Why You Should Attend!



Argyle Executive Forum is bringing together leading marketing executives from the retail, consumer goods and consumer services industries to discuss the most pressing challenges and opportunities facing brands today. Throughout keynote sessions, fireside chats and panel sessions, the forum will focus on several areas, including:

  • The modern shopper experience
  • Leveraging data to understand the consumer
  • Delivering personalized cross-channel experiences
  • Staying relevant in an overcrowded marketplace

This event presents an opportunity to hear cutting edge content that is directly relevant for retail and consumer goods marketers. Plus, you can expand your network by meeting your true peers.

As today’s empowered consumers and their shifting preferences continue to dictate the pace of change in the marketplace, organizations within the retail and consumer goods and services industries are facing two options: keep up and deliver a delightful, personalized experience, or a disruptor will beat you to it.

Executive teams are looking to their marketing leaders to help them understand how consumer preferences are impacting their industry, how to adapt, and how to engage with these consumers in a meaningful, lasting manner that beats out their competitors.

The need to stay on top of evolving preferences is ruthless, unpredictable, and exhausting – but best in class marketers are succeeding, and marketing has gained an increasingly important seat at the executive table as a result.

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Tyler Lettich at tlettich@argyleforum.com.

Speaker
Tim Bay Vice President Digital Marketing
Wilton Brands
View Bio »
Speaker
Tiffani Bova Global, Customer Growth, and Innovation Evangelist
Salesforce Marketing Cloud
View Bio »
Speaker
Tim Brooke Director of Business Development
Conversant
View Bio »
Speaker
Will Brunt Senior Vice President of Marketing and Chief Innovation Officer
Smithfield Foods
View Bio »
Speaker
Nick Carcone Sales Maven
TrackMaven
View Bio »
Speaker
Lalit Chopra Director of Strategic Partnerships
Movable Ink
View Bio »
Speaker
Rich Clayton Vice President of Business Analytics & Big Data Product Group
Oracle
View Bio »
Speaker
Kevin Cohn SVP Operations
Smartling
View Bio »
Speaker
Rob Cook Vice President, Retail Marketing
BMO Harris Bank
View Bio »
Speaker
Brian Deagan Head of Data Management
IgnitionOne
View Bio »
Speaker
Marcus Fischer President & Chief Strategy Officer
Carmichael Lynch
View Bio »
Speaker
Nancy Fricke Vice President of Client Leadership
HelloWorld
View Bio »
Speaker
David Gal Professor of Marketing
University of Illinois at Chicago
View Bio »
Speaker
Patti Girardi Former Vice President, Marketing & Creative Services
Compass Group
View Bio »
Speaker
Sandy Howe Senior Vice President & General Manager, Consumer Products
Arris
View Bio »
Speaker
Jonathan Leake Head of Digital Marketing
DirectBuy
View Bio »
Speaker
Grant Leech Vice President, Brand Marketing
United States Cellular Corporation
View Bio »
Speaker
Jeff Lichtman Chief Marketing Officer
Career Education Corp.
View Bio »
Speaker
Ray Owens President
DX Marketing
View Bio »
Speaker
Dave Panek Vice President, Marketing
Teradata
View Bio »
Speaker
George Parr SVP & Chief Marketing Officer
SIRVA
View Bio »
Speaker
Jerry Pasierb Vice President,Customer Experience Process Improvement
PNC Bank
View Bio »
Speaker
Alicianne Rand Vice President, Marketing
NewsCred
View Bio »
Speaker
Mitchell Reichgut CEO
Jun Group
View Bio »
Speaker
Mark Rose Head of National Retail
Groupon
View Bio »
Speaker
Timothy Weaver Founder and CEO
InPlan Media Group
View Bio »
Speaker
Liz Wilson Head of Digital Media & Advertising
Under Armour
View Bio »
Speaker
Frank Wong Head of Digital Media
Hyatt Hotels Corporation
View Bio »
  • 7:30am - 8:30am Breakfast
  • 8:30am - 8:35am Argyle Executive Forum Opening Remarks
  • 8:35am - 8:40am Session Introduction
    read more »

    Nick Carcone
    Sales Maven
    TrackMaven 

  • 8:40am - 9:15am Fireside Chat: "Creating Value Through Innovation"
    read more »

    Join a morning Fireside Chat with Will Brunt, Senior Vice President of Marketing and Chief Innovation Officer at Smithfield Foods discussing Smithfield's Innovation Center and his teams approach to drive exceptional customer experiences at one of the largest CPG brands in America. 

    Will Brunt
    Senior Vice President of Marketing and Chief Innovation Officer
    Smithfield Foods    

    Interviewed by:
    David Gal
    Professor of Marketing
    University of Illinois at Chicago

  • 9:15am - 9:35am Thought Leadership Fireside Chat
    read more »

    Rich Clayton
    Vice President of Business Analytics & Big Data Product Group
    Oracle

    and

    Ray Owens
    President
    DX Marketing

  • 9:35am - 10:00am Coffee Break
  • 10:00am - 10:50am Panel Discussion: “Delivering Personalized Journeys”
    read more »

    Session topics include, but are not limited to:

    • Best practices for understanding customer attitudes, behaviors and processes
    • Best practices for delivering content via numerous channels simultaneously
      • How to avoid a fragmented experience
    • Bridging the gap between online and offline customer interactions, to develop a content delivery strategy that works across multiple channels
    • Rethinking the concept of "identity" to help improve interactions with customers
    • Examples of ways to map complex systems to a customer journey
    • Models for tracking and managing an end-to-end conversation
    • Insights on approaching complex journeys within an existing technology ecosystem

    Moderator:
    Jeff Lichtman
    Chief Marketing Officer
    Career Education Corp.

    Panelists:  
    Tim Bay
    Vice President Digital Marketing
    Wilton Brands

    Tim Brooke
    Director of Business Development
    Conversant  

    Kevin Cohn
    SVP Operations
    Smartling 

    Jonathan Leake
    Head of Digital Marketing
    DirectBuy

  • 10:50am - 11:10am Thought Leadership Spotlight
    read more »

    A positive customer experience is critical to a company’s brand and, ultimately, its bottom line. With the proliferation of technology and devices, the customer has become smarter and more powerful. Customers now decide when and how they want to interact with brands, which has had a direct impact on the way companies sell to their customers. While macro trends such as social, mobile, cloud, big data and IoT are forging a new era of engagement; customers are ultimately becoming far more disruptive than the technology itself.

    Salesforce’s Global, Customer Growth and Innovation Evangelist, Tiffani Bova, will address how companies of all sizes can create new business practices that leverage technology to strengthen customer relationships and accelerate sales and growth. Attendees will hear actionable takeaways on how to create a customer-centric business and long-lasting brand loyalty. 

    Tiffani Bova
    Global, Customer Growth, and Innovation Evangelist
    Salesforce Marketing Cloud

  • 11:10am - 11:30am Coffee Break
  • 11:30am - 11:50am Thought Leadership Spotlight: "Marketing Agility for the Modern Marketer"
    read more »

    Today’s consumers move at the speed of their digital devices, and organizations must adapt to this new reality. To execute relevant and successful marketing programs in this overcrowded marketplace, marketers must transform their organizations to deliver marketing agility. Becoming truly agile requires providing visibility and transparency to enable teams to streamline collaboration and efficiency, as well as fine-tuning performance and effectiveness through Marketing Resource Management.

    Join David Panek, VP of Global Marketing at Teradata Marketing Applications to learn more about how leveraging agile marketing can help you and your organization become more agile to deliver personalized, cross-channel experiences to your customers.

    Learn more about:

    • How to evaluate where your organization stands in terms of modern marketing
    • How organizations are becoming more agile through the use of technology
    • The results a national retailer experienced when implementing a Marketing Resource Management solution

    Dave Panek
    Vice President, Marketing
    Teradata Marketing Applications

  • 11:55am - 12:45pm Panel Discussion: “The Data-to-Decision Smackdown”
    read more »

    Session topics include, but are not limited to:

    • What are the key differences between a brand-initiated & a customer-driven marketing approach?
      • What are some powerful examples of customer-driven campaigns?
    • Partnering with IT to rethink the data-to-decision paradigm in order to truly achieve business objectives
      • Connecting the dots to better understand the “big picture”
    • Utilizing data for customer targeting, proving campaign effectiveness, and contextual information to guide every decision 
    • Managing omni-channel campaigns and leverage data to create dynamic, personalized, and predictive content

    Moderator:
    Patti Girardi
    Former Vice President, Marketing & Creative Services
    Compass Group          

    Panelists:
    Lalit Chopra
    Director of Strategic Partnerships
    Movable Ink

    Rob Cook        
    Vice President, Retail Marketing
    BMO Harris Bank

    Sandy Howe
    Senior Vice President & General Manager, Consumer Products
    Arris    

    George Parr
    SVP & Chief Marketing Officer
    SIRVA  

    Timothy Weaver
    Founder and CEO
    InPlan Media Group

  • 12:50pm - 1:10pm Thought Leadership Spotlight: "The New Customer Journey: Why Content Defines How Consumers Meet, Engage and Return to Your Brand"
    read more »

    85% of consumers regularly seek out content from trusted experts when considering a purchase. Today’s marketer needs to understand how to reach their intended audience with impact. Connect with consumers at a deeper level by sharing content that matters most. Recognize where and when to engage customers along your brand journey and prove ROI. 

    Alicianne Rand
    Vice President, Marketing
    NewsCred

  • 1:10pm - 2:10pm Lunch
  • 2:10pm - 2:30pm Thought Leadership Spotlight: "The Science and the Secret Behind Real-Time Relevant Marketing"
    read more »

    Brian Deagan, head of data management at IgnitionOne, will discuss the practical applications of scoring to drive relevant consumer communications with the power to improve results and increase conversions. 

    Brian Deagan
    Head of Data Management
    IgnitionOne

  • 2:35pm – 2:40pm Session Introduction
    read more »

    Nancy Fricke
    Vice President of Client Leadership
    HelloWorld

  • 2:40pm - 3:25pm Panel Discussion: “Brand Experience in the Digital Era"
    read more »

    Session topics include, but are not limited to:

    • Future of digitally engaged brand –what are you doing to differentiate?
    • Always on and the new social contract engaging with consumers on their terms
    • Facilitating the 2-way dialogue
    • Bringing out the brand experience on digital vs traditional channels/marketing
    • Customer journeys mobile vs web
    • Accelerating the path to purchase via mobile
    • Measuring success in social and digital
    • Keeping your brand connected with consumers across all channels
      • Analyzing these interactions to create a consistent, exceptional brand experience in each channel

    Moderator:
    Grant Leech
    Vice President, Brand Marketing
    United States Cellular Corporation

    Panelists:
    Marcus Fischer
    President & Chief Strategy Officer
    Carmichael Lynch

    Mitchell Reichgut 
    CEO
    Jun Group

    Mark Rose
    Head of National Retail
    Groupon

    Liz Wilson
    Head of Digital Media & Advertising
    Under Armour    

  • 3:25pm - 3:40pm Coffee Break
  • 3:40pm - 4:15pm Keynote Presentation: "Tweaking the Purchase Funnel and Some of Our Campaign Objectives"
    read more »

    • Does “awareness” exist only at the top of the purchase funnel?
    • Is Awareness and Direct Response the only way to categorize our campaigns?
    • How should we factor in the element of “time” when measuring success?
    • Where does social play as part of the purchase funnel?  

    Frank Wong
    Head of Digital Media
    Hyatt Hotels Corporation

  • 4:15pm – 4:20pm Argyle Executive Forum Closing Remarks
  • 4:20pm – 5:20pm Closing Reception

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2016 CMO Spotlight on Retail and Consumer Goods & Services Forum" in Chicago is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:

The below hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate.

Venue

Hotel Blake Chicago


500 South Dearborn
Chicago, IL 60605
Telephone: (312) 986-1234
Website

Venue

JW Marriott Chicago


151 W Adams St
Chicago, IL 60603
Telephone: (312) 660-8200
Website

Venue

W Chicago City Center


172 West Adams Street
Chicago, IL 60603
Telephone: (312) 332-1200
Website