Why You Should Attend!



One of the most difficult challenges that digital marketers face is understanding how your customers interact with your brand across various channels, and most importantly, what drives their behavior. In today’s digitally driven landscape, organizations are placed unprecedented pressure on marketers not only to understand these behaviors, but to react swiftly and continuously in order to drive increased conversion rates and, ultimately, revenues. Given these expectations, it’s easy to lose track of the most valuable metric an organization owns: customer experience. How can marketers better understand their customers’ experience, share meaningful data with their executive teams, but also retain a sharp focus on measuring customer engagement and experience?

Argyle Executive Forum, in partnership with Clicktale, is bringing together senior marketing executives from across industries for our 2017 CMO Webinar: Forget Conversion Rates & Focus on Customer Experience. Join us for a brief presentation from Dr. Liraz Margalit, Web Psychologist & Head of Behavioral Analytics at Clicktale, followed by a panel of senior marketers as they discuss the challenges and best practices related to these topics and more. Additional areas covered will include: 

  • In what way the experiences of users across your digital channels impact conversion 
  • How to detect what people are feeling just by observing digital interactions 
  • How marketers can consider conversion in a completely new way

The "2017 CMO Webinar: Forget Conversion Rates & Focus on Customer Experience"
is proudly sponsored by:

This event will feature insights from top executives, including:

Speaker
Mike Hoyles Vice President, Digital
Sears Canada
View Bio »
Speaker
Alejandro Juarez Head of Communication and Education
United Healthcare
View Bio »
Speaker
Dr. Liraz Margalit Web Psychologist & Head of Behavioral Research
ClickTale
View Bio »
Speaker
Karen Rennie Head of Digital Marketing - Business Advantage
Staples Canada
View Bio »
Speaker
Katherine Wright Vice President, Marketing & Communications
Wells Fargo
View Bio »
  • 1:00pm – 1:05pm Argyle Executive Forum Opening Remarks
  • 1:05pm – 1:25pm Thought Leadership Spotlight featuring Clicktale
    read more »

    Dr. Liraz Margalit
    Web Psychologist & Head of Behavioral Research
    Clicktale 

  • 1:25pm – 2:00pm Panel Discussion
    read more »

    Moderator:
    Dr. Liraz Margalit 
    Web Psychologist & Head of Behavioral Research 
    Clicktale 

    Panelists:
    Mike Hoyles
    Vice President, Digital 
    Sears Canada

    Alejandro Juarez
    Head of Communication and Education 
    United Healthcare

    Karen Rennie
    Head of Digital Marketing - Business Advantage 
    Staples Canada

    Katherine Wright
    Vice President, Marketing & Communications 
    Wells Fargo

  • 2:00pm – 2:10pm Audience Q&A
  • 2:10pm – 2:15pm Argyle Executive Forum Closing Remarks

Participation Requirements
 

This meeting convenes senior marketing executives and select direct reports.  Participation is reserved for Members of Argyle Executive Forum that meet the following criteria:

  • Director-level or higher marketing executives, as well as select direct reports, from companies with at least $300M in annual revenue.

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