2018 Retail & Consumer Goods Think Tank: Marketing to the Modern Consumer
Why You Should Attend!
Technology’s influence on our consumer preferences is disrupting the retail and consumer goods landscape in profound ways, necessitating immediate transformation from brands and the leaders that steer them. Marketing, technology and retail executives in particular face increasingly daunting challenges in maintaining meaningful, personalized relationships with their customers.
Argyle Executive Forum, in partnership with Salesforce Marketing Cloud, is bringing together retail and consumer goods executives including Chief Marketing Officers, Chief Digital Officers, Chief Innovation Officers, as well as Marketing, Brand Strategy, Digital, Media, and Analytics VPs and Directors for the 2018 Retail & Consumer Goods Think Tank: Marketing to the Modern Consumer.
· How the next wave of digital transformation will continue to transform the critical role of marketing within the retail and consumer goods industry
· Deciphering a ballooning amount of data to better understand the consumer in real time
· How the world’s most innovative brands are delivering personalized, meaningful brand experiences
· Exploring emerging technologies and trends that are reshaping the modern shopper experience
The "2018 Retail & Consumer Goods Think Tank: Marketing to the Modern Consumer" in New York is proudly sponsored by:
Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. Our Customer Success Platform is comprised of our sales, service, marketing, community, analytics, apps and other cloud software applications, as well as all the behind-the-scenes technologies that make them all work together with third-party applications.
With Salesforce Service Cloud, you can give your customers what they want, whenever they want them with faster service, smarter experiences, and powerful insights. From call center management to live chat with an agent to knowledge base to self-service communities, Service Cloud has all angles of customer service covered.
For more information, visit www.salesforce.com.
This event will feature insights from top executives, including:
Coty View Bio »
Jennifer Dalipi is Sr. Director Global Media at COTY, Consumer Beauty division. COTY is a global leader in beauty with 70+ brand in over 130+ countries. During her 7 years at COTY she has worked across Luxury and Mass divisions.
Jennifer is a twenty year marketing veteran with a wide range of experience across brands, agency and marketing technology firms both large and small. Experiencing firsthand the rise and evolution of “digital” always keeping a firm eye on the consumer. She is consistently in start-up mode and is passionate about innovation, sparking consumer connections, and community.
Boxed View Bio »
Jackson Jeyanayagam is currently Chief Marketing Officer for Boxed.com, leading all marketing efforts for the fast-growing e-commerce start-up. Previously, Jackson was Head of Digital for Chipotle responsible for leading all digital marketing efforts including mobile, content, social media, CRM and analytics.
In his prior role, Jackson was SVP, Digital Strategy at Taylor where he built and oversaw the digital marketing practice group and supported a number of brands including Diageo, P&G, Nestle, Jordan Brand, NASCAR, Starwood, 3M and Capital One. Before Taylor, Jackson was a Director at Citizen Paine where he led social media integration and influencer marketing for Old Spice as well as Dentyne, working closely with each brand team and their collective agencies to create and implement through the line campaigns.
Jackson started his career at Waggener Edstrom working with clients such as Microsoft and T-Mobile. Personally, Jackson serves on the Board of Directors for the University of Oregon Alumni Association as well as the Arts & Business Council of New York. He is also on the Advisory Board for Dynamic Signal and DriverMiles.
Live Nation View Bio »
Jeremy Levine is SVP of Digital Sales for Live Nation. In this role, he oversees all of Live Nation’s digital sales efforts across Live Nation and TicketMaster - online, social and mobile. Levine joined Live Nation in April 2011 as VP, Digital Sales, initially overseeing the East and Midwest regions. He was brought on board to educate the marketplace on the digital face of Live Nation and build the company’s digital sales organization and communication.
Jeremy previously was VP of Integrated Sales at Billboard with Prometheus Global Media, as well as an Associate Publisher with Men’s Journal for five years. Jeremy graduated from the University of Pennsylvania.
Brookstone View Bio »
Kiran Smith has been Vice President, Chief Marketing Officer since December, 2015. Prior to joining Brookstone, Ms. Smith was Vice President of Marketing at Stride Rite Children’s Group where she was responsible for developing and executing marketing strategies across retail, wholesale and eCommerce Channels. Prior to Stride Rite, Ms. Smith held several marketing leadership positions with the Supervalu/Shaws supermarket chain, culminating in the role of Vice President, Brand Equity & Advertising. Ms. Smith holds a BA in Computer Science from Bucknell University and an MBA from Tuck School of Business at Dartmouth College.
Salesforce Marketing Cloud View Bio »
Jon Suarez-Davis (jsd), Chief Strategy Officer, Marketing Cloud, Salesforce
Jon Suarez-Davis (jsd) is the Chief Strategy Officer of the Marketing Cloud at Salesforce, where heis responsible for developing technology solutions that empower marketers to deliver connected,personalized, and real-time brand experiences across channels and throughout the consumerjourney at scale.
Previously, Jon was Chief Marketing & Strategy Officer, Krux, where he oversaw global marketingcommunications and brand-building initiatives designed to elevate the Krux brand and accelerategrowth across key customer segments. The category-leading data management platform (DMP)Krux was acquired by Salesforce in October 2016.
Jon joined Krux after six years at the Kellogg Company, where he was Vice President of GlobalMedia & Digital Strategy. At the Kellogg Company, Jon was responsible for building the media anddigital marketing team within the Capability & Commercialization Organization (CCO), and forproviding strategic leadership for the Global Marketing organization across paid, owned and earnedchannels. In addition, Jon led the North America media strategy and social media managementteams.
Before his career at the Kellogg Company, Jon was SVP of Digital Strategy and Planning at LeoBurnett/Starcom, where he was a member of the leadership team responsible for the global Kelloggaccount. Previously, he played a leadership role in building Biggs|Gilmore —now VML— into one ofthe most awarded and recognized digital agencies in North America. As VP of Digital Strategy, heled the strategy group responsible for developing integrated marketing communications for Johnson& Johnson, Kimberly-Clark, DuPont and Kellogg. Jon is a frequent speaker at industry eventsincluding ANA, IAB, CES, and The Festival of Media, and The Internationalist named him anInternationalist of the Year in 2014, as well as to their “100 Marketing Leaders” list in 2013 and 2014.
8:00am - 8:30am Networking Breakfast
8:30am - 8:35am Argyle Executive Forum Opening Remarks
8:35am - 8:40am Participant Introductions
8:40am - 9:00am Salesforce Remarks
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Chief Strategy Officer
Salesforce Marketing Cloud
9:00am - 9:40am Panel Discussion: “Marketing to the Modern Consumer“
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Session topics include, but aren't limited to:
• Challenges faced to obtain a single view of the customer
• Supporting a seamless customer experience through shifting priorities
• Utilizing personalized messaging supported by consumer behavior based data
• Incorporating AI in retail marketing strategy
Chief Strategy Officer
Salesforce Marketing Cloud
Senior Director of Global Media
Chief Marketing Officer
Senior Vice President, Digital Sales & Marketing
Chief Marketing Officer
9:40am - 9:50am Coffee Break
9:50am - 10:50am Interactive Roundtable Discussions
10:50am - 11:00am Key Takeaways & Summation
Participation is reserved for Members of Argyle Executive Forum that meet the following criteria:
- Marketing Executives at the Director-level and above from organizations with over $100MM in revenues.
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A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.
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The CMO of Constellation Brands on the Argyle CMO series.
Traveling for the event? Stay at one of our
Please note the below is the preferred hotel of Argyle Executive Forum. Please specify that you are part of the Argyle group when booking sleeping rooms in order to receive a discounted rate of $199 per night, taxes not included. For details on where the event will take place, please contact your Argyle relationship manager.