Why You Should Attend!



Technology’s influence on our consumer preferences is disrupting the retail and consumer goods landscape in profound ways, necessitating immediate transformation from brands and the leaders that steer them. Marketing, technology and retail executives in particular face increasingly daunting challenges in maintaining meaningful, personalized relationships with their customers.

Argyle Executive Forum, in partnership with Salesforce Marketing Cloud, is bringing together retail and consumer goods executives including Chief Marketing Officers, Chief Digital Officers, Chief Innovation Officers, as well as Marketing, Brand Strategy, Digital, Media, and Analytics VPs and Directors for the 2018 Retail & Consumer Goods Think Tank: Marketing to the Modern Consumer.

Topics include:
· How the next wave of digital transformation will continue to transform the critical role of marketing within the retail and consumer goods industry
· Deciphering a ballooning amount of data to better understand the consumer in real time
· How the world’s most innovative brands are delivering personalized, meaningful brand experiences
· Exploring emerging technologies and trends that are reshaping the modern shopper experience

The "2018 Retail & Consumer Goods Think Tank: Marketing to the Modern Consumer" in New York is proudly sponsored by:

This event will feature insights from top executives, including:

Speaker
Jennifer Dalipi Senior Director of Global Media
Coty
View Bio »
Speaker
Jackson Jeyanayagam Chief Marketing Officer
Boxed
View Bio »
Speaker
Jeremy Levine Senior Vice President, Digital Sales & Marketing
Live Nation
View Bio »
Speaker
Kiran Smith Chief Marketing Officer (CMO)
Brookstone
View Bio »
Speaker
Jon Suarez-Davis Chief Strategy Officer
Salesforce Marketing Cloud
View Bio »
  • 8:00am - 8:30am Networking Breakfast
  • 8:30am - 8:35am Argyle Executive Forum Opening Remarks
  • 8:35am - 8:40am Participant Introductions
  • 8:40am - 9:00am Salesforce Remarks
    read more »

    Jon Suarez-Davis
    Chief Strategy Officer 
    Salesforce Marketing Cloud

  • 9:00am - 9:40am Panel Discussion: “Marketing to the Modern Consumer“
    read more »

    Session topics include, but aren't limited to:

    • Challenges faced to obtain a single view of the customer
    • Supporting a seamless customer experience through shifting priorities
    • Utilizing personalized messaging supported by consumer behavior based data
    • Incorporating AI in retail marketing strategy

    Moderator:
    Jon Suarez-Davis
    Chief Strategy Officer
    Salesforce Marketing Cloud 

    Panelists:
    Jennifer Dalipi
    Senior Director of Global Media
    Coty

    Jackson Jeyanayagam
    Chief Marketing Officer
    Boxed

    Jeremy Levine
    Senior Vice President, Digital Sales & Marketing 
    Live Nation

    Kiran Smith
    Chief Marketing Officer
    Brookstone

  • 9:40am - 9:50am Coffee Break
  • 9:50am - 10:50am Interactive Roundtable Discussions
  • 10:50am - 11:00am Key Takeaways & Summation

Participation Requirements
 

Participation is reserved for Members of Argyle Executive Forum that meet the following criteria:

  • Marketing Executives at the Director-level and above from organizations with over $100MM in revenues.

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    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:

Please note the below is the preferred hotel of Argyle Executive Forum. Please specify that you are part of the Argyle group when booking sleeping rooms in order to receive a discounted rate of $199 per night, taxes not included. For details on where the event will take place, please contact your Argyle relationship manager.

Venue

The Fitzpatrick Grand Central


141 E. 44th Street
New York, NY 10017
Telephone: (800) 367-7701
Website