Why You Should Attend!



For years, brands have chased consumers from channel to channel, but this will soon end. Consumers have adopted mobile messaging en masse as their primary way to communicate, and it is now becoming the first "super-channel" – a universal, always-on, always-connected way to reach consumers. This new landscape has been dubbed "conversational business" allowing asynchronous conversations to take place in the mobile app, SMS, and various social platform integrations.

Argyle Executive Forum, in partnership with LivePerson, is bringing together leading marketers from the financial services industry to discuss these topics and more at our 2017 CMO Lunch: Connecting with Consumers through “Conversational Business.” This lunch will explore:

- How SMS is the "gateway" to conversational business and this new messaging super-channel.
- The pitfalls of chatbots to date and how to avoid them. The best ways to use bots in sales, marketing and care, and how to focus human agents on higher-value selling and relationship-building.
- Practical first steps to deploying SMS and create ongoing connections with your consumers, personalized to their actions, both during and after they have left your site.

The "2017 CMO Lunch: Connecting with Consumers in Their Channel of Choice" in San Francisco is proudly sponsored by:

This event will feature insights from top executives, including:

Speaker
Justin Mulhearn Director of Solutions Consulting
LivePerson
View Bio »
  • 1:00pm - 1:15pm Arrival and Lunch
  • 1:15pm - 1:20pm Argyle Opening Remarks
  • 1:20pm - 1:40pm Thought Leadership Spotlight Featuring LivePerson
    read more »

    Justin Mulhearn
    Director of Solutions Consulting 
    LivePerson

  • 1:40pm - 1:55pm Q&A and Discussion
  • 1:55pm - 2:00pm Argyle Closing Remarks
About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.