Why You Should Attend!



As today’s marketing landscape continues to shift into a more competitive and digitally complex environment, the role of the traditional marketer has evolved significantly. The emergence of new types of tools and technologies allow marketers to create more seamless and dynamic experiences for consumers, driving connections and ultimately growing the business. Yet, in order to adapt to this fast-growth environment, marketers must take a more multifaceted approach, leveraging all channels to reach consumers more efficiently.

Argyle Executive Forum, in partnership with Iterable, will bring together senior B2C marketing executives to discuss these topics and more at our 2017 CMO Virtual Event: Marketing Evolution Across All Channels. The event will focus on several areas, including (but not limited to):

• Exploring the evolving role of the marketer in the B2C world
• Utilizing new & emerging technology to bridge the gap between online and offline customer interactions
• How consumer data can be leveraged across channels to create better experiences
• The biggest challenges that marketers are facing in cross-channel engagement
• How a growth marketing mindset helps marketers adapt and grow in today’s marketplace

The "2017 CMO Virtual Event: Marketing Evolution Across All Channels"
is proudly sponsored by:

This event will feature insights from top executives, including:

Speaker
Jan Bond Associate Vice President, Marketing & Communications
Georgia Southern University
View Bio »
Speaker
Audra Carson Head of Content Marketing & Media Platforms
General Mills
View Bio »
Speaker
Kristi Daraban Head of Social Media
Abercrombie & Fitch
View Bio »
Speaker
Stephanie Robotham Chief Marketing Officer
Iterable
View Bio »
Speaker
Calvin St. Juste Executive Director, Customer Experience & Engagement
Comcast
View Bio »
  • 1:00pm-1:05pm Argyle Executive Forum Opening Remarks
  • 1:05pm-1:25pm Thought Leadership Spotlight featuring Iterable
    read more »

    Stephanie Robotham
    Chief Marketing Officer
    Iterable 

  • 1:25pm-2:00pm Panel Discussion
    read more »

    Moderator:
    Jan Bond
    Associate Vice President, Marketing & Communications 
    Georgia Southern University

    Panelists:
    Audra Carson
    Head of Content Marketing & Media Platforms 
    General Mills

    Kristi Daraban
    Head of Social Media 
    Abercrombie & Fitch

    Stephanie Robotham
    Chief Marketing Officer 
    Iterable

    Calvin St. Juste
    Executive Director, Customer Experience & Engagement 
    Comcast

  • 2:00pm-2:10pm Audience Q&A
  • 2:10pm-2:15pm Argyle Executive Forum Closing Remarks

Participation Requirements
 

Participation is reserved for Members of Argyle Executive Forum that meet the following criteria:

  • Marketing Executives at the Director-level and above from organizations with over $100MM in revenues.

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