Why You Should Attend!



The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and they are now hyper-connected with each other and the media, granting them unlimited information and opportunity to scrutinize. Consequently, today’s CMO faces a lot more pressure to demonstrate value to consumers in a much more competitive market. There is an intensified need to maintain the exceptional components of a strong brand identity while also constantly re-tailoring the brand to the changing wants and needs of the modern consumer. Similarly, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of taking advantage of the multitude of opportunities within digital marketing and smoothly integrating these into their overall marketing strategy.

Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2015 CMO Leadership Forum Spring Event taking place in San Francisco.

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Tyler Lettich at tlettich@argyleforum.com.

Speaker
Julian Aldridge Former Vice President, Brand Evangelism and Activation
Charles Schwab
View Bio »
Speaker
Jonathan Alloy Vice President, Product Manager
Wells Fargo
View Bio »
Speaker
Zachery Anderson Vice President, Marketing Science and Analytics
Electronic Arts
View Bio »
Speaker
Rob Begg Vice President, Enterprise Strategy
Hootsuite
View Bio »
Speaker
Russ Bley Vice President, Sales
NewsCred
View Bio »
Speaker
Clinton Bonner Sr Director of Marketing and Crowd Strategy
Appirio
View Bio »
Speaker
Adrian Chang Senior Manager, Customer Programs
Oracle
View Bio »
Speaker
Jo Clarke Global Director Implementation
Siegel+Gale
View Bio »
Speaker
Meagen Eisenberg Chief Marketing Officer
MongoDB
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Speaker
Teri Felix Vice President of Marketing
Medallia
View Bio »
Speaker
Fran Hegeler Senior Vice President, Marketing and Communications, Americas
AECOM
View Bio »
Speaker
Stephen Hunt Regional Vice-President
TubeMogul
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Speaker
Peter Isaacson Chief Marketing Officer
Demandbase
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Speaker
Ram Kapoor Chief Marketing Officer
UC Berkeley
View Bio »
Speaker
Mike Kelly Senior Vice President, Information Technology
McKesson
View Bio »
Speaker
Gerry Komlofske President and COO
Networked Insights
View Bio »
Speaker
Jonathan Lowe Senior Vice President, Marketing
AEG Sports
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Speaker
Ken Ramoutar Senior Vice President Solutions and Industry Marketing
Avanade
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Speaker
Michael Reicher Senior Vice President, Marketing
The Chubb Corporation
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Speaker
Mitch Rotter Senior Vice President, Brand Marketing
Ticketmaster
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Speaker
Sean Shoffstall Vice President, Global Marketing & Consulting Services
Teradata
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Speaker
Alan Shulman Vice President, Marketing
Just Energy Group Inc.
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Speaker
Martha Smolen Senior Vice President, Social Media Marketing
Wells Fargo
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Speaker
Jeff Stalcup Vice President, Corporate Marketing
McKesson
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Speaker
Allen Weiss Founder & CEO
MarketingProfs
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Speaker
Kelly Wenzel Chief Marketing Officer
Centro
View Bio »
Speaker
Scott Williams EVP, Chief Creative Officer
Commune Hotels & Resorts
View Bio »
  • 7:25am – 8:25am Breakfast
  • 8:25am – 8:30am Argyle Executive Forum Opening Remarks
  • 8:30am – 8:35am Introducing Julian Aldridge:
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    Jo Clarke Global Director Implementation Siegel+Gale

  • 8:35am - 9:15am “Leaving Fear Behind: How
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    VentureMarketingvanquishesFear”Fear.Fearoffailure.Fearofridicule.Fearofdemotion.Fearofmissingout.Fearinourindustrytendstobeveryfocusedaroundresults,perceptionsandourcareers.Fearcanbecripplinginitsabilitytoblockideasfrombecomingactions,or,insomecases,ideasfromeverevenbeingideated.So,howdowemasterourfear?WetakeaVentureMarketingapproach,onethatborrowsheavilyfromSiliconValley,andfocusesondevelopingaseriesofsmallwins,eachofwhichbuildsconfidence,courageandcommitmenttothecause.

    Marketers today have to think like Venture Capitalists. This presentation illustrates exactly how to harness the power of Venture Marketing to relegate fear to the rear view mirror.

    Julian AldridgeVice President, Brand Evangelism and ActivationCharles Schwab

  • 9:20am – 9:40am Fireside Chat Featuring:
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    Adrian ChangSenior Manager, Customer ProgramsOracleMeagen EisenbergChief Marketing OfficerMongoDB

  • 9:40am – 10:00am Coffee Break
  • 10:00am – 10:50am Panel Discussion
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    “Driving Engaging Customer Interactions in the Digital Age”

    Session topics include, but are not limited to:

    Best practices in differentiating your brand and creating a unique image
    • Using segmentation/targeting in order to deliver the most tailored customer experience
    • Building an internal culture that passionately communicates your brand throughout every touch point of the consumer decision journey
    • Utilizing the available channels in today’s technologically advanced world to deliver the most tailored, personalized content Video, mobile, social, etc.
    • Leveraging social content to drive authentic, intimate connections with customers
    • How are marketers leveraging the abundance of available data to drive personalized, unique customer experiences?
    • Has your team been able to successfully leverage data to better tailor interactions with each customer?
    • What lessons learned would you share with other marketers? Do you have any successful examples?
    • Has there been any other innovative use of analytics to support marketing in your organization?
    • Understanding the growing importance of content marketing in today’s customer-centric world
    • Addressing customers’ heightened expectations for tailored, relevant, valuable content
    Moderator:Ram KapoorChief Marketing OfficerUC BerkeleyPanelists:Russ BleyVice President, SalesNewsCredKen RamoutarVice President, Service Line MarketingAvanadeMichael ReicherSenior Vice President, MarketingThe Chubb CorporationMitch RotterSenior Vice President, Brand MarketingTicketmaster

  • 10:55am - 11:15am Thought Leadership Spotlight Presented by Teradata
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    "Don’t Be A Creep: A Marketer’s Data Responsibility"We have access to more and more consumer data and we use it to make right decisions, but how far is too far? I want to challenge all marketers to be responsible marketers and think before you go to the creep side. Just because we know what color underwear someone wears on the third Thursday doesn’t necessarily mean we need to use that to sell them on a new laundry detergent.Sean ShoffstallVice President, Strategy and InnovationTeradata Marketing Applications

  • 11:15am – 11:30am Coffee Break
  • 11:30am - 11:50am Thought Leadership Spotlight Presented by Demandbase
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    "Bridging the Great Divide: Sales and Marketing Alignment"Most marketers have accepted that the sales team will never be satisfied withtheir efforts. But as more and more of the buying process moves online, up to75% of the sales cycle now takes place before the hand raise. This means thatthe alignment of sales & marketing is more critical than ever before, andif they can’t collaborate together, neither team will hit their goals. In this presentation, Peter Isaacson, CMO at Demandbase, will discuss how account-based marketing is breaking down barriers and uniting both teams under one strategy.Peter IsaacsonChief Marketing OfficerDemandbase

  • 11:55am - 12:00pm Introducing “Catering to the Multi Touchpoint Customer”
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    Stephen HuntRegional Vice-PresidentTubeMogul

  • 12:00pm – 12:45pm Panel Discussion
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    “Catering to the Multi Touchpoint Customer”

    Session topics include, but are not limited to:

    How are marketers creating a more holistic view of customers across channels in real time?
    • Can you share some examples? What challenges are you encountering in building a thorough, real-time view of your customers? 
    • How are marketers leveraging this customer information to create personalized interactions that drive revenue?
    • Leveraging data to better tailor every interaction with each customer 
    • Best practices in creating complementary touch points and how to track and integrate these across channels
    • Best practices in cross channel data connection and activation
    • How far along is your organization on the maturity curve?
    • Challenges encountered, success stories
    • Understanding the modern consumer’s privacy concerns
    • How are the best brands building a transparent, trustworthy image?
    • How are marketers helping customers understand that tracking their interactions will help brands improve their experience?
    Moderator:Jonathan AlloyVice President, Product ManagerWells FargoPanelists: Teri FelixVice President of MarketingMedalliaJonathan LoweVice President, MarketingAEG Sports    Alan ShulmanVice President, MarketingJust Energy Group Inc.    Kelly WenzelChief Marketing OfficerCentro

  • 12:50pm – 1:10pm Thought Leadership Spotlight Presented by Hootsuite
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    "The New Social Measurement:  Beyond Like, Fans and Followers."Social marketing is evolving to marketing is social.  Marketers are now integrating social strategies into all campaigns and programs as a core channel for their customers.  This is has changed how modern marketers measure their activities, tactics and the impact of social on their business.  In this session learn how leading marketers are measuring social in their business, how they tie it to marketing KPIs and ultimately to business value.Rob BeggVice President, Enterprise StrategyHootsuite

  • 1:10pm – 2:10pm Lunch
  • 2:10pm - 2:30pm Thought Leadership Spotlight Presented by Appirio
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    Clinton BonnerSr Director of Marketing and Crowd StrategyAppirio

  • 2:35pm - 2:40pm Introducing "Thought Leaders in Marketing Effectiveness Driven by Data"
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    Allen WeissFounder & CEOMarketingProfs

  • 2:40pm – 3:30pm Panel Discussion
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    "Thought Leaders in Marketing Effectiveness Driven by Data"

    Session topics include, but are not limited to:

    How has the role of data/insights/digital changed within your organization over the past few years?
    • What has big data actually delivered? 
    • Which marketing functions have been most transformed by improved access to data?
    • How are real-time consumer conversations impacting marketing decision-making?
    • As more data is incorporated into marketing, what does your internal division of labor look like for collecting, analyzing, and executing on it all?
    • Social is the preferred medium for consumers to share and retrieve information about everything, including brands—what challenges does that pose to traditional marketing within your organization?
    • Describe the transition your company has made towards social as a default (or preferred) method for understanding consumer audiences.
    • What other marketing inefficiencies are primed for social to tackle next?
    Moderator:Julian AldridgeVice President, Brand Evangelism and ActivationCharles SchwabPanelists:Zachery AndersonVice President, Marketing Science and AnalyticsElectronic ArtsFran HegelerVice President, Creative Marketing and Communication, North AmericaAECOMGerry KomlofskePresident and COONetworked Insights       Martha SmolenSenior Vice President, Social Media MarketingWells Fargo

  • 3:30pm – 3:45pm Coffee Break
  • 3:45pm – 4:20pm "Brand Yoga: It’s time to stretch!"
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    As marketers, we find ourselves increasingly stretched and tied up in knots on a daily basis. This session draws on lessons from the 5000-year-old tradition of Yoga and shows you how to apply them to diverse marketing and branding needs. You will look at marketing in a new way and discover what it takes to stretch your brand effortlessly. Take a deep breath… and come on in.Ram KapoorChief Marketing OfficerUC Berkeley    

  • 4:25pm – 5:00pm Fireside Chat Featuring:
    read more »

    Jeff StalcupVice President, Corporate MarketingMcKessonInterviewed by:Mike KellySenior Vice President, Information TechnologyMcKesson

  • 5:00pm – 5:05pm Argyle Executive Forum Closing Remarks
  • 5:05pm – 6:05pm Closing Reception

What will be discussed? Explore marketing hot topics and challenge areas such as:

Personalizing Customer Experience

Access to sophisticated data analytics and implementation of content-driven campaigns to engage with customers on a personal level can transform marketing functions. Speaker topics include:

    • Defining customer buying behaviors and driving increased engagement through personalization.
    • Best practices for building a unique customer journey for your brand.
    • Aligning a customer-first approach with corporate objectives to increase engagement.

Omnichannel Engagement

In a digital environment, the omnichannel customer experience offers in-depth insights into the journey of individual customers. Speaker topics include:

    • Measuring ROI and comparing single and multichannel interactions.
    • Identifying audience fragmentation and communication opportunities through multiple touch points.
    • Harnessing customer data to improve targeting and provide a catered experience.

Social Interaction

Social media represents an opportunity to build personalized relationships with customers that transcend device and medium. Speaker topics include:

    • Using social media to encourage brand trust and engage with customers in real time.
    • How to develop unique, intriguing media content that captures customer attention.
    • How to personalize the use of social media at scale to increase customer engagement.

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2015 Chief Marketing Officer Leadership Forum: Spring Event" in San Francisco is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:

The below are preferred hotels of Argyle Executive Forum. Please note that we do not have a corporate rate.

Venue

Omni San Francisco Hotel


500 California Street
San Francisco, CA 94104
Telephone: (415) 677-9494
Website

Venue

Parc 55 Wyndham


55 Cyril Magnin Street
San Francisco, CA 94102
Telephone: (415) 392-8000
Website

Venue

Sir Francis Drake Hotel


450 Powell Street
San Francisco, CA, 94102
Telephone: (800) 795-7129
Website

Venue

The Fairmont San Francisco


950 Mason Street
San Francisco, CA 94108
Telephone: (415) 772-5000
Website

Venue

The Huntington Hotel


1075 California Street
San Francisco, CA 94108
Telephone: (415) 474-5400
Website

Venue

The Westin St. Francis


335 Powell Street
San Francisco, CA, 94102
Telephone: (415) 397-7000
Website