2016 Chief Marketing Officer Leadership Forum
2016 Chief Marketing Officer Leadership Forum
May 26, 2016 - Atlanta, GA
JOIN LIKE-MINDED PROFESSIONALS IN YOUR FIELD FOR A FULL DAY OF LEARNING. EXPLORE CUTTING EDGE CONTENT AND EXPAND YOUR NETWORK WITH THE BEST AND BRIGHTEST EXECUTIVES IN THE REGION!
Why You Should Attend!#ArgyleCMO
The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and they are now hyper-connected with each other and the media, granting them unlimited information and opportunity to scrutinize. Consequently, today’s CMO faces a lot more pressure to demonstrate value to consumers in a much more competitive market. There is an intensified need to maintain the exceptional components of a strong brand identity while also constantly re-tailoring the brand to the changing wants and needs of the modern consumer. Similarly, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of taking advantage of the multitude of opportunities within digital marketing and smoothly integrating these into their overall marketing strategy.
Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2016 CMO Leadership Forum taking place in Atlanta.
This event will feature insights from top executives, including:
If you'd like to recommend a speaker, please email Tyler Lettich at firstname.lastname@example.org.
Georgia Southern University View Bio »
Jan Bond is the Associate Vice President of Marketing and Communications at Georgia Southern University. Jan is responsible for leading the brand strategy and positioning of the University across multiple audiences with an integrated approach to marketing, advertising, public relations, crisis communications, web, digital and social media as well as the publishing of Georgia Southern magazine. Jan has worked extensively in higher education, where she has overseen large-scale marketing research and analytics, branding initiatives, website redesigns and social media growth, as well as public relations for major events and university presidents.
Before joining Georgia Southern, Jan served as the executive director of marketing and communications at Ashland University in Ohio and assistant vice president of marketing and communications at Florida Atlantic University in Boca Raton. She is currently pursuing a doctorate in public administration from Valdosta State University, is a member of the Public Relations Society of America (PRSA), American Marketing Association (AMA) and Council for Advancement and Support of Education (CASE), and is a member of several civic organizations in Georgia.
Goizueta Business School Emory University View Bio »
Douglas Bowman is Professor of Marketing, McGreevy Term Chair in Marketing, Area Coordinator for Marketing, Co-Director of the Emory Marketing Analytics Center, and Senior Associate Dean for External Relations at the Goizueta Business School of Emory University.
Bowman received his Ph.D. in Marketing from the Wharton School, University of Pennsylvania; a MA in Business Economics from the University of Pennsylvania; a MBA from the Ivey School of Business, the University of Western Ontario; and, a B.A.Sc. in Electrical Engineering from the University of Waterloo (Canada). He is a CPA, CMA. Prior to joining Emory in fall 1999, Bowman was on the faculty of Purdue University.
He is an accomplished researcher in the quantitative aspects of marketing with a substantive focus in the areas of marketing strategy and customer relationship management. His research has been published in journals that include the Journal of Marketing Research, Marketing Science, and the International Journal of Research in Marketing, articles based on his research have appeared in a number of newspapers and business magazines including the Economist, and he has appeared on television such as CNN and MS-NBC to discuss topics related to marketing strategies and tactics and consumer trends, to name a few. His research into the evolution of customer preferences in a new market won the American Marketing Association’s Paul E. Green Award for the paper published in the Journal of Marketing Research deemed to have the greatest potential to contribute significantly to the practice of marketing research and research in marketing. Bowman is on the editorial boards of a number of the leading marketing journals including International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, Journal of the Academy Science, and Marketing Science; is past-president of American Marketing Association’s Market Insights Council; chaired Emory’s University Research Council (2010-13; the first from a professional school); and, has chaired major research conferences including the INFORMS Marketing Science Conference (twice) and the American Marketing Association’s Advanced Research Techniques Forum. He is listed in Who’s Who in America.
Bowman’s recent teaching includes courses in product and brand management, advanced topics in marketing, and in syndicated data analysis. His teaching has been recognized in multiple ways including the Marc F. Adler Prize for Excellence in Teaching (2004), which honors teaching quality, course innovation and relevance to real-world problem solving in all Goizueta Business School programs over a 3 year period, the Emory Williams Teaching Award (2013), Emory University’s highest teaching honor, and he is listed as outstanding faculty in four editions of BusinessWeek's Guide to the Best Business Schools. While at Purdue, he was selected as the Krannert School's Outstanding Undergraduate Teacher four years in a row, and was a three-time finalist for outstanding teacher in the university. His service contributions have been recognized in ways that include the Keough Award for Excellence from Goizueta Business School. He has executive education and consulting experience in areas related to marketing analytics and research, product and brand management, consumer behavior, new product development, and marketing strategy with firms ranging from Cox Communications to Coca-Cola to Burson-Marsteller to Earthlink to Eli Lilly to Group BMW to Invensys to Whirlpool, and he has served as an expert witness in litigation.
Outside of Emory, he enjoys running, fitness, and scoring a goal or two for his men’s ice hockey team. He resides in Atlanta with his wife Sharon (BMath’85, Waterloo; BEd’86, UWO) and their children Andrew (BS’12, Emory; MD’16, MCG), Thomas (BBA’14, Emory), and Christopher (BA’18, Yale).
OpenText View Bio »
As the VP of OpenText, Dan is responsible for providing subject matter expertise within Customer Experience Management and how it relates to monetizing channel information assets. Specifically, Dan works with companies and their leadership to ensure they are able to leverage their customer experience management investment and look across channel interactions to provide the most actionable insight and related experiences to achieve desired business results.
Before joining OpenText, Dan held senior customer experience roles within established financial brands such as Fidelity. He is a specialist in the area of multichannel analytics, spanning traditional and emerging channels. Dan focuses on extracting actionable insights to feed into your revenue increasing and cost reduction activities from both structured and unstructured behavioral data types.
SAP Hybris View Bio »
Bernard is passionate about helping organizations to successfully engage their audiences to orchestrate the perfect customer experiences across channels. A seasoned enterprise software professional, Bernard has held various product strategy, product management, and product marketing roles in the past twenty years. Currently, he is the head of global solutions marketing for the SAP Hybris Marketing solution. Prior to joining SAP, Bernard held database marketing and marketing operations roles at American Express and Wells Fargo Bank.
Elekta View Bio »
Speaker bio coming soon...
TrackMaven View Bio »
Francis Donohue is an Team Lead at TrackMaven. TrackMaven helps marketers monitor their content marketing in real-time and benchmark it against specific competitors. Leading brands like GE, Deloitte, Bose, and Marriott use TrackMaven's marketing analytics platform across paid, owned, earned, and social media. Prior to joining TrackMaven, Francis created marketing plans for diverse set of clients as a communications consultant at Booz Allen Hamilton. Francis’ background includes several years in marketing, public relations, and business development.
UPS View Bio »
Teresa M. Finley is senior vice president of global marketing and a member of the UPS Management Committee, the company’s executive leadership group. She is responsible for priority growth strategies, product development, and advancing marketing capabilities across 220 countries and territories where UPS serves. Teresa also leads the customer communications, brand management, and public relations teams.
Her January 2015 appointment to lead global marketing brought Teresa back to the marketing function after a number of years as a senior leader in the company’s finance, tax, accounting and investor relations areas. As marketing vice president from 2000-2003, she oversaw global pricing, market planning, revenue forecasting, and market research during a period of rapid change and growth.
Since joining UPS in 1984, Teresa has gained wide-ranging experience from package car driver to CFO of the company’s International business where she led profit-improvement initiatives by focusing on driving organic growth and creating positive operating leverage.
Prior to being promoted to her current position, Teresa held the positions of UPS corporate controller and treasurer. As corporate controller her focus was on building high-performing teams, driving accounting and tax excellence through global consolidation of critical processes, and the development of a long-term strategic framework for the finance and accounting function. During her time as UPS Treasurer she championed a holistic, portfolio approach to financial and risk management decision-making. Teresa was also responsible for UPS Capital Corporation, a business unit that offers insurance and trade finance products.
She is chairperson of the advisory board for Catalyst, a global nonprofit research and advisory organization focused on expanding career opportunities for women; and vice-chair of the board of trustees for Fernbank Museum of Natural History in Atlanta.
Teresa received a bachelor’s degree in finance from Marquette University and graduated from the Wharton Business School’s Advanced Management Program.
Genuine Parts View Bio »
Rob Milstead serves as a Senior Vice President and Chief Digital Officer for Genuine Parts Company. He has responsibility for growing both B2C and B2B digital offerings across Genuine Parts' businesses globally. Prior to joining Genuine Parts, Rob had numerous roles at a variety of professional service companies as well as running his own company and working in both the private and public sectors. He has deep expertise in digital marketing, eCommerce, user experience, advertising, and large scale technology implementations in the retail and consumer goods industries.
General Electric View Bio »
Shonodeep Modak is the chief marketing officer for GE’s Distributed Power Services business responsible for strategy, commercial enablement and value capture across a global asset base of over 35,000 operating power plants. Insights arising from his team have anticipated evolving energy market trends and customer needs resulting in development of new IoT, asset performance management and end-of-life products that has transformed one of GE’s fastest growing aftermarket portfolios.
Prior to GE, he led strategy and analytics for ExxonMobil's consumer products division where his creative, data-driven approach helped commercialize several innovative motor oil lines that redefined the category and generated double-digit growth. With over fifteen years of experience cultivated in the largest global energy corporations, he has built marketing organizations, led global product strategy and driven demand creation.
Shonodeep holds a Bachelor of Science in chemical engineering from Mississippi State University and a Master of Business Administration from George Washington University. He resides in Atlanta with his wife and two children.
Saia View Bio »
Mike is a Marketing, Customer Service and Strategy Executive with more than 30 years’ experience. Mike led marketing for the dishwasher business at General Electric, led Marketing and Customer Service for A.O. Smith Corporation’s Water Products business, was Vice President of Marketing and Strategy for CHEP Containers Group, a division of Brambles, ltd. before joining Saia in May 2015 as Vice President of Marketing and Customer Service. Much of Mike’s career has been spent developing actionable, customer-centric marketing strategies in the business-to-business space focused around driving profitable growth. Mike has a BA in Economics from George Mason University and an MBA from Webster University. Mike and Ava, his wife of over 30 years, have three grown children and live happily as empty nesters in Dunwoody, GA
The Coca-Cola Company View Bio »
Speaker bio coming soon...
CNN View Bio »
Speaker bio coming soon...
Teradata View Bio »
A digital marketing executive, Sean works with top global brands providing leadership, strategy and execution in both B2C and B2B settings. He has a keen ability to successfully execute multi-channel marketing in his unique way. His innovative thinking makes him a desired board member and strategist for companies trying to break through crowded market spaces or enter brand new industries.
Over Sean's 20-year career, he has been a founder, board member, executive and strategist. From starting up a successful practice management software company to growing a digital marketing agency to double their revenue before acquisition, he is driven with the eye of a business leader and the mind of a marketer. The breadth of his experience allows him connect the needs of executives with the passion of the marketers and the insight of a consumer. He knows how to lead teams and drive business in times of growth and change.
His unique insight into marketing trends have made him a desired speaker at industry events such as AdTech, Argyle Executive Forums and DMA. His philosophy around Quantifiable Creativity has been published in articles and featured in webcasts for CMOCouncil, MarketingProfs, B2BOnline and more. In 2013, Sean was recognized as a runner up for the Marketer of the Year (MarketingProfs).
PulteGroup View Bio »
Manish Shrivastava is the Chief Marketing Officer for PulteGroup, a Fortune 500 new home builder that operates under the brands of Pulte Homes, Centex, Del Webb and John Wieland. In addition to his marketing duties, he serves on the company’s Corporate Operations team.
Prior to his current role, Manish spent five years working at The Coca-Cola Company where he had stints managing the Coca-Cola brand marketing organization for North America and Shopper Marketing globally. Manish also spent eight years at The Home Depot, where he held a variety of marketing, strategy and general management roles. He began his marketing career at Procter & Gamble in brand management.
He is a graduate of Northwestern University’s Kellogg School of Management, where he earned an MBA. He also attended The University of South Carolina, where he earned a BS in Biology and served as student body president.
Manish lives in Atlanta with his wife and two children ages 8 and 10.
Salesforce Marketing Cloud View Bio »
Mathew is Principal of Marketing Insights at Salesforce.com. Mathew is a new breed of marketer born digital, and social. A consummate writer, he authors a column for Clickz.com on marketing automation, writes for multiple blogs, and has been featured in publications such as Marketing Automation Times, Moz, Mashable, DemandGen Report, Marketing Sherpa, and is the author of Marketing Automation for Dummies (Published by Wiley February 2014). His work has been quoted in several books including “The Digital Marketer”, “The ReTargeting Playbook”, and his next book is scheduled to release September of 2015.
Randstad View Bio »
Kathy Van Pelt is Vice President, Strategic Marketing for Randstad Technologies, US. Kathy is consistently recognized for having a deep understanding of market trends, the evolving needs of the buyer and for developing innovative marketing programs to drive sales.
Kathy has an extensive background in all areas of B2B marketing including: strategy, thought leadership, case study development, social media, public relations, personnel and budget management, industry events, and competitive analysis. Prior to coming to Randstad in 2011, she served in a variety of executive marketing roles in the healthcare, financial services and retails industries.
Kathy graduated from the University of North Carolina at Chapel Hill.
Sage View Bio »
Jennifer Warawa serves as the Interim Executive Vice President of Product Marketing at Sage, a global technology company operating in 24 countries around the world, with a customer base of over 3 million and a partner ecosystem of over 20,000. In her role of Interim EVP of Product Marketing, Jennifer has responsibility for creating and implementing the product marketing strategy for Sage’s global solutions and also driving the product marketing activities for all Sage products worldwide. Product marketing responsibilities at Sage include go-to-market strategy and execution, competitive and market intelligence, customer experience, sales and partner enablement, pricing and customer value propositions. Jennifer is based in Atlanta, GA and has been with Sage since 2008.
Prior to working with Sage, Jennifer owned her own accounting and consulting firm in Kelowna, BC, Canada for 12 years providing accounting, bookkeeping, consulting services, software training and implementation, as well as business/ financial planning and marketing.
In addition to being a regular keynote and session speaker at conferences, Jennifer was also listed as one of the “10 Tweeters Worth Following” by Accounting Today and is an avid blogger, which includes being a featured writer on the Virgin Entrepreneur website. Jennifer made the Accounting Today Top 100 Most Influential People in Accounting and CPA Practice Advisor’s Top 40 Under 40 lists consecutively for the last six years. Jennifer has also been named one of the Top 25 Most Powerful Women in Accounting for the last three years running, as recognized by CPA Practice Advisor.
7:45am – 8:45am Breakfast
8:45am – 8:50am Argyle Executive Forum Opening Remarks
8:50am - 9:25am Keynote Presentation: “The Art and Science of Humanitarian Logistics”
read more »
When natural disasters, pandemics or other crises strike, UPS partners with NGOs to help move food, clothing and other essentials where they are needed most. UPSers also volunteer millions of hours of service, using their experience and expertise to put communities back on their feet. It’s all part of what UPS considers “humanitarian logistics,” which it believes can change communities, give people more opportunity and create a better world. But is it also marketing?Teresa Finley
Senior Vice President, Global Marketing
9:25am - 9:45am Thought Leadership Spotlight: "Rethinking Personalization"
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Senior Director, Global Solution Marketing
9:45am - 10:10am Coffee Break
10:10am – 10:30am Thought Leadership Spotlight: "You might know more than you think! Using Anonymous and Known Data to be Truly Multichannel"
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As marketers, we strive for the best conversation with our customers to drive revenue and attachment. With all of the data we have floating around accessible to us now, we can know more about them then their family does! So how do you use that data responsibly? How do you define what is going too far and crossing the line to creep factor?
Join Sean Shoffstall as he proposes a Customer Data Manifesto that acts a guide to being a benevolent marketer, one that honors the premise that customers are more than data points, they are people who want to engage with us --not be stalked by us!
Global Marketing & Consulting Services
10:30am - 11:15am Panel Discussion: “Content in Context is King for Driving Value”
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- Delivering the most tailored, personalized content at all touch points by segmenting your customer base, understanding their preferences, and mapping marketing efforts accordingly
- Assessing various elements such as emotion, reading or ‘consumption’ environment, time, intent, previous interactions and cross-channel behavior to produce content in context
- Embracing the shift away from singular, static content (blog posts, info-graphics, videos and reports) towards more engaging forms of content
- Organizing your team to create, execute and measure content marketing efforts most innovatively and effectively
- Measuring the ROI from content marketing efforts by data driven processes
Group Director, Segmented Marketing
The Coca-Cola Company
Vice President, Marketing Communications and Events – Global
Executive Creative Director, Design
Kathy Van Pelt
Vice President, Strategic Marketing
11:20am - 11:40am Thought Leadership Spotlight: "The Makings of a High Performer"
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Are you a high performing marketer? Want to know what it takes to become one? Join Mathew as he outlines the latest research conducted from 4,000 marketers on the difference between high performing marketers and everyone else. This fast paced presentation will equip you to know what it takes, case studies of high performers, and the tactics you can implement tomorrow to become a high performing CMO.
Principal Marketing Insights
Salesforce Marketing Cloud
11:40am – 12:00pm Coffee Break
12:00pm – 12:50pm Panel Discussion: "Leadership Speaks: Driving Innovation in a Competitive Marketplace"
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Session topics include, but are not limited to:
- Major trends marketing leaders are watching most closely
- Building impactful customer relationships that can help organizations survive and prosper in a period of huge disruption
- Top challenges that the newly empowered customer has presented
- Innovative tactics or approaches to deliver exceptional customer experiences
- New tools and technologies to better deliver a seamless customer experience across all channels
- How will the role of the marketing leader continue to evolve in the future?
Associate Vice President, Marketing & Communications
Georgia Southern University
Senior Vice President, Digital
Vice President Marketing & Customer Service
Executive Vice President, Product Marketing
12:50pm – 1:50pm Lunch
1:50pm - 2:10pm Thought Leadership Spotlight: “Social and Content Marketing Analytics”
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Team Lead, Senior Competitive Intelligence Maven
2:10pm - 2:45pm Keynote Presentation: "How Marketing Makes the Internet of Things Real"
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The ‘Internet of Things’ has become a buzzword everywhere. General Electric (GE) has been transforming itself into a digital industrial business through breakthrough IoT technology development. Within the $21B GE Power division, a small team of marketers rapidly turned traditional aftermarket services into a high value growth engine that harnesses the power of IoT with e-commerce tools. Learn how this team connected industry inflection points with the buyer’s journey to make IoT real for their customers.
Chief Marketing Officer, Distributed Power Services
2:45pm - 3:00pm Coffee Break
3:00pm - 3:35pm Keynote Presentation: "A Survey of Customer Experience and Marketing Analytics Teaching and Scholarly Research"
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Join Douglas Bowman, Professor of Marketing, Senior Associate Dean, and Co-Director of the Emory Marketing Analytics Center at Emory University’s Goizueta Business School for a survey of contemporary marketing curricula and scholarly research related to two important topics, customer experience and marketing analytics. What concepts, tools, and frameworks are students (future graduates) being taught? What questions are scholarly researchers in marketing investigating that have the potential to inform next practices strategies and tactics?
Professor of Marketing, Sr. Associate Dean, Co-Dir. Marketing Analytics Center
Goizueta Business School Emory University
3:40pm – 4:15pm Keynote Presentation Presented by- PulteGroup: Leveraging the consumer journey to innovate and differentiate
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PulteGroup, a Fortune 500 company that is one of the country's largest home builders, operates nationally under the Pulte Homes, Del Webb, John Wieland and Centex brands. It targets nearly every price point and homeowner life-stage. The company participates in a category that represents the biggest financial and emotional purchase decision consumers ever make.
Manish Shrivastava, the CMO, has built a team of marketers with experience from Blue Chip companies like Procter & Gamble, The Coca-Cola Company, General Motors and The Home Depot.
Learn how the PulteGroup marketing team has leveraged the consumer journey to empower all internal constituents, from front line sales and construction managers to the board of directors, with insights and actions to drive meaningful innovation and differentiation in a category that is often commoditized.
Chief Marketing Officer
4:15pm - 4:20pm Argyle Executive Forum Closing Remarks
4:20pm - 5:20pm Closing Reception
What will be discussed? Explore marketing hot topics and challenge areas such as:
Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:
- Methodologies for measuring ROI
- Targeting with customer data
- Managing cross functional collaboration
- Comparing single and multichannel interactions
Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:
- Optimizing content for mobile
- Managing the mobile channel as a marketer
- Building a unified view of users across channels
- Measuring the ROI of mobile
Buyer 2.0: the B2B customer
Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:
- Catering outreach to the customer
- Empowering your sales team
- Establishing brand credibility
- Becoming a thought leader
Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:
- Understanding audience fragmentation
- Connecting emotionally with customers
- Communicating across multiple touch points
- Integrating new media with traditional strategy
The digital CMO
The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:
- Being catalysts for change
- Adopting new measurement tools
- Defining new roles to add value
- Leading by example
Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:
- Driving engagement through personalization
- Measuring content efforts
- Exploring new communication channels
- Understanding customer preferences
Still have questions? We have answers.
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What if I can't be OOO for a whole day, or need
to come late?
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calls and spend some quiet time on emails, as
well as access to
printing. Have a morning meeting you can't miss?
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event was designed for busy executives - we get
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The "2016 Chief Marketing Officer Leadership Forum in Atlanta"
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"Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."
The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.
"As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "
A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.
"Their forums bring together engaging speakers and fascinating content. "
The CMO of Constellation Brands on the Argyle CMO series.
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