Why You Should Attend!



Today’s data-driven landscape has transformed our economy into a sharing economy, allowing us to share just about anything. Companies are leveraging data to better deliver efficiency, personalization, and trustworthiness to the modern consumer. Across all industries, collaborative data-driven decisions are being made between both marketing and IT executives, who are tasked with the need to successfully use enterprise data insights to boost revenue generation. With data being generated at every second of everyday, how do executives utilize real time data to stay ahead of the competition and keep up with emerging trends?

Argyle Executive Forum, in partnership with Domo, is bringing together leading marketing and IT executives from a variety of industries to discuss these topics and more at our 2017 CMO/CIO Think Tank: Driving Business Transformation Through a Robust Data Strategy. Topics will include: harnessing the power of your organization’s data, creating workable analytics while measuring success, building a team with proper skill sets to develop a data-driven strategy, exploring the cost and scale of your strategy, and more. Through a brief opening presentation, an engaging panel session, interactive roundtable discussions and networking breaks, we will dive into these topics and create a space for candid conversation between senior marketing and IT leaders.

The "2017 CMO/CIO Think Tank: Driving Business Transformation Through a Robust Data Strategy" in Miami is proudly sponsored by:

This event will feature insights from top executives, including:

Speaker
Kathy Casper Vice President of Marketing
PGA National Resort & Spa
View Bio »
Speaker
Dustin Jacobs Vice President of Marketing
BrightStar Credit Union
View Bio »
Speaker
Mike Porcelli Senior Solutions Architect
Domo
View Bio »
Speaker
Jennifer Torlone CIO
Amerijet
View Bio »
Speaker
Mariela Ure Senior Vice President, Head of Integrated Marketing - Deposit Products, Digital Services and Innovation
Wells Fargo
View Bio »
  • 8:00am – 8:30am Networking Breakfast
  • 8:30am – 8:35am Argyle Executive Forum Opening Remarks
  • 8:35am – 8:40am Participant Introductions
  • 8:40am – 9:00am Domo Remarks
    read more »

    Mike Porcelli
    Senior Solutions Architect
    Domo

  • 9:00am - 9:40am Panel Discussion: "Driving Business Transformation Through a Robust Data Strategy"
    read more »

    Session topics include, but are not limited to:
    • How is your organization translating data into actionable consumer insights and better decision making?
    • What are some tactics for discovering, segmenting, targeting and engaging consumers?
    • Discuss a few best practices for prioritizing and governing investments in data analytics and insight generation
    • How is your organization staying ahead of the competition and trends as they’re emerging with real time data?
    • How are you measuring results and demonstrating ROI in the new digital context?

    Moderator:
    Mike Porcelli
    Senior Solutions Architect
    Domo

    Panelists:
    Kathy Casper
    Vice President of Marketing 
    PGA National Resort & Spa

    Dustin Jacobs
    Vice President of Marketing 
    BrightStar Credit Union

    Jennifer Torlone
    CIO 
    Amerijet

    Mariela Ure
    Senior Vice President, Head of Integrated Marketing - Deposit Products, Digital Services and Innovation 
    Wells Fargo

  • 9:40am – 9:50am Coffee Break
  • 9:50am – 10:50am Interactive Roundtable Discussions
  • 10:50am – 11:00am Key Takeaways & Summation

Participation Requirements
 

Participation is reserved for Members of Argyle Executive Forum that meet the following criteria:

  • IT and Marketing Executives at the Director-level and above from organizations with over $100MM in revenues.

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:

The below hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate. For details on where the event will take place, please contact your Argyle relationship manager.

Venue

Intercontinental Miami


100 Chopin Plaza
Miami, FL 33131
Telephone: (305) 577-1000
Website

Venue

JW Marriott Marquis Miami


255 Biscayne Boulevard Way
Miami, FL 33131
Telephone: (305) 421-8600
Website

Venue

W Miami Downtown


485 Brickell Avenue
Miami, FL, 33131
Telephone: (305) 503-4400
Website