Why You Should Attend!



Argyle Executive Forum is bringing together leading marketing, digital and analytics executives at our annual Toronto event. Throughout a full day of content and networking, we will focus on the most pressing issues that executives are facing as the marketer’s role continues to evolve.

With a program specifically geared towards leaders in marketing, brand strategy, digital and analytics, key topics will include:

  • How digital is transforming the role of the marketer, and how it effects the traditional executive team structure
  • The next wave of brand building, and how today’s marketers are focusing on building relationships with consumers through content and storytelling
  • How leading marketers are utilizing new and emerging technologies to innovate and reinvigorate their brands
  • Data and targeting tactics to connect with consumers on a more personal level, without getting creepy
  • The biggest challenges facing CMOs today, and how they are presenting new opportunities for executives


Our keynote presentationsfireside chats, and panel sessions will enable you to learn about and discuss these topics and more. Plus, you can expand your network by meeting peers from all over Canada. We look forward to hosting you!

Register to Attend

Event RSVP


Need assistance with this form?

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Hayley Adelson at hadelson@argyleforum.com.

Speaker
ARGYLE HOST David Oh President, Evergent Enterprises; Former CIO, Alberta Gaming and Liquor Commission
Evergent Enterprises Inc.
View Bio »
Speaker
Nyla Ahmad Senior Vice President, Enterprise Marketing
Rogers Communications
View Bio »
Speaker
Lee Beech Head of Digital Transformation
Nestle Canada
View Bio »
Speaker
Gary Davis Vice President, Global Consumer Marketing
McAfee
View Bio »
Speaker
Paul Erickson Partner, Interactive Experience & Mobile
IBM
View Bio »
Speaker
Greg Ferguson Vice President, Marketing
Hasbro Canada
View Bio »
Speaker
Corby Fine Vice President, Digital Commerce
CIBC
View Bio »
Speaker
Mike Hoyles Vice President, Digital
Sears Canada
View Bio »
Speaker
Geoff Linton President
Inbox Marketer
View Bio »
Speaker
Caroline Losson Vice President, Marketing
Keurig Canada
View Bio »
Speaker
Katherine MacDonald Director of Enterprise and Strategic Solutions Consultants
Domo
View Bio »
Speaker
Maja Neable Vice President, Digital & Channel Marketing
BMO Financial Group
View Bio »
Speaker
Marcelo Regen Chief Sales & Marketing Officer; Vice President, Allstate Brand
Allstate Canada
View Bio »
Speaker
Georgia Sapounas Director, Digital
Canadian Olympic Committee
View Bio »
Speaker
Alison Simpson Senior Vice President, Marketing & Branding
TMX Group
View Bio »
Speaker
Sue Thomson Vice President, Marketing
Moxie s Grill & Bar
View Bio »
Speaker
Peter Watanabe Vice President, Marketing & eCommerce
Staples Canada
View Bio »
  • 8:00am – 9:00am Breakfast
  • 9:00am – 9:10am Opening Remarks by Argyle Host
    read more »

    David Oh
    Former CIO, Alberta Gaming and Liquor Commission 
    President, Evergent Enterprises Inc.

  • 9:10am – 9:45am Keynote Session featuring BMO: "Inside BMO's Digital Strategy"
    read more »

    Maja Neable
    Vice President, Digital & Channel Marketing 
    BMO Financial Group

  • 9:50am – 10:10am Thought Leadership Spotlight featuring Domo
  • 10:10am – 10:35am Networking Break
  • 10:35am – 11:20am Panel Discussion: “How Digital Transforms the Role of the Marketer”
    read more »

    Session topics include, but aren't limited to:
    • How the rise of digital affects the traditional team structure
    • What new roles/responsibilities are being created to handle digital capabilities?
    • Exploring how departments can collaborate effectively across the board, from marketing to tech, analytics and digital
    • New technologies on the rise for the digital marketer – which types of tools can be used for better consumer/client engagement

    Moderator:

    Sue Thomson
    Vice President, Marketing
    Moxie's Grill & Bar

    Panelists:

    Lee Beech
    Head of Digital Transformation 
    Nestle Canada

    Geoff Linton
    President
    Inbox Marketer

    Peter Watanabe
    Vice President, Marketing & eCommerce 
    Staples Canada

  • 11:25am – 11:45am Thought Leadership Spotlight featuring IBM: “Driving Engagement through Cognitive Computing”
    read more »

    Artificial intelligence - or cognitive computing - will dramatically transform the way marketers gain insights, generate customer engagement and create new customer experiences. This transformation is more than just technology, and organizations need to be ready for it. In this session, Paul Erickson, partner of interactive experience and mobile at IBM, will explore how to use cognitive to generate valuable customer insights and improve customer engagement in your organization. 

    Paul Erickson
    Partner, Interactive Experience & Mobile 
    IBM

  • 11:45am – 12:05pm Networking Break
  • 12:05pm – 12:50pm Panel Discussion: “Turning Customers into Brand Advocates”
    read more »

    Session topics include, but aren't limited to:
    • How to develop a marketing strategy that caters to the modern consumer across multiple touchpoints
    • How building relationships with consumers drives loyalty to the brand
    • Storytelling and content marketing tactics that connect with consumers on a more personal level
    • Exploring how marketers are leveraging social media to stay connected and responsive in real-time

    Moderator:

    Marcelo Regen
    Chief Sales & Marketing Officer; Vice President, Allstate Brand 
    Allstate Canada

    Panelists:

    Greg Ferguson
    Vice President, Marketing 
    Hasbro Canada

    Caroline Losson
    Vice President, Marketing 
    Keurig Canada

    Alison Simpson
    Senior Vice President, Marketing & Branding 
    TMX Group

  • 12:50pm – 1:50pm Lunch
  • 1:50pm – 2:35pm Panel Discussion: “Creating more Seamless Cross-Channel Customer Experiences”
    read more »

    Session topics include, but aren't limited to:
    • How marketers are utilizing insights gained through marketing analytics to drive acquisition and growth
    • Leveraging real-time, cross-channel customer data and deterministic identity to target your consumers
    • Exploring how to navigate through all of the data available to drive more personalized interactions across multiple channels and touchpoints
    • How to utilize marketing analytics to align campaigns with an omnichannel approach

    Moderator:

    Nyla Ahmad
    Senior Vice President, Enterprise Marketing
    Rogers Communications

    Panelists:

    Corby Fine
    Vice President, Digital Commerce 
    CIBC

    Mike Hoyles
    Vice President, Digital 
    Sears Canada

  • 2:35pm – 2:55pm Networking Break
  • 2:55pm – 3:30pm Keynote Session featuring the Canadian Olympic Committee: "Going for Gold - How the Canadian Olympic Team Catered to the Rise of the Mobile, Digital Fan"
    read more »

    Take a journey with the Canadian Olympic Team to see the most impactful and successful ways they engage their consumer audience. Hear a case study on how Team Canada creates personalized connections with their fans through the Canadian Olympic Club, extending the engagement window with their consumers to year-round, and how consumer profile data and social engagement valuation impacts their roadmap and decision making.

    Georgia Sapounas
    Head of Digital
    Canadian Olympic Committee

  • 3:35pm – 4:10pm Keynote Session featuring McAfee: "The Cost of Privacy in a Hyper-Connected World"
    read more »

    Privacy has taken center stage as device and data proliferation has clashed with a dramatic increase in high profile breaches, and this clash is impacting how consumers engage with your brand and whether or not to ultimately trust you. In this session, Gary Davis, VP of Consumer Marketing at McAfee, will share critical insights into consumer sentiment about privacy and what we, as marketers, need to be aware of in an era of overwhelming data about consumers.

    Gary Davis
    Vice President, Consumer Marketing
    McAfee

  • 4:10pm – 4:20pm Closing Remarks by Argyle Host
    read more »

    David Oh
    Former CIO, Alberta Gaming and Liquor Commission 
    President, Evergent Enterprises Inc.

  • 4:20pm – 5:20pm Closing Reception

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you! request a pass.

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2017 Chief Marketing Officer Leadership Forum" in Toronto
is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

BG Image

Traveling for the event? Stay at one of our recommended hotels nearby:

The below hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate.

For details on where the event will take place, please contact your Argyle relationship manager.

Venue

Hyatt Regency Toronto


370 King Street West
Toronto, ON, Canada M5V 1J9
Telephone: (416) 343-1234
Website

Venue

Sheraton Centre Toronto Hotel


123 Queen Street West
Toronto, ON, Canada M5H 2M9
Telephone: (866) 716-8101
Website

Venue

The Fairmont Royal York


100 Front Street W
Toronto, ON, Canada M5J1E3
Telephone: (866) 540-4489
Website

Venue

The Westin Harbour Castle


1 Harbour Square
Toronto, ON M5J 1A6, Canada
Telephone: 1 416-869-1600
Website