driving results? What brands are leading the charge? How to facilitate the intersection of traditional marketing and newer digital techniques Best practices in aligning new marketing strategies with tried and true techniques for the greatest possible impact
11:15am – 11:35am Thought Leadership Spotlight Presented by Teradata
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“Using Data to Deliver Marketing Relevancy and Optimizing Customer Experience"
Today’s ever-changing landscape means one sure thing for modern marketers: disruption. Technological change is inevitable, and the rate of change will never be slower than it is today. The most proactive organizations choose to transform themselves before their competitors and customers force change upon them. The challenges are vast, but so are the opportunities.
Using customer data insights from both online and offline channels , marketers can provide the kind of customer experience that feels like engineered serendipity, while simultaneously increasing customer satisfaction and loyalty. When the elements of an effective data-driven marketing strategy are aligned, marketers can leverage these insights to become a true data-driven business – one that effectively and efficiently uses data from all available sources to create relevant, meaningful, real-time customer interactions.Lisa ArthurChief Marketing Officer, Teradata Applications Teradata
11:35am – 11:55am Coffee Break
11:55am – 12:45pm Panel Discussion
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“Building & Maintaining an Exceptional Brand in the Digital Age”
Session topics include, but are not limited to:Best practices in differentiating your brand and creating a unique image
- Using segmentation/targeting in order to deliver the most tailored customer experience
- Building an internal culture that passionately communicates your brand throughout every touch point of the consumer decision journey Utilizing the available channels in today’s technologically advanced world to deliver the most tailored, personalized content Video, mobile, social, etc.
- Leveraging social content to drive authentic, intimate connections with customers How to keep your brand relevant to your customers/consumer
- Ensuring that your customers’ experience reflects the values of the brand
- Earning your customers’ trust and inspiring brand ambassadors Understanding the growing importance of content marketing in today’s customer-centric world
- Addressing customers’ heightened expectations for tailored, relevant, valuable content
12:50pm – 1:10pm Thought Leadership Spotlight Presented by NVISION
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“The New Marketing Supply Chain – A Fresh Approach”
Marketing today is more complicated than ever. Senior marketing leaders are continually challenged to create value in more channels than ever before with flat or shrinking budgets. Join James Carlson, from Marketing Supply Chain firm NVISION, as he spotlights key challenges faced by today’s marketing leaders and a new approach that enables those leaders to focus on just the things that deliver value for their customers and consumers.James CarlsonDirector, Business DevelopmentNVISION
1:10pm – 2:10pm Lunch
2:10pm – 3:00pm Panel Discussion
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“Boost ROI and Brand Equity with Actionable Data”
Session topics include, but are not limited to:The transformation of marketing from an art to both art and data driven science
- Constantly innovating and pursuing new ways to track and measure initiatives
- Putting tools in place to have a more analytical approach in how you go to market Extracting value from data to make informed business decisions and optimize revenue growth
- Using analytics to identify high performance segments and driving profits in those areas
- Use of real-time data to improve overall marketing techniques
- Leveraging big data to better understand the customer and improve the overall brand experience
- How to measure success and understand consumer expectations of social and digital channels
3:05pm – 3:10pm Introducing the Fireside Chat:
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Geoff WilsonFounder and President352 Media Group
3:10pm – 3:40pm Fireside Chat
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Scot SafonExecutive Vice President and Chief Marketing OfficerThe Weather ChannelInterviewed by:Reshma ShahAssistant Professor in the Practice of MarketingGoizueta Business School Emory University
3:40pm – 3:55pm Coffee Break
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4:00pmIntroducing the Fireside Chat:Steve SegerNational Sales DirectorSAS
4:00pm – 4:35pm Fireside Chat
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David ChristopherChief Marketing Officer AT&T MobilityInterviewed by:Sandy JapProfessor of MarketingGoizueta Business School Emory University
4:35pm – 4:40pm Argyle Executive Forum Closing Remarks
4:40pm – 5:40pm Closing Reception
What will be discussed? Explore marketing hot topics and challenge areas such as:
Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:
- Methodologies for measuring ROI
- Targeting with customer data
- Managing cross functional collaboration
- Comparing single and multichannel interactions
Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:
- Optimizing content for mobile
- Managing the mobile channel as a marketer
- Building a unified view of users across channels
- Measuring the ROI of mobile
Buyer 2.0: the B2B customer
Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:
- Catering outreach to the customer
- Empowering your sales team
- Establishing brand credibility
- Becoming a thought leader
Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:
- Understanding audience fragmentation
- Connecting emotionally with customers
- Communicating across multiple touch points
- Integrating new media with traditional strategy
The digital CMO
The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:
- Being catalysts for change
- Adopting new measurement tools
- Defining new roles to add value
- Leading by example
Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:
- Driving engagement through personalization
- Measuring content efforts
- Exploring new communication channels
- Understanding customer preferences
Still have questions? We have answers.
I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?
Just let us know. We understand that schedules
we always have a waiting list for this event,
and if you don't
cancel, we will assume you are still attending
and your spot will
go unused. If you must, cancel at least 48 hours
prior to the
event to make room for others!
What if I can't be OOO for a whole day, or need
to come late?
We have wifi and private rooms available for
attendees to take
calls and spend some quiet time on emails, as
well as access to
printing. Have a morning meeting you can't miss?
No problem. This
event was designed for busy executives - we get
I'd like to bring some colleagues. Do I need to
Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!
I don't see the event venue listed. Where will
the meeting be
To maintain exclusivity, we don't release the
venue address until
the registration process has been completed. All
details will be shared once you have requested a
pass and been
The "2014 Chief Marketing Officer Leadership Forum" in Atlanta
is proudly sponsored by:
"Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."
The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.
"As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "
A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.
"Their forums bring together engaging speakers and fascinating content. "
The CMO of Constellation Brands on the Argyle CMO series.
Traveling for the event? Stay at one of our
Please note the below is the preferred hotel of Argyle Executive Forum. Please specify that you are part of the Argyle group when booking sleeping rooms in order to receive a discounted rate of $259.00 per night, taxes not included. In order to receive this rate, please book your room no later than May 1, 2014.
To book, please call the number below.
Grand Hyatt Atlanta in Buckhead
3300 Peachtree Road NE
Atlanta, GA 30305
Telephone: (888) 421-1442
Continuing Education Credits:
Due to the nature of our program, Argyle events do not always receive continuing education credits. We do make efforts to apply in several states and will work with members to apply as an individual if credits are not awarded for the event. Should we receive credits, we do however inform our members.