Why You Should Attend!



In today’s constantly evolving business environment, executives are challenged to measure and improve the ROI of their marketing investment. Over 90% of today’s CMOs are seeking out data-driven strategies to quantify the value of their marketing activities, and to connect this to their organization’s revenue and profits. Yet, as marketing executives allocate more of their budget towards data and analytics capabilities, an astonishing 96% of CMOs aren’t satisfied with their ability to use existing data to design marketing programs to orchestrate buyer journeys. How can marketers close the gap to better engage customers and drive results? What are the key challenges, and what steps are leading executives taking to overcome them?

Argyle, in partnership with Oracle, will bring together leading marketing executives at the 2017 CMO Virtual Event: Driving Better Outcomes through Marketing Analytics. Executives will discuss leveraging marketing analytics to better understand customers, predicting marketing performance, driving financial results, and the challenges surrounding all of these initiatives. Other key topics will include but are not limited to: aggregating data to discover insights, leveraging analytics to target the right customers, improving customer engagement with real-time personalization and cross-channel interaction, and more.

The "2017 CMO Virtual Event: Driving Better Outcomes through Marketing Analytics" is proudly sponsored by:

This event will feature insights from top executives, including:

Speaker
Rich Clayton Vice President of Business Analytics Product Group
Oracle
View Bio »
Speaker
Cory Jones Vice President, Commercial Marketing
Frontier Communications
View Bio »
Speaker
Amy Messano Vice President of Marketing and Communications
Delphi Automotive
View Bio »
Speaker
Michael Toro Vice President, Strategic Marketing
Ametek
View Bio »
  • 1:00pm - 1:05pm Argyle Opening Remarks
  • 1:05pm - 1:20pm Thought Leadership Spotlight featuring: Oracle
    read more »

    Rich Clayton
    Vice President of Business Analytics Product Group
    Oracle

  • 1:20pm - 2:00pm Panel Discussion: Leadership Speaks: “Driving Better Outcomes through Marketing Analytics”
    read more »

    Session topics include, but are not limited to:

    • How has the role of marketing evolved in the last decade - What is the role of marketing today?
      • Managing the constant inundation of new technologies
      • Data – what to do with it and how to access it?
      • Customers have become ever more fickle creatures – need to nurture longer, more personalized relationships.
    • How do you maintain a competitive edge in multichannel engagement?
      • Have to understand your customer better than the rest, and embrace technologies that will give you that edge.
        • Know when your customer is in market
        • Leverage ML/AI capabilities to predict customer patterns and behaviors
    • What role do you see ML/AI taking place in marketing? How will it help us become better marketers?
      • Recommendations
      • Building personalized experiences and improve testing and segmentation
      • Content generation
    • What role do you see for analytics in the marketing department? Is it a nice to have, or need to have?
      • Need to have – insights to data=insights to customer
      • If analytics are reliable, we can spend time on strategy and innovation.
    • With all of these shifting dimensions, how do you foster a culture if growth and change?
      • Overcoming resistance to change comes from leadership

    Moderator:
    Rich Clayton
    Vice President of Business Analytics Product Group 
    Oracle

    Panelists:
    Cory Jones
    Vice President, Commercial Marketing
    Frontier Communications

    Amy Messano
    Vice President of Marketing and Communications 
    Delphi Automotive

    Michael Toro
    Vice President, Strategic Marketing 
    Ametek

  • 2:00pm - 2:10pm Audience Q&A
  • 2:10pm - 2:15pm Argyle Closing Remarks

Participation Requirements
 

Participation is reserved for currently employed Members of Argyle Executive Forum that meet the following criteria:

  • Director level or higher marketing executives, as well as select direct reports, from companies with at least $100m in annual revenue.
  • Organizations that serve as vendors to this membership are not eligible to attend, but can contact Argyle for information about sponsoring a similar event.

If you do not meet these requirements, and would like to discuss participation in this meeting, please contact: Patti Bowling, pbowling@argyleforum.com, (646) 839-0109.

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