Why You Should Attend!



The online retail marketplace is on pace to grow by 13% in 2013, and is expected to increase at a compounded annual rate of 10% over the next four years. With $370 billion at stake by 2017, it is vital to tap into the evolving technologies transforming the retail landscape taking E-Commerce off the web and onto smartphones and tablets. This shift towards “mcommerce” means customers can engage with their favorite brands anywhere, anytime,  E-Commerce leaders are facing more pressure than ever to utilize big data and digital analytics to better understand the omni-channel consumer.

Join us at the Argyle Executive Forum 2014 E-Commerce Leadership Forum in Dallas and meet other E-Commerce leaders to discuss best-practices and innovative marketing strategies that can help you respond to the changing marketplace.

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Tyler Lettich at tlettich@argyleforum.com.

Speaker
Jason Allen Vice President, Multi-Channel
GameStop Corp.
View Bio »
Speaker
Christina Augustine Head of Mobile & Head of Search, Navigation & Personalization
BloomReach
View Bio »
Speaker
Brett Bair Senior Director, Client Advocacy
Monetate
View Bio »
Speaker
Chris Brogan SVP, Strategy & Analysis
Hyatt Hotels Corporation
View Bio »
Speaker
Brad Buhl Chief Operating Officer
Broadleaf Commerce
View Bio »
Speaker
Chip Burgard Senior Vice President, Marketing
Citi
View Bio »
Speaker
Trae Clevenger SVP, Consulting Practice
Targetbase
View Bio »
Speaker
Phillip Easter Head of Mobile Applications
American Airlines
View Bio »
Speaker
Maris Emanuel Director, Media Sales
HookLogic
View Bio »
Speaker
Mike Feltz Regional Vice President, Midwest
GumGum
View Bio »
Speaker
Jakki Geiger Senior Director, MDM Solutions Marketing
Informatica
View Bio »
Speaker
Kirk Heinlein Head, Marketing Communications, Global Markets Advertising
AT&T
View Bio »
Speaker
Brian Hood Vice President, Customer Experience and Digital Products
ADT Security Services
View Bio »
Speaker
Brian Johnson Chief Digital Officer
Galderma Laboratories
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Speaker
Tom Lombardo COO, Digital and Mobility
JLL
View Bio »
Speaker
Howard Purcell Senior Vice President of Customer Development
Essilor of America
View Bio »
Speaker
Ted Schweitzer Senior Vice President, Marketing & eCommerce
La Quinta
View Bio »
Speaker
Ajit Sivadasan Global Vice President & GM, eCommerce, Web, Sales & Marketing
Lenovo
View Bio »
Speaker
Tim Spencer Vice President, Agency Sales
NewsCred
View Bio »
Speaker
David Stover Global Solution Management Lead for Mobile & Store
hybris, an SAP Company
View Bio »
Speaker
David Young VP Strategy & Operations
Travelocity
View Bio »
  • 8:00am – 9:00am Breakfast
  • 9:00am – 9:05am Argyle Executive Forum Opening Remarks
  • 9:05am – 9:10am Introducing Jason Allen:
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    Brad BuhlVP, Marketing & PartnersBroadleaf Commerce

  • 9:10am – 9:45am "Multi-Channel: From Concept to Reality"
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    Drive a Multi-Channel vision by understanding your customers, gaining organizational alignment, and ultimately delivering meaningful growth and value.   Create a consumer-centric strategy that maximizes engagement, revenue, and loyalty by offering customers choice and convenience.

    • Utilizing customer data to take the ‘guesswork’ out of strategies……customers are telling us what they want, we just have to listen.
    • Unifying an organization (at all levels) on a Multi-Channel vision (easier said than done).
    • Delivering real growth and value from the strategy.  Proof is in the results, but you have to be willing to measure them.
    Jason AllenVice President, Multi-ChannelGameStop Corp.

  • 9:50am – 10:10am Thought Leadership Spotlight presented by NewsCred
    read more »

    Great marketing is great storytelling. It requires hyper-relevance, 24/7, so that you can reach and engage audiences wherever they are. While creating the occasional blog post is easy, there is a relentless need for quality content. This is why there are 5 crucial components to content marketing, at scale. It requires an effective workflow, quality content, engaging digital experiences, viral distribution and powerful analytics. With this presentation, Tim Spencer,  Head, Agency Sales from NewsCred, will present a deep dive of the trends and case studies behind these five components. He will share how brands have mastered scalable and sustainable content marketing strategies and provide actionable insights against each layer of successful content marketing.

    Tim SpencerHead of Agency SalesNewsCred

  • 10:10am – 10:30am Coffee Break
  • 10:30am
  • 10:35am Introducing "The Emergence of Omni-channel Retail" Panel Discussion:
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    Mike FeltzRegional Vice President, MidwestGumGum

  • 10:35am – 11:25am Panel Discussion
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    "The Emergence of Omni-channel Retail"

    Session topics include, but are not limited to:

    • Utilizing new tools and technologies to better serve the modern consumer
    • Integrating marketing messaging and strategies throughout all channels used to interact with target consumers to create a unified experience
    • New and emerging channels that present the greatest opportunity or challenge
    • Catering to newly empowered consumers and their endless options on how and when to purchase
    • Tapping into all of the channels that consumers utilize throughout the decision process
    • Communicating your brand in a way that compels them to purchase your products/services
    • Evaluating the types of interactions and content your customers prefer
    • Segmenting your customer base, understanding their preferences, and mapping marketing efforts accordingly
    Moderator:Ajit SivadasanGlobal Vice President and GM, eCommerce, Web, Sales and MarketingLenovoPanelists:Chip BurgardSenior Vice President, MarketingCitiMortgageJakki GeigerSenior Director, MDM Solutions MarketingInformaticaBrian JohnsonChief Digital OfficerGalderma Laboratories Ted SchweitzerSenior Vice President, Marketing & eCommerceLa Quinta

  • 11:30am – 11:50am Thought Leadership Spotlight presented by hybris, an SAP Company
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    "What Happens After What Happens Next: OmniCommerce in Action”

    The 'Legacy of Channels' continues to frustrate customers.  ‘Content-Driven Commerce…anywhere, anytime, any device' continues to frustrate the companies trying to serve them.  Delivering on your promise for a seamless customer journey is more than just having a contextual marketing plan, digital dna in your online business unit, and social analytics.  How can we expect to provide a seamless experience to our customers when we’re not seamless ourselves?   People, processes, and strategy need to come together like never before, enabled by technology, to deliver end-to-end on this promise… and our own inherited organizational silos need to remain in the prior century where they belong. This topic explores the obstacles and enablers to profitably serving OmniCommerce customers… on their terms.

    David StoverGlobal Solution Management Lead for Mobile & Storehybris, an SAP Company

  • 11:50am
    read more »

    12:10pm

    Coffee Break

  • 12:10pm – 1:00pm Panel Discussion
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    "Leadership Speaks: The “Portable” Customer"

    Session topics include, but are not limited to:

    • Delivering the most tailored, personalized content at all touch points to drive customer engagement
    • Smartphone / tablet application strategies moving toward “mcommerce”
    • E-Commerce moving off the web onto the smartphones / tablets
    • Integrating mobile platform’s into overall business and marketing strategies
    • Online Customer Safety and Engagement
    • Preventing online theft
    • E-commerce Executive / CISO interaction   
    • Tactics for reducing website abandonment
    • Validating your websites safety for customer trust
    Moderator:Tom LombardoCOO, Digital and MobilityJones Lang LaSallePanelists:Christina AugustineHead of Mobile & Head of Search, Navigation & PersonalizationBloomreachKirk HeinleinHead, Marketing Communications, Global Markets AdvertisingAT&TBrian HoodVice President, Customer Experience and Digital ProductsADT Security ServicesDavid YoungVP Strategy & OperationsTravelocity

  • 1:00pm – 2:00pm Lunch
  • 2:00pm – 2:05pm Introducing Ajit Sivadasan:
    read more »

    Brett BairSenior Director, Client AdvocacyMonetate

  • 2:05pm – 2:40pm "Will Data Save Marketing?"
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    In a world that is increasing digital, shelf lives of CMOs will be tied to their ability to constantly experiment and measure effectiveness. The advances in technology (Big Data, Mobile, DMPs etc.) coupled with the digital footprint left by customers will provide a basis to facilitate this. This discussion will focus on such aspects of Marketing.

    Ajit SivadasanGlobal Vice President and GM, eCommerce, Web, Sales and MarketingLenovo

  • 2:45pm – 3:35pm Panel Discussion
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    "Bridging the Gap: The Complete Customer Experience"

    Session topics include, but are not limited to:

    • Keeping customers engaged through digital channels while integrating the in-store experience
    • Tracking consumer behavior and expectations
    • Supply-chain organization
    • Managing multiple parties such as warehousing and logistics
    • How to utilize cross channel marketing to customize your messaging and fully engage consumers
    • Creating an effective social media strategy
    • Mobile marketing strategies and deployment – best practices
    Moderator:Jason AllenVice President, Multi-ChannelGameStop Corp.Panelists:Chris BroganSVP, Strategy & AnalysisHyatt Hotels CorporationTrae ClevengerSVP, Consulting PracticeTargetbasePhillip EasterHead of Mobile ApplicationsAmerican AirlinesHoward PurcellSenior Vice President of Customer DevelopmentEssilor of America

  • 3:35pm – 3:50pm Coffee Break
  • 3:50pm – 3:55pm Introducing Tom Lombardo:
    read more »

    Maris EmanuelDirector, Media SalesHookLogic

  • 3:55 pm – 4:30pm
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    "B2B E-commerce: Technology and Trends in the Commercial Real Estate Industry"The explosion of e-commerce, emerging technologies and mobility in the consumer space is driving big change in the B2B world.  These changes are greatly influencing the global commercial real estate industry, which is poised to break $625 billion in investment volumes this year.  Real estate companies are rapidly adopting B2C best practices to market properties more effectively and help streamline complex real estate transactions.   Where will it lead?Session topics will include:             

    • The challenge of B2B and selling large commercial property assets
    • Creating online marketplaces modeled after consumer best practices
    • War room technology and the transaction “assist”
    • Pushing the envelope on mapping; the world, our cities, and spaces where we work
    • All we need is data: how B2B and B2C are poised to intersect in a big way
    Tom LombardoCOO, Digital and MobilityJones Lang LaSalle

  • 4:30pm – 4:35pm Argyle Executive Forum Closing Remarks
  • 4:35pm – 5:35pm Closing Reception

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2014 Leadership in E-Commerce" in Dallas
is proudly sponsored by:

Traveling for the event? Stay at one of our recommended hotels nearby:

Please note the below is a preferred hotel of Argyle Executive Forum.  Please request the Argyle rate when booking sleeping rooms in order to receive a discounted rate of $169 per night, taxes not included. Alternatively, you can book your rooms through the online booking tool here and receive the same discounted rate.

Venue

The Fairmont Dallas


1717 N Akard St.
Dallas, TX 75201
Telephone: (800) 441-1414
Website

 Continuing Education Credits:

Due to the nature of our program, Argyle events do not always receive continuing education credits. We do make efforts to apply in several states and will work with members to apply as an individual if credits are not awarded for the event. Should we receive credits, we do however inform our members.