Why You Should Attend!



Argyle Executive Forum is bringing together leading digital executives from a variety of industry verticals for our largest marketing event of the year. The multitrack agenda, in which you can select your own breakout sessions of choice, will provide you with an opportunity to create a personalized schedule that maps to the most pressing issues that you and your organization are facing.

Hailing from the heart of New York City and all over the U.S., our speaking faculty will address an array of topics geared towards Chief Digital Officers, Chief Marketing Officers, as well as Digital, Analytics and Marketing VPs and Directors, including:

  • How the next wave of digital transformation will continue to transform the role of the marketing leader and the traditional executive team structure
  • The next frontier of content marketing in a digitally driven ecosystem
  • How next generation analytical capabilities will further transform the most in demand marketing skills
  • Deciphering a ballooning amount of data to better understand the customer
  • How the world’s most innovative brands are deliver personalized, meaningful brand experiences

Our keynote presentationsfireside chatspanel sessions, and interactive group discussion sessions will enable you to learn about and discuss these topics and more. Plus, you can expand your network by meeting peers from across the nation and around the world.

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Tyler Lettich at tlettich@argyleforum.com.

Speaker
ARGYLE HOST Scott McAllister Digital Marketing Transformation Agent
.
View Bio »
Speaker
Ken Bausch Vice President Marketing
World Kitchen
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Speaker
Ashley Berman Vice President, Acquisition Marketing
Birchbox
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Speaker
Will Brunt Senior Vice President of Marketing and Chief Innovation Officer
Smithfield Foods
View Bio »
Speaker
Dave Campbell Vice President of Conversion Strategy
Bounce Exchange
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Speaker
Nick Carcone Senior Competitive Intelligence Maven
TrackMaven
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Speaker
Greg Chambers Group Director - Digital Innovation
The Coca-Cola Company
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Speaker
Aniko DeLaney Global Head of Corporate Marketing, Managing Director
BNY Mellon
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Speaker
Peter DeNunzio CEO
HelloWorld
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Speaker
Michele Donati SVP, Managing Director, WHERE
Horizon Media
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Speaker
Kristin Fassler Vice President, Director of Marketing
Random House
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Speaker
Jethro Ferguson CEO North America
Prodigious
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Speaker
Vincent Geraghty Executive Vice President, Executive Director of Production
Leo Burnett USA
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Speaker
Angela Girardin Vice President, Client Consulting
Nielsen
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Speaker
Imran Haque Head of eCommerce, Digital Strategy and Multichannel Marketing
Zoetis
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Speaker
Lisa Hicks Senior Head, Digital Marketing
Philips
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Speaker
Jerome Hiquet Chief Marketing Officer
Tough Mudder
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Speaker
Jen Jones Director, Industry Product Marketing
Oracle
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Speaker
Donald King Vice President, Chief Marketing Officer
Zoro Tools, Inc.
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Speaker
Will Margiloff CEO and Founder
IgnitionOne
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Speaker
Andrew Markowitz General Manager, Global Marketing
GE
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Speaker
Dan Neely CEO
Networked Insights
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Speaker
Matt Nolan Director of Product Marketing
Pegasystems
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Speaker
Mari Pagliughi Head of Digital Communication
Guardian Life Insurance of America
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Speaker
Tim Perek North American Head of Digital Customer Experience
Schneider Electric
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Speaker
Hally Pinaud Emerging Enterprises Lead
Marketo
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Speaker
MQ Qureshi Former Head of Global Digital Experience, McDonald's Corporation / Founding Partner
Xooba
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Speaker
Mitchell Reichgut CEO
Jun Group
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Speaker
David Rogers Author, “The Digital Transformation Playbook”
Columbia University
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Speaker
Amanda Rubin Global Co-Head, Brand and Content Strategy
Goldman Sachs
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Speaker
Jes Santoro Senior Vice President, PTV Sales
TubeMogul
View Bio »
Speaker
Sean Shoffstall Americas General Manager & Vice President, Marketing
Mapp
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Speaker
Elyse Southwell Vice President of Advertising & Digital Sales
NASDAQ
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Speaker
Adele Sweetwood Senior Vice President Global Marketing
SAS
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Speaker
Elissa Tomasetti Senior Vice President, Marketing
Scholastic Publishing
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Speaker
Angela Tribelli Chief Marketing Officer
HarperCollins Publishers
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Speaker
Paul Tyler Chief Marketing Officer
Phoenix Life Insurance
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Speaker
Stephanie Urban Director of Digital Marketing, Tarte.com
Tarte, Inc.
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Speaker
Frank Wong Head of Digital Media
Hyatt Hotels Corporation
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Speaker
Robin Wyatt Vice President, Marketing, Disney Theatrical Group
The Walt Disney Company
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Speaker
Lucy Zachman Managing Director - Digital Marketing
Synchrony Financial
View Bio »
Speaker
Matthew Zerbo Director of Media and Optimization
Kaplan Test Prep
View Bio »
  • 7:20am – 8:20am Breakfast
  • 8:20am – 8:30am Argyle Executive Forum Opening Remarks Featuring Argyle Host
    read more »

    Scott McAllister
    Digital Marketing Transformation Agent

  • 8:30am - 8:35am Session Introduction
    read more »

    Mitchell Reichgut
    CEO
    Jun Group

  • 8:35am - 9:10am Keynote Presentation: The Digital Transformation Playbook: Rethink Your Business for the Digital Age
    read more »

    Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? In his new book, globally-recognized digital expert David Rogers argues that digital transformation is not about technology—it’s about upgrading your strategic thinking. Drawing on case studies from GE to Caesar’s Casino, and JC Penney to The New York Times, Rogers shows how traditional businesses need to rethink their approach to strategy in five domains—customers, competition, data, innovation, and value. In The Digital Transformation Playbook, he provides a practical framework to help you rethink your own business—to unlock growth in the digital age.

    David Rogers
    Author, “The Digital Transformation Playbook”
    Columbia Business School

  • 9:15am - 9:35am Thought Leadership Spotlight
    read more »

    Jennifer Jones 
    Director, Industry Product Marketing
    Oracle 

  • 9:35am - 10:05am Coffee Break
  • 10:10am - 11:00am Breakout Session #1
    read more »


  • 11:00am - 11:10am Switch Track Sessions
  • 11:10am – 12:00pm Breakout Session #2
    read more »


  • 12:00pm - 1:00pm Lunch
  • 1:00pm - 1:20pm Thought Leadership Spotlight:"Mapp The Customer Experience"
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    Marketers spend massive amounts of time trying to achieve the next click, impression, download – or if they’re truly lucky enough – a successful conversion. For so long the mindset has been more email, more communication, more everything. But what happens when you remove some of the mass emails? And you quit mass sending altogether? Can sending less really be more powerful to your bottom line? Join this lively discussion to take a deep dive into digital marketings latest and greatest trend – the philosophy of Quantifiable Creativity. How does it work and why should marketers care? Hear the results two top brands had as we discuss cross channel attribution technology and creative strategies that drove unexpected results for both. Walk away with actionable and easy to implement steps to creating a meaningful and engaging digital journey for your customer.

    Sean Shoffstall
    Americas General Manager & Vice President, Marketing
    Mapp

  • 1:20pm - 1:40pm Thought Leadership Spotlight: Reading Minds and Gaining Loyalty in the Hyper-Adoptive Age
    read more »

    How do you gain and retain customer loyalty in the age of “instant” everything? The short answer is mind reading – the long answer is smart marketing strategy. In this session, IgnitionOne CEO Will Margiloff breaks down the realities of connecting with a hyper-adoptive consumer base, and why predictive marketing holds more answers than a crystal ball.

    Will Margiloff
    CEO and Founder
    IgnitionOne

  • 1:40pm - 2:10pm Coffee Break
  • 2:10pm - 3:00pm Breakout Session # 3
    read more »

  • 3:00pm - 3:25pm Coffee Break
  • 3:25pm – 3:30pm Session Introduction
    read more »

    Nick Carcone
    Senior Competitive Intelligence Maven
    TrackMaven

  • 3:30pm - 4:05pm Keynote Presentation: Tweaking the Purchase Funnel and Some of Our Campaign Objectives
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    • Does “awareness” exist only at the top of the purchase funnel?
    • Is Awareness and Direct Response the only way to categorize our campaigns?
    • How should we factor in the element of “time” when measuring success?
    • Where does social play as part of the purchase funnel? 

    Frank Wong will be discussing actionable insights on how you could plan your integrated campaigns more strategically with data and frameworks, measure the relevant KPIs, and manage expectation appropriately within your organization on campaign ROI.

    Frank Wong
    Head of Digital Media
    Hyatt Hotels Corporation               

  • 4:05pm - 4:15pm Argyle Executive Forum Closing Remarks Featuring Argyle Host
    read more »

    Scott McAllister
    Digital Marketing Transformation Agent

  • 4:15pm - 5:15pm Closing Reception

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2016 Leadership in Digital Marketing Forum" in New York
is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:

Please note the below is the preferred hotel of Argyle Executive Forum. Please specify that you are part of the Argyle group when booking sleeping rooms in order to receive a discounted rate of $399.00 per night, taxes not included. 

Venue

The Fitzpatrick Grand Central


141 E. 44th Street
New York, NY 10017
Telephone: (800) 367-7701
Website