2017 Chief Marketing Officer Dinner: The Shift from Volume to Value
Why You Should Attend!
In today’s digital landscape, everyone and everything is connected, and organizations must listen to and engage with customers across every medium. In order to adapt, marketers must shift from a habit of adding more programs and more channels to making the customer experience engaging, timely, and personal across platforms – both online and off. With the emergence of so many types of tools and technologies to help deliver these experiences, how are marketers faring in this Engagement Economy?
Argyle Executive Forum, in partnership with Marketo, is bringing together senior marketing executives to discuss the shift from volume to value with the customer at the center. Join your leadership peers to discuss:
- How marketers are collaborating across their organizations to deliver exceptional experiences throughout the customer lifecycle
- How to bridge the gap across audiences and channels, to effectively offer the experiences that customers crave at scale
- How to resist pushing volume and shift your focus to providing value to your customers
- How to prove the ROI on your efforts to maintain marketing’s influence
The "2017 Chief Marketing Officer Dinner: The Shift from Volume to Value" in San Diego is proudly sponsored by:
Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry's innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organizations across a wide variety of industries. To learn more about the Marketo Engagement Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit www.marketo.com.
6:00pm - 7:00pm Cocktail Reception
7:00pm - 7:15pm Opening Remarks and Participant Introductions
7:15pm - 9:00pm Roundtable Discussions & Dinner
This meeting convenes senior marketing, IT, and revenue executives and select direct reports at B2B companies. Participation is reserved for executives that meet the following criteria:
- CMOs, CIOs and CROs, as well as select direct reports, from B2B companies with at least $750M in annual revenue.
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The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.
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A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.
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The CMO of Constellation Brands on the Argyle CMO series.