Why You Should Attend!



The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and they are now hyper-connected with each other and the media, granting them unlimited information and opportunity to scrutinize. Consequently, today’s CMO faces a lot more pressure to demonstrate value to consumers in a much more competitive market. There is an intensified need to maintain the exceptional components of a strong brand identity while also constantly re-tailoring the brand to the changing wants and needs of the modern consumer. Similarly, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of taking advantage of the multitude of opportunities within digital marketing and smoothly integrating these into their overall marketing strategy.

Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2014 CMO Leadership Forum taking place in Atlanta.  

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Lauren Meyer at lmeyer@argyleforum.com.

Speaker
Franz Aman Senior Vice President, Brand & Demand
Informatica
View Bio »
Speaker
Lisa Arthur Chief Marketing Officer, Teradata Applications
Teradata
View Bio »
Speaker
James Carlson Director, Business Development
NVISION
View Bio »
Speaker
David Christopher Chief Marketing Officer
AT&T Mobility
View Bio »
Speaker
Rob Crews Former Chief Marketing Officer & EVP
Church's Chicken
View Bio »
Speaker
Cheryl Donahue Regional Vice President, Enterprise Sales
Bazaarvoice
View Bio »
Speaker
Justin Evans Chief Strategy Officer
Collective
View Bio »
Speaker
Jennifer Garrett Senior Vice President
COX Communications
View Bio »
Speaker
Jeff Gregor EVP, Chief Marketing Officer, TNT/TBS
Turner Broadcasting System
View Bio »
Speaker
Jo Ann Herold Chief Marketing Officer
Interface, Inc.
View Bio »
Speaker
Sandy Jap Professor of Marketing
Goizueta Business School Emory University
View Bio »
Speaker
Kristin Kelley Chief Marketing Officer
Randstad
View Bio »
Speaker
Geoff Linton President
Inbox Marketer
View Bio »
Speaker
Rob Lynch Brand President & Chief Marketing Officer
Arby's Restaurant Group
View Bio »
Speaker
Holly Maddox Vice President, Global Corporate Marketing
Elavon
View Bio »
Speaker
Rick Medeiros Executive Director, Global eCommerce, Digital & Social
Lenovo
View Bio »
Speaker
Courtney Pierce Sr. Marketing Director
Brightcove
View Bio »
Speaker
Rob Renshaw RVP, Enterprise Sales (Southeast)
Yext
View Bio »
Speaker
Scot Safon Chief Marketing Officer
The Weather Channel
View Bio »
Speaker
Steve Seger National Sales Director
SAS
View Bio »
Speaker
Reshma Shah Assistant Professor in the Practice of Marketing
Goizueta Business School Emory University
View Bio »
Speaker
John Stetic Group Vice President, Products - Oracle Marketing Cloud
Oracle
View Bio »
Speaker
Bill Stratton Vice President, Data Strategy & Analytics
Turner Broadcasting System
View Bio »
Speaker
Philipp von Holtzendorff-Fehling Chief Marketing Officer, American Home Shield
Servicemaster Co.
View Bio »
Speaker
Geoff Wilson Founder and President
352 Media Group
View Bio »
Speaker
Rolf Wulfsburg, Ph.D Global Director, Quantitative Insights
Siegel+Gale
View Bio »
  • 7:45am – 8:45am Breakfast
  • 8:45am – 8:50am Argyle Executive Forum Opening Remarks
  • 8:50am – 8:55am Introducing Jeff Gregor:
    read more »

    Rob RenshawRVP, Enterprise Sales (Southeast)Yext

  • 8:55am – 9:30am Jeff Gregor
    read more »

    EVP & Chief Marketing Officer - TNT & TBS, and General Manager, TCM Turner Broadcasting System

  • 9:35am – 9:55am Thought Leadership Spotlight Presented by Oracle
    read more »

    “How Modern Marketing Works”

    Discover how Modern Marketing moves prospects along their buying journey to become customers and advocates. The function of marketing has significantly changed in the digital age. Buyers are now self-educating online and making purchase decisions well before ever speaking to sales. New marketing techniques incorporating Digital Body Language, social media, and compelling content have re-defined the role of the Modern Marketer. Join this track to learn how leading companies are taking advantage of marketing automation and social media platforms to drive revenue.

    John SteticVice President, Product Management, Eloqua Oracle*Please note this session is off the record

  • 9:55am – 10:20am Coffee Break
  • 10:20am – 11:10am Panel Discussion
    read more »

    “Customer Engagement in a Hyper-Connected World”

    Session topics include, but are not limited to:

    Understanding the evolution of the consumer and the new brand dialogue in today’s hyper-connected world
    • Understanding audience fragmentation and the multitude of channels being utilized by customers throughout their decision process
    • How are brands adjusting to this new dynamic customer-centric dynamic? How are marketers aligning and integrating their efforts across multiple channels to drive engagement?
    • Consumer expectations driving innovative marketing
    • Continually striving for innovation to distinguish your brand from the competition
    • What creative innovations are driving results? What brands are leading the charge?
    • How to facilitate the intersection of traditional marketing and newer digital techniques Best practices in aligning new marketing strategies with tried and true techniques for the greatest possible impact
    Moderator:Scot SafonExecutive Vice President and Chief Marketing OfficerThe Weather Channel Panelists:Geoff LintonPresidentInbox Marketer Rob LynchBrand President & Chief Marketing OfficerArby's Restaurant GroupRick MedeirosExecutive Director, Global eCommerce, Digital & SocialLenovo Rolf Wulfsburg, Ph.DGlobal Director, Quantitative InsightsSiegel+Gale

  • 11:15am – 11:35am Thought Leadership Spotlight Presented by Teradata
    read more »

    “Using Data to Deliver Marketing Relevancy and Optimizing Customer Experience"

    Today’s ever-changing landscape means one sure thing for modern marketers: disruption. Technological change is inevitable, and the rate of change will never be slower than it is today. The most proactive organizations choose to transform themselves before their competitors and customers force change upon them. The challenges are vast, but so are the opportunities.

    Using customer data insights from both online and offline channels , marketers can provide the kind of customer experience that feels like engineered serendipity, while simultaneously increasing customer satisfaction and loyalty. When the elements of an effective data-driven marketing strategy are aligned, marketers can leverage these insights to become a true data-driven business – one that effectively and efficiently uses data from all available sources to create relevant, meaningful, real-time customer interactions.

    Lisa ArthurChief Marketing Officer, Teradata Applications Teradata

  • 11:35am – 11:55am Coffee Break
  • 11:55am – 12:45pm Panel Discussion
    read more »

    “Building & Maintaining an Exceptional Brand in the Digital Age”

    Session topics include, but are not limited to:

    Best practices in differentiating your brand and creating a unique image
    • Using segmentation/targeting in order to deliver the most tailored customer experience
    • Building an internal culture that passionately communicates your brand throughout every touch point of the consumer decision journey
    • Utilizing the available channels in today’s technologically advanced world to deliver the most tailored, personalized content Video, mobile, social, etc.
    • Leveraging social content to drive authentic, intimate connections with customers
    • How to keep your brand relevant to your customers/consumer
    • Ensuring that your customers’ experience reflects the values of the brand
    • Earning your customers’ trust and inspiring brand ambassadors
    • Understanding the growing importance of content marketing in today’s customer-centric world
    • Addressing customers’ heightened expectations for tailored, relevant, valuable content
    Moderator:Jo Ann HeroldChief Marketing OfficerInterface, Inc. Panelists:Cheryl DonahueRegional Vice President, Enterprise SalesBazaarvoiceKristin KelleyChief Marketing OfficerRandstadHolly MaddoxVice President, Corporate CommunicationsElavonCourtney PierceSenior Director, MarketingBrightcove

  • 12:50pm – 1:10pm Thought Leadership Spotlight Presented by NVISION
    read more »

    “The New Marketing Supply Chain – A Fresh Approach”

    Marketing today is more complicated than ever.  Senior marketing leaders are continually challenged to create value in more channels than ever before with flat or shrinking budgets.  Join James Carlson, from Marketing Supply Chain firm NVISION, as he spotlights key challenges faced by today’s marketing leaders and a new approach that enables those leaders to focus on just the things that deliver value for their customers and consumers. 

    James CarlsonDirector, Business DevelopmentNVISION

  • 1:10pm – 2:10pm Lunch
  • 2:10pm – 3:00pm Panel Discussion
    read more »

    “Boost ROI and Brand Equity with Actionable Data”

    Session topics include, but are not limited to:

    The transformation of marketing from an art to both art and data driven science
    • Constantly innovating and pursuing new ways to track and measure initiatives
    • Putting tools in place to have a more analytical approach in how you go to market
    • Extracting value from data to make informed business decisions and optimize revenue growth
    • Using analytics to identify high performance segments and driving profits in those areas
    • Use of real-time data to improve overall marketing techniques
    • Leveraging big data to better understand the customer and improve the overall brand experience
    • How to measure success and understand consumer expectations of social and digital channels
    Moderator:Jennifer GarrettSenior Vice PresidentCOX Communications Panelists:Franz AmanSenior Vice President, Marketing Strategy & OperationsInformaticaRob CrewsFormer Chief Marketing Officer & EVPChurch's ChickenJustin EvansChief Strategy OfficerCollectiveBill StrattonVice President, Data Strategy & AnalyticsTurner Broadcasting SystemPhilipp von Holtzendorff-FehlingChief Marketing Officer, American Home ShieldServicemaster Co.

  • 3:05pm – 3:10pm Introducing the Fireside Chat:
    read more »

    Geoff WilsonFounder and President352 Media Group

  • 3:10pm – 3:40pm Fireside Chat
    read more »

    Scot SafonExecutive Vice President and Chief Marketing OfficerThe Weather ChannelInterviewed by:Reshma ShahAssistant Professor in the Practice of MarketingGoizueta Business School Emory University

  • 3:40pm – 3:55pm Coffee Break
  • 3:55pm 
    read more »

     4:00pmIntroducing the Fireside Chat:Steve SegerNational Sales DirectorSAS

  • 4:00pm – 4:35pm Fireside Chat 
    read more »

    David ChristopherChief Marketing Officer AT&T MobilityInterviewed by:Sandy JapProfessor of MarketingGoizueta Business School Emory University

  • 4:35pm – 4:40pm Argyle Executive Forum Closing Remarks
  • 4:40pm – 5:40pm Closing Reception

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2014 Chief Marketing Officer Leadership Forum" in Atlanta
is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:

Please note the below is the preferred hotel of Argyle Executive Forum. Please specify that you are part of the Argyle group when booking sleeping rooms in order to receive a discounted rate of $259.00 per night, taxes not included. In order to receive this rate, please book your room no later than May 1, 2014.

To book, please call the number below.

Venue

Grand Hyatt Atlanta in Buckhead


3300 Peachtree Road NE
Atlanta, GA 30305
Telephone: (888) 421-1442
Website

Continuing Education Credits:

Due to the nature of our program, Argyle events do not always receive continuing education credits. We do make efforts to apply in several states and will work with members to apply as an individual if credits are not awarded for the event. Should we receive credits, we do however inform our members.