Why You Should Attend!



Experience is the new currency for brands, and digital is the battleground where customers are won and lost. It is imperative that brands push the boundaries in order to deliver for their customers, increase loyalty, and drive lifetime value.

Argyle Executive Forum, in partnership with Clicktale, is bringing together senior marketing executives to discuss these topics and more at our 2017 CMO Virtual Event: Leveraging Data Science to Deliver Next Level- Digital Experiences. This event will focus on several areas, including (but not limited to):

• The challenges associated with aligning their organizations to look through the lens of the customer
• The approach to deriving meaningful human insight from digital channels
• The datasets, solutions and models that can help drive transformation
• How to use all of the above to deliver better experiences and increase lifetime customer value

The "2017 CMO Virtual Event: Leveraging Data Science to Deliver Next Level- Digital Experiences" is proudly sponsored by:

This event will feature insights from top executives, including:

Speaker
Dr. Shira Agasi Data Scientist
Clicktale
View Bio »
Speaker
Alex Allen Chief Marketing Officer
Spring Venture Group
View Bio »
Speaker
Tasneem Hajara Senior Director, Head of Digital Retail & Advice Channel Technology
TIAA
View Bio »
Speaker
Esperanza Teasdale Senior Director, Shopper Marketing
PepsiCo
View Bio »
Speaker
Neal Zamore Senior Vice President, Global Digital Customer Experience
Avis Budget Group
View Bio »
  • 1:00pm – 1:05pm Executive Forum Opening Remarks
  • 1:05pm – 1:25pm Thought Leadership Spotlight featuring Clicktale
    read more »

    To stimulate an exciting discussion and the “science” of the possible, we welcome Alex Allen, CMO of Spring Venture Group, and Shira Agasi PhD, Data Scientist at Clicktale, to share some of their exciting work. Through better understanding their customers’ digital body language and combining unique data sets, they have been able to uncover:

    • Digital behavior that pinpoints customers with a higher potential lifetime value
    • Digital body language insights that illuminates customer intent
    • A predictive model, leveraging data from search, social, traditional and experience analytics as well as VoC

    Alex Allen
    Chief Marketing Officer
    Spring Venture Group

    Dr. Shira Agasi
    Data Scientist
    ClickTale

  • 1:25pm – 2:00pm Panel Discussion
    read more »

    Session topics include, but aren't limited to:
    • Discuss the challenges associated with aligning your organization with the lens of consumer
    • What are some best practices for discovering, segmenting, targeting and engaging consumers at the right place & time?
    • What is your organization’s approach to deriving meaningful human insight from digital channels? 
    • Discuss the major datasets, solutions and models that can help drive transformation
      • How are you translating information to strengthen the brand to consumer relationship?
    • Using all of the above to deliver better experiences and increase lifetime customer value

    Moderator:
    Alex Allen
    Chief Marketing Officer
    Spring Venture Group

    Panelists:
    Dr. Shira Agasi
    Data Scientist
    ClickTale

    Tasneem Hajara
    Senior Director, Head of Digital Retail & Advice Channel Technology
    TIAA

    Neal Zamore
    Senior Vice President, Global Digital Customer Experience
    Avis Budget Group

    Esperanza Teasdale
    Senior Director, Shopper Marketing
    PepsiCo

  • 2:00pm - 2:10pm Audience Q&A
  • 2:10pm – 2:15pm Argyle Executive Forum Closing Remarks
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