Why You Should Attend!

In this exclusive CMO Think Tank, Argyle Executive Forum, in partnership with IBM iX, delivers the results of a new IBM iX global study exploring the connection between belonging and the brand experiences people desire—and the significant implications for marketers. Its new research with Ipsos validates that not only is belonging a universal human need, it’s also a business opportunity: top Belonging Brands grew revenue at 3x the rate of lower performing brands over six years.

Join fellow senior-level marketing leaders to discuss how Brand Belonging can help companies design more relevant and impactful brand experiences. Topics will include:

  • The significant business impact of building Brand Belonging: Top performing brands gained market share at a rate of 10% more than lower performing brands; and were 9% times more likely to recommend;  
  • The Six Belonging Experience Drivers at the heart of exceptional brand experiences;
  • The Most Belonging Brands in America, and how they’re combining these key drivers for Experience Plays all brands can harness to fuel growth; and
  • How Brand Belonging provides an essential lens as CMOs are tasked with every aspect of strategy, design and operations to enhance their customers’ brand experiences. 

Register to Attend

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The Business of Belonging: An Argyle CMO Think Tank in New York
is proudly sponsored by:

This event will feature insights from top executives, including:

Lars Bastholm Chief Creative Officer, The Exploratory
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Suparna Chhibber-Mohler Head of Marketing, New Business Venture
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John Gargiulo Global Head of Product Marketing
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Kelly Mooney Chief Experience Officer
IBM iX North America
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Pash Pashkow VP Brand & Design
ABC Entertainment
View Bio »
  • 8:00am - 8:30am Networking Breakfast
  • 8:30am - 8:35am Argyle Executive Forum Opening Remarks
  • 8:35am - 8:40am Participant Introductions
  • 8:40am - 9:00am Thought Leadership Spotlight: Bridging the Belonging Deficit: An Untapped Opportunity for Brands
    read more »

    Kelly Mooney
    IBM iX

  • 9:00am - 9:40am Panel Discussion: "Building Better Customer Experiences Through Brand Belonging"
    read more »

    Session topics include, but are not limited to:

    • Analyzing the changing consumer expectations around Belonging and the impact on business
    • The shift towards purpose-driven brands and brand activities  
    • Driving a new era of consumer expectations around trust, brand loyalty and personalization
    • Technology’s role in strengthening or eroding brand experiences
    • Overcoming organizational challenges and the hurdles preventing companies from delivering a seamless, integrated customer experience
    • Examples of belonging experience drivers in action

    Kelly Mooney
    IBM iX

    Lars Bastholm
    Chief Creative Officer, The Exploratory 

    Suparna Chhibber-Mohler
    Head of Marketing, New Business Venture 

    John Gargiulo
    Global Head of Product Marketing 

    Pash Pashkow
    VP Brand & Design 
    ABC Entertainment

  • 9:40am - 9:50am Coffee Break
  • 9:50am - 10:50am Interactive Roundtable Discussions
  • 10:50am - 11:00am Key Takeaways & Summation
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  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

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Traveling for the event? Stay at one of our recommended hotels nearby:

Please note the below is the preferred hotel of Argyle Executive Forum. Please specify that you are part of the Argyle group when booking sleeping rooms in order to receive a discounted rate of $199.00 per night, taxes not included. 

For details on where the event will take place, please contact your Argyle relationship manager.


The Fitzpatrick Grand Central

141 E. 44th Street
New York, NY 10017
Telephone: (800) 367-7701