2015 Leadership in E-Commerce
2015 Leadership in E-Commerce
May 21, 2015 - Dallas, TX
JOIN LIKE-MINDED PROFESSIONALS IN YOUR FIELD FOR A FULL DAY OF LEARNING. EXPLORE CUTTING EDGE CONTENT AND EXPAND YOUR NETWORK WITH THE BEST AND BRIGHTEST EXECUTIVES IN THE REGION!
Why You Should Attend!#ArgyleEComm
The online retail marketplace comprised 5.9% of the overall retail market in 2014, and this figure is expected to reach 8.8% in 2018. With such a crucial percentage at stake, eCommerce leaders are facing more pressure than ever before to leverage new tools and technologies to reach customers at every touchpoint they utilize, particularly smartphones and tablets. The shift to “mcommerce” has granted customers the ability to engage with their favorite brands anywhere, anytime, and it has also presented marketing and ecommerce leaders the opportunity to utilize big data and digital analytics to better understand the omni-channel consumer.
Join us at the Argyle Executive Forum 2015 E-Commerce Leadership Forum in Dallas and meet other E-Commerce leaders to discuss best-practices and innovative marketing strategies that can help you respond to the changing marketplace.
This event will feature insights from top executives, including:
If you'd like to recommend a speaker, please email Tyler Lettich at email@example.com.
GameStop Corp. View Bio »
Jason Allen is Vice President of Multichannel for GameStop, a family of global specialty retail brands that makes customers favorite technologies affordable and simple. In this role, Jason is accountable for the overall strategic development of GameStop’s multichannel business initiatives, as well as the organization’s customer care and creative services functions. Since joining GameStop in 1999, he has focused on delivering consumer-centric strategies for the organization, developing a multichannel strategy, and driving integrated cross-channel solutions that drive business growth and promote GameStop’s unique value proposition.
Informatica View Bio »
Franz Aman is senior vice president of brand and demand at Informatica, where he is responsible for branding, global demand generation, marketing operations, content, and digital marketing. Previously, Franz held numerous executive positions within industry-leading technology companies, including SAP, BusinessObjects, BEA Systems, SGI, and Sun Microsystems. He has more than 20 years of experience in leadership and innovation across marketing, including global product marketing, product management, strategy, brand, and communications. Franz holds a degree in geophysics from Ludwig-Maximilians University, Munich, Germany.
Demandware View Bio »
Serving as the Senior Vice President of Worldwide Marketing, Elana brings extensive experience as a marketing software executive, industry analyst, and marketing consultant to her role at Demandware. Prior to joining Demandware in 2013, Elana was the Vice President of Strategy and Product Management of IBM's ExperienceOne software group. She joined IBM in 2010 via the acquisition of Unica Corporation where she served as Vice President of Products. Before Unica, Elana served as Vice President and Research Director of the marketing practice at Forrester Research, Inc. where she directed Forrester’s marketing practice while focusing her own research on customer marketing strategy, relationship marketing, interactive marketing, customer analytics, and marketing technology. Prior to joining Forrester, she spent nearly 15 years in various roles exclusively focused on marketing strategy, customer analytics and technology. Elana began her career at Accenture and holds a Bachelor’s Degree from the University of Virginia.
Twin Prime View Bio »
Kartik Chandrayana is the CEO/Co-Founder of Twin Prime, and leads the company’s strategic direction and business execution, bringing more than 15 years of telecom and network engineering expertise. Prior to Twin Prime, Kartik led network engineering teams at Blue Coat Systems and Cisco Systems where he focused on industry-leading research and the development of current and future TCP/IP and FCIP innovations. During his tenure at AT&T, Kartik designed a traffic engineering system for BGP-based networks which was later patented by the company. He holds a PhD in Computer & Systems Engineering from Rensselaer Polytechnic Institute in Troy, New York.
Direct Energy View Bio »
Speaker bio coming soon...
Rent-A-Center View Bio »
As Vice President of Omnichannel at Rent-A-Center, Ian works cross-functionally to create a seamless approach to the consumer experience through all available channels. He is responsible for designing, developing, and implementing a digital commerce solution for RAC to better serve our customers. He is responsible for all digital-related business and digital marketing at RAC.
Ian brings over 13 years of corporate strategy, Omnichannel Retail and Customer Experience strategic planning experience developing and executing digital Omnichannel strategies for some of the world’s largest retail brands including Michael Kors, Coach, Kellogg, JJ Crew, Victoria’s Secret, Disney, American Express, AT&T Wireless, The New York Times, Sprint and Verizon Wireless. He lead cross-functional teams with advanced Omnichannel capabilities at various reputable companies such as Infosys, CCC Inc., Deloitte Consulting LLP, Ernst & Young and IBM Consulting, and most recently Capgemini where he served as Principal.
Ian holds a Master’s of Business Administration Degree in Marketing from Case Western Reserve University and a Bachelor’s Degree in Business Administration from Washington & Jefferson College.
Conversant View Bio »
Ben Eason is Vice President of Client Development with Conversant, the leader in creating intelligent connections between consumers and brands through personalized digital media. At Conversant, Ben is responsible for the strategic development of key accounts in the retail and auto verticals. Prior to joining the company in 2008, Ben spent nine years with Q Interactive, where he oversaw the Strategic Account group focusing on CPG and retail. A graduate of Western Michigan University, Ben lives in Chicago with his wife Laura, and their two children, Zackary and Dylan.
Credera View Bio »
As Director of Strategic Forums, Morgan is responsible for facilitating the CMO, CIO, and Digital Strategic Forums. The goal of the Strategic Forums is to enable networking, experience sharing, and camaraderie for a selective group of senior executives in a meaningful, non-selling environment.
In addition to directing forums, Morgan is an organizational health consultant with Credera, helping leaders cultivate healthy company cultures and high functioning teams. Morgan is also responsible for Credera’s marketing and leads the Credera Women’s Network. A graduate of the University of Oklahoma, Morgan lives in Dallas with her husband David.
Adyen View Bio »
Robin is a senior executive at Adyen and a veteran in the global payments industry. He focuses on helping merchants who use Adyen (Facebook, Uber, Adidas, Burberry, etc.) as they think about ways to optimize conversions at the bottom of the funnel wherever people pay. As a former consultant with Accenture and the Mitchell Madison Group, he leverages strategic frameworks and Adyen’s partner ecosystem for Adyen’s merchants to think through the various components of global omni-channel commerce across mobile, e-commerce and point-of-sale.
Bank of America View Bio »
Speaker bio coming soon...
Oracle View Bio »
Bill leads Product and Industry Marketing for Oracle’s Social and Commerce products. He has more than 20 years of marketing experience driving hundreds of millions of dollars in new revenue for high-tech companies in a variety of markets. In his most recent roles, he was VP of marketing for ExaGrid Systems and VP of product and industry marketing for search applications leader, Endeca Technologies (prior to the acquisition by Oracle). Previously, he held marketing leadership and management roles at Ascential Software (prior to their acquisition by IBM), Kenan Systems/Lucent Technologies, Internet commerce pioneer, Open Market, and Siemens. He holds an MBA from the University of Chicago Graduate School of Business and a B.S. degree from MIT.
Thomson Reuters View Bio »
Bryan Hoeft is a marketing and communication professional with over 16 years experience in the web and online marketing world. He is the Vice President of Online Marketing for the Tax & Accounting business at Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals.
Bryan serves as the head of online marketing operations and owns the web marketing relationships with the various businesses leaders. He drives the strategy and management of web personalization, analytics, social media, e-commerce, and community.
Bryan has his MBA from the University of Michigan and a Bachelor of Science degree in Communication from Eastern Michigan University. He has received a variety of awards and is also a requested speaker for a variety of external and internal events.
- Expand the reach of the web properties to attract and connect with potential visitors through thought leadership, lead generation optimization, and localization efforts
- Increase the functionality of web properties to create destination areas that can help drive business for the organization such as e-commerce and community
- Deepen the use of web analytics to allow for more informed business decisions to be made through metrics, dashboards, and KPIs
- Experience with Eloqua integration to allow for lead generation and nurturing as well as campaign support for the various business segments to contribute to the achievement of revenue goals
- Utilizing modern-marketing techniques such as A:B testing, segmentation, dynamic content and lead scoring
- Oversee website operations from properties in the various businesses with e-commerce purchases, event registrations, and product renewals
- Led award winning social media integration and web self-service efforts
ForgeRock View Bio »
Robert has over 35 years of sales and marketing leadership experience. Before joining ForgeRock, Robert served as senior vice president of global field and channel marketing at CA Technologies. Previously, he served as CMO of ITKO, Inc, prior to its acquisition by CA. He also held sales and marketing roles at companies including i2 Technologies, McAfee, and Unisys.
Bio-Rad Laboratories View Bio »
Robert Kennedy, Jr., presently serves as the Global Head of eCommerce & Digital Marketing at Bio-Rad Laboratories. In this role, he has general management/P&L responsibility for electronic businesses and associated Online Sales & Marketing functions. Specifically, Robert supervises the following: Multi-Channel/Omni-Channel Digital Strategy, Online Marketing (SEM, SEO, Social, & Mobile), Digital Product Development (B2C & B2B), Project Management, and IT/Marketing Systems integration.
Prior to his time at Bio-Rad Laboratories, Robert served as the Vice President & General Manager of eCommerce at Precision Dermatology, a pre-IPO start-up company. Earlier in his career, Robert developed his direct-marketing/digital-marketing skills while serving in senior leadership roles at the following Fortune 500 companies: 1) Sears Holding Company as Divisional Vice President of Marketing Planning (eCommerce); 2) Toys“R”Us as Director of Marketing (eCommerce); and 3) Harrah’s Entertainment as Vice President of Marketing (CRM/Direct Marketing);
Robert is a veteran of the United States Navy. He served on active duty for nine years as a surface warfare officer. During this time, Robert supervised junior officers and enlisted sailors in a variety of operational assignments at sea (Japan, Singapore, and United Arab Emirates). In his final assignment, he served as the Director of Human Resources (Performance Officer) for the student body at the U.S. Naval Academy.
Robert holds a Bachelor of Science Degree in Political Science from the U.S. Naval Academy, a Master of Science Degree in Human Resource Development from the Naval Postgraduate School, and a Masters of Business Administration from Duke University.
Ambit Energy View Bio »
Brenda Kerrick is Vice President of Product Management at Ambit Energy, one of the country’s largest Retail Energy providers; serving over 1 million customers in 68 incumbent markets. In this role, Brenda leads the teams responsible for customer experience, pricing & analytics, product operations (including new market growth & development) and market management. Her mission is to serve her team and customers well along the journey of rapid expansion. Prior to Ambit Energy, Brenda provided services marketing leadership at Fujitsu Network Services, AT&T, Excel/Vartec Communications, and as a consultant at MCR Partners. She is a graduate of William Jewell College in Liberty, Missouri, and currently resides in Allen, Texas where she volunteers in her community and has also served as a past board member of “Make a Wish” of North Texas and Kairos Outside of North Texas. In her free time, Brenda enjoys her children and grandchildren, volunteering, reading, and spending time with friends.
Citigroup View Bio »
Sativa has over 20+ years of experience in the Credit Card industry within Marketing, Public Relations and Finance. She is currently the Senior Vice President for Retail Marketing Support Operations Services for Citi Cards North America.
Sativa has a MBA in Business Administration and a BA in Marketing from the University of Texas at Arlington.
As a dedicated professional with extensive Customer Contact experience in various positions within Citigroup; she has led Consumer and Commercial Customer Service teams, Collections, Control and Compliance, Vendor Management, Operational Support and Public Relations groups. During her tenure her passion and success has been centered on process execution, relationship building and leadership development. Her expertise includes cross-functional leadership/levels, compliance, regulatory, information security, marketing, client development, collections, customer service, employee development, and project management. She demonstrates effective communication and problem-solving skills with the ability to resolve difficult situations under adverse conditions. Her ability to achieve results when faced with multiple priorities and dependencies in a fast-paced environment.
Sativa is wife and a mother of two sons, Jordan (14) and Justin (6). She also holds numerous board and leadership roles within the community Dallas, Arlington and Ft Worth communities. She is a Presidential Service award winner and logs over 1,000 of community service annually in the areas of financial education, community development, educational enrichment and civic responsibility each year.
Her current philosophy is those things that mean the most to you, should be reflected in the time and attention you give them.
AT&T View Bio »
An accomplished senior customer experience, sales and marketing executive with diverse and exceptional leadership skills. Drives contribution to bottom line results through strategic planning and designing services to deliver consistent brand and value messaging. Innovative leader and expertise in customer engagement strategy, innovation, development, execution. Extensive experience in design and implementation of sales, marketing and services solutions and applications including SAP.
Known as an innovative and creative strategist, Diane has over 25 years of proven ability to identify opportunities in customer interactions. Her strengths include designing and launching services and solutions based on enterprise, customer and associate needs through various market channels. Diane has demonstrated competence in startups, mid-size and Fortune 100 companies. Outstanding reputation for partnering, mentoring, promoting collaboration, and resolving complex business issues.
Appboy View Bio »
Speaker bio coming soon...
Lenovo View Bio »
Rick made a very difficult choice early in his career; continue building his career in brand marketing or make the move to eCommerce back in the late ‘90s? The decision was a tough one but proved to be a very successful change. Rick has been in the eCommerce and digital space for more than 18 years, having developed broad and deep expertise across User Experience, Visual Design, Digital Media, Search, Omni-channel, and Merchandising with P&L responsibility ranging from $30M to $10B in revenue for B2C and B2B web experiences.
It was at Dell where he discovered his passion for eCommerce, which has become his career focus ever since. After nearly six years at Dell, Rick wanted to broaden his experience beyond the PC industry and went to work for Getty Images, Intuit, and Seagate as VP and General Manager for the Web. Now at Lenovo, Rick is the single throat to choke on the customer experience for Lenovo.com. Rick manages a 75 person organization responsible for overall visual design, usability, development, IA, and project management. In addition, Rick owns the B2B portal and P&L for our enterprise customers, which is a multi-billion dollar business.
A few personal secrets about Rick; if he is not at home with his family you will find him at a gym, snowboarding, and/or will find any excuse to go to the beach whenever he can.
Hotels.com View Bio »
Connie Petticrew is a visionary business executive with extensive experience in marketing, business strategy, management and consulting. Her particular strengths are in identifying market opportunities and creating innovative programs to capitalize on these. As a former McKinsey consultant and leader with numerous blue-chip firms, Connie has earned a reputation for her keen insights and ability to produce results. A compelling communicator, she has established a reputation as a highly effective leader who sees possibilities, develops profitable business strategies, and can successfully make change happen.
In her current role as Head of the Global Loyalty Program for Hotels.com, an international online travel agency based in London, Ms. Petticrew is responsible for the loyalty program strategy and delivery. Her market research and measurement orientation has allowed her to resolve key issues with the programs growth thereby tripling the programs size.
Prior to joining Hotels.com, Connie held several senior marketing positions with Essilor, Ferrosan and Nokia. Her various responsibilities at Nokia ranged from channel development to strategic marketing, including direct-to-consumer sales and customer care initiatives. In one position, she launched and managed NokiaUSA.com, Nokia’s award-winning US e-commerce website. Within two years, she was responsible for growing the site’s traffic by 400% and increased sales by 58%.
As a Consultant with McKinsey & Company, Ms. Petticrew was involved in a broad cross section of industries, including entertainment, consumer products, transportation, telecommunications, energy, chemicals, biotechnology, environmental management, banking, and insurance. She led projects on issues relating to marketing, strategy, operations, and organization. In one engagement, her team developed a marketing plan, pricing recommendations, and yield management recommendations for a major repertory theater which resulted in a 36% increase in annual earned revenue. Connie also held management positions with GTE and Kaiser Permanente. She began her career as an R&D Process Engineer with Frito-Lay.
Connie received her BS in Chemical Engineering, magna cum laude, from the University of Cincinnati, and a Master of Management degree, with concentrations in both Marketing and Finance, from the J.L. Kellogg Graduate School of Management at Northwestern University. During her graduate work, she successfully completed several important internships, including one stint as a Venture Capital Analyst with HOM in Holland. Connie continues to be actively involved with the Big Thought, an organization focused on enhancing children’s lives through quality, educational arts programs.
Haggar Clothing View Bio »
Eve Richey is Chief Digital Officer of Haggar Clothing Co. where she is leading the digital and omni- channel strategy for the classic American heritage apparel company.
Before joining Haggar, Eve was Vice president of Global Digital Marketing for TOMS, where she led the global customer acquisition and retention marketing, and e-commerce marketing team including social media and mobile.
Prior to TOMS, Eve served as the Executive Director of Mobile, Social, & Channel for Dell, where she was responsible for providing the digital products required to sustain these businesses,
During 14 years at Dell, Eve held various marketing positions including serving as the GM for their Mobile Commerce business, the Director of Global Digital Marketing, and Director of Search Marketing. Eve was the merchandiser for multiple Dell.com P&Ls and products over the years.
In recent years, Eve began serving on Digital Advisory Boards for Fortune 500 brands seeking to improve digital in their enterprises.
Eve earned a Bachelor of Arts in Speech Communications from Texas A&M University.
Rexel View Bio »
Devashish leads global digital and eCommerce at Rexel. He joined Rexel in 2013 and is responsible for defining how digital is a part of Rexel’s multichannel evolution. Since joining Rexel, Devashish has built a global hybrid digital team with Centers of Excellence at the Group level that work together with digital teams at the country level to design and build digital capabilities at scale, that connect and serve customers across their lifecycle.
Prior to joining Rexel, Devashish has worked at the crossroads of digital and international for most of his career. He has built and lead digital and eCommerce organizations in several companies including Texas Instruments and Premier Farnell. He has lived and worked in North America, Europe and Asia and currently spends most of his time in Dallas and Paris.
Manthan View Bio »
Roy Simrell is the President of Manthan Americas, a business intelligence and analytical applications and solutions provider for global consumer industries. In this capacity, he is responsible for all aspects of the company’s business in the Americas region, including product, sales and marketing strategy, innovation, client relationships and business growth.
Simrell has a strong record in driving results for rapidly growing technology companies focused on supply chain management, analytics and loyalty solutions. With 30 years of experience in IT solutions for retail, hospitality and CPG, he is a recognized expert on best practices for cultivating shopper engagement and driving consumer behavior.
Prior to joining Manthan, he was CEO at Symphony EYC, where he led the merger and integration of the EYC and Aldata organizations to deliver a portfolio of insights-based solutions for retail. In addition to his accomplishments at Symphony EYC, he has held various executive positions at Retalix, Catalina Marketing and ICL Fujitsu.
hybris, an SAP Company View Bio »
Mr. Stover has more than 25 years of leadership in Consumer Industries and OmniCommerce-Enabled Business Transformation; converting Strategy, Technology, and Process into operational excellence.
He has worked across the globe successfully helping Global 50 and emergent companies deliver long-term profitable growth, appeared multiple times on radio and television and spoken at dozens of conclaves as an expert on Industry Convergence and Innovation.
He has previously held positions as COO of a international holding company expanding brands from West to East, Trading Industries Lead in APJ for SAP, Global Partner in charge of Consumer Innovation at Deloitte and Retail Technology Partner at Accenture.
Salesforce View Bio »
Mathew is Principal of Marketing Insights at Salesforce.com. Mathew is a new breed of marketer born digital, and social. A consummate writer, he authors a column for Clickz.com on marketing automation, writes for multiple blogs, and has been featured in publications such as Marketing Automation Times, Moz, Mashable, DemandGen Report, Marketing Sherpa, and is the author of Marketing Automation for Dummies (Published by Wiley February 2014). His work has been quoted in several books including “The Digital Marketer”, “The ReTargeting Playbook”, and his next book is scheduled to release September of 2015.
you can find Mathew on twitter @msweezey
7:30am – 8:30am Breakfast
8:35am – 8:40am Argyle Executive Forum Opening Remarks
8:45am Introducing the Fireside Chat:
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Elana AndersonSenior Vice President, Worldwide MarketingDemandware
8:45am - 9:20am Fireside Chat Featuring:
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Ian CohenVice President, Omni-ChannelRent-A-CenterInterviewed by:Connie PetticrewHead, Global Loyalty ProgramsHotels.com
9:25am – 9:45am Thought Leadership Spotlight presented by Oracle
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"What Does the Future of Modern Commerce Look Like?"
Dramatic changes in the needs and behaviors of business and consumer buyers and the rapid move of many technologies to the cloud have created an inflection point for marketers. Commerce is now a multi-channel, multi-function activity with customers demanding a consistent, personalized, and relevant experience whenever and wherever they might interact with your brand.
Are you able to get found everywhere your customers are looking for information, guide customers to the right content, personalize the content, merchandize with the most relevant cross-sell/upsell offers, and enhance content with relevant reviews and recommendations via every touchpoint? How advanced is your mobile strategy? Is the cloud a consideration for some part of your commerce infrastructure to gain greater agility and competitive advantage and reduce capital expenditures?
Participants will come away with a better understanding of the impact of recent trends on the future of modern commerce, and what that could mean for your online business.Bill HobbibVP, Product Marketing: Commerce and SocialOracle*Please note, this session is off the record.
9:45am – 10:00am Coffee Break
10:00am – 10:05am
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Introducing "Customer Engagement in a Hyper-Connected World” Panel Discussion:Morgan EsekeDirector of Strategic ForumsCredera
10:05am – 10:55am Panel Discussion
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"Customer Engagement in a Hyper-Connected World"Session topics include, but are not limited to:Understanding the evolution of the consumer and the new brand dialogue in today’s hyper-connected world
- How has today’s sophisticated customer managed to gain ownership of the relationship?
- Understanding audience fragmentation and the multitude of channels being utilized by customers throughout their decision process
- How are brands adjusting to this new dynamic customer-centric dynamic? How are marketers aligning and integrating their efforts across multiple channels to drive engagement? Exploring the concept of personalized marketing
- Examples of companies leading the charge with exceptional personalization How to leverage new tools and technologies to synergize marketing efforts across multiple channels and delivered a unified customer experience
- Using these tools to sift through and learn from meaningful customer data and tailoring marketing efforts accordingly
- Exploring various measurement tools and developments that allow marketers to integrate the traditional with the new, the offline with the online, etc.
11:00am – 11:20am Thought Leadership Spotlight presented by ForgeRock
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"Digital Transformation - Using Identity to Delight Your Customer"Robert HumphreyChief Marketing OfficerForgeRock
11:20am – 11:35am Coffee Break
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11:55amThought Leadership Spotlight presented by SAP“The Customer is Taking Over Your Company… How Do You Help Them?”
The legacy of channels frustrates customers and content-driven commerce, anywhere, anytime, any device, frustrates the companies trying to serve them. Delivering on our promise for a seamless customer journey is more than just having a contextual marketing plan, digital dna in our online business unit, and social analytics. How can we provide a seamless experience to customers if we aren’t seamless ourselves? People, processes, and strategy need to come together like never before, enabled by technology, to deliver end-to-end on this promise. This topic explores how we can best serve our Omni-Channel Commerce customers… on their terms.David StoverGlobal Solution Management Lead for Mobile & Storehybris, an SAP Company
11:55am - 12:00pm Introducing the "Optimizing Marketing Performance in the Digital Era" Panel Discussion:
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Robin GandhiVP, Partnerships and ChannelsAdyen
12:00pm – 12:45pm Panel Discussion
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“Optimizing Marketing Performance in the Digital Era”Session topics include, but are not limited to:
- Understanding digital within the context of the entire business
- Discussing digital’s integration within all areas of the organization
- How is digital is impacting all points of sale within in the retail store?
- How do you ensure cross-function collaboration to support your organization’s omnichannel strategy (IT, Operations, Supply Chain, Ecommerce, etc.)?
- Discussing the new era of marketing performance management
- Leveraging data to better understand your customers and how they interact with the brand across channels
- Using these insights to deliver a personalized, tailored customer experience at all different touch points
- Best practices and challenges encountered in measuring cross channel engagement
- Leveraging data to optimize these interactions
- Gaining access to value-rich data to help inform marketers of the highest performing channels
- Using this data to support an increase in brand investment in successful channels and improve ROI
12:50pm – 1:10pm Thought Leadership Spotlight presented by Salesforce Marketing Cloud
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"Driving more value from content marketing via predictive marketing"
It has been estimated the average consumer sees over 5000 ads every day, so how can you break thought the noise. The only way is to be relevant, and being relevant at scale means dynamic content. Dynamic content is great but when you are dealing with thousands of options, and hundreds of skews you need more than dynamic, you need predictive to achieve the scale to really move the needle. Join Mathew Sweezey, marketing automation thought leader as he dives into the world of predictive content and it's value in the modern content marketing world.Mathew SweezeyPrincipal Marketing InsightsSalesforce
1:10pm – 2:10pm Lunch
2:10pm – 2:30pm Thought Leadership Spotlight presented by Twin Prime
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“Make Your Mobile App Faster”
Today, users spend about three hours every day on their mobile devices and 86% of this time is spent on mobile apps. However, mobile performance is erratic and slow; mobile apps are at least 3X slower than websites based on desktop/PC. This is a huge disconnect, with real implications for enterprises reliant on mobile. Slow mobile apps lead to loss of user engagement, dilute brand affinity and ultimately loss of revenue. There are billions of dollars involved. The key question about mobile performance is why does it continue to suffer? Why are current acceleration solutions not helping with mobile performance? What is it that makes mobile so uniquely different from the desktop/PC world?
In this presentation, Kartik Chandrayana, CEO & Co-founder of Twin Prime, will explain some of the challenges that are unique to mobile, the efficacy of current solutions and describe Twin Prime’s novel approach to mobile performance.Kartik ChandrayanaCEO & Co-founderTwin Prime
2:35pm – 3:20pm Panel Discussion
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"Thought Leaders in Marketing Effectiveness Driven by Data"
Session topics include, but are not limited to:
- How has the role of data/insights/digital changed within your organization over the past few years?
- Which marketing functions have been most transformed by improved access to data?
- How are real-time consumer conversations impacting marketing decision-making?
- As more data is incorporated into marketing, what does your internal division of labor look like for collecting, analyzing, and executing on it all?
- Social is the preferred medium for consumers to share and retrieve information about everything, including brands—what challenges does that pose to traditional marketing within your organization?
- Describe the transition your company has made towards social as a default (or preferred) method for understanding consumer audiences.
- What other marketing inefficiencies are primed for social to tackle next?
3:20pm – 3:35pm Coffee Break
3:35pm – 4:10pm "Understanding Online Influence"
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Consumer behavior is constantly evolving, leading to a diversification of engagement across multiple channels within a brand. Understanding how various channels effect consumer research and purchasing patterns is critical in delivering the right customer experiences, in the right locations, at the right times.
- Understanding the relationship of engagement in one channel, leading to a transaction in another channel.
- Multichannel attribution methodologies.
- Mobile is rapidly changing the landscape, but it’s real potential is within influence, not direct revenue.
- How to connect the dots to better understand the “big picture”.
- Utilizing multichannel insights to drive alignment, momentum, and growth.
The way we do business has changed. We’ll discuss how engaging customers means understanding more about their needs, their behavior and their emotions as they interact with your brand. We’ll talk about how orchestrating and leveraging information can help guide design and support the customer in their entire journey with your organization. We will give examples of ways to create an ecosystem of design and action to keep the human at the center when creating the digital experiences.Diane MagersCustomer Experience ExecutiveAT&T
4:50pm – 4:55pm Argyle Executive Forum Closing Remarks
4:55pm – 5:55pm Closing Reception
What will be discussed? Explore marketing hot topics and challenge areas such as:
Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:
- Methodologies for measuring ROI
- Targeting with customer data
- Managing cross functional collaboration
- Comparing single and multichannel interactions
Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:
- Optimizing content for mobile
- Managing the mobile channel as a marketer
- Building a unified view of users across channels
- Measuring the ROI of mobile
Buyer 2.0: the B2B customer
Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:
- Catering outreach to the customer
- Empowering your sales team
- Establishing brand credibility
- Becoming a thought leader
Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:
- Understanding audience fragmentation
- Connecting emotionally with customers
- Communicating across multiple touch points
- Integrating new media with traditional strategy
The digital CMO
The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:
- Being catalysts for change
- Adopting new measurement tools
- Defining new roles to add value
- Leading by example
Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:
- Driving engagement through personalization
- Measuring content efforts
- Exploring new communication channels
- Understanding customer preferences
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