Why You Should Attend!



Argyle Executive Forum is bringing together leading marketing, digital and analytics executives at our annual Dallas event. Throughout a full day of content and networking, we will focus on the most pressing issues that executives are facing as the role of marketing continues to evolve.

With a program geared towards leaders in marketing, brand strategy, digital and analytics, key topics that we will explore include:

  • How digital is transforming the role of the CMO, and how this impacts traditional executive team structure
  • The next wave of brand strategy, and how today’s marketers are building relationships with customers through content and storytelling
  • How leading marketers are utilizing new and emerging technologies to innovate and reinvigorate their brands
  • Data and targeting tactics to connect with customers on a more personal level, without getting creepy


Our keynote presentationsfireside chats, and panel sessions, will enable you to learn about and discuss these topics and more. Plus, you can expand your network by meeting peers from across industries.

We look forward to hosting you alongside our community of Fortune 500 marketing leaders hailing from the heart of Texas and beyond!

Register to Attend

Event RSVP


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This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Hayley Adelson at hadelson@argyleforum.com.

Speaker
Argyle Host Scott Wysong Associate Professor of Marketing, Gupta College of Business
University of Dallas
View Bio »
Speaker
Dan Aptor Chief Digital & Marketing Officer
United Way of Metropolitan Dallas
View Bio »
Speaker
Jason Dyer Senior Vice President, Digital Marketing & Content Syndication
American Heart Association
View Bio »
Speaker
Michelle Holmes Associate Vice President, Marketing & Advertising
AT&T
View Bio »
Speaker
Desiree Johnson Head of Marketing, LALA Brands USA
Borden Dairy Company
View Bio »
Speaker
Cory Jones Vice President, Head of Marketing
Fujitsu America
View Bio »
Speaker
Caroline Masullo Vice President, Digital & E-Commerce
TGI Friday's
View Bio »
Speaker
JIm McDonald Chief Marketing Officer
Pacific Union Financial
View Bio »
Speaker
Bharti Mishra Vice President, Global Mobile Banking
Citi
View Bio »
Speaker
Paul Okimoto Senior Vice President, Marketing
Haggar Clothing
View Bio »
Speaker
Richa Pande Head of Marketing
Briggs Equipment (owned by Sammons Corp)
View Bio »
Speaker
Will Pinnell Vice President, Digital and Product Strategy
BCD Travel
View Bio »
Speaker
Andy Rah Vice President, Global Marketing
Macadamia Beauty
View Bio »
Speaker
Tricia Singer Global Head of Brand & Media Partnerships
Shell Oil Company
View Bio »
Speaker
Sherina Smith Vice President, CRM & Loyalty
JCPenney
View Bio »
  • 8:30am – 9:30am Breakfast
  • 9:30am – 9:40am Opening Remarks by Argyle Host
    read more »

    Dr. Scott Wysong
    Associate Professor of Marketing
    University of Dallas

  • 9:40am – 10:20am Keynote Session featuring United Way
    read more »

    Dan Aptor
    Chief Digital & Marketing Officer
    United Way of Metropolitan Dallas

  • 10:25am – 10:45am Thought Leadership Spotlight featuring SAP
  • 10:45am – 11:10am Networking Break
  • 11:10am – 12:00pm Panel Discussion: “Turning Customers into Brand Advocates”
    read more »

    Session topics include, but aren't limited to:
    • How building relationships with consumers drives loyalty to the brand
    • Storytelling and content marketing tactics that connect with consumers on a more personal level
    • How marketers are humanizing their products and services to appeal to the consumer
    • Leveraging social media, rewards & loyalty programs, and more, to stay connected and responsive in real-time
    • Exploring the biggest issues that marketers are facing in brand engagement, and how they are overcoming these challenges

    Panelists:

    Desiree Johnson
    Head of Marketing, LALA Brands USA 
    Borden Dairy Company

    Paul Okimoto
    Senior Vice President, Marketing 
    Haggar Clothing

    Andy Rah
    Vice President, Global Marketing 
    Macadamia Beauty

    Tricia Singer
    Global Head of Brand & Media Partnerships 
    Shell Oil Company

  • 12:00pm - 12:25pm Networking Break
  • 12:25pm – 1:00pm Fireside Chat featuring the American Heart Association
    read more »

    Jason Dyer
    Senior Vice President, Digital Marketing & Content Syndication 
    American Heart Association

    and

    Cory Jones
    Vice President & Head of Marketing
    Fujitsu America

  • 1:00pm – 2:00pm Lunch
  • 2:00pm - 2:50pm Panel Discussion: “Creating more Seamless Cross-Channel Experiences”
    read more »

    Session topics include, but aren't limited to:
    • How marketers are leveraging insights gained through marketing analytics to reach always-on consumers
    • Best practices for knowing vs. understanding customer intents
    • Which types of tools and technologies that marketers can leverage to drive engagement
    • Exploring how to navigate through all of the data available to drive more personalized interactions across multiple channels and touchpoints
    • How to tailor your content to fit the message and the medium to ensure maximum effectiveness

    Moderator:

    Jim McDonald
    Chief Marketing Officer 
    Pacific Union Financial

    Panelists:

    Caroline Masullo
    Vice President, Digital & E-Commerce
    TGI Friday's

    Richa Pande
    Head of Marketing 
    Briggs Equipment

    Will Pinnell
    Vice President, Digital and Product Strategy 
    BCD Travel

    Sherina Smith
    Vice President, CRM & Loyalty 
    JCPenney

  • 2:50pm - 3:10pm Networking Break
  • 3:10pm - 3:45pm Fireside Chat featuring AT&T
    read more »

    Michelle Holmes
    Associate Vice President, Integrated Marketing - Brand & Advertising
    AT&T

    and

    Dr. Scott Wysong
    Associate Professor of Marketing
    University of Dallas

  • 3:50pm - 4:25pm Keynote Session featuring Citi
    read more »

    Bharti Mishra
    Vice President, Global Mobile Banking 
    Citi

  • 4:25pm - 4:35pm Closing Remarks by Argyle Host
    read more »

    Dr. Scott Wysong
    Associate Professor of Marketing
    University of Dallas

  • 4:35pm – 5:35pm Closing Reception

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you! request a pass.

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2017 Chief Marketing Officer Leadership Forum" in Dallas
is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

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Traveling for the event? Stay at one of our recommended hotels nearby:

Please note the below is the preferred hotel of Argyle Executive Forum. Please specify that you are part of the Argyle group when booking sleeping rooms in order to receive a discounted rate of $185 per night, taxes not included. 

For details on where the event will take place, please contact your Argyle relationship manager.

Venue

The Fairmont Dallas


1717 N Akard St.
Dallas, TX 75201
Telephone: (800) 441-1414
Website