Why You Should Attend!



The emergence of digital and our growing consumption of mobile have dramatically transformed how companies interact with their customers. As organizations grapple with these new dynamics, CMOs, more than ever, need to play a key role in leading organizations into the new customer-centric, digitally driven environment. Simultaneously, marketing executives also face pressure to enable and facilitate innovation both within the organization, as well as within their teams. So – how are marketers managing all of this? Specifically, how are leading executives keeping up with the relentless pace of technology, training their teams to manage these technological capabilities, and hiring the right skills? And how are CMOs fostering innovation within their teams?

Join Argyle Executive Forum, in partnership with Oracle, for our 2017 CMO Virtual Event: Driving Innovation in the Digital Era, to discuss these topics and more.

The "2017 CMO Virtual Event: Driving Innovation in the Digital Era "
is proudly sponsored by:

This event will feature insights from top executives, including:

Speaker
Chris Barlow Vice President, Mobile Banking
Webster Bank
View Bio »
Speaker
Jerrid Hamann Executive Director, Digital Customer Experience
XO Communications
View Bio »
Speaker
Jodi Navta Chief Marketing Officer
Coyote Logistics
View Bio »
Speaker
Kathleen Rohrecker Senior Director, North America Marketing
Oracle
View Bio »
Speaker
Georgia Sapounas Director, Digital
Canadian Olympic Committee
View Bio »
  • 1:00pm - 1:05pm Argyle Executive Forum Opening Remarks
  • 1:05pm - 1:25pm Thought Leadership Spotlight featuring Oracle: "Million Dollar Questions, and Other Fun With Marketing"
    read more »

    When marketers challenge the status quo and create a culture of learning, they're hard to stop. In this session, Kathleen will share stories of brands that figured out how to get more juice from their squeeze, find money they'd been missing, answer million-dollar questions and enjoy a few fist pumps along the way.

    Kathleen Rohrecker
    Senior Director, North America Marketing 
    Oracle

  • 1:25pm - 2:00pm Panel Discussion: "Driving Innovation in a Competitive Marketplace"
    read more »

    Session topics include, but are not limited to:

    • What major trends are marketing leaders watching most closely?
    • How are they building impactful customer relationships that can help organizations survive and prosper in a period of huge disruption?
    • What are the top challenges that the newly empowered customer has presented to you and your team?
    • What are some innovative tactics or approaches you’ve developed to deliver exceptional customer experiences?
    • How are marketing leaders leveraging new tools and technologies to better deliver a seamless customer experience across all channels?
    • How are you structuring your team differently, given the impacts of digital disruption? What new skills and capabilities are your hiring vs. training?
    • How will the role of the marketing leader continue to evolve in the future? 

    Moderator: 
    Kathleen Rohrecker
    Senior Director, North America Marketing 
    Oracle 

    Panelists: 
    Chris Barlow
    Vice President, Mobile Banking 
    Webster Bank

    Jerrid Hamann
    Executive Director, Digital Customer Experience
    XO Communications

    Jodi Navta
    Chief Marketing Officer
    Coyote Logistics

    Georgia Sapounas
    Director, Digital 
    Canadian Olympic Committee

  • 2:00pm - 2:10pm Audience Q&A
  • 2:10pm - 2:15pm Argyle Executive Forum Closing Remarks

Participation Requirements
 

This meeting convenes senior marketing executives and select direct reports, as well as senior executives from select partnering organizations.  Participation is reserved for currently employed Members of Argyle Executive Forum that meet the following criteria:

  • Marketing executives from companies with revenue over $100 million

If you do not meet these requirements, and would like to discuss participation in this meeting, please contact: Patti Bowling, pbowling@argyleforum.com. (646) 839-0109.

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