Why You Should Attend!



As per a recent study customer experience is expected to overtake price and product as the key brand differentiator by 2020. Not only millennials, but every generation is increasingly inclined to interact digitally. Analysts estimate that in a couple of years, customers will manage 85% of brand interactions without a human.

For serving the unique experiences expected by today’s connected customers, companies are making digital transformation a priority. IDC estimates that by 2020, enterprises investing in advanced digital transformation initiatives will more than double. Argyle Executive Forum, in partnership with Pitney Bowes, is bringing together leading marketing executives to discuss the innovations that digital leaders across industries are deploying to ensure meaningful and relevant interactions with their customers. Join us to hear insights on how to convert digital touch points into active engagement opportunities, harness the power of an interactive and personalized experience to drive engagement, transform self-service experiences for your customers and partners, and more.

The "2017 CMO Webinar: Driving Superior Customer Engagement through Innovation"
is proudly sponsored by:

This event will feature insights from top executives, including:

Speaker
Karen Belt Senior Director, Brand Marketing and Advertising
TIAA
View Bio »
Speaker
Manmohan Gupta Head of Product Marketing, Customer Engagement Solutions
Pitney Bowes
View Bio »
Speaker
Lindsey Harris Head of Marketing & Customer Loyalty
Comfort Systems
View Bio »
Speaker
Diana Helfinstine Vice President, Customer Experience
Essilor of America
View Bio »
Speaker
David Mead Vice President, Sales Operations and Analytics
U.S. Bank
View Bio »
  • 1:00pm - 1:05pm Argyle Opening Remarks
  • 1:05pm - 1:20pm Thought Leadership Spotlight featuring Pitney Bowes
    read more »

    Manmohan Gupta
    Head of Product Marketing, Customer Engagement Solutions 
    Pitney Bowes

  • 1:20pm - 2:00pm Panel Discussion: Leadership Speaks: Driving Superior Customer Engagement through Innovation
    read more »

    Session topics include but are not limited to: 

    • Top challenges that the evolution of the customer has presented
    • How to anticipate your customer’s needs in order to get ahead of service trends 
    • Convert digital touch points into active engagement opportunities
    • Harness the power of an interactive and personalized video experience to drive engagement
    • Transform billing into a self-service and frictionless experience for your customers and partners 

    Moderator:
    Manmohan Gupta
    Head of Product Marketing, Customer Engagement Solutions 
    Pitney Bowes

    Panelists:
    Karen Belt
    Senior Director, Brand Marketing and Advertising 
    TIAA

    Lindsey Harris
    Head of Marketing & Customer Loyalty
    Comfort Systems

    Diana Helfinstine
    Vice President, Customer Experience 
    Essilor of America

    David Mead
    Vice President, Sales Operations and Analytics 
    U.S. Bank

  • 2:00pm - 2:10pm Audience Q&A
  • 2:10pm - 2:15pm Argyle Closing Remarks

Participation Requirements
 

Participation is reserved for currently employed Members of Argyle Executive Forum that meet the following criteria:

  • Director level or higher marketing executives, as well as select direct reports, from companies with at least $100m in annual revenue.
  • Organizations that serve as vendors to this membership are not eligible to attend, but can contact Argyle for information about sponsoring a similar event.

If you do not meet these requirements, and would like to discuss participation in this meeting, please contact: Emma Munley, EMunley@argyleforum.com

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