Why You Should Attend!



Argyle Executive Forum is bringing together leading marketing, digital and analytics executives at our annual Atlanta event. Throughout a full day of content and networking, we will focus on the most pressing issues that executives face as marketing’s role within the organization continues to evolve in 2017. Our agenda will be specifically geared towards Chief Marketing Officers, Chief Digital Officers, as well as Marketing, Brand Strategy, Digital, and Analytics VPs and Directors in a leadership role.  Key topics covered by our speaking faculty will include:

  • How the next wave of digital transformation will continue to transform the role of the marketing leader and the traditional executive team structure
  • The next frontier of content marketing in a digitally driven ecosystem
  • How next generation analytical capabilities will further transform the most in demand marketing skills
  • How the world’s most innovative brands are deliver personalized, meaningful brand experiences
  • Leveraging predictive analytics to delight the customer


Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. We look forward to hosting you alongside our community of Fortune 500 marketing leaders from the Southeast and beyond!

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Hayley Adelson at hadelson@argyleforum.com.

Speaker
Roger Ares Senior Vice President, Marketing Analytics & Client Insights
SunTrust Bank
View Bio »
Speaker
Tiffany Baehman Vice President and Chief Marketing Officer
Cricket Wireless
View Bio »
Speaker
Joel Book Senior Director, Digital Marketing Insight
Salesforce Marketing Cloud
View Bio »
Speaker
Eric Bruner Director, External Communications
Michelin
View Bio »
Speaker
Michael Buchanan Professor, Digital Marketing
Georgia Tech
View Bio »
Speaker
Eric Chaniot Chief Digital Officer
Michelin
View Bio »
Speaker
Joseph Kehoe Senior Director, Digital Strategy
Avanade
View Bio »
Speaker
Gerardo Kerik Vice President, Brand Strategy & Digital Marketing
Turner Broadcasting System
View Bio »
Speaker
Shonodeep Modak Chief Marketing Officer, Industrial Solutions
GE Energy Connections
View Bio »
Speaker
Kathy Neumann Vice President, Brand & Retail Marketing
Carter's | OshKosh B'gosh
View Bio »
Speaker
Jennifer Osbon Professor, Digital & Social Marketing
University of Georgia
View Bio »
Speaker
Laura Rueckel Senior Director, Integrated Marketing
The Coca-Cola Company
View Bio »
Speaker
Aviral Singh Brand Building Leader
Georgia-Pacific Corporation
View Bio »
Speaker
Jessica Stafford Vice President, Marketing and Cox Automotive
AutoTrader.com
View Bio »
Speaker
Erwin Thomas Vice President & Market Leader
Philips Healthcare
View Bio »
Speaker
Elizabeth Ward Chief Marketing Officer
United Way of Greater Atlanta
View Bio »
Speaker
Jasen Williams Vice President, Product Marketing
ADP
View Bio »
Speaker
Matt Zilli Vice President, Product Marketing
Marketo
View Bio »
Speaker
Adam Zimmerman Vice President, Marketing
Atlanta Braves Baseball Club
View Bio »
  • 8:00am – 9:00am Breakfast
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    Kick off the day with a healthy breakfast and networking. Connect with your peers in the marketing community from a variety of industries before the morning’s content begins. 

  • 9:00am – 9:05am Argyle Opening Remarks
  • 9:05am – 9:40am Fireside Chat featuring Michelin: "How Digital Transforms the Customer Journey"
    read more »

    Over a century ago, Michelin was one of the very first companies to put air in a tire. More recently, Michelin took the air out of tires with the award-winning Michelin X-Tweel Airless Radial. The Company’s innovation curve is keeping pace with an era of extraordinary innovations in mobility; from hybrid-electric automobiles evolving to full-electric autos, connected vehicles evolving to autonomous vehicles, passive roadway technologies evolving to active roadway technologies. How must the manufacturer’s culture also evolve to remain on the vanguard of this new mobility landscape? How to manage artificial intelligence and its impact on the urban mobility ecosystem? Eric Chaniot, chief digital officer for Michelin Group, will explore the role of digitalization that assists and empowers the consumer at every stage of the journey.

    Featuring:

    Eric Chaniot
    Chief Digital Officer 
    Michelin

    And

    Eric Bruner
    Director, External Communications
    Michelin

  • 9:40am – 10:00am Thought Leadership Spotlight featuring Marketo: "Tomorrow’s Marketer - The 3 T’s for Success in the Digital Age"
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    Yesterday’s marketing was a support function serving leads to sales. Tomorrow’s marketing will be a strategic function, driving digital transformation and owning the customer experience. But how do marketers get there? It’s not an easy journey – we need to make radical shifts in the techniques we adopt, the talent we hire, the teams we structure, and the technologies we implement. Join Matt Zilli, Marketo’s VP of Product & Segment Marketing, as he presents a new framework for becoming tomorrow’s marketer.

    Matt Zilli
    Vice President, Product Marketing 
    Marketo

  • 10:00am – 10:25am Networking Break
  • 10:25am – 11:10am Panel Discussion: “The Next Wave of Brand Building”
    read more »

    Session topics include, but aren't limited to:
    • Is it brand building or relationship building?
    • How marketers are turning customers into brand ambassadors
      • How leading brands are utilizing social media, influencers and loyalty programs to spread their messages and build relationships
    • Strategies for connecting with consumers and clients on a more personal level
      • How to leverage creative storytelling and drive messaging through the buyer journey
      • How marketers are humanizing their products and services to appeal to the consumer
    • Exploring the biggest issues that marketers are facing in brand engagement, and how they are overcoming these challenges

    Moderator:

    Erwin Thomas
    Vice President & Market Leader
    Philips Healthcare

    Panelists:

    Gerardo Kerik
    Vice President, Brand Strategy & Digital Marketing 
    Turner Broadcasting System

    Aviral Singh
    Brand Building Leader 
    Georgia-Pacific Corporation

    Jasen Williams
    Vice President, Product Marketing 
    ADP

  • 11:15am – 11:35am Thought Leadership Spotlight featuring Avanade: "Modern Marketers Dilemma and Opportunity"
    read more »

    Joseph Kehoe
    Senior Director, Digital Strategy
    Avanade

  • 11:35am – 11:55am Networking Break
  • 11:55am – 12:40pm Panel Discussion: “Harnessing New Tools for Better Brand Engagement”
    read more »

    Session topics include, but aren't limited to:
    • Leveraging social media and content marketing to build brand loyalty across channels and platforms
    • A look at other, newer technologies and how they can be utilized to connect with consumers
      • How are marketers leveraging emerging channels such as artificial intelligence and virtual reality?
    • How are leading brands working to create better physical and digital experiences for consumers?

    Moderator:

    Laura Rueckel
    Senior Director, Integrated Marketing 
    The Coca-Cola Company

    Panelists:

    Elizabeth Ward
    Chief Marketing Officer 
    United Way of Greater Atlanta

    Adam Zimmerman
    Vice President, Marketing 
    Atlanta Braves

  • 12:45pm – 1:05pm Thought Leadership Spotlight featuring Salesforce Marketing Cloud: "Marketing in the Era of the Connected Customer"
    read more »

    Marketing in the era of the connected consumer has become incredibly challenging for CMOs, as today’s consumers and business decision-makers are better-connected, better-informed and more empowered than ever. They expect a totally personalized experience at every stage of the customer experience life cycle. Successful marketing requires precision-targeted, data-driven digital communications where offers, information and service are tailored to the customer’s needs, interests and preferences. This session will discuss the major trends that are driving the evolution and transformation of marketing and share examples of innovative and effective digital marketing.

    Joel Book
    Senior Director, Digital Marketing Insight 
    Salesforce Marketing Cloud

  • 1:05pm – 2:05pm Lunch
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    Take a midday break to grab lunch, network with your peers, and discuss the morning presentations.

  • 2:05pm – 2:50pm Panel Discussion: “Connecting with Consumers in the Digital Age”
    read more »

    Session topics include, but aren't limited to:
    • Bridging the physical and digital customer experience
    • A closer look at the technology involved, and how marketers are leveraging insights gained to reach always-on consumers
    • How marketers are navigating all of the data available to drive more personalized interactions across touchpoints
    • Investing in speed and efficiency to respond to consumers and clients in real-time

    Moderator:

    Michael Buchanan
    Professor, Digital Marketing
    Georgia Tech

    Panelists:

    Roger Ares
    Senior Vice President, Marketing Analytics & Client Insights 
    SunTrust Bank

    Kathy Neumann
    Vice President, Brand & Retail Marketing 
    Carter's | OshKosh B'gosh

    Jessica Stafford
    Vice President, Marketing
    Cox Automotive 

  • 2:50pm – 3:10pm Networking Break
  • 3:10pm – 3:45pm Fireside Chat featuring Cricket Wireless: "Building a Fighter Brand"
    read more »

    How does one brand compete in the combative prepaid wireless category without turning off customers with hostility? Cricket Wireless VP and CMO Tiffany Baehman talks about how to build a fighter brand, and how Cricket utilizes digital and social media to continue evolving.

    Tiffany Baehman
    Vice President and Chief Marketing Officer 
    Cricket Wireless

    And

    Jennifer Osbon
    Professor, Digital & Social Marketing
    University of Georgia

  • 3:50pm – 4:25pm Keynote Session featuring GE Energy Connections: “Who Do You Call When You Have a Ghost Brand?”
    read more »

    You may not even know it but there could be a ghost brand lurking in your closet. Ghost brands are products or services, which your customers cannot physically experience or when the buyers and consumers are two different people. Shonodeep Modak, Chief Marketing Officer, Industrial Solutions at GE has lived most of his career marketing some of the toughest, most challenging ghost brands. He will share spine-chilling tips and insights to help spook your competitors and win position.

    Shonodeep Modak
    Chief Marketing Officer, Industrial Solutions 
    GE Energy Connections

  • 4:25pm – 4:30pm Argyle Closing Remarks
  • 4:30pm – 5:30pm Closing Reception
    read more »

    Wrap up the day with a cocktails and hors d'Oeuvres. Head home with new connections and a notebook full of key takeaways to implement back at the office.

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2017 Chief Marketing Officer Leadership Forum" in Atlanta
is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:

The below hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate. For details on where the event will take place, please contact your Argyle relationship manager.

Venue

Grand Hyatt Atlanta in Buckhead


3300 Peachtree Road NE
Atlanta, GA 30305
Telephone: (888) 421-1442
Website