2016 Leadership in Digital Marketing Forum
Why You Should Attend!#ArgyleDigital
Argyle Executive Forum is bringing together leading digital executives from a variety of industry verticals for our largest marketing event of the year. The multitrack agenda, in which you can select your own breakout sessions of choice, will provide you with an opportunity to create a personalized schedule that maps to the most pressing issues that you and your organization are facing.
Hailing from the heart of New York City and all over the U.S., our speaking faculty will address an array of topics geared towards Chief Digital Officers, Chief Marketing Officers, as well as Digital, Analytics and Marketing VPs and Directors, including:
- How the next wave of digital transformation will continue to transform the role of the marketing leader and the traditional executive team structure
- The next frontier of content marketing in a digitally driven ecosystem
- How next generation analytical capabilities will further transform the most in demand marketing skills
- Deciphering a ballooning amount of data to better understand the customer
- How the world’s most innovative brands are deliver personalized, meaningful brand experiences
Our keynote presentations, fireside chats, panel sessions, and interactive group discussion sessions will enable you to learn about and discuss these topics and more. Plus, you can expand your network by meeting peers from across the nation and around the world.
This event will feature insights from top executives, including:
If you'd like to recommend a speaker, please email Tyler Lettich at firstname.lastname@example.org.
. View Bio »
Scott is a decisive digital marketing executive with 15+ years leadership experience redefining marketing and customer brand experiences through the digital domain across the media, luxury/lifestyle, financial services and technology industries. He has demonstrated success envisioning new digital business strategies, leveraging analytics and data to build first-to market world-class technology platforms and products, and generating revenue. Scott is highly regarded for championing a culture of integrity, assembling and empowering cross-functional teams, and transforming organizational performance to attack growth opportunities and drive results.
Most recently, Scott was SVP of Digital Marketing and Business Development at Time Inc., New York. There, he led global team of nearly 30 to drive Digital paid media, targeting, analytics, experiences, products, capabilities, and business development to generate consumer revenue streams. Prior, Scott was SVP of Marketing and Digital Experience at Tourneau, New York.
Previously, Scott held numerous roles at American Express, New York. As Social Media Prospect Marketing Vice President, International Consumer & Small Business Services, he led a global multi-location, rapidly developing and launching prototypes focused on prospect marketing in Social Media channels.
Scott was Digital Strategy, Standards, & Insights Vice President/American Express Interactive, developing and executing Global Enterprise level Digital strategies, Mobile and Tablet App experiences, Social Media sharing, Governance of Digital efforts across the Company. As Internet and Media Vice President - Customer Card Acquisition, Scott led acquisition efforts for new card members through the American Express.com web site, online advertising, online search, affiliate networks, television and social media channels. He joined American Express as a Merchandise Partners and Product Management Director - Membership Rewards and was then promoted to Merchandise Vice President.
Scott began his career at General Electric Company, Cleveland, OH and Budapest, Hungary in a variety of financial management and operations roles before joining Dell, Austin TX, holding various marketing and operations positions.
Scott received an MBA from The University of North Carolina, and a Bachelor of Science degree from Indiana University. He is a Board Member of The Digital Ascendent and the BWG Strategy Group. Scott was a former Co-Chair, the Digital Creative. He was also a proud coach for the Hungarian National Championship Baseball Team.
World Kitchen View Bio »
Ken and his team focus on driving digital engagement, digital sales and integrated marketing for all World Kitchen Brands including CorningWare®, Pyrex®, Chicago Cutlery®, Baker's Secret®, OLFA®, Corelle® and Snapware®. World Kitchen utilizes a broad range of interactive marketing techniques, from custom content creation to responsive web site development, delivering demonstrable growth in market share and consumer awareness across their Brand portfolio.
Over the past 15 years he has utilized interactive and traditional marketing methods to launch, grow and transform multiple consumer Brands. He launched or re-launched a dozen branded B2C and B2B e-commerce sites in North America and Europe, on a variety of platforms ranging from in-house custom development to commercial open source.
Ken has extensive experience developing and executing corporate digital strategies, growing multiple businesses from start up to eight-digit sales revenues while maximizing brand equity and customer satisfaction. He currently serves as advisor to a privately held WMS/OMS software company.
He majored in Economics at Dartmouth College, and completed the Darden Partnership executive education program at the University of Virginia’s Darden School of Business.
Birchbox View Bio »
Ashley Wolf Berman is VP, Acquisition Marketing at Birchbox, a beauty and grooming retailer that starts with a monthly subscription of personalized samples. Previously, she spent 9 years in Account Management at 360i. Prior to that, she worked in Osaka, Japan. Ashley has a BA in Psychology from the University of Michigan in Ann Arbor.
Smithfield Foods View Bio »
Chief Innovation Officer Mr. Brunt was appointed to his current position in 2016 and is responsible for innovation efforts enterprise-wide. He joined Smithfield Foods in 2011 as vice president of marketing and became senior vice president of marketing in 2014. Prior to Smithfield, Mr. Brunt spent over 20 years marketing consumer packaged goods with both manufacturers and agencies. He came to Smithfield from DDB Worldwide.
Bounce Exchange View Bio »
Dave Campbell is the VP of Conversion Strategy at Bounce Exchange, Inc. The company provides a machine learning platform that is employed by marketers to automate conversion rate optimization and user acquisition. At Bounce Exchange he uncovers systematic failure and develops high impact strategies for digital properties across a variety of industries, including: publishing, finance, e-commerce and travel. Dave has previously held director level positions in both conversion rate optimization and business development. He’s a graduate of the University of California, Berkeley.
TrackMaven View Bio »
Nick Carcone is an Enterprise Sales Maven at TrackMaven. TrackMaven helps marketers monitor their content marketing in real-time and benchmark it against specific competitors. Leading brands like GE, Deloitte, Bose, and Marriott use TrackMaven's marketing analytics platform across paid, owned, earned, and social media. Prior to joining TrackMaven, Nick built digital marketing plans for multiple clients at Cision and positioned complex mission critical IT solutions with BMC and EMC. Nick's background includes 10+ years in marketing, public relations, sales, and business development.
The Coca-Cola Company View Bio »
Greg Chambers has been creating “mic drop” innovation solutions for more than 15 years. Chambers started his career helping brands like Gap, Home Depot, Crate & Barrel and JCPenney design and implement their sustainability and energy programs. Chambers would go on to invent and author eight technology patents relating to behavior modification, asset optimization and real-time systems. Chambers also worked in the cybersecurity industry designing innovative real time intrusion systems for critical cybersecurity assets worldwide. In 2013, he brought his wealth of knowledge about real-time systems and innovation to Coca-Cola and started designing real-time marketing and IoT platforms. Today he serves as the entrepreneurial thought leader for Coca-Cola in the areas of IoT, proximity, cloud, mobile, social, e-commerce and big data.
BNY Mellon View Bio »
Aniko DeLaney is the Global Head of Corporate Marketing for BNY Mellon with over $28 trillion in assets under custody/administration and over $1.6 trillion in assets under management. She is responsible for BNY Mellon’s global marketing strategy, which focuses on brand/advertising, thought leadership and digital marketing initiatives. She is the Marketing Director for the Markets Group, which includes securities finance, foreign exchange, collateral management and capital markets. She leads global teams that develop strategic marketing plans with a focus on thought leadership and digital marketing.
Aniko has been the Marketing Director for BNY Mellon’s Asset Servicing, Markets Group, Treasury Services, Corporate Trust, Alternative Investment and Broker-Dealer Services businesses.
Aniko is Vice Chair and Board Member of the Borough of Manhattan Community College Foundation. She is a member of the Corporate Financial Group (CFG) and the Alumni Committee at Middlebury College. She is a member of BNY Mellon’s Diversity and Inclusion Executive Committee.
Aniko received her B.A. in French literature from Middlebury College and her MBA in finance and marketing from the Stern School of Business at New York University.
HelloWorld View Bio »
Peter DeNunzio is the CEO of HelloWorld. He leads a 400-member team of professionals driving business impact for iconic brands such as Microsoft, Starbucks, Anheuser-Busch, Johnson & Johnson, Coca-Cola, and Kraft. With 25+ years of marketing services experience, Peter has been at the forefront of marketing's most transformative revolutions, notably the rise of digital channels and the evolving power of data to drive brand engagement and increase marketing effectiveness. Under Peter's leadership, HelloWorld holds the dominant position in its space, crafting strategy and solutions for more promotional campaigns than any other company. Today, HelloWorld also offers end-to-end solutions to integrate established loyalty programs with targeted messaging, giving brands more significant returns on their digital investments.
Peter was formerly GM of Experian, President of Carlson Marketing, and President of DraftFCB and OgilvyOne. He is a board member of the Advertising Education Foundation and Columbia Business School’s Center on Global Brand Leadership, and is a graduate of Princeton with an MBA from Columbia.
Horizon Media View Bio »
Michele joined Horizon in 2011 to expand the leadership team of the WHERE group. Michele helps manage the areas of focus in the department that lend thinking and material support to our clients and brand teams. These areas include Channel Insights, Brand & Channel Discovery Research and Advanced Video Analytics, as well as planning strategy and tool implementation.
Michele spends her time working across a variety of brands including Capital One, Burger King, Carmax, LG, Turner, and Gilead.
Prior to Horizon, Michele worked at Warner Brothers’ Television Distribution unit where she was a Director of Sales Research and Insight. Most recent to Warner Bros., Michele was leading Connections Research and Analytics at MediaVest dedicated to the Walmart team in New York. Her prior experience also includes positions on Insights teams at Universal McCann and Mediacom working across accounts including Sony Pictures, Music, Television and Electronics, Diageo, and GlaxoSmithKline. Michele completed her MBA in 2004.
Random House View Bio »
Kristin Fassler is Vice President, Director of Marketing at the Ballantine Bantam Dell division of Penguin Random House. She oversees the creation and implementation of the consumer marketing, branding, and social strategies for over 150 fiction and nonfiction titles annually, including campaigns for bestselling authors such as Diana Gabaldon, Debbie Macomber, George R.R. Martin, Lee Child, and Janet Evanovich. Her current projects include using data and analytics to craft detailed profiles of the readership of BBD authors in order to activate their core audiences and find opportunities to grow their reach.
Prodigious View Bio »
Speaker bio coming soon...
Leo Burnett USA View Bio »
Vincent Geraghty, an industry leader in the area of integrated production, is the Executive Vice President Director of Production for Leo Burnett USA. Vincent is responsible for the integrated production on all Leo Burnett USA clients.
A 27-year veteran of the advertising business, Vincent has received numerous prestigious awards for his work, including a 2003 gold Clio for an Altoids integrated campaign, a 2005 Cannes Film Gold Lion for Altoids, and at 2013 Cannes Direct Gold Lion for the production of Coca Cola’s “Small World Machines”. While Executive Director of Production, Vincent’s team has also won awards including the 2015 AICP Next Best of Show for Allstate “Social Savy Burglar” and Several Cannes Gold Lions for the Always “Like a Girl” production. As the Executive Director of Production at Leo Burnett, Vincent is at the helm of a 300+ person staff and oversees two internal stand alone studios - LB Interactive digital production and The GreenHouse content studio. The Leo Burnett production department produces world class print, mobile, retail, social, digital, broadcast, radio, experiential, out of home and branded content.
Prior to joining Leo Burnett, Vincent spent a decade at BBDO Chicago where he produced work for clients including Wrigley’s, Bayer, Aleve, Pizza Hut and Borden foods.
Vincent, his wife and three children reside in the City of Chicago with their two dogs, a cat, a large turtle and a lizard.
Nielsen View Bio »
Angela is a media veteran with 15+ years of advertising and media expertise with extensive experience in planning strategy, buying national and local media and project management. Her experience is across both the agency and advertiser, where she has developed and executed media plans for a wide range of marquee clients including Coca-Cola, J&J, Cartier, Lowe’s Home Improvement, Walmart and Marriot. Since joining Nielsen in April 2013, she has worked closely with agency & advertisers to apply Nielsen data and solutions to develop more strategic and ROI driven marketing strategies and media plans.
Zoetis View Bio »
Imran Haque is the head of Digital Strategy, eCommerce and Multi-Channel Marketing for Zoetis Inc. Zoetis is the world's largest provider of Animal Health products and was until recently part of Pfizer Inc. before debuting its IPO in February, 2013. In his current role, Imran is responsible for driving the organization's digital strategy as well as enabling delightful customer journeys through all digital channels and ensuring alignment across these various channels as well. Imran was also responsible for orchestrating and launching the organization's eCommerce channel and is responsible for driving revenues through this channel.
Previously, Imran was responsible for managing Pfizer Animal Health's Inside Sales organization where he was able to double the annual revenues contributed by the division in one year.
Philips View Bio »
Lisa Hicks is a Senior Digital Marketing Lead at Philips where she drives North American business alignment of Marketing and Digital strategy through strategic cross-business campaigns and programs. Lisa brings over 10 years of expertise in digital strategy, demand generation, search optimization, social media and content strategy to Philips. Lisa joined Philips from IBM where she led the global digital and content strategy for a core software brand.
Tough Mudder View Bio »
Jerome Hiquet is the Chief Marketing Officer for Tough Mudder, Inc. the global company known for its 10-12 mile obstacle course challenges designed to test physical strength, mental grit and camaraderie. Founded in 2010, the company will host 60+ events in 2016 across three continents. Hiquet brings over 15 years of marketing experience in Europe and North America to Tough Mudder, Inc. in which he oversees brand development, global marketing & product strategy, business development, customer value and more. He was previously the VP of Marketing, North America and VP of Marketing & Sales, Mexico for Club Med.
Oracle View Bio »
Speaker bio coming soon...
Zoro Tools, Inc. View Bio »
Vice-President/Chief Marketing Officer, Zoro Tools, Inc., responsible for all company Branding, Promotion, and Customer care programs. He also is responsible for the company’s Analytics organization, and for its Zoro Canada business.
Previously, he served as Vice-President, Retail Experience, for Kraft Foods North America, and as Vice-President of Marketing, for Kraft Foods’ Cheese Business Unit. Other prior roles include Group Director, Marketing Capability for Coca-Cola North America and Group Director, Sprite, responsible for its U.S. business. Prior to Coca-Cola, Donald served as Vice-President of Marketing at BI-LO/Bruno’s Supermarkets, Inc., Senior Vice-President of Marketing and New Business Development at PCA International, and Vice-President of Business Development for Priceline WebHouse Club, Inc.
Donald began his marketing career in Brand Management at Procter & Gamble in 1990, where he worked until 2000.
He earned a BS in Mechanical Engineering from Stanford University and an MBA from The Wharton School of the University of Pennsylvania.
Donald and his wife Daphne have three sons: Bryant, Jordan and Jackson. They reside in Buffalo Grove, IL.
IgnitionOne View Bio »
Will Margiloff serves as CEO of IgnitionOne. With digital marketing experience stretching back to 1995, he brings unparalleled innovation and expertise to both the company and the industry. As one of the early pioneers in the Internet marketing field, Will has helped revolutionize the online landscape, leading the use of new online advertising formats and technologies.
GE View Bio »
Andy leads a Global Digital Strategy Group across GE with a focus on driving stakeholder connection and commercial acceleration. The COE drives first-class digital capabilities in areas including, strategy, lead gen, search, content, social media and customer engagement. In addition, the group focuses on training and development to help businesses gain marketplace understanding by driving scale, providing external perspective and identifying customer points of relevance. Prior to GE, Andy worked at Kraft Foods, Inc., where he was Director, Digital Services, leading a Center of Excellence for all Digital activity including: digital strategy, on-line media, creative agency relationships, social media marketing, search engine marketing, standards & training. Before joining Kraft, he worked at Send.com, the on-line gift company, as well as Dentsu Corp., Ammirati & Puris, and Lintas.
Networked Insights View Bio »
Dan Neely is Networked Insights’ founder and CEO. He has over 10 years of management, operational, and entrepreneurial experience with technology, manufacturing, and services companies. He understands the challenges companies face in gathering relevant, real-time insights about their customers.
Dan has always loved data and math. His studied risk management and insurance to become an actuary. But while pursuing that career path, the enormous value presented by the world’s largest set of consumer intelligence ever assembled — social data — provided a way to apply his passions and skills to a much bigger opportunity. He wanted to use that social data to improve the quality, speed, and efficiency of market research providing actionable insights. In 2006, he launched Networked Insights.
Previously, he served as Scient’s director of strategy. Scient was the fastest growing services company in history; it had a successful IPO, grew to over 2000 colleagues and launched over 40 ebusinesses. Before Scient, he worked on the team that launched esurance, the first online insurance company.
Dan has been a visionary and a leader in social media analytics since the beginning. He is a sought-after speaker, delivering talks and sitting on panels at conferences for iMedia, ad:tech, and OMMA. He has been quoted as an expert resource in The New York Times, Los Angeles Times, USA Today, iMedia Connection, and TechCrunch and has appeared on Fox Business News.
He graduated from the University of Georgia.
Pegasystems View Bio »
Matthew Nolan is the Director of Product Marketing at Pegasystems, a Cambridge MA-based software firm that develops CRM software to power enterprise-level marketing, sales, and service initiatives. Before joining Pega, Matt was the Director of Product Management and General Manager of the National Data Cooperative for Target Analytics, a division of Blackbaud, Inc – and located in Charleston, South Carolina. Matt has worked in the Martech sector for the last 17 years, serving in a variety of senior product management, marketing, and analytics roles. He speaks regularly at marketing & analytics events, is an active supporter of the American Red Cross, and a 15-year member of the Society for American Baseball Research (SABR).
Guardian Life Insurance of America View Bio »
Mari Pagliughi is Director and Head of Digital Communications at The Guardian Life Insurance Company of America, one of the nation’s largest mutual life insurers, where she is driving the transformation of financial service companies with the creation of consumer driven content served up through cutting edge digital strategies. At Guardian, she led the relaunch of Guardian’s corporate website and launched an enterprise-wide social media program with the company’s first corporate presence on Facebook, Twitter, LinkedIn and YouTube. Mari uses data gathered through social and consumer intelligence to increase SEO/SEM presence and tracks results with the company’s first corporate digital analytics program.
With over 11 years digital marketing experience in Financial Services, Mari also led B2B digital marketing at TD Ameritrade where she relaunched the company’s website for financial advisors, initiated TDA’s social presence in LinkedIn and Twitter and developed a thought leadership blog about news and trends in the RIA industry. Prior to TDA she was Vice President, Digital Marketing at Bank of America Merrill Lynch and Marketing Associate at Deutsche Bank.
Featured in Content Marketing All Stars, and winner of two IFCA awards of excellence; she is changing the way financial service companies connect with consumers.
Schneider Electric View Bio »
As Head of Customer Experience, Tim is a facilitator for uniting Schneider Electric North America to see things differently and act differently to deliver a one-company customer experience. He strongly believes that the only path to sustainable organizational, leadership and cultural change is through purposeful engagement and collaboration as opportunities are identified and solutions are developed. As a seasoned, balanced and comprehensive thinker, Tim approaches his work through the lens of total customer focus. He has ascending to the role from inside the organization, speaking succinctly and employing storytelling that resonates with how his C-Suite learns.
Marketo View Bio »
Hally is a technology marketing leader based in San Francisco, CA. At Marketo, she is focused on the company’s enterprise go-to-market strategy and leads emerging enterprise initiatives for both B2B and B2C marketers. Prior to Marketo, she held marketing positions at several Boston-area technology organizations.
Xooba View Bio »
Speaker bio coming soon...
Jun Group View Bio »
Mitchell Reichgut is the CEO and co-founder of Jun Group. Prior to founding Jun Group in 2005, Mitchell led Bates Interactive, the online unit of Bates Worldwide Advertising, now owned by WPP. As General Manager/Creative Director, Mitchell helped grow Bates Interactive into a 70-person integrated unit, with clients such as EDS, Moet & Chandon, and Warner-Lambert. Before joining Bates, Mitchell served as Creative Director at Think New Ideas.
Mitchell began his career as an Art Director at Grey Advertising where he created print and television advertisements for clients. Throughout his career, he’s worked with major brands across industries, including Procter & Gamble, Parker Brothers, Budweiser, Rockport, Reebok, and Sony.
Columbia University View Bio »
David Rogers, a member of the faculty at Columbia Business School, is a globally-recognized leader on digital business strategy, known for his pioneering model of customer networks and his work on digital transformation. He is author of four books, including “The Network Is Your Customer,” and his new book, “The Digital Transformation Playbook: Rethink Your Business for the Digital Age” (April 2016).
At Columbia Business School, David teaches global executives as the faculty director of programs on Digital Marketing and Digital Business Strategy. His recent research with Columbia’s Center on Global Brand Leadership has focused on big data, the Internet of Things, in-store mobile shoppers, digital marketing ROI, and data sharing. David is also the founder and co-host of Columbia’s acclaimed BRITE conference on brands, innovation, and technology, where global CEOs and CMOs come together with leading technology firms, media companies, and entrepreneurs, to address the challenges of building strong brands in the digital age.
Rogers has consulted and developed custom executive programs for global companies such as Google, GE, Unilever, Toyota, Movado, Pernod Ricard, Visa, SAP, Lilly, Combiphar, IBM, China Eastern Airlines, Kohler, Saint-Gobain, and MacMillan, among many others. He has delivered strategic workshops for executives in hundreds of companies from 64 countries.
Rogers delivers keynotes at conferences worldwide on digital transformation, digital marketing, big data, and the impact of emerging technologies on business. He has appeared on CNN, ABC News, CNBC, Marketplace, Channel News Asia, and in The Financial Times, The Wall Street Journal, Forbes, and The Economist. He received the 2009 Award for Brand Leadership at the World Brand Congress, is a board member of the Marketing Hall of Fame, and is President-elect of the NY American Marketing Association.
David tweets at twitter.com/david_rogers and blogs at www.davidrogers.biz.
Goldman Sachs View Bio »
Amanda is global co-head of Brand and Content Strategy in the Executive Office. The group is responsible for creating and highlighting content that focuses on Goldman Sachs’ analysis and work related to economies, markets and clients. The group leverages various communications channels, including advertising and digital platforms, to reach across the firm’s core external constituencies, including clients, investors and the public.
Amanda joined Goldman Sachs in 1997 in the Brand Marketing and Digital Strategy Group, focusing on the firm’s corporate brand, including advertising campaigns, the external website, social media presence and marketing efforts for corporate engagement and recruiting initiatives. From 2010 to 2014, she served as co-chair of the Legal, Compliance, Internal Audit and Executive Office Women’s Network. Amanda was named managing director in 2012.
Prior to joining the firm, Amanda worked at Chiat Day, Ogilvy & Mather, and DDB Needham Worldwide. While at those firms, she worked with industry leaders such as American Express, Bank of New York and Digital Equipment Corporation.
Amanda earned a BA in Political Science from Emory University and an MBA from The George Washington School of Government and Business Administration.
TubeMogul View Bio »
Jes Santoro is a media executive with over 20 years of integrated media and ad technology experience. A leader in the field, he has expertly matched top credentials in traditional media and marketing with a passionate commitment to digital mediums, programmatic software and SaaS applications. Jes possesses an ultra-focused strategy, unparalleled creativity and an established strength in building long, profitable relationships in advertising, media and technology. He has also served on various trade groups and committees such as being a former Co-chair of the CTAM On Demand Consortium (ODC); Agency Advisory and Advanced Workflow committees as well as a former member of AAAA Media Directors and Executive Committees. Jes is currently on the Board of Advisors of VMA Media and active with numerous aspects of other trade groups.
Currently, Jes is the Senior Vice President of Programmatic and Advanced TV Sales at TubeMogul. TubeMogul is an enterprise software company that provides advertisers a single platform to buy all multi-channel media formats across all devices - digital and TV. TubeMogul simplifies the planning and execution of ads and maximizes the impact of every dollar spent. The world’s largest brands and agencies centralize their advertising on TubeMogul’s platform because it enables them to make data-driven decisions that lead to better brand results.
With a singular focus on the buy-side, TubeMogul only partners with premium and transparent inventory sources including direct publishers and private TV and digital marketplaces. As SVP of Programmatic and Advanced TV Sales, Jes is responsible for advancing the growth and adoption of TubeMogul's TV and cross-screen software, and working closely with agencies and brands to advance their programmatic initiatives, develop communication strategies and produce business-driving results. Prior to taking on the Programmatic and Advanced TV role, Jes was the SVP of Enterprise sales at TubeMogul.
Formerly, Jes was the Executive Vice President of Sales at Vindico. Vindico was an enterprise ad tech platform solely focused on helping advertisers navigate the complexities behind executing multi-platform digital video campaigns. As EVP of Sales, Jes was responsible for overseeing the global sales efforts and revenue growth of both the ad serving platform and multi-channel DSP providing ad management, brand safety and programmatic solutions to brands, agencies and publishers.
Santoro joined Vindico from Comcast/NBCUniversal where he was a key player in Comcast Programming's (formerly Comcast Networks, then NBCUniversal post acquisition) linear TV, digital and emerging video ad sales efforts. In his role as Vice President of Advanced Media, Jes managed all integrated sales for NBCUniversal’s G4 Network, and also led Advanced Advertising Sales and Development conversations across various cable properties (E!, Style, G4, Versus, The Golf Channel, Sprout, FEARnet and ExerciseTV) with numerous agencies, advertisers and technology partners (ie. Canoe, BlackArrow, Invidi, Visible World, OpenTV, etc). In this role, Jes was instrumental in launching the first ever national interactive television campaign.
Prior to Comcast/NBCU, Santoro was co-founder and Vice President of Integrated Media at EarthQuake Media, an integrated media strategy, planning and buying firm. Always involved with media, he started his career at NBC and was also in the National Broadcast Department of BBDO.
Mapp View Bio »
Sean Shoffstall is a well-known and successful digital marketing entrepreneur, technology innovator and marketing strategist. Over his 20-year career, he has worked with top global brands providing leadership, strategy and execution in both B2C and B2B settings. Shoffstall has a keen ability to successfully execute multi-channel marketing in his own unique manner. His innovative thinking makes him a desired board member and strategist for companies trying to break through crowded market spaces or enter brand new industries.
At Mapp, Shoffstall will manage the company’s North and South American region as well as run marketing throughout the Americas.
He joined Mapp Digital (formerly BlueHornet) in July 2016 through the acquisition of Teradata’s Marketing Applications business where he served as vice president, global marketing & consulting services. He ran the group that included the firm’s interactive agency, implementation & architecture group, marketing strategist, message deliverability and customer & field training supporting clients in financial services, healthcare, CPG, retail and high-tech.
Previously, for nearly two years, he served as Teradata’s vice president, innovation and strategy, where he ran the firm’s national interactive services team.
Shoffstall was chief operating officer and partner at Ozone Online, a full-service digital marketing agency acquired by Teradata in May 2014. In 2001, Shoffstall co-founded and served as chief technology officer for Sycle.net, a developer of patient management software for audiologists. Other work experience includes running global analytics for Autodesk.
His unique insights into marketing trends have made him a desired speaker at industry events such as AdTech, Argyle Executive Forums and DMA. His philosophy around Quantifiable Creativity has been published in articles and featured in webcasts for CMOCouncil, MarketingProfs, B2BOnline and more. In 2013, Shoffstall was recognized as a runner up for the Marketer of the Year (MarketingProfs).
NASDAQ View Bio »
Elyse is the Vice President of Digital Sales and Advertising Strategy at Nasdaq.com, a financial media company that sits inside the exchange. She oversees the group’s sales team and leads revenue strategy across Nasdaq’s media platform; which includes digital, data and mobile products.
In this role she uses her entrepreneurial background and passion for innovation to grow revenue and develop ad products for one of the most trusted financial brands on the web.
Pre-Nasdaq, she held various sales and strategy roles at Conde Nast, Time Out and Breaking Media.
Elyse sits on the committee for the Financial Communication Society’s Financial Marketer of the Year Awards.
Elyse holds an Executive Education certificate in Digital Strategy from Harvard Business School and a BS from St. John’s University.
Elyse lives in New York City with her husband and two children.
SAS View Bio »
Adele Sweetwood guides marketing strategy and go-to-market programs for SAS. Her responsibilities span field and digital marketing, demand generation and marketing sciences, as well as retention and event marketing. She also oversees digital investments in advertising, content, search and social media.
Building on almost 30 years of marketing leadership, Adele deeply understands that customers today expect more from businesses. And they want to interact and communicate on their own terms. Her experiences in establishing SAS’ first multichannel customer contact center, its customer reference team, and its award-winning Executive Briefing Center have enhanced the company’s customer centric focus. “Staying connected to each customer in whatever way works best for that individual is the right thing to do. Marketing is a vital avenue in forming that connection,” she says.
The emphasis on building an analytical culture in marketing and delivering relevant programs to clients drives Adele’s management strategies. She empowers her organization of more than 400 marketers with data and analytics that support revenue growth and optimized customer interactions. Most recently, she led the transformation of SAS’ marketing organization to meet the opportunities of a globalized market.
Adele is the author of The Analytical Marketer (Harvard Business Review Press, October 2016) and has been published in numerous magazines. She is a prolific spokesperson for the company, regularly speaking at internal and external events.
A passionate and authentic leader, Adele’s life and work experiences allow her to inspire an environment that not only solves problems and implements change, but also fosters collaboration, decisiveness and communication. Away from the office, she volunteers as a leadership mentor and has served on the boards of several community organizations such as Raleigh Jaycees and the NC Make a Wish Foundation. She graduated from East Carolina University with a marketing degree and is actively involved with many marketing focused communities and organizations.
Scholastic Publishing View Bio »
Elissa Tomasetti is the Senior Vice President, Marketing at Scholastic Education. She has a passion for building loyal, engaged audiences, customer bases, brands and revenue streams in digital and integrated environments. She has played both entrepreneur and "intrapreneur", taking start-ups to success and helping businesses redefine themselves in the digital age. Previous roles include Vice President of Digital and Direct Channels at Pearson, Vice President of Marketing, Financial Times and Vice President of Mail.com.
HarperCollins Publishers View Bio »
Angela Tribelli is the Chief Marketing Officer of the General Books Group at HarperCollins Publishers, responsible for developing and leading the overall marketing strategy. She elevates marketing efforts to help grow authors’ careers by developing the marketing vehicles, digital products, tools, and partnerships required to succeed in the evolving media landscape. She works with the publishers, marketing teams, and authors, helping to define the division’s programs to increase their scale and impact. She was appointed to this role in February 2012.
Tribelli has expertise in creating marketing strategies, brand building, strategic planning, P&L management, content development, revenue generation, operations and team building, with an extensive background in the digital media, travel and local space. She joined HarperCollins from five years at NYC & Company where she served as Senior Vice President, Digital in charge of digital strategy and operations for New York City’s official marketing, tourism, and partnerships organization under Mayor Michael Bloomberg. She has held positions at American Express Publishing (Food & Wine, Travel + Leisure, Departures) and Condé Nast Publications, and has led teams that have won numerous Webby and other industry awards. Tribelli is a published reporter and author whose work has appeared in The New York Times, Paper Magazine and several guides to New York City.
She holds an MBA in Finance from The Wharton School and a BA in English from Columbia University. She lives with her husband and two children in Brooklyn.
Phoenix Life Insurance View Bio »
Paul Tyler joined Fidelity & Guaranty in May 2012 as Senior Vice President, Strategy and Business Development. Paul is responsible for corporate strategy, brand development, marketing communication, social media and mobile applications.
Prior to working for FGL, Paul worked at MetLife in a variety of roles for 14 years. He held strategic leadership roles in operations, technology, sales, compliance and was Chief of Staff to the President of MetLife’s retail business.
Previously, Paul worked in management consulting as a project manager for Monitor Group, specializing in the financial services and telecommunications industries. He earned his A.B. from Princeton University and his J.D. from Cornell Law School.
Tarte, Inc. View Bio »
Speaker bio coming soon...
Hyatt Hotels Corporation View Bio »
Frank Wong leads the Digital Media team at Hyatt hotels where he is responsible for developing digital roadmaps and executing strategies across various digital channels including paid search, meta search, display, paid social, and search engine optimizations. Frank is a big believer in data driven marketing and is passionate about user experience.
Prior to joining Hyatt, Frank was at Digitas, an integrated advertising agency, where he worked on the Bank of American and Sprint accounts. Prior to Digitas, Frank spent two years working as a financial and operations consultant at Huron Consulting Group.
Frank holds a Bachelor’s Degree of Business and Master’s Degree of Accounting from the University of Michigan Ross School of Business
The Walt Disney Company View Bio »
Robin Wyatt is the Vice President, Marketing. In this position, Ms. Wyatt leads the Brand Marketing, Creative Advertising and Media Strategy for many award-winning Broadway productions including the world’s #1 musical, The Lion King and the new hit musical Aladdin. In her tenure with Disney Theatrical Group she has also had the distinct pleasure of developing strategic marketing initiatives for productions of Mary Poppins and Newsies.
Ms. Wyatt joined The Walt Disney Company in 2004 and led the marketing efforts for Disney Online Studios before transitioning to her current role with Disney Theatrical Group. Prior to joining Disney, Ms. Wyatt held marketing positions with increasing responsibility at Equity Marketing, The Regan Group and Nielsen Media Research.
Ms. Wyatt received a bachelor’s degree in business administration & marketing from the University of Southern California, Marshall School of Business. She also holds an MBA from Pepperdine University, Graziadio School of Business and Management.
Ms. Wyatt currently resides outside New York with her husband and two young children. In her free time, she is an avid runner, reader and enjoys baking for family and friends.
Synchrony Financial View Bio »
Lucy has worked to enrich brands and engage customers through digital marketing since 1998. With a deep background in financial services, insurance and user experience design, Lucy has been at the forefront of developing holistic approaches to personalization, cross-channel marketing and user-center digital strategy, and has led companies through digital transformation. Lucy’s areas of expertise include assessing and leveraging opportunities, threats and risks, driving business growth by putting the customer first, content development and change management.
Kaplan Test Prep View Bio »
Speaker bio coming soon...
7:20am – 8:20am Breakfast
8:20am – 8:30am Argyle Executive Forum Opening Remarks Featuring Argyle Host
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Digital Marketing Transformation Agent
8:30am - 8:35am Session Introduction
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8:35am - 9:10am Keynote Presentation: The Digital Transformation Playbook: Rethink Your Business for the Digital Age
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Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? In his new book, globally-recognized digital expert David Rogers argues that digital transformation is not about technology—it’s about upgrading your strategic thinking. Drawing on case studies from GE to Caesar’s Casino, and JC Penney to The New York Times, Rogers shows how traditional businesses need to rethink their approach to strategy in five domains—customers, competition, data, innovation, and value. In The Digital Transformation Playbook, he provides a practical framework to help you rethink your own business—to unlock growth in the digital age.
Author, “The Digital Transformation Playbook”
Columbia Business School
9:15am - 9:35am Thought Leadership Spotlight
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Director, Industry Product Marketing
9:35am - 10:05am Coffee Break
10:10am - 11:00am Breakout Session #1
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- Best practices in building an analytically driven marketing organization
- Using analytics to meet the growing demands for customer-centered activities
- Leverage marketing analytics to align campaigns around the customer focal-point
- Talent and structure needed to achieve success
- Collaborating with IT, finance, and sales to help create a unified view of the customer
Head of eCommerce, Digital Strategy and Multichannel Marketing
Senior Head, Digital Marketing
North American Head of Digital Customer Experience
Vice President of Advertising & Digital Sales
Senior Vice President Global Marketing
The use of Behavioral Marketing opens a new top-performing marketing channel for all digital marketers. Join Dave Campbell, Bounce Exchange’s VP of Conversion Strategy, and guests in this fireside chat about how they've implemented a Behavioral Marketing approach for their online strategies. The discussion will revolve around:
- What is Behavioral Marketing and what sets it apart from other marketing channels?
- How have consumer-facing companies graduated from using simple digital strategies to a much more advanced behavioral marketing platform?
- What mistakes have been made and what successes have been achieved through each company's digital marketing journey?
- As they experience the growth of their own markets and companies, what are the next steps to ensure that Behavioral Marketing will become a top-performing marketing channel?
Vice President of Conversion Strategy
Director of Digital Marketing, Tarte.com
Director of Media and Optimization
Kaplan Test Prep
Peter DeNunzio, CEO of HelloWorld, a digital marketing solutions company working with the world's best brands, will host a fireside chat on driving quantifiable business results through digitally enabled brand/consumer engagement.
Earning and retaining the loyalty of today's fickle consumer is driving a re-definition of how marketers think about loyalty beyond the traditional points based rewards program. For example, HelloWorld conducted a study to quantify just how much engagement matters and show the impact of engagement on purchase and loyalty. One finding shows that there is a 21% increase in shopping visits at consumers' favorite retailers as engagement increases.
This session will be a frank conversation with a trail-blazing brand thought-leader and innovator, Greg Chambers, Group Director of Digital Innovation, Coca-Cola and David Rogers, a member of the faculty at Columbia Business School and author of the recent book “The Digital Transformation Playbook: Rethink Your Business for the Digital Age," exploring how brands set themselves up to successfully, and unsuccessfully, evolve their business through technology to keep pace with – and stay a step ahead of – the ever-changing digital consumer, create frictionless and value-added touch points and drive ultimate loyalty.
Group Director - Digital Innovation
The Coca-Cola Company
Author, “The Digital Transformation Playbook”
Columbia UniversityThere is a dramatic shift underway from brand-initiated to customer-driven marketing. In this interactive roundtable discussion session, Argyle Executive Forum, in partnership with Movable Ink, will bring together senior digital marketers to discuss how to manage and plan strategically for this new age of B2C marketing automation. Designated leaders at each roundtable will steer conversations focused on:
- What are the key differences between a brand-initiated & customer-driven marketing approach? Why now?
- What are some powerful examples of customer-driven campaigns?
- How do you manage the complexity of data, interactions, context, and behavior to create personalized communications?
11:00am - 11:10am Switch Track Sessions
11:10am – 12:00pm Breakout Session #2
read more »Building a successful content marketing strategy means deeply understanding your ideal consumer audience, knowing what they’re interested in, and creating content that appeals to them – ideally through the channels they like to use most. In this fireside chat, Networked Insights CEO, Dan Neely, interviews Mari Pagliughi, Head of Digital Communication at Guardian, to learn how they use advanced social analytics to help fuel a winning enterprise-wide content marketing strategy and drive improved results.
Head of Digital Communication
Networked InsightsActing on consumer data insights for better cross-channel media performance. Nielsen will present key learnings of brands using better data and tools to improve their media decision-making and marketing ROI. You will learn what brands must do to regain control of consumer data and see the value of linking TV to digital to actual sales data.
This session will focus on the must-know trends, use cases and real-world applications of data that will have the biggest impact on media spend allocation and performance in the months ahead.
SVP, Managing Director, WHERE
Vice President, Client Consulting
- Top challenges the customer journey has presented in the past few years
- Best practices in tracking the customer’s journey through various channels
- Capturing data during the customer journey and leveraging the information to create a better experience
- Navigating through complex journeys within an existing technology ecosystem
Chief Marketing Officer
Phoenix Life Insurance
Vice President Marketing
VP, Acquisition Marketing
Senior Vice President of Marketing and Chief Innovation Officer
Vice President, Director of Marketing
Director of Product Marketing
PegaSystemsFor decades, brands pushed out messages to attract their audience’s attention, earn trust and win wallets. But the new era of digital marketing has transformed the relationship between brands and consumers. Eighty-one percent of marketers rate earned media as the most effective channel, so why are they placing so much more emphasis on paid and owned?
Argyle Executive Forum, in partnership with Cision, is bringing together leading marketers for an interactive roundtable discussion to learn why earned media and content marketing is critical to engaging Buyer 2.0 and gaining audience trust. Learn how you can leverage data and technology to effectively scale the use of earned media, integrated with paid and owned media in an omnichannel approach to execute more targeted campaigns and deliver ROI.
12:00pm - 1:00pm Lunch
1:00pm - 1:20pm Thought Leadership Spotlight:"Mapp The Customer Experience"
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Marketers spend massive amounts of time trying to achieve the next click, impression, download – or if they’re truly lucky enough – a successful conversion. For so long the mindset has been more email, more communication, more everything. But what happens when you remove some of the mass emails? And you quit mass sending altogether? Can sending less really be more powerful to your bottom line? Join this lively discussion to take a deep dive into digital marketings latest and greatest trend – the philosophy of Quantifiable Creativity. How does it work and why should marketers care? Hear the results two top brands had as we discuss cross channel attribution technology and creative strategies that drove unexpected results for both. Walk away with actionable and easy to implement steps to creating a meaningful and engaging digital journey for your customer.
Americas General Manager & Vice President, Marketing
1:20pm - 1:40pm Thought Leadership Spotlight: Reading Minds and Gaining Loyalty in the Hyper-Adoptive Age
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How do you gain and retain customer loyalty in the age of “instant” everything? The short answer is mind reading – the long answer is smart marketing strategy. In this session, IgnitionOne CEO Will Margiloff breaks down the realities of connecting with a hyper-adoptive consumer base, and why predictive marketing holds more answers than a crystal ball.
CEO and Founder
1:40pm - 2:10pm Coffee Break
2:10pm - 3:00pm Breakout Session # 3
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Join a fireside chat discussion on bringing an integrated content model to life, and the value that can be driven with consolidation and flexibility. Through recent global case studies focused on joint accountability between marketing, procurement, the production company and creative agency, the audience will hear how some of the world’s top marketers are thinking about content, driving efficiencies across their businesses, and how to get started in their own companies.
Executive Vice President, Executive Director of Production
Leo Burnett USA
CEO North America
- Initiating a cross-functional digital transformation strategy to better engage with your customers across the organization
- Engaging with the customer at the right place and time through multi-screen digital marketing
- Managing the “always-on, always-engaged” customer-driven landscape
- Delivering an innovative, seamless customer experience that connects across both physical and digital worlds
Senior Vice President, PTV Sales
Chief Marketing Officer
Vice President, Chief Marketing Officer
Zoro Tools. Inc.
Senior Vice President, Marketing
Vice President, Marketing, Disney Theatrical Group
The Walt Disney CompanyPlease join Hally Pinaud, Marketo, and Andrew Markowitz, General Electric, for a discussion on how GE has embarked on their journey of digital transformation. This interactive chat will cover multiple aspects of GE’s marketing transformation, spanning business process improvements, team structure changes, re-envisioning demand generation, as well as leveraging marketing technologies to improve their overall customer engagement.
Emerging Enterprises Lead
General Manager, Global Marketing
- In an age where technology is adapting faster than human behavior, how do marketers, ensure they are reaching customers with the right message at the right time?
- Adapting a modern, interactive approach to content marketing
- Engaging customers through interactive, personalized content across various channels
- Leveraging content to humanize the brand
- Differentiating content for various platforms and building a loyal following on each
Former Head of Global Digital Experience, McDonald's Corporation / Founding Partner
Global Head of Corporate Marketing, Managing Director
Global Co-Head, Brand and Content Strategy
Chief Marketing Officer
Managing Director - Digital Marketing
3:00pm - 3:25pm Coffee Break
3:25pm – 3:30pm Session Introduction
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Senior Competitive Intelligence Maven
3:30pm - 4:05pm Keynote Presentation: Tweaking the Purchase Funnel and Some of Our Campaign Objectives
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- Does “awareness” exist only at the top of the purchase funnel?
- Is Awareness and Direct Response the only way to categorize our campaigns?
- How should we factor in the element of “time” when measuring success?
- Where does social play as part of the purchase funnel?
Frank Wong will be discussing actionable insights on how you could plan your integrated campaigns more strategically with data and frameworks, measure the relevant KPIs, and manage expectation appropriately within your organization on campaign ROI.
Head of Digital Media
Hyatt Hotels Corporation
4:05pm - 4:15pm Argyle Executive Forum Closing Remarks Featuring Argyle Host
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Digital Marketing Transformation Agent
4:15pm - 5:15pm Closing Reception
What will be discussed? Explore marketing hot topics and challenge areas such as:
Personalizing Customer Experience
Access to sophisticated data analytics and implementation of content-driven campaigns to engage with customers on a personal level can transform marketing functions. Speaker topics include:
- Defining customer buying behaviors and driving increased engagement through personalization.
- Best practices for building a unique customer journey for your brand.
- Aligning a customer-first approach with corporate objectives to increase engagement.
In a digital environment, the omnichannel customer experience offers in-depth insights into the journey of individual customers. Speaker topics include:
- Measuring ROI and comparing single and multichannel interactions.
- Identifying audience fragmentation and communication opportunities through multiple touch points.
- Harnessing customer data to improve targeting and provide a catered experience.
Social media represents an opportunity to build personalized relationships with customers that transcend device and medium. Speaker topics include:
- Using social media to encourage brand trust and engage with customers in real time.
- How to develop unique, intriguing media content that captures customer attention.
- How to personalize the use of social media at scale to increase customer engagement.
Still have questions? We have answers.
I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?
Just let us know. We understand that schedules
we always have a waiting list for this event,
and if you don't
cancel, we will assume you are still attending
and your spot will
go unused. If you must, cancel at least 48 hours
prior to the
event to make room for others!
What if I can't be OOO for a whole day, or need
to come late?
We have wifi and private rooms available for
attendees to take
calls and spend some quiet time on emails, as
well as access to
printing. Have a morning meeting you can't miss?
No problem. This
event was designed for busy executives - we get
I'd like to bring some colleagues. Do I need to
Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!
I don't see the event venue listed. Where will
the meeting be
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details will be shared once you have requested a
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The "2016 Leadership in Digital Marketing Forum" in New York
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Please note the below is the preferred hotel of Argyle Executive Forum. Please specify that you are part of the Argyle group when booking sleeping rooms in order to receive a discounted rate of $399.00 per night, taxes not included.