Why You Should Attend!



Argyle Executive Forum is bringing together leading marketing, digital and analytics executives at our annual Atlanta event. Throughout a full day of content and networking, we will focus on the most pressing issues that executives face as marketing’s role within the organization continues to evolve in 2017. Our agenda will be specifically geared towards Chief Marketing Officers, Chief Digital Officers, as well as Marketing, Brand Strategy, Digital, and Analytics VPs and Directors in a leadership role.  Key topics covered by our speaking faculty will include:

  • How the next wave of digital transformation will continue to transform the role of the marketing leader and the traditional executive team structure
  • The next frontier of content marketing in a digitally driven ecosystem
  • How next generation analytical capabilities will further transform the most in demand marketing skills
  • How the world’s most innovative brands are deliver personalized, meaningful brand experiences
  • Leveraging predictive analytics to delight the customer


Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. We look forward to hosting you alongside our community of Fortune 500 marketing leaders from the Southeast and beyond!

Register to Attend

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Hayley Adelson at hadelson@argyleforum.com.

Speaker
Roger Ares Senior Vice President, Marketing Analytics & Client Insights
SunTrust Bank
View Bio »
Speaker
Tiffany Baehman Vice President and Chief Marketing Officer
Cricket Wireless
View Bio »
Speaker
Eric Chaniot Chief Digital Officer
Michelin
View Bio »
Speaker
Gerardo Kerik Vice President, Brand Strategy & Digital Marketing
Turner Broadcasting System
View Bio »
Speaker
Shonodeep Modak Chief Marketing Officer, Industrial Solutions
GE Energy Connections
View Bio »
Speaker
Kathy Neumann Vice President, Brand & Retail Marketing
Carter's | OshKosh B'gosh
View Bio »
Speaker
Xavier Roussel Vice President, Marketing and Sustainability
Dole Food
View Bio »
Speaker
Aviral Singh Brand Building Leader
Georgia-Pacific Corporation
View Bio »
Speaker
Jessica Stafford Vice President, Consumer Marketing & Creative Services
AutoTrader.com
View Bio »
Speaker
Tina Starkey National Head of Social Media
American Cancer Society
View Bio »
Speaker
Elizabeth Ward Chief Marketing Officer
United Way of Greater Atlanta
View Bio »
Speaker
Jasen Williams Vice President, Product Marketing
ADP
View Bio »
Speaker
Adam Zimmerman Vice President, Marketing
Atlanta Braves Baseball Club
View Bio »
  • 7:45am – 8:45am Breakfast
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    Kick off the day with a healthy breakfast and networking. Connect with your peers in the marketing community from a variety of industries before the morning’s content begins. 

  • 8:45am – 8:50am Argyle Opening Remarks
  • 8:50am – 9:25am Fireside Chat featuring Michelin
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    Eric Chaniot
    Chief Digital Officer 
    Michelin

  • 9:30am – 9:50am Thought Leadership Spotlight
  • 9:50am – 10:15am Networking Break
  • 10:15am – 11:00am Panel Discussion: “The Next Wave of Brand Building”
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    • Is it brand building or relationship building?
    • Turning consumers into brand ambassadors.
    • Best practices for creative storytelling that drives engagement.

  • 11:05am – 11:25am Thought Leadership Spotlight
  • 11:25am – 11:45am Networking Break
  • 11:45am – 12:30pm Panel Discussion: “Harnessing New Tools to Reinvigorate Your Brand”
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    • Leveraging social and content to build brand loyalty.
    • A look at other, newer technologies and how they can be utilized to connect with consumers
      • How are marketers leveraging emerging channels?
    • How to set your brand apart from the competition by creating more meaningful experiences.

  • 12:35pm – 12:55pm Thought Leadership Spotlight
  • 12:55pm – 2:00pm Lunch
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    Take a midday break to grab lunch, network with your peers, and discuss the morning presentations.

  • 2:00pm – 2:45pm Panel Discussion: “Connecting with Consumers in the Digital Age”
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    • Bridging the physical and digital customer experience.
    • A closer look at the technology involved, and how marketers are leveraging insights gained to reach always-on consumers.
    • How marketers are navigating all of the data available to drive more personalized interactions across channels.
    • Investing in speed and efficiency to respond to consumers in real-time.

  • 2:45pm – 3:00pm Networking Break
  • 3:00pm – 3:35pm Keynote Session featuring Dole Foods: “How Innovation Can Strengthen Your Brand”
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    Xavier Roussel
    Vice President, Marketing and Sustainability 
    Dole Food

  • 3:40pm – 4:15pm Keynote Session featuring GE Energy Connections: “A Look inside GE’s Content Strategy”
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    Shonodeep Modak
    Chief Marketing Officer, Industrial Solutions 
    GE Energy Connections

  • 4:15pm – 4:20pm Argyle Closing Remarks
  • 4:20pm – 5:20pm Closing Reception
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    Wrap up the day with a cocktails and hors d'Oeuvres. Head home with new connections and a notebook full of key takeaways to implement back at the office.

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you! request a pass.

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2017 Chief Marketing Officer Leadership Forum in Atlanta"
is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

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Traveling for the event? Stay at one of our recommended hotels nearby:

The below hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate.

Venue

Grand Hyatt Atlanta in Buckhead


3300 Peachtree Road NE
Atlanta, GA 30305
Telephone: (888) 421-1442
Website