Why You Should Attend!



In 2016, Artificial Intelligence (AI) crossed the line separating science fiction from practical reality, and did so almost overnight. AI is now powering our homes, driving our cars, and catching the world’s deadliest criminals – and the potential applications for business are nearly unlimited. In this webinar, Dr. Rob Walker and the team at Pegasystems will discuss how AI is changing the nature of the customer-brand relationship. Companies are now leveraging AI to optimize journeys, identify sales opportunities, retain great customers, and provide award-winning levels of service – all by harnessing the intelligence, speed and agility of modern AI technology. Attendees will hear case studies demonstrating how to leverage this technology to streamline engagement across marketing, sales, service, and operations – and learn how to separate reality from the marketing hype, when it comes to vendor claims about AI capabilities.

Following Dr. Walker's presentation, our panel of marketing executives will discuss the current customer journey landscape, and the top challenges they're grappling with in delivering seamless, personalized journeys. The panel will also discuss their initial thoughts on the emergence of AI, how they foresee AI impacting the brand landscape and the marketing function as a whole, and more.

The "2017 CMO Webinar: Evolving Customer Journeys and the Emergence of Artificial Intelligence " is proudly sponsored by:

This event will feature insights from top executives, including:

Speaker
Lori Bieda Head of BMO Analytics Centre of Excellence
Bank of Montreal
View Bio »
Speaker
Troy Janisch Vice President, Social Intelligence
U.S. Bank
View Bio »
Speaker
Anne Marie Kilgallon Vice President, Enterprise Strategy & Innovation
AARP
View Bio »
Speaker
Matt Nolan Director of Product Marketing
Pegasystems
View Bio »
Speaker
Dr. Rob Walker Vice President, Decision Management & Analytics
Pegasystems
View Bio »
  • 1:00pm – 1:05pm Argyle Executive Forum Opening Remarks
  • 1:05pm – 1:25pm Fireside Chat featuring Pegasystems
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    Dr. Rob Walker
    Vice President, Decision Management & Analytics
    Pegasystems

    Interviewed by:
    Matt Nolan
    Director of Product Marketing
    Pegasystems 

  • 1:25pm – 2:00pm Panel Discussion: “Evolving Customer Journeys”
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    Session topics include but are not limited to: 

    • Where does your organization stand with regards to personalizing customer journeys? Can you share your journey so far and what’s on the horizon?
    • What are the key challenges you’re facing in mapping the customer journey and “scripting” journey workflows?
    • What is the role of technology as a means to enable both the brand and the customer?
    • Let’s discuss the requirement for real-time analytics to capture and adapt to customer context. What are the top challenges that this requirement presents to your team – culturally, talent gaps, operationally, etc.?
    • Has your organization begun discussing the growing need for machine learning and AI with regards to delivering personalized experiences?
    • How do you foresee AI impacting the brand landscape and the marketing function as a whole?

    Moderator:
    Matt Nolan
    Director of Product Marketing
    Pegasystems

    Panelists:
    Lori Bieda
    Head of BMO Analytics Centre of Excellence
    Bank of Montreal

    Troy Janisch
    Vice President, Social intelligence
    U.S. Bank

    Anne Marie Kilgallon
    Vice President, Enterprise Strategy & Innovation
    AARP

    Dr. Rob Walker
    Vice President, Decision Management & Analytics
    Pegasystems 

  • 2:00pm – 2:10pm Audience Q&A
  • 2:10pm – 2:15pm Argyle Executive Forum Closing Remarks
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