Why You Should Attend!



While B2B marketing is nothing new, it is evolving at a rapid pace, presenting exciting new opportunities to both organizations and marketing executives. Argyle Executive Forum is bringing together leading marketing, digital and analytics executives for our inaugural 2017 CMO Forum: B2B Marketing in the Digital Era. Throughout a full day of content and networking, we will focus on the most pressing issues that B2B marketing executives are facing as the function continues to transform.

With a program geared specifically towards B2B Chief Marketing Officers, Chief Brand Officers, as well as marketing, brand, digital, and analytics VPs and directors in a leadership role, key topics will include:

  • Internal collaboration with other departments, particularly sales and IT, to drive a powerful data-driven marketing function
  • Investing in emerging tools and capabilities to drive leads and gather valuable customer intelligence
  • The increasing focus on content marketing and native advertising
  • Breaking down silos to create data-driven, individualized customer experiences
  • Tracking the evolution of account based marketing (ABM) and its role in B2B marketing


Our keynote presentationsfireside chatspanel sessions, and interactive group discussion sessions will enable you to learn about and discuss these topics and more. Plus, you can expand your network by meeting peers from across the nation and around the world.

We look forward to hosting you alongside our community of Fortune 500 B2B marketing leaders hailing from the heart of the Bay Area and beyond!

Register to Attend

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This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Laura Laxamana at llaxamana@argyleforum.com.

Speaker
ARGYLE HOST Jonathan Alloy Vice President, Innovation
Wells Fargo
View Bio »
Speaker
Mark Bornstein Vice President, Content Marketing
ON24
View Bio »
Speaker
Heidi Bullock Chief Marketing Officer
Engagio
View Bio »
Speaker
Lynne Capozzi Chief Marketing Officer
Acquia
View Bio »
Speaker
Sean Crowley Leader, Integrated Marketing Sales & Marketing Solutions
Dun & Bradstreet
View Bio »
Speaker
Lori Dekker Global Programmatic Media Lead
Cisco
View Bio »
Speaker
Alyson Griffin Vice President, Global Brand Marketing
Intel
View Bio »
Speaker
Peter Isaacson Chief Marketing Officer
Demandbase
View Bio »
Speaker
Kyra Johanson Product Marketer
Salesforce
View Bio »
Speaker
Dan Kimball Senior Vice President, Marketing
Eventbrite
View Bio »
Speaker
Eileen Loustau Senior VP, Head of Multi-Channel Banking and Segment Strategy
Bank of the West
View Bio »
Speaker
Lisa Luscap Vice President, Digital Marketing & Consumer Experience
Dolby Laboratories
View Bio »
Speaker
Rachael McBrearty Chief Creative
Cisco
View Bio »
Speaker
Amy McDougall Customer Experience Leader
Cisco
View Bio »
Speaker
James Meono Director, Digital Marketing
MUFG Union Bank, N.A.
View Bio »
Speaker
Patti Newcomer-Simmons Vice President, Head of Marketing
Intuit
View Bio »
Speaker
Jackie Palmer Global VP, Strategy and Solution Management
SAP
View Bio »
Speaker
Tara Sharp Head of Marketing, Chief Marketing Officer
Sonic
View Bio »
Speaker
Scott Stephens Senior Solutions Consultant
Domo
View Bio »
Speaker
Jennifer Sundquist Director, Americas Field Marketing
Equinix
View Bio »
Speaker
Olga Teplitsky Senior Vice President
Seismic
View Bio »
  • 7:30am - 8:30am Breakfast
  • 8:30am - 8:40am Opening Remarks by Argyle Host
    read more »

    Jonathan Alloy
    Vice President, Innovation
    Wells Fargo

  • 8:40am - 9:15am Keynote Session featuring Intel: The Digital Future of B2B Marketing
    read more »

    Digital marketing is evolving rapidly. Marketers must stay ahead of the many trends. From developing optimized email marketing campaigns to using customers’ data to predict their next transactions, data and insights are the keys to unlock the future of marketing.  Alyson Griffin, VP of Intel Brand Team, will present Intel's data-driven marketing methodology and how signals, whispers and trends impact customer engagement.

    In this keynote session, the audience will:

    • Articulate how new technology trends impact the marketing landscape
    • Identify key actionable takeaways to drive discussion with their teams
    • Draw ideas from Intel best practices

    Alyson Griffin
    Vice President, Global Brand Marketing
    Intel

  • 9:15am - 9:35am Thought Leadership Spotlight featuring Domo
    read more »

    Scott Stephens
    Senior Solutions Consultant
    Domo

  • 9:35am – 10:00am Networking Break
  • 10:00am - 10:50am Panel Discussion: “Creating and Sustaining a Successful Content Marketing Strategy”
    read more »

    Session topics include, but aren’t limited to:

    • How B2B marketers are investing in content, both internally and externally
    • An overview of which platforms marketers are utilizing and best practices for how to tailor the content to fit each specific medium
    • Tackling the biggest challenges in distribution, and how brands are collaborating with external partners to take advantage of native advertising
    • Predictions for how content marketing will continue to evolve in the B2B landscape within the next 1-2 years

    Moderator:

    Eileen Loustau
    Senior VP, Head of Multi-Channel Banking and Segment Strategy
    Bank of the West

    Panelists:

    Kyra Johanson
    Product Marketer
    Salesforce

    Lisa Luscap
    Vice President, Digital Marketing & Consumer Experience
    Dolby Laboratories

    Patti Newcomer-Simmons
    Vice President, Head of Marketing
    Intuit

    Olga Teplitsky
    Senior Vice President
    Seismic

  • 10:55am - 11:15am Thought Leadership Spotlight featuring SAP: "Discover the Three Keys to Marketing in the Moment"
    read more »

    Jackie Palmer
    Global VP, Strategy and Solution Management
    SAP

  • 11:15am - 11:35am Networking Break
  • 11:35am - 11:55am Thought Leadership Spotlight featuring Engagio: “How to Use Account Based Marketing to Exceed Your Revenue Goals in 2018”
    read more »

    You’ve heard the hype — Account Based Marketing is rapidly becoming the next big thing in B2B marketing. Now it’s time to move beyond the hype to learn HOW innovators are practicing ABM, as well as what works and what doesn’t. In this session, Heidi Bullock, CMO of Engagio, reveals actual examples of how they use proven ABM techniques to exceed revenue goals.

    Join us to learn how the experts orchestrate their programs across departments and channels for personalized, relevant touches that get results.

    • 3 simple steps to get up and running with ABM in under 30 days
    • How to tier your target accounts to execute personalization at scale
    • 5 metrics to show impact and prove the impact of your ABM program
    • How to orchestrate ABM plays that leverage multi-channel engagement through account-based advertising, social, direct mail, email, phone and video

    Heidi Bullock
    Chief Marketing Officer
    Engagio

  • 12:00pm - 12:45pm Panel Discussion: “How ABM Transforms the Role of the B2B Marketer”
    read more »

    Session topics include, but aren’t limited to:

    • An overview of Account Based Management and how it affects the role of the marketer in a B2B organization
    • Exploring the shift for marketing and sales teams to collaborate more effectively
    • What types of tools marketers are leveraging for ABM
    • How to scale your ABM strategy and determine your ROI
    • What the future of ABM will look like as it continues to evolve

    Panelists:

    Sean Crowley
    Leader, Integrated Marketing Sales & Marketing Solutions
    Dun & Bradstreet

    Lori Dekker
    Global Programmatic Media Lead
    Cisco

    Amy McDougall
    Customer Experience Leader
    Cisco

    James Meono
    Director, Digital Marketing
    MUFG Union Bank, N.A.

    Jennifer Sundquist
    Director, Americas Field Marketing
    Equinix

  • 12:50pm - 1:10pm Thought Leadership Spotlight featuring On24: “Rethinking Engagement: Using webinars to connect to the modern buyer”
    read more »

    Mark Bornstein
    Vice President, Content Marketing
    ON24

  • 1:10pm - 2:10pm Lunch
  • 2:10pm - 2:30pm Thought Leadership Spotlight featuring Demandbase
    read more »

    Peter Isaacson
    Chief Marketing Officer
    Demandbase

  • 2:35pm - 3:20pm Panel Discussion: Simplifying & Personalizing the B2B Customer Journey
    read more »

    Session topics include, but aren’t limited to:

    • How marketers developing a marketing strategy that caters to the modern B2B customer (more choice and access than ever before)
    • How modern marketers connecting with customers across different touch points, and ultimately driving the whole customer lifecycle experience
      • How can marketing teams leverage technology and data to personalize the experience so it becomes engaging and humanized?
    • How marketers are ensuring cross-function collaboration to support the organization’s B2B customer experience strategy
      • How are you aligning the goals of product and marketing experts, who don’t always see eye to eye on strategies and technologies to make it work?
    • How brand and marketing leaders effectively communicating the brand in a way that compels the buyer?
    • What are some of the practical steps you and your marketing team have taken to getting started on this journey? For those in the audience, what tips would you provide to make the transition from doing nothing to creating engaging experiences for your customers?

    Panelists:          

    Lynne Capozzi
    Chief Marketing Officer
    Acquia

    Dan Kimball
    Senior Vice President, Marketing
    Eventbrite

    Rachael McBrearty
    Chief Creative
    Cisco 

  • 3:20pm - 3:35pm Networking Break
  • 3:35pm - 4:10pm Keynote Session featuring Sonic
    read more »

    Tara Sharp
    Head of Marketing, Chief Marketing Officer
    Sonic

  • 4:10pm - 4:20pm Closing Remarks by Argyle Host
    read more »

    Jonathan Alloy
    Vice President, Innovation
    Wells Fargo

  • 4:20pm - 5:20pm Closing Reception

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you! request a pass.

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2017 CMO Forum: B2B Marketing in the Digital Era" in San Francisco
is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

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Traveling for the event? Stay at one of our recommended hotels nearby:

The below hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate. For details on where the event will take place, please contact your Argyle relationship manager.

Venue

Hotel Nikko


222 Mason St.
San Francisco, CA 94102
Telephone: (415) 394-1111
Website

Venue

InterContinental San Francisco


888 Howard St
San Francisco, CA 94103
Telephone: (415) 616-6500
Website

Venue

JW Marriott San Francisco Union Square


515 Mason St
San Francisco, CA 94102
Telephone: (415) 771-8600
Website

Venue

San Francisco Marriott Marquis


780 Mission Street
San Francisco, CA 94103
Telephone: (415) 896-1600
Website