Why You Should Attend!



Today’s data-driven landscape has transformed our economy into a sharing economy, allowing us to share just about anything. Companies are leveraging data to better deliver efficiency, personalization, and trustworthiness to the modern consumer. Across all industries, collaborative data-driven decisions are being made between both marketing and IT executives, who are tasked with the need to successfully use enterprise data insights to boost revenue generation. With data being generated at every second of everyday, how do executives utilize real time data to stay ahead of the competition and keep up with emerging trends?

Argyle Executive Forum, in partnership with Domo, is bringing together leading marketing and IT executives from a variety of industries to discuss these topics and more at our 2017 CMO/CIO Think Tank: Driving Business Transformation Through a Robust Data Strategy. Topics will include: harnessing the power of your organization’s data, creating workable analytics while measuring success, building a team with proper skill sets to develop a data-driven strategy, exploring the cost and scale of your strategy, and more. Through a brief opening presentation, an engaging panel session, interactive roundtable discussions and networking breaks, we will dive into these topics and create a space for candid conversation between senior marketing and IT leaders.

The "2017 CMO/CIO Think Tank: Driving Business Transformation Through a Robust Data Strategy" in Charlotte is proudly sponsored by:

This event will feature insights from top executives, including:

Speaker
Irving Albrecht Vice President, Marketing and Retail Sales
BlueCross BlueShield of South Carolina
View Bio »
Speaker
Lekha Banerjee Senior Vice President, Global Strategy & Architecture – Data, BI, Mobility
Bank of America
View Bio »
Speaker
Christopher Thomas-Moore Vice President, eCommerce and Digital Marketing
Extended Stay America Hotels
View Bio »
Speaker
David West Enterprise Solutions
Domo
View Bio »
  • 8:00am – 8:30am Networking Breakfast
  • 8:30am – 8:35am Argyle Executive Forum Opening Remarks
  • 8:35am – 8:40am Participant Introductions
  • 8:40am – 9:00am Domo Remarks
    read more »

    David West
    Enterprise Solutions 
    Domo

  • 9:00am - 9:40am Panel Discussion: "Driving Business Transformation through a Robust Data Strategy"
    read more »

    Session topics include, but are not limited to:

    • How is your organization translating data into actionable consumer insights and better decision making?
    • What are some tactics for discovering, segmenting, targeting and engaging consumers?
    • Discuss a few best practices for prioritizing and governing investments in data analytics and insight generation
    • How is your organization staying ahead of the competition and trends as they’re emerging with real time data?
    • How are you measuring results and demonstrating ROI in the new digital context?

    Moderator:
    David West
    Enterprise Solutions 
    Domo

    Panelists:

    Irving Albrecht
    Vice President, Marketing and Retail Sales 
    BlueCross BlueShield of South Carolina

    Lekha Banerjee
    Senior Vice President, Global Strategy & Architecture – Data, BI, Mobility 
    Bank of America

    Christopher Thomas-Moore
    Vice President, eCommerce and Digital Marketing
    Extended Stay America Hotels

  • 9:40am – 9:50am Coffee Break
  • 9:50am – 10:50am Interactive Roundtable Discussions
  • 10:50am – 11:00am Key Takeaways & Summation

Participation Requirements
 

Participation is reserved for Members of Argyle Executive Forum that meet the following criteria:

  • IT and Marketing Executives at the Director-level and above from organizations with over $100MM in revenues.

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  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:

The below hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate. For details on where the event will take place, please contact your Argyle relationship manager.

Venue

Charlotte Marriott City Center


100 W. Trade Street
Charlotte, NC 28202
Telephone: (704) 333-9000
Website

Venue

Omni Charlotte Hotel


132 E Trade St
Charlotte, NC 28202
Telephone: (704) 377-0400
Website

Venue

The Westin Charlotte


601 S College St
Charlotte, NC 28202
Telephone: (704) 375-2600
Website